Skip to main content
TrustRadius
Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

Read more

Learn from top reviewers

Moz Pro Delivers

Rating: 8 out of 10
January 13, 2025
IncentivizedVetted ReviewVerified User
Moz Pro is great for SEO insights. It offers current rankings vs previous and growth over time, domain authority, linking keywords, and more. Moz Pro is great for a small to m...
Continue reading
Verified user
Employee
Moz Pro7 years of experience

Intuitive SEO tool that helps inform strategy and deliver results

Rating: 10 out of 10
December 30, 2023
IncentivizedVetted ReviewVerified User
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view of current SEO performance and has a...
Continue reading
Verified user
Manager
Moz Pro3 years of experience

Moz Pro - industry leading SEO tools to grow your business

Rating: 8 out of 10
December 3, 2021
IncentivizedVetted ReviewVerified User
Moz Pro is primarily used by our marketing department. We utilize Moz Pro to understand the behaviors of our website visitors, to track our SEO rankings, to crawl and audit ou...
Continue reading
Phil Parrish
Executive - Corporate
Co-founder, Managing Director
PrograMetrix
Moz Pro2 years of experience

Get the tools to marketing your web sites better for Google rankings!

Rating: 10 out of 10
October 7, 2021
IncentivizedVetted ReviewVerified User
Moz Pro is being used to find relevant data for SEO (Search Engine Optimizing) projects. It helps to find keywords, competitors and opportunities for improvement. It also does...
Continue reading
Joseph Kahn
C-Level Executive - Marketing
Head RankingZealot at Hum JAM
Hum JAM
Moz Pro1 year of experience

Best SEO Software For Beginners

Rating: 9 out of 10
June 11, 2021
IncentivizedVetted ReviewVerified User
If you are a beginner in digital marketing, then this tool is perfect for you. It gives you a lot of features. Moz Pro keyword explorer: with this tool you can easily find k...
Continue reading
Preeti Gautam
Analyst - Other
Social Media Executive & Content Editor
Dealsshutter
Moz Pro1 year of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing

Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
Return to navigation

Features

SEO

Core features related to search engine optimization

7.7
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

7.6
Avg 8.5
Return to navigation

Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and Page grader highest, with a score of 8.8.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 68)

Critical Tool for SEO Professionals

Rating: 10 out of 10
May 16, 2014
KC
Kyle Claypool
Digital Director
Just Like You Films (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Moz Pro
5 years of experience
Use Cases and Deployment Scope
The Digital team uses Moz tools almost daily. We manage SEO, social media and web strategy for our clients. OpenSiteExplorer is one of the best research tools out there for backlink research. FollowerWonk is a new service they acquired which has powerful Twitter analytics. We have also used the Moz API to pull data directly into our own reporting system. Their research tools are very valuable for new business pitches. While not directly related to the Moz platform, they also provide some of the best education in the industry through their blog and MozCon events.
Pros
  • Tracking keyword rankings over time
  • Tracking backlinks
  • Educating the community
  • Analyzing Twitter profiles via FollowerWonk
Cons
  • Only tracks keyword rankings within the top 50 results - would like to see top 100.
  • The on-page optimization recommendations are spotty because it may grade a page based on the wrong keyword. We don't use this feature much.
Likelihood to Recommend
I think every company providing web marketing services should be using Moz. It's a great value, entirely self-service, and easy to learn how to use. For businesses not in the marketing space, if driving traffic from search engines is a goal, Moz is probably a worthwhile investment.

Good tool for tracking website ranking

Rating: 9 out of 10
Incentivized
February 01, 2019
J"
Joe "JC" Cross
Co-Founder
Matter Of Pact (Management Consulting, 1-10 employees)
Vetted Review
Verified User
Moz Pro
2 years of experience
View profile
Use Cases and Deployment Scope
Great tool for tracking website rankings, SEO, and analytics. It provides a snapshot of important metrics, so you can quickly know where a site stands among the competition. I find the tool particularly helpful as a browser extension, which allows me to determine site influence immediately, without the need for any further investigation.
Pros
  • Website Ranking
  • SEO
  • Analytics
Cons
  • More robust tracking of backlinks
Likelihood to Recommend
Moz works great if you're looking for an easy-to-use tool to track website performance and ranking. I would recommend it to businesses who rely upon search engine optimization, including keyword searching, and crawling.

