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Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

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Learn from top reviewers

Moz Pro Delivers

Rating: 8 out of 10
January 13, 2025
IncentivizedVetted ReviewVerified User
Moz Pro is great for SEO insights. It offers current rankings vs previous and growth over time, domain authority, linking keywords, and more. Moz Pro is great for a small to m...
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Verified user
Employee
Moz Pro7 years of experience

Intuitive SEO tool that helps inform strategy and deliver results

Rating: 10 out of 10
December 30, 2023
IncentivizedVetted ReviewVerified User
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view of current SEO performance and has a...
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Verified user
Manager
Moz Pro3 years of experience

Moz Pro - industry leading SEO tools to grow your business

Rating: 8 out of 10
December 3, 2021
IncentivizedVetted ReviewVerified User
Moz Pro is primarily used by our marketing department. We utilize Moz Pro to understand the behaviors of our website visitors, to track our SEO rankings, to crawl and audit ou...
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Phil Parrish
Executive - Corporate
Co-founder, Managing Director
PrograMetrix
Moz Pro2 years of experience

Get the tools to marketing your web sites better for Google rankings!

Rating: 10 out of 10
October 7, 2021
IncentivizedVetted ReviewVerified User
Moz Pro is being used to find relevant data for SEO (Search Engine Optimizing) projects. It helps to find keywords, competitors and opportunities for improvement. It also does...
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Joseph Kahn
C-Level Executive - Marketing
Head RankingZealot at Hum JAM
Hum JAM
Moz Pro1 year of experience

Best SEO Software For Beginners

Rating: 9 out of 10
June 11, 2021
IncentivizedVetted ReviewVerified User
If you are a beginner in digital marketing, then this tool is perfect for you. It gives you a lot of features. Moz Pro keyword explorer: with this tool you can easily find k...
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Preeti Gautam
Analyst - Other
Social Media Executive & Content Editor
Dealsshutter
Moz Pro1 year of experience
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Pricing

View all pricing

Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

SEO

Core features related to search engine optimization

7.7
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

7.5
Avg 8.4
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and Page grader highest, with a score of 8.6.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives

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Reviews From Top Reviewers

View all reviews
(1-5 of 66)

Best Tool for all the SEO and Keyword research

Rating: 8 out of 10
Incentivized
June 03, 2021
su
sowmya udayashankar
Sr Digital Marketing Specialist
ADLINK Technology (Computer Hardware, 1001-5000 employees)
Vetted Review
Verified User
Moz Pro
3 years of experience
Use Cases and Deployment Scope
Moz Pro is used by the marketing team globally. Mainly by brand and PPC teams for the competitor's and the keywords research.
Pros
  • Competitor's top Keywords
  • Keywords ranking
  • domain authority
Cons
  • multiple comparison charts for the keywords
  • Navigation
Likelihood to Recommend
Moz Pro is best for the keyword research and to find out the rankings.

MozPro: A better tool for keyword research and on-page search engine optimization

Rating: 8 out of 10
Incentivized
December 12, 2018
Verified User
Director in Marketing
Wholesale Company, 51-200 employees
Vetted Review
Verified User
Moz Pro
1 year of experience
Use Cases and Deployment Scope
Moz Pro is a suite of SEO tools that helps us optimize our content for higher search engine rankings and quality traffic. The tool is used by our marketing team to audit and improve content and pages, as well as to do keyword research to identify high value topics for new content.
Pros
  • Understanding who is coming to our site, and what they searched for that led to us.
  • Monitoring search engine rankings, and how we rank for certain keywords.
  • Optimizing our current pages so we can get the best ranking possible.
  • Identifying new content that we should target.
Cons
  • Custom reports are available, but it can be a little confusing to learn how to create them.
  • Pricing can be prohibitive for smaller companies, although a 30-day trial is available.
  • Branded reports are not available in the entry-level tier.
Likelihood to Recommend
I believe Moz Pro is well suited for content marketers and businesses with a strong content plan that need insight and intelligence on keywords, rankings, and on-page optimization recommendations. For these types of businesses and individuals, I would strongly recommend Moz. For hobby bloggers, and businesses without a strong content plan I do not think the ROI would be strong for purchasing a Moz subscription.

Keyword tracking made easy!

