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Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

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Learn from top reviewers

Moz Pro Delivers

Rating: 8 out of 10
January 13, 2025
IncentivizedVetted ReviewVerified User
Moz Pro is great for SEO insights. It offers current rankings vs previous and growth over time, domain authority, linking keywords, and more. Moz Pro is great for a small to m...
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Verified user
Employee
Moz Pro7 years of experience

Intuitive SEO tool that helps inform strategy and deliver results

Rating: 10 out of 10
December 30, 2023
IncentivizedVetted ReviewVerified User
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view of current SEO performance and has a...
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Verified user
Manager
Moz Pro3 years of experience

Moz Pro - industry leading SEO tools to grow your business

Rating: 8 out of 10
December 3, 2021
IncentivizedVetted ReviewVerified User
Moz Pro is primarily used by our marketing department. We utilize Moz Pro to understand the behaviors of our website visitors, to track our SEO rankings, to crawl and audit ou...
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Phil Parrish
Executive - Corporate
Co-founder, Managing Director
PrograMetrix
Moz Pro2 years of experience

Get the tools to marketing your web sites better for Google rankings!

Rating: 10 out of 10
October 7, 2021
IncentivizedVetted ReviewVerified User
Moz Pro is being used to find relevant data for SEO (Search Engine Optimizing) projects. It helps to find keywords, competitors and opportunities for improvement. It also does...
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Joseph Kahn
C-Level Executive - Marketing
Head RankingZealot at Hum JAM
Hum JAM
Moz Pro1 year of experience

Best SEO Software For Beginners

Rating: 9 out of 10
June 11, 2021
IncentivizedVetted ReviewVerified User
If you are a beginner in digital marketing, then this tool is perfect for you. It gives you a lot of features. Moz Pro keyword explorer: with this tool you can easily find k...
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Preeti Gautam
Analyst - Other
Social Media Executive & Content Editor
Dealsshutter
Moz Pro1 year of experience
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Pricing

View all pricing

Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

SEO

Core features related to search engine optimization

7.7
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

7.5
Avg 8.4
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and Page grader highest, with a score of 8.6.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 54)

SEOmoz is a Great Tool for Web Marketing Pros

Rating: 8 out of 10
January 28, 2014
BA
Ben Alvord
Web Marketing Manager
Mendix (Computer Software, 51-200 employees)
Vetted Review
Verified User
Moz Pro
2 years of experience
View profile
Use Cases and Deployment Scope
At Mendix, we use SEOmoz primarily for the SEO rank tracking function, as well as the Link Analysis. SEOMoz is used within just our small marketing department. We're able to track where we rank for a list of our prioritized keywords, as well as where our top competitors rank for those same keywords. Historical data on rankings is stored as well so that we can see trends regarding the improvement or decline in those rankings (the rankings update once a week).
Pros
  • Tracking rankings for targeted keywords, and comparing those rankings against competitors
  • Tracking inbound links
  • Active web forum where you can get answers for a broad range of web marketing questions
Cons
  • There tends to be a significant lag in time for their spider to pick up new inbound links
  • I'd like to be able to add additional competitors to track in addition to the 3 that are allowed
  • Rankings are tracked down to the top 50. It would be great if rankings were tracked down to the top 100 (I subscribe to a separate service which tracks down to this level).
Likelihood to Recommend
Tracking of rankings. Inbound link tracking and research.

Moz Love

Rating: 10 out of 10
February 25, 2015
JL
Jesse Landry
Marketing Director
InsynQ, Inc. (Internet, 11-50 employees)
Vetted Review
Verified User
Moz Pro
1 year of experience
Use Cases and Deployment Scope
Used by the marketing department for SEO and inbound marketing analytics. Keyword prefomance tracking, onsite SEO issues, and organic traffic indicators all features used within.
Pros
  • Backlink research
  • Keyword rank tracking
  • Onsite SEO issue identification
Cons
  • More tools
  • More frequent OSE updates
  • More frequent updates
Likelihood to Recommend
Well suited for anyone doing inbound marketing!

Moz - Affordable and Useful SEO Tool

Rating: 10 out of 10
July 08, 2015
IG
Ingo Grammel
Sr. Digital Marketing Manager
Primacy (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Moz Pro
3 years of experience
View profile
Use Cases and Deployment Scope
We use Moz across our marketing department for various clients. It's an important part of our SEO process. I find it most useful for competitive research, keyword tracking and for inbound link analysis.
Pros
  • Keyword Rankings and how competitors rank alongside you
  • Inbound link analysis - Includes domain authority of inbound links and anchor text used. This is helpful when comparing with Google Webmaster Tools as well.
  • Research Tools are also very good. On-Page Grader, rank tracker and keyword difficulty are all useful tools for analysis and assessing the competitive environment.
  • Be sure to sync up Google Analytics and social media when possible.
Cons
  • Would like to see the ability to add more competitors for rank tracking
  • Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations
Likelihood to Recommend
It's just a great tool for the money. It's ideally suited for tracking keyword performance over time against competitors. Crawls are done weekly so they don't put a strain on internal resources or artificially inflate your keyword queries. Try to link GA and any social media to your campaign(s) whenever possible.

Keyword tracking made easy!

Rating: 7 out of 10
Incentivized
November 06, 2019
Verified User
Strategist in Marketing
Internet Company, 11-50 employees
Vetted Review
Verified User
Moz Pro
2 years of experience
Use Cases and Deployment Scope
As a company that not only builds websites for clients but builds robust digital strategies for them as well, it’s important to have an arsenal of great tools to help with reporting. We have used Moz for several years to track keywords, compare search visibility with the competition, and optimize web page content to enhance overall website SEO efforts.
Pros
  • The keyword tracker tool is phenomenal. It’s so helpful to be able to track keyword progression over weeks and months.
  • If search term volume is important, Moz is great at assisting in finding high-volume keywords your company should be targeting when writing content.
  • The on-page grader is an awesome way to pinpoint issues on a page-by-page basis. Fixing website content can be like taking a stab in the dark, but with this tool, Moz tells you how to enhance page content every step of the way.
Cons
  • Moz has a basic competitor analysis function, but in order to truly see how a competitor is doing, you almost need to create a new project for that competitor. The tool is excellent for single website management, but not as robust as some other tools when it comes to competitor analysis.
Likelihood to Recommend
If you’re in the SEO or SEM game, Moz is an absolute must to have in your arsenal.

You can't go wrong with using Moz

Rating: 10 out of 10
March 15, 2020
MS
Max Shtefan
Search Marketing Manager
Primacy (Marketing & Advertising, 51-200 employees)
Vetted Review
Verified User
Moz Pro
10 years of experience
View profile
Use Cases and Deployment Scope
Moz tool is used by our SEO team at Primacy to analyze organic performance of a website at a granular level. We then report out high-level analysis/results to additional internal teams or clients. We've used the tool to help us in many cases such as keyword research, link building, rank tracking, competitor assessments, page authority metrics and much more. This is a must-have tool for an SEO expert.
Pros
  • Linkbuilding opportunities and research
  • Keyword rank tracking
  • Competitor assessments
Cons
  • Crawls and campaigns have limits tied to your membership cost
  • Relatively tight keyword tracking restrictions
Likelihood to Recommend
Moz is well suited for:
  • Assessing where you stand versus your competition
  • Performing deep site crawls (URLs, Page title, subdomains, meta descriptions)
  • Technical SEO issues with your website
  • Specific keyword rank tracking, with the ability to see historical performance
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