If you're a small business owner, you might find it more expansive than necessary. I wouldn't recommend it if you're a small shop looking for a few basics.

SEOmoz is a Great Tool for Web Marketing Pros

Rating: 8 out of 10
January 28, 2014
BA
Ben Alvord
Web Marketing Manager
Mendix (Computer Software, 51-200 employees)
Vetted Review
Verified User
Moz Pro
2 years of experience
View profile
Use Cases and Deployment Scope
At Mendix, we use SEOmoz primarily for the SEO rank tracking function, as well as the Link Analysis. SEOMoz is used within just our small marketing department. We're able to track where we rank for a list of our prioritized keywords, as well as where our top competitors rank for those same keywords. Historical data on rankings is stored as well so that we can see trends regarding the improvement or decline in those rankings (the rankings update once a week).
Pros
  • Tracking rankings for targeted keywords, and comparing those rankings against competitors
  • Tracking inbound links
  • Active web forum where you can get answers for a broad range of web marketing questions
Cons
  • There tends to be a significant lag in time for their spider to pick up new inbound links
  • I'd like to be able to add additional competitors to track in addition to the 3 that are allowed
  • Rankings are tracked down to the top 50. It would be great if rankings were tracked down to the top 100 (I subscribe to a separate service which tracks down to this level).
Likelihood to Recommend
Tracking of rankings. Inbound link tracking and research.

Keyword tracking made easy!

Rating: 7 out of 10
Incentivized
November 06, 2019
Verified User
Strategist in Marketing
Internet Company, 11-50 employees
Vetted Review
Verified User
Moz Pro
2 years of experience
Use Cases and Deployment Scope
As a company that not only builds websites for clients but builds robust digital strategies for them as well, it’s important to have an arsenal of great tools to help with reporting. We have used Moz for several years to track keywords, compare search visibility with the competition, and optimize web page content to enhance overall website SEO efforts.
Pros
  • The keyword tracker tool is phenomenal. It’s so helpful to be able to track keyword progression over weeks and months.
  • If search term volume is important, Moz is great at assisting in finding high-volume keywords your company should be targeting when writing content.
  • The on-page grader is an awesome way to pinpoint issues on a page-by-page basis. Fixing website content can be like taking a stab in the dark, but with this tool, Moz tells you how to enhance page content every step of the way.
Cons
  • Moz has a basic competitor analysis function, but in order to truly see how a competitor is doing, you almost need to create a new project for that competitor. The tool is excellent for single website management, but not as robust as some other tools when it comes to competitor analysis.
Likelihood to Recommend
If you’re in the SEO or SEM game, Moz is an absolute must to have in your arsenal.

MozPro: A better tool for keyword research and on-page search engine optimization

Rating: 8 out of 10
Incentivized
December 12, 2018
Verified User
Director in Marketing
Wholesale Company, 51-200 employees
Vetted Review
Verified User
Moz Pro
1 year of experience
Use Cases and Deployment Scope
Moz Pro is a suite of SEO tools that helps us optimize our content for higher search engine rankings and quality traffic. The tool is used by our marketing team to audit and improve content and pages, as well as to do keyword research to identify high value topics for new content.
Pros
  • Understanding who is coming to our site, and what they searched for that led to us.
  • Monitoring search engine rankings, and how we rank for certain keywords.
  • Optimizing our current pages so we can get the best ranking possible.
  • Identifying new content that we should target.
Cons
  • Custom reports are available, but it can be a little confusing to learn how to create them.
  • Pricing can be prohibitive for smaller companies, although a 30-day trial is available.
  • Branded reports are not available in the entry-level tier.
Likelihood to Recommend
I believe Moz Pro is well suited for content marketers and businesses with a strong content plan that need insight and intelligence on keywords, rankings, and on-page optimization recommendations. For these types of businesses and individuals, I would strongly recommend Moz. For hobby bloggers, and businesses without a strong content plan I do not think the ROI would be strong for purchasing a Moz subscription.
Return to navigation