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MoPub is a versatile platform that offers numerous use cases for integrating advertising and monetization in both websites and mobile …
Overview
What is AppLovin MAX?
MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.
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What is AppLovin MAX?
MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.
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What is AdPumb?
AdPumb is an app monetization platform that assists app developers or publishers in earning more revenue through app monetization functions. Its mediation solutions help publishers to connect with Demand Side Platforms.
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How to calculate LTV using Applovin MAX API
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What is AppLovin MAX?
MAX, a mediation solution, is a real-time auction platform that enables users to bid for mobile ad impressions. It includes a selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers what the vendor presents as a competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts. MAX boasts users among 100,000 apps to grow their mobile adoption.
AppLovin MAX Features
- Supported: Maximize Revenue & Scale
- Supported: Testing & Reporting Tools
- Supported: Waterfall Management
- Supported: Brand Safety Tools
AppLovin MAX Screenshots
AppLovin MAX Video
A quick introduction to MAX.
AppLovin MAX Competitors
AppLovin MAX Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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(11)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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MoPub is a versatile platform that offers numerous use cases for integrating advertising and monetization in both websites and mobile apps. Users have found MoPub to be highly effective in improving the user experience of their websites, as it allows them to easily integrate relevant ads and interact with visitors. Additionally, MoPub provides valuable insights and metrics to measure the effectiveness of the content, helping users optimize their advertising strategies. According to customers, one of the standout features of MoPub is its role as an ad server in mobile apps, providing a significant revenue stream through the demand marketplace. This allows developers to monetize their apps while ensuring a seamless and non-intrusive user experience. The software also enables effective ad targeting, helping marketers reach a relevant audience and maximize their revenue potential. Furthermore, MoPub facilitates app retargeting and more focused marketing efforts, allowing businesses to engage with users who have shown interest in their products or services. Overall, MoPub has proven to be a valuable tool for website monetization, traffic expansion, budget optimization, ad retargeting, and creating standout ads. Its scalability and integration with demand-side platforms make it a go-to solution for running programmatic campaigns and accessing mobile ad inventory. Whether it's applying detailed location targeting or expanding brand presence on a large scale, marketers have found MoPub to be a reliable partner in the programmatic space.
Easy to use and valuable: Users find the extension to manage blogs on the monetizing platform easy to use and highly valuable for adding value to their content. Several reviewers have stated that the user interface of MoPub is very intuitive, making it simple to navigate and utilize its features. Additionally, users appreciate how the SAAS nature of the platform allows them to access it easily from anywhere.
Great value for money: Many users describe MoPub as providing great value for money when it comes to ad publishing for mobile apps. They particularly highlight its ability to leverage ad banners and integrate with marketplace platforms, which helps them maximize their revenue while keeping costs low. The concept of MoPub as a convenient app monetization application is highly praised by multiple reviewers.
Highly praised transparency: The transparency offered by MoPub is highly valued by users, who appreciate being able to control their users' experience and maximize their income through the platform. Multiple reviewers have mentioned how they find this aspect of MoPub extremely useful in managing their campaigns effectively.
Freezing and Software Issues: Many users have experienced freezing and software not working properly due to unoptimized processes, negatively impacting their experience with MoPub. These issues need to be addressed in order to improve the performance and reliability of the software.
Slow Technical Support: Users have found technical support from MoPub to be slow, causing delays in effectively using the software. Improving the responsiveness of the technical support team would greatly enhance user satisfaction.
Lack of Trial Version: The absence of a trial version has been mentioned by users, which could help with spreading awareness about the software. Introducing a trial version would allow potential customers to test the features and functionality before making a purchasing decision.
Users have made several recommendations based on their experiences with MoPub. The three most common recommendations are as follows:
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Running a demo with key stakeholders: Users recommend running a demo with key stakeholders before implementing MoPub. This allows for a better understanding of the platform and its features, and helps ensure that it meets the specific needs of the business or app.
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Running a proof of concept (POC): Another common recommendation is to run a proof of concept (POC) before deciding on MoPub. This allows users to test the platform's capabilities and performance in a controlled environment, helping them make an informed decision about whether or not to proceed with its implementation.
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Leveraging all ad formats: Many users have found MoPub to be helpful in leveraging all ad formats. This allows for more flexibility and customization in creating standout ads and reaching the desired audience.
Overall, users highly recommend MoPub for app monetization and find the technology behind it to be great. However, there are also some concerns about aspects such as header bidding and the user interface (UI), which could be areas for improvement.
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August 29, 2019
SSP that has your back
We integrate with MoPub via one of our DSPs. We are using them for the mobile in-app campaigns as that is their strong suit. They have very vast traffic and specifically they have a great variety of publisher verticals as it is not too gaming-focused like many other exchanges. They are very strong in the Latam region and not so much in EMEA.
- Vast network of publishers, from different verticals
- Low CPMs which translate into good CPAs
- Great support team, always eager to help
- Not a lot of inventory in the EMEA region.
- Not a lot of high impact formats. Mainly banners and not a lot of interstitials and videos.
- Reporting tools not very advanced. You can't get a lot of granular details from the tool.
- CPMs are low, which translate into good CPAs and more budgets.
- Possibility of rebate programs for big volumes can also increase ROI.
- Lack of clarity on billing numbers reduces profitability for a few months.
- Smaato, Vungle, SmartyAds SSP, AppLovin, Cheetah Digital Marketing Suite (formerly Experian) and Google Ad Manager
MoPub is an SSP that can help you explain the benefits (and hurdles) of programmatic advertising to the client and that is a big help in markets that are not very developed. Other exchanges are too big and they don't put a lot of focus on customer service but MoPub is different and that is very important for us.