Rating: 7 out of 10
Incentivized
November 06, 2019
Verified User
Strategist in Marketing
Internet Company, 11-50 employees
Vetted Review
Verified User
Moz Pro
2 years of experience
Use Cases and Deployment Scope
As a company that not only builds websites for clients but builds robust digital strategies for them as well, it’s important to have an arsenal of great tools to help with reporting. We have used Moz for several years to track keywords, compare search visibility with the competition, and optimize web page content to enhance overall website SEO efforts.
Pros
  • The keyword tracker tool is phenomenal. It’s so helpful to be able to track keyword progression over weeks and months.
  • If search term volume is important, Moz is great at assisting in finding high-volume keywords your company should be targeting when writing content.
  • The on-page grader is an awesome way to pinpoint issues on a page-by-page basis. Fixing website content can be like taking a stab in the dark, but with this tool, Moz tells you how to enhance page content every step of the way.
Cons
  • Moz has a basic competitor analysis function, but in order to truly see how a competitor is doing, you almost need to create a new project for that competitor. The tool is excellent for single website management, but not as robust as some other tools when it comes to competitor analysis.
Likelihood to Recommend
If you’re in the SEO or SEM game, Moz is an absolute must to have in your arsenal.

Moz....Simple, Straightforward and Solid

Rating: 9 out of 10
Incentivized
December 09, 2018
Verified User
Director in Marketing
Transportation/Trucking/Railroad Company, 201-500 employees
Vetted Review
Verified User
Moz Pro
1 year of experience
Use Cases and Deployment Scope
We use Moz for keyword research so that we know how people are searching for us. This helps us know what words to target and what content to create. We also track our where our keywords are ranking. We also create reports to track our progress and report to management what's working and what's not.
Pros
  • Reporting is super easy. Customize reports to suit your specific needs and schedule them to be sent out on the schedule you want.
  • Keyword research....not only do we monitor our own target keywords, but we use it for competitor research to learn what our competitors are doing well and where they might be falling short.
  • More keyword research....we use it to prioritize keywords based on volume and difficulty.
Cons
  • It took a while to get the feel of everything. Some items don't seem to be in an intuitive place, in my opinion.
Likelihood to Recommend
I think that Moz provides a great tool. Some of the data seems to be a little off from other platforms, but it's not a big deal for our company, as we are looking at overall trends. I think that Moz is well suited for keyword research and help with page optimization. It helps prioritize keywords for content creation.

Using MOZ - From the perspective of a long time user

Rating: 5 out of 10
Incentivized
December 12, 2018
NS
Nathan Sichilongo
Copperbelt Manager
Dotcom Zambia (Consumer Services, 11-50 employees)
Vetted Review
Verified User
Moz Pro
3 years of experience
View profile
Use Cases and Deployment Scope
We use MOZ for our SEO and digital marketing efforts. As a digital marketing department, our goal is to ensure our SEO efforts are effective and using MOZ is one reason why we have had good success with SEO. As a growing digital based business, we have to keep track of where our customers are coming from in search and trying to improve our overall ranking using good SEO practices. We especially love the keyword explorer tool and Domain Authority assessment tools that help us to constantly monitor keywords and domain metrics to know if our SEO efforts are working and how we can improve them.
Pros
  • Open Site Explorer: this tool allows you to monitor your site's backlinks and compare them to competitors. It is an indispensable tool for monitoring site's backlink performance.
  • Keyword Research: Moz has had one of the best keyword research tools in the business. The good thing is you can see competition scores and check what other keywords are similar to the one you are searching for.
  • Crawl Tool: Moz has one of the largest crawl engines available and can crawl a site and give you a report on things you can improve and enhance for good SEO practice. This tool has helped us when setting up new sites to give us a full report and checklist to follow on what things we need to work on.
Cons
  • Crawler is not the greatest: Sure MOZ has one of the largest crawlers online but it lags behind other competitors in terms of depth and crawl frequency. If you compare to similarly priced tools, a lot of times MOZ lags behind.
  • MOZ is more for beginner SEOs. If you are just getting started out, MOZ' tools are ideal but if you have done SEO for months, you will find more usage and depth in other tools.
Likelihood to Recommend
If you just need basic SEO information and can handle the quirks of MOZ, then it's definitely a good tool. The keyword research tool and Open Site Explorer tools are great for getting the ropes around SEO and stuff.
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