Intuitive SEO tool that helps inform strategy and deliver results
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view …
Starting at $99 per month
View PricingOverview
What is Moz Pro?
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- SERP ranking tracking (40)9.999%
- Keyword analysis (40)9.999%
- Page grader (39)9.999%
- Competitive analysis (39)8.080%
Reviewer Pros & Cons
Pricing
Standard
$99
On Premise
per month
Medium
$179
On Premise
per month
Large
$299
On Premise
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Moz Pro?
Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz was acquired by iContact in June 2021. Moz is now an iContact company.
Moz Pro Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Moz Pro Screenshots
Moz Pro Video
Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.
Moz Pro Integrations
Moz Pro Competitors
Moz Pro Technical Details
| Deployment Types | On-premise |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz Pro starts at $99.
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 9.9.
The most common users of Moz Pro are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(370)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.
Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.
Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.
Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.
Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.
Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.
Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.
Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.
Attribute Ratings
Reviews
(51-75 of 76)Companies can't remove reviews or game the system. Here's why
May 22, 2014
You are not a true SEO unless you use Moz
Score 10 out of 10
Vetted Review
Verified User
- Improving employee efficiency
- More equipped for doing off-site work due to using the intelligence tools
- Knowledge
Score 8 out of 10
Vetted Review
Verified User
- Increased employee efficiency
- able to aggregate data in a faster manner
- able to quickly make content recommendations
May 19, 2014
Moz is Amazing to say the least!
Score 10 out of 10
Vetted Review
Verified User
- From an ROI standpoint, its hard to measure, but our rankings that have increased for us and clients have gone through the roof because of Moz (obviously higher rankings mean more sales).
- We have been able to more accurately direct our strategies from a link bait standpoint, which has boosted our referral business.
- Being able to figure out where we are lacking from an online perspective, has helped us with lots of our messaging across the board.
May 16, 2014
Moz: Beneficial Platform
Score 8 out of 10
Vetted Review
Verified User
- Positive: provide us with better insight on how we're performing on the search engines.
May 16, 2014
Critical Tool for SEO Professionals
Score 10 out of 10
Vetted Review
Verified User
- Major gains in efficiency
- Better reporting for our customers
- Better, more informed new business pitches.
May 16, 2014
MOZ - Powerful and User-Friendly SEO Suite
Score 8 out of 10
Vetted Review
Verified User
- Positive: a better understanding of how various sections of the site are performing search-wise based on keyword ranking gains or losses.
- Positive: members of the Editorial team are able to brush up on their knowledge of SEO best practices by using the page grading tool.
- Positive: a better understanding of why certain sites rank for competitive keywords.
- Positive: a more clear and well-informed SEO strategy based on data regarding our competitors.
Score 10 out of 10
Vetted Review
Verified User
- Without Open Site Explorer you'd have a difficult time finding your competitors referral links.
- Again, the mozinars and community is invaluable to any competitive digital marketer.
Score 9 out of 10
Vetted Review
Verified User
- Insight has tripled website traffic
- Assistance in long-term web traffic goals
- Displays a direct correlation between web lead fluctuation
May 09, 2014
An aMOZing resource for SEO professionals
Score 10 out of 10
Vetted Review
Verified User
- Moz makes building a link profile and subsequent link analysis a much easier, faster process. We are able to pinpoint what a client is doing right (or wrong!) much quicker than with other metrics. By spotting problem areas sooner, we are able to rectify the situation faster (much to the clients' delight).
- If a client has a question about competitors, we are able to quickly pull up a comparison chart on some of the most important metrics. This can emphasize how well our efforts are working or how far we have to go.
Score 7 out of 10
Vetted Review
Verified User
- The ROI we have seen from Moz, mostly comes in the form of content creation. We have been able to target keywords, and write better content based on the information provided from Moz and from the SEO best practises they share in their content and videos. We have seen a significant increase in blog visits and views as well as subscribers.
- Moz has also helped us increase our website traffic by informing us of any crawl issues right away so that we can deal with them ASAP.
Score 4 out of 10
Vetted Review
Verified User
- Moz has allowed us to identify link development and PR strategies for our competitors. This provides a return on knowledge that allows us to duplicate and out-do these efforts to achieve business results for our clients.
