Monetate Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
122 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Do you work for this company?

TrustRadius Top Rated for 2019

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-25 of 29)

Ellen Evans profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

9
There is always room for improvement, but I have personally not run into any roadblocks when it comes to segmentation. Whether you are firing based on a location, demographic, or weather, Monetate seems to work as expected for our team.
Read Ellen Evans's full review
Irina Danilova profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

9
I really liked Monetate's ability to segment users by their location (the most relevant criteria for our company). When I worked with the tool we were gradually switching users of company's website from the version running on one CMS to another one, and presenting them with the properly looking promotions at the right spot on the page was extremely important.
Read Irina Danilova's full review
Laura Neil profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

10
1) Very detailed targeting such as location, behaviour, device etc.
2) Ability to set up custom targets
3) Ability to run experiments on different pages
4) Ability to include/exclude people from different experiment pots to make sure if they see one experience they will also see another
5) Ability to set up custom categories with products in for use in experiences
Read Laura Neil's full review
No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

8
It's great, but there was significantly more we need to do pull in offline information than we anticipated. If we did it again, I'd ask more questions and vet that more in the process of deciding which tool to use. I don't think it would have changed my choice because Monetate was the clear front runner, but it would have been nice to know.
Read this authenticated review
No photo available
January 14, 2019

Monetate Review

Score 8 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

7
I think their targeting capabilities are pretty detailed but for some, it's hard to "preview" the test.
Read this authenticated review
No photo available
Score 9 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

9
Segmentation is good so long as you're able to identify users. It can be difficult to keep up with changing external campaigns.
Read this authenticated review
No photo available
Score 7 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

7
Segmentation and targeting works well. We regularly have to upload separate datasets to target the users we want, but the process of uploading this data is reasonably straight forward. If you are uploading a lot of user data, the system does appear to hang even though the upload may have been completed. So this could be improved.
Read this authenticated review
Steffany Winkelmann profile photo
September 12, 2018

Very powerful testing tool

Score 9 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

10
It is really easy to segment and target your audience. For example, you can serve up a test based on where someone is located geographically, based on what device they are viewing your site on, the weather, how they interact with your site (e.g., abandoned their cart, or abandoned a specific page), so much more, and even build your own custom data set. It's SO darn easy!
Read Steffany Winkelmann's full review
No photo available
January 18, 2018

Great testing platform

Score 8 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

9
Monetate allows you to target demographics, regions, new/returning users, and other defining characteristics. We've been able to target our customers based on previous purchases or browsing history as well in order to provide a true custom experience for each user. This has been helpful for us to grow as a company.
Read this authenticated review
Erik Ickes profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

5
Setting up segments and controlling several elements on a page is very tricky to manage. If you want to run multiple experiences on a page and then something has to change in the experience it becomes very hard to alter one thing without changing it in a dozen places. I like the built-in WHO targeting but to set up more complicated segments beyond just New/Returning and geo-targeting is really tough.
Read Erik Ickes's full review
No photo available
August 17, 2017

Monetate - 4 Stars!

Score 7 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

9
There are so many options that we haven't even been able to explore using yet!! We have mostly been using Web behavior targeting to start which is working just as we'd expect.
Read this authenticated review
No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

10
Segmenting through Monetate is very indepth. It is even better when we can layer in our CRM data or 3rd party data from BlueKai. There have been very few times when we couldn't find a target we were using. We use segmenting in nearly every campaign and never have a problem finding the right segment groups for experiences.
Read this authenticated review
No photo available
Score 7 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

5
We don't run a lot of segmentation or experience targeting on our site. Each of our customers is very unique, and what we really need is a very personalized one to one tool that looks at each visitor and gives them an experience tailored to their unique history with our site. Monetate seems well suited for brands that can segment based on one or two top level criteria.
Read this authenticated review
No photo available
Score 7 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

9
Monetate can target experiences to any possible metric (allegedly, I haven't used 'age segment' nor could I verify its accuracy if I had), including the ever-important device type for today's responsive web. However, it can only set these targets on experience creation; it would be great if you could break down result data by these segments later. I shouldn't have to make 3 experiences with the exact same 'what' just to give 'who's of mobile, tablet, and desktop just to have that data separate.
Read this authenticated review
No photo available
Score 8 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

10
There are so many different ways in which you can segment or target users of your site. From age to income to location there are so many ways to separate users. A lot of times you don't think to segment by these types of users but it makes sense in a lot of messaging.
Read this authenticated review
No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

10
Segments and experiences are very easy to set up in Monetate on our own, and if they're more complicated to develop, Monetate's team has been excellent in developing those actions and QA testing them for us.
Read this authenticated review
No photo available
September 18, 2017

Room for Improvement

Score 7 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

7
We have not used full segmentation yet. However for targeting desktop vs mobile, we have had success with this type of device targeting.
Read this authenticated review
No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source

Segmentation & Experience Testing

9
As mentioned before, we really appreciate the product, but found the lack of more complex targeting logic to be an issue. Creating a target is intuitive and straight forward. We found that some types of targeting we needed didn't work, namely reading URL variables for some reason didn't work or were not as reliable as it should. And also trying to read variables out of a localStore object didn't work, but that was an advanced case and it's ok for the product not to have that capability.
Read this authenticated review

About Monetate

Monetate is an ecommerce personalization software for consumer-facing brands. It is used by QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other retailers according to the vendor. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance.

The Monetate platform is open, designed to work seamlessly across the user's marketing stack. Monetate is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization at scale.

Monetate Features

Has featureTesting
Has featureSegmentation
Has featureMachine Learning
Has featureData Integration
Has featureAPIs

Monetate Integrations

Google Analytics, Adobe Analytics, Intershop Commerce Suite, Tealium AudienceStream, HCL Commerce, Oracle BlueKai, SAP Commerce Cloud (formerly SAP Hybris), Magento Commerce Cloud (formerly Magento), Web Analytics Platforms, Demandware, Neustar Identity Data Management Platform (IDMP, PlatformOne)

Monetate Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Monetate Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Video Tutorials / Webinar
Phone

Monetate Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English