Ease of use
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
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What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
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- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Video
Monetate Integrations
- Google Analytics
- Adobe Analytics
- Intershop Commerce Suite
- Tealium AudienceStream now Customer Data Hub
- HCL Commerce Cloud
- SAP Commerce Cloud
- Oracle DMP
- now part of Oracle CX Marketing
- Magento Commerce Cloud (formerly Magento)
- Web Analytics Platforms
- Demandware
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
Monetate Competitors
Monetate Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Frequently Asked Questions
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew
- 10Availability
- 10Performance
- 6.3Usability
- 8Support Rating
- 10In-Person Training
- 9.1Implementation Rating
- 7Vendor post-sale
- 8.8Monetate Testing
- 8.4Monetate Segmentation & Experience Testing
- 6.6Monetate Machine Learning Capabilities
- 8.6Monetate Analytics & Reporting
- 6.9Monetate Data Integrations
- 7.4Monetate Marketing Goals
- 8.2Monetate Ease of Use
- 7.8Monetate Customer Success
- 7.9Monetate Customer Support
Reviews
(26-50 of 105)Companies can't remove reviews or game the system. Here's why
December 30, 2021
The Right Tool, for the Right Job, at the Right Time.
- The Customer Success Managers that we have been given are engaged and interested in helping us solve problems
- The UI of the platform is business user friendly
- The deploying and disabling of experiences is relatively easy for a business user to perform.
- Most experiences to be done correctly require software development knowledge, however, unless you pay for the tier that gives you developer support you are left to a service queue which is slower to get you a resolution on your situation.
- Data accuracy is an issue unless using a server-side implementation. It never matches your web analytics software, so you have to pick which one you want to believe.
- On the fly, personalization is difficult without a CRM direct integration. Managing lists by hand is not the ideal way to run such a program.
December 21, 2021
Very Mature and Built out Product Recommendations
- Easy to Test Different Algorithms for different scenarios
- Straight forward UI
- Lots of Options to rank products with
- Development Time for Product Recommendation is long
November 10, 2021
Monetate Review from Director of E-Commerce
Score 10 out of 10
Vetted Review
Verified User
- Monetate used to do things well.. times have changed.
- Continuous improvement in predictive analytics.
October 31, 2021
Fantastic testing and optimization solution
- Easy to use, self-service platform
- Solid customer success management team
- Platform scales well
- Ability to run as many tests as desired concurrently
- Easy to digest performance metrics and reporting
- My one gripe is the flicker that occurs onsite when running a test.
- Customer behavioral data tracking
- Customer relationship management
- Helps in providing unique services to each customer
- The mobile site is difficult to navigate
- More training materials should be made available online
May 29, 2019
Overall great experience with Monetate
- Really strong account service team who are very knowledgeable, insightful and quick to respond.
- Platform is easy to use.
- Experiences can be created internally once you have received training.
- Still not 100% across the analytics/reporting component
- Would be great if we had a local team, given the differences in time zones
- Training
- Account support
- Ease of use
- DIY tests
- Exit feedback tool.
- Clarification on the KPIs tracked on each experience.
- Impact of results of experiences ran simultaneously on the same pages.
- Social proof options.
May 27, 2019
Monetate the powertool
- Quick front end changes
- Traffic throttling
- Personalized journeys
- Making the server side easier to obtain
- Not made for complex dev
- Sometimes UI can be clunky
May 25, 2019
Monetate lover
- Monetate cookie provides behavior's targets, and allows the business to provide a more relevant journey.
- The system is very user-friendly, meaning training someone new is quick and effective.
- Monetate support is always very helpful, and the account managers are keen to keep it up to date.
- A Monetate app would be great, as the mobile site is extremely hard to use.
- Matching the business product feed with the Monetate data has proven to be difficult.
- Targeting a whole categories PDP is very hard to do with Monetate, unless you have time to find the whole categories of product codes.
- Providing more Monetate training.
