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Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

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Learn from top reviewers

Moz Pro Delivers

Rating: 8 out of 10
January 13, 2025
IncentivizedVetted ReviewVerified User
Moz Pro is great for SEO insights. It offers current rankings vs previous and growth over time, domain authority, linking keywords, and more. Moz Pro is great for a small to m...
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Verified user
Employee
Moz Pro7 years of experience

Intuitive SEO tool that helps inform strategy and deliver results

Rating: 10 out of 10
December 30, 2023
IncentivizedVetted ReviewVerified User
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view of current SEO performance and has a...
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Verified user
Manager
Moz Pro3 years of experience

Moz Pro - industry leading SEO tools to grow your business

Rating: 8 out of 10
December 3, 2021
IncentivizedVetted ReviewVerified User
Moz Pro is primarily used by our marketing department. We utilize Moz Pro to understand the behaviors of our website visitors, to track our SEO rankings, to crawl and audit ou...
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Phil Parrish
Executive - Corporate
Co-founder, Managing Director
PrograMetrix
Moz Pro2 years of experience

Get the tools to marketing your web sites better for Google rankings!

Rating: 10 out of 10
October 7, 2021
IncentivizedVetted ReviewVerified User
Moz Pro is being used to find relevant data for SEO (Search Engine Optimizing) projects. It helps to find keywords, competitors and opportunities for improvement. It also does...
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Joseph Kahn
C-Level Executive - Marketing
Head RankingZealot at Hum JAM
Hum JAM
Moz Pro1 year of experience

Best SEO Software For Beginners

Rating: 9 out of 10
June 11, 2021
IncentivizedVetted ReviewVerified User
If you are a beginner in digital marketing, then this tool is perfect for you. It gives you a lot of features. Moz Pro keyword explorer: with this tool you can easily find k...
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Preeti Gautam
Analyst - Other
Social Media Executive & Content Editor
Dealsshutter
Moz Pro1 year of experience
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Pricing

View all pricing

Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

SEO

Core features related to search engine optimization

7.7
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

7.6
Avg 8.5
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and Page grader highest, with a score of 8.8.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 77)

Moz is a decent, all around SEO and content marketing tool.

Rating: 8 out of 10
May 19, 2014
SM
Sergio Mercado ✔
SEO Manager
Deltak (Education Management, 201-500 employees)
Vetted Review
Verified User
Moz Pro
4 years of experience
Use Cases and Deployment Scope
Moz is used in order to do a couple of things for our company. Firstly, we are using it for competitive research purposes. Secondly, we are using it for research into new online marketing initiatives—such as content sharing and acquisition of citations.
Pros
  • Moz is good for determining site-wide backlink profiles
  • Moz is useful for determining the saturation of individual anchor-text terms
  • Moz is useful for competitive profiling—targeted keyphrases, earned links and content
Cons
  • When comparing the backlink data to Ahrefs or Majestic, Moz seems to provide less information
  • I would like to see the ability to make API calls from within microsoft power query
  • The reports sometimes take too long to process or load
Likelihood to Recommend
It is a great all-around tool and easy for beginners to understand and learn. It is missing keyword research functionality in my opinion--but this is where the larger, more expensive enterprise tools (SEOClarity, BrightEdge, Conductor, etc) come into play. I feel it is still a solid tool to have at your disposal and very useful for any content marketing, SEO or digital media professional.

Moz - Affordable and Useful SEO Tool

Rating: 10 out of 10
July 08, 2015
IG
Ingo Grammel
Sr. Digital Marketing Manager
Primacy (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Moz Pro
3 years of experience
View profile
Use Cases and Deployment Scope
We use Moz across our marketing department for various clients. It's an important part of our SEO process. I find it most useful for competitive research, keyword tracking and for inbound link analysis.
Pros
  • Keyword Rankings and how competitors rank alongside you
  • Inbound link analysis - Includes domain authority of inbound links and anchor text used. This is helpful when comparing with Google Webmaster Tools as well.
  • Research Tools are also very good. On-Page Grader, rank tracker and keyword difficulty are all useful tools for analysis and assessing the competitive environment.
  • Be sure to sync up Google Analytics and social media when possible.
Cons
  • Would like to see the ability to add more competitors for rank tracking
  • Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations
Likelihood to Recommend
It's just a great tool for the money. It's ideally suited for tracking keyword performance over time against competitors. Crawls are done weekly so they don't put a strain on internal resources or artificially inflate your keyword queries. Try to link GA and any social media to your campaign(s) whenever possible.

Colin Hagan Review

Rating: 10 out of 10
February 08, 2014
CH
Colin Hagan
Marketing Manager
Elevate Property Management (Real Estate, 51-200 employees)
Vetted Review
Verified User
Use Cases and Deployment Scope
I was using SEOmoz alone at my organization. Being the marketing manager for a 5,000 unit property management company, I used it to see how well my website was performing in terms of driving organic traffic from a really wide & large volume of keywords. It really helped address the problem of answering the questions: where does my traffic come from? What queries are they using to find us?
Pros
  • Interface: it is just so easy to use.
  • Clarity: It presents information in an easy to understand manner.
  • Robust: I didn't come across an SEO need that it did not meet.
  • Masterful: it was an incredible learning resource.
Cons
  • I'd like the weekly reports to be more intuitive
  • I'd like it to recommend actions for specific domains and keywords
  • I'd like the setup crawl to be faster.
Likelihood to Recommend
I think that as long as you know what you're doing, you can use SEOmoz for any business.

SEOmoz for agencies- makes teams efficient

Rating: 8 out of 10
January 31, 2014
JM
Jasmine Maleknia
Director of Digital Marketing
What's Up Interactive (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Moz Pro
4 years of experience
Use Cases and Deployment Scope
SEOmoz is being used by our marketing department to help build and shape SEM strategies for our clients. It helps us to report on success and build cases for our recommendations
Pros
  • Actionable items
  • Providing keyword rankings
  • Giving a holistic view on how SEM effects your website and domain authority
  • Giving best practices, learning materials, providing information
Cons
  • Site can sometimes be slow
  • It can take a while for the system to crawl a website and provide keyword ranking output
Likelihood to Recommend
Can there be multiple logins? Can you sync multiple campaigns or websites?

Love Moz for SEO

Rating: 10 out of 10
Incentivized
April 25, 2018
KB
Katie Bodell
Freelancer
CBS (Writing and Editing, 1-10 employees)
Vetted Review
Verified User
Moz Pro
2 years of experience
View profile
Use Cases and Deployment Scope
My editorial team uses Moz on a daily basis.

It helps us determine successful key words for articles, landing pages, and social media content. We use it to help us manage SEO.
Pros
  • Keyword selection - helps us choose the best keywords to target
  • Recommended keywords - sorting & filtering these results by audience reach is really helpful
  • On-page grading of SEO goes way beyond the basics & helps identify problems & solutions for SEO.
Cons
  • I would love a "click to compare" option for keywords. You can do this with larger campaigns, but often I am searching for a single-use keyword (for a blog post, for example) and want to compare the data for multiple keywords without using the page navigation.
Likelihood to Recommend
I have found Moz to be way more beneficial than other services (such as Google's AdWords) both in its user-friendly layout and the depth of analysis the site can provide. Moz has helped us target keywords that we never would have thought of without its "suggested keyword" option helping us to see what users are actually searching for.
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