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Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

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Learn from top reviewers

Moz Pro Delivers

Rating: 8 out of 10
January 13, 2025
IncentivizedVetted ReviewVerified User
Moz Pro is great for SEO insights. It offers current rankings vs previous and growth over time, domain authority, linking keywords, and more. Moz Pro is great for a small to m...
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Verified user
Employee
Moz Pro7 years of experience

Intuitive SEO tool that helps inform strategy and deliver results

Rating: 10 out of 10
December 30, 2023
IncentivizedVetted ReviewVerified User
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view of current SEO performance and has a...
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Verified user
Manager
Moz Pro3 years of experience

Moz Pro - industry leading SEO tools to grow your business

Rating: 8 out of 10
December 3, 2021
IncentivizedVetted ReviewVerified User
Moz Pro is primarily used by our marketing department. We utilize Moz Pro to understand the behaviors of our website visitors, to track our SEO rankings, to crawl and audit ou...
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Phil Parrish
Executive - Corporate
Co-founder, Managing Director
PrograMetrix
Moz Pro2 years of experience

Get the tools to marketing your web sites better for Google rankings!

Rating: 10 out of 10
October 7, 2021
IncentivizedVetted ReviewVerified User
Moz Pro is being used to find relevant data for SEO (Search Engine Optimizing) projects. It helps to find keywords, competitors and opportunities for improvement. It also does...
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Joseph Kahn
C-Level Executive - Marketing
Head RankingZealot at Hum JAM
Hum JAM
Moz Pro1 year of experience

Best SEO Software For Beginners

Rating: 9 out of 10
June 11, 2021
IncentivizedVetted ReviewVerified User
If you are a beginner in digital marketing, then this tool is perfect for you. It gives you a lot of features. Moz Pro keyword explorer: with this tool you can easily find k...
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Preeti Gautam
Analyst - Other
Social Media Executive & Content Editor
Dealsshutter
Moz Pro1 year of experience
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Pricing

View all pricing

Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

SEO

Core features related to search engine optimization

7.8
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

7.6
Avg 8.5
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and Page grader highest, with a score of 8.8.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 60)

An aMOZing resource for SEO professionals

Rating: 10 out of 10
May 09, 2014
Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
Moz Pro
1 year of experience
Use Cases and Deployment Scope
Moz is used to evaluate the overall health of our clients' websites. We are able to monitor backlinks, internal linking, social endorsements/shares, authority metrics and so much more! By building an overall profile of a website, we are able to better and more clearly define strengths and weaknesses--if a site isn't performing well, we are able to figure out why.
Pros
  • Open Site Explorer -- an awesome resource for building a better understanding of a site's link profile. This is definitely my most-used Moz feature and the best link analysis tool out there!
  • Fresh Web Explorer -- in SEO, we can forget about the importance of brand mentions. This is a recently discovered tool that I have added to my monthly reports to give my clients' a more complete picture.
Cons
  • I wish there was a better way to sort/filter results from inbound links within Open Site Explorer. For example, I'd love to be able to filter out internal inbound links from main navigation bars.
  • While Open Site does provide some social signals, I wish the information was more complete. Currently, there is only a snapshot beneath "Top Pages."
Likelihood to Recommend
Honestly, every SEO professional needs to use Moz in some capacity. It is incredibly well-suited for link analysis and measuring authority metrics--both critical areas of SEO. However, if you are more focused on the "content marketing" side of SEO, I would recommend other resources with more content-related tools.

Moz Review By Experienced Digital Marketing Executive

Rating: 9 out of 10
November 21, 2017
RP
Roman Prokopchuk
Digital Marketing Campaign Manager
QueBIT Consulting (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Moz Pro
8 years of experience
View profile
Use Cases and Deployment Scope
Analyzing link profile, help with SEO site audits, and content analysis. Open site explorer has been one of the greatest assets in my SEO career and has benefited all campaigns managed and worked on.
Pros
  • Understand strength of site and individual pages.
  • Bank link profile analysis.
  • Competitor analysis
  • Rank tracking
Cons
  • Making site audit features more robust.
  • Improve capabilities of keyword explorer.
Likelihood to Recommend
Competitor analysis of onsite strengths, competitor backlink analysis, and keyword discovery.

Moz is the Bozz, er Boss.