May 25, 2019
Easy tool for a beginner in the industry
- Easy to use.
- Tests are easily customizable within the tool, through the html, css, and js boxes.
- An excellent support system, either through Monetate support or through our contact with the account managers.
- The analytics is known to be 5% invalid when compared to GA, especially monetary measurements.
- Provide more in-depth analysis for tests.
- The AI tool should be able to better recognize smaller differences.
May 24, 2019
Very good tool overall
- Ability to get experiences immediately online.
- Ability to compare multiple metrics for A/B testing.
- Ability to duplicate experiences.
- Custom events are not easy to use and don't get copied while duplicating experiences.
- When opening different experiences/actions in different tabs, all tabs switch to the same action/experience
- Impossible to track custom event on added element (added through Test version) with Inspector before experience is actually live.
- Differences between experience types (Majority fit vs standard A/B etc is not very clear in the interface. Inexperienced users sometimes choose the wrong experience type as a consequence.
- Bounce rate sounds sometimes incorrect. The experiment has a bigger bounce rate 90% of the time.
- Lack metrics such as Exit rates and Median order value.
May 23, 2019
Monetate Makes Money
- AB Testing: ease of use & ability to access metrics/analytics
- Campaigns/Promotions: preview mode is especially helpful in identifying exactly what will show up
- Customer segmentation functionality would be great in identifying the different types of customers we have
- Other ways to organize/gather data to identify different perspectives
May 22, 2019
Getting the job done with Monetate
- Ability to AB test very easily.
- Very flexible/customizable lightbox tool.
- Easy to target specific users by uploading datasets.
- Lightboxes that adjust for desktop vs. mobile experiences.
- Easier integration with custom analytics we use internally.
April 25, 2019
Would Highly Recommend!
- Adding promotional banners under the top nav across the site
- Testing and measuring a/b efforts like PDP revisions or similar updates
- hiding elements that may be hindering the customer experience as a hotfix
- documentation could be updated more regularly
- Training information and videos are very basic
- The overall organization can be improved
January 15, 2019
Good tool for creating promotions, adding badges to the products and create a lis of relevant items
- It has great customer segmentation capability
- It allows to use html, css, and javascript to create promotions
- It has good analytical tools
- It is intuitive even for a novice
- Sometimes it is hard to find what you are looking for (for example, how to export data)
- The way of specifying pages on which promotion should be displayed could be improved
- It is hard to organize promotions
January 15, 2019
Monetate Review
- Dynamic test to let users test several different ideas at the same time while dynamically distributing traffic to the highest ROI.
- Live analytics to show us where the test is at and to easily compare the experiment with original (control).
- Faster development job is done when requested.
- I know the company has been undergoing a change but staff has changed so often that our personalized staff has changed numerous times.
December 21, 2018
Better than the Other Guys!
- The reps are extremely timely in their responses and knowledgeable about the system.
- Monetate has a WYSIWYG system for making changes on web pages that is extremely easy to use.
- Reporting is clear and easy to share with others.
- Some DIV tags cannot be selected in ActionBuilder and there is no explanation in the interface as to why that is.
- The dataset upload tool errors out sometimes, but when you click "View Error", nothing happens.
- When using JavaScript in ActionBuilder, sometimes it continuously fires even after closing ActionBuilder and reopening it. For example, redirect Javascript entered in ActionBuilder fires as soon as ActionBuilder is opened to edit the action.
December 20, 2018
Great Decision for Marketing Team!
- Our Monetate team is amazing! They taught us well, are quick to answer questions, and are very organized to keep us on track.
- Simple-to-use interface makes it easy for business users to set up experiences with little to no web dev assistance.
- We've gotten some great ideas out of the Insight reports our team has provided. Some of them we tested already, and others inspired even more ideas!