- Moz is also a good tool when it comes to business development because its tools allow you to gain insights to potential clients as you are in discussions about potential services. These insights can be very valuable.
- Moz allows for us to do quick reporting on link based metrics for our clients and monitor metrics that are indicative of future movement in the SERPS. Being able to do this efficiently is a big time saver.
May 07, 2014
MOZ Review from Paul Bruce in Raleigh
Score 9 out of 10
Vetted Review
Verified User
- We are still in the beginning stages of our Digital Marketing efforts - MOZ has not directly affected our ROI, but the insights have allowed us to make smarter decisions with our other efforts including email and social marketing.
May 02, 2014
Nothing but Love for Moz
Score 10 out of 10
Vetted Review
Verified User
- We are more productive when working on SEO as we have all of the tools needed right at our fingertips.
- Increase employee efficiency.
- Increase amount of information we are able to provide our clients.
April 28, 2014
An Expert Review of Moz Analytics
Score 10 out of 10
Vetted Review
Verified User
- Increase in organic web traffic
- Increase in inbound leads
- Increase in social reach
February 08, 2014
Colin Hagan Review
Score 10 out of 10
Vetted Review
Verified User
- Better return on advertising based on the increase in traffic we have received to our website since using SEOmoz
Score 10 out of 10
Vetted Review
Verified User
- We're happy that it's helped us create a strategy around what keywords we need to regain traction on.
- Nothing else really comes to mind but it could be our use of the parts of the tool and not the full suite.
January 31, 2014
SEOmoz (Moz) should be in your bag of tricks, but probably not the first and only tool
Score 8 out of 10
Vetted Review
Verified User
- Positive: More research tools to improve employee efficiency
- Positive: Better competitive analysis with their research tools
- Positive: Better analysis of our own sites with their rank monitoring and page grading tools
January 31, 2014
Need better MOZSCAPE API
Score 3 out of 10
Vetted Review
Verified User
- At the end of the day the idea I was trying to pursue did not work out so I do not currently have a need for SEOMOZ data. I might use them in the future.
January 31, 2014
Cut the Crap - Straight forward review
Score 9 out of 10
Vetted Review
Verified User
- dont really use it for direct ROI and daily decision making at this point
January 31, 2014
SEOmoz for agencies- makes teams efficient
Score 8 out of 10
Vetted Review
Verified User
- Makes us more efficient
- Having standard information we can report on makes us strong
January 31, 2014
Highly recommend Moz as the first stop for your SEO needs
Score 8 out of 10
Vetted Review
Verified User
- Not sure whether this is positive or negative, but Moz has helped us get OUT of some markets too! Looking at how your competitors are doing in comparison makes it easy and quick to tell if you're being outgunned. I have closed two ecommerce websites that seemed lucrative in market research but in practice we were just too far behind our competition who had a 10 year lead. Moz helped us track our progress against their mozrank for 12-18 months.
January 29, 2014
SEOMoz has been a great tool for our purposes/size
Score 9 out of 10
Vetted Review
Verified User
- Tracking results for SEO Agencies independently
Score 9 out of 10
Vetted Review
Verified User
- ROI - the report built for our sales force an astronomical ROI: a tool that cost company less than $100,000 for the year generated tens of millions in revenue. Being able to present KPIs in an easy to understand format allows the decision makers to make those decisions confidently.
- And those confident decision makers means that the sales cycle is drastically cut. Add to that shorter sales cycle an increased retention rate, and the lifetime value of the customer exponentially increases.
- Why is retention higher? Because it helps identify measurable goals that can be delivered against. When your customer can clearly identify the value received from the service, everyone succeeds.
January 28, 2014
SEOmoz is a Great Tool for Web Marketing Pros
Score 8 out of 10
Vetted Review
Verified User
- Allows for better organization of SEO work, thus helping us increase rankings in key areas (which has a great ROI)
January 28, 2014
An Honest Moz Review, by a Content Marketer & SEO
Score 9 out of 10
Vetted Review
Verified User
- Increased employee efficiency, bar none.
- Better reporting for our clients leading to better client retention.
- Recommendations for on-site improvements for client has vastly increased the efficiency of scaling marketing campaigns.