Rating: 10 out of 10
Incentivized
September 04, 2015
Verified User
Professional in Information Technology
Marketing and Advertising Company, 1001-5000 employees
Vetted Review
Verified User
Moz Pro
8 years of experience
Use Cases and Deployment Scope
I use the ranking reports weekly and have attended one of their Moz Cons. The product is very well rounded and helpful in determining organic site search performance as well as possible problem areas. The on-page optimization grader is not perfect, but gives you some insight. I find the Open Site Explorer link explorer to be one of the most powerful tools available in finding broken internal and external links. I have been using this product since 2007 and have seen it grow into a strong SEO analytics platform. I would highly recommend it to anyone looking for weekly SEO performance snapshots and some on-page site issues.
Pros
  • Weekly reporting
  • Powerful link research tool
  • Keyword difficulty checker
Cons
  • On-page grader needs some work.
  • Keyword ranking, if position dropped would be nice to see who shifted up. Then, allow page analysis of competitor page.
Likelihood to Recommend
Are you looking for weekly keyword rank tracking? Are you in the process of a site migration? Do you know if you have broken external or internal links on your website? Are you looking for basic on-page optimization? Would you like to know how difficult it is to rank for a specific keyword or keyword phrase?

Using MOZ - From the perspective of a long time user

Rating: 5 out of 10
Incentivized
December 12, 2018
NS
Nathan Sichilongo
Copperbelt Manager
Dotcom Zambia (Consumer Services, 11-50 employees)
Vetted Review
Verified User
Moz Pro
3 years of experience
View profile
Use Cases and Deployment Scope
We use MOZ for our SEO and digital marketing efforts. As a digital marketing department, our goal is to ensure our SEO efforts are effective and using MOZ is one reason why we have had good success with SEO. As a growing digital based business, we have to keep track of where our customers are coming from in search and trying to improve our overall ranking using good SEO practices. We especially love the keyword explorer tool and Domain Authority assessment tools that help us to constantly monitor keywords and domain metrics to know if our SEO efforts are working and how we can improve them.
Pros
  • Open Site Explorer: this tool allows you to monitor your site's backlinks and compare them to competitors. It is an indispensable tool for monitoring site's backlink performance.
  • Keyword Research: Moz has had one of the best keyword research tools in the business. The good thing is you can see competition scores and check what other keywords are similar to the one you are searching for.
  • Crawl Tool: Moz has one of the largest crawl engines available and can crawl a site and give you a report on things you can improve and enhance for good SEO practice. This tool has helped us when setting up new sites to give us a full report and checklist to follow on what things we need to work on.
Cons
  • Crawler is not the greatest: Sure MOZ has one of the largest crawlers online but it lags behind other competitors in terms of depth and crawl frequency. If you compare to similarly priced tools, a lot of times MOZ lags behind.
  • MOZ is more for beginner SEOs. If you are just getting started out, MOZ' tools are ideal but if you have done SEO for months, you will find more usage and depth in other tools.
Likelihood to Recommend
If you just need basic SEO information and can handle the quirks of MOZ, then it's definitely a good tool. The keyword research tool and Open Site Explorer tools are great for getting the ropes around SEO and stuff.

Moz Has Some Great Tools, but Lacks Overall Cohesion

Rating: 4 out of 10
May 08, 2014
JB
Jeff Bedford
Analytics & Optimization Specialist
The New Group (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Moz Pro
3 years of experience
Use Cases and Deployment Scope
We use Moz as a supplement to other search tools because we don't feel like it provides a 'complete' tool set and some of the more recent 'Moz Analytics' features seems to have technological issues that send consistent error messages, etc. We use the Open Site Explorer tool regularly to analyze our client and competitor sites. We feel like their inbound link metrics are the best feature and that many others are lagging behind, so we use other tools that we feel do a better job. Moz is also good for its blog content and educational material. The tools to use are just not as good as some others.
Pros
  • Moz has been and continues to be a key resource for thought leadership in the marketing industry. There are many blogs, etc. that regurgitate information, but Moz does a good job of being progressive and making sure they have reputable authors/content.
  • Open Site Explorer is a world class tool that provides easy navigation and accessible data. This is a strength because its ease of use can make the research process easier than other tools on the market.
  • Moz also does a good job of building and encouraging a sense of community, which is huge for the marketing world. Allowing users to create their own blog posts and communicate among each other alongside experts is a very empowering thing.
Cons
  • Every time I access the new Moz Analytics it tells me my client connection with Google Analytics is broken. This message appears even after I fix it and I've gotten to the point where I don't even try anymore.
  • It seems like their database is often the reason for fluctuation in their data and sometimes this can confuse clients when they see fluctuations.
  • Sometimes you get the feeling that Moz is more about monetization of its new products than providing a strong user experience. They make it very difficult to access legacy tools that functioned better than some of the new ones.
Likelihood to Recommend
Link based research will always garner a recommendation from me to use Open Site Explorer. So in that context I will always recommend Moz. I will also be wary though to recommend Moz as an all-in-one solution for search and other analytical data. There have not been able to prove to me as a user that their tool set provides a cohesive system, everything feels very fragmented with some features being much more useful than others. I am also likely to recommend the keyword difficulty tool and Moz's competitive data has traditionally been a better indicator of the truth than other tools such as the Google Keyword Planner.
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