- We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
- IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
- We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
December 20, 2018
Great tool - easy to use and powerful outcomes
- Supportive account team to help us use Monetate to the best of its capabilities
- Intuitive to use and learn
- Has a vast array of functionality options to maximise possibilities to test/personalise
- Monetate-built actions are often locked down so the client user cannot amend to be bespoke for their needs. Therefore any changes wanted require a new Monetate dev ticket. This can be time consuming
December 20, 2018
Easy to use, Effective and Great Customer Service
- Customer service - Their customer service is far better than any of their competitors that I've used in the past. I've had detailed coding help and suggestions to improve experiences within hours of lodging a support ticket.
- Intuitive interface - The action builder is so easy to use, even if you don't have a good grasp on HTML/CSS and makes it possible to get launch experiences quickly which is important in a retail environment where things are so changeable.
- Analytics - The speed at which detailed information comes in about whether an experience is performing is great and the level of detail makes it possible to provide business cases to key project stakeholders efficiently.
- Lack of ability to move experiences to another folder if you're on the main experience page - This has bugged me for ages because we do a lot of experience duplication for different campaigns every month and it would be easier if you could duplicate and move folders on the same page.
- Mass content upload. I may just be missing this feature somewhere but I've never been able to upload more than one piece of content at once and it's quite frustrating.
- More Manchester based events. This one is obviously specific to my location and I understand why London is the hub for events but it would be nice to have more frequent opportunities to liaise with other Monetate users locally.
September 12, 2018
Very powerful testing tool
- You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
- If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
- The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
- The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
- The learning curve is a little steep, especially if you're unfamiliar with HTML/CSS. The tool is so powerful but can be overwhelming at first. The intro instructional videos/content is helpful but it doesn't cover everything. We needed to partner with an optimization company to better understand the tool and get started.
- Setting up an experiment for the first time isn't simple when you're a marketer who is inexperienced with any sort of web development or even just HTML/CSS. While you can easily select the area you want to create a test with, you don't have a way to easily manipulate that section without the use of HTML/CSS.
- The first optimization company Monetate recommended us to was horrible - it really was awful working with them. We had dedicated (paid for!) hours that got wasted after the company wasted our time in each meeting (when we did have one - they often needed to reschedule) and they barely knew what our company even did despite multiple meetings. Those hours, despite the awful experience, were never fulfilled, never reimbursed, never carried over to the new (and far better) company. This left a bad taste in my mouth. While I really like this product and it does everything we need, this awful experience and lack of ownership on their end was highly disappointing. We are moving forward though - and happy with our results.
- Extensive testing opportunities with specifically dedicated resources on Certona's side
- Account management is very committed to finding areas of opportunity and improvements
- The strength of the algorithm used to drive personalization
- Ability to create in-depth product reporting
- User portal can be slow, especially with larger reports
- While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
January 18, 2018
Great testing platform
- Monetate does well with showing us the impact of a test in a clear, detailed way. There are many different tests that can be done in Monetate and the results can be broken down by conversion, bounce rate, add to cart rate etc. This has helped us create the best possible experience for our customers.
- Monetate has tons of variety of different ways you can optimize a website. From badging, product cross-sells, navigation changes and product changes, it's now easy to completely change a portion of the website without having to go to IT for help.
- Monetate saves and archives all tests, even after they are completed. It's nice to have the option to look at what we did the past month or year and have the results saved as well.
- Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
- A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.
September 22, 2017
Personalization with Monetate
- A/B tests
- Personalization
- Great customer support
- Better UX. Dashboard can be overwhelming.
- Offer training sessions to utilize the platform.
- Offer a mobile app.
September 18, 2017
Room for Improvement
- Client services - quick to respond to issues
- Forward looking initiatives - early access program allows clients to test out new services
- Training documentation - educational webinars available about how to use
- Need dev support - web development expertise is required in order to set up tests actions.
- QA process - they seem to test on simulators which causes issues with mobile actions and experiences. We often have to send work for further QA.
- Client-focused - focus is on monetate, not on client. Pushes programs that might not make sense for a client in order to further new products.