Intuitive SEO tool that helps inform strategy and deliver results
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view …
Starting at $99 per month
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What is Moz Pro?
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…
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Popular Features
- SERP ranking tracking (40)9.999%
- Keyword analysis (40)9.999%
- Page grader (39)9.999%
- Competitive analysis (39)8.080%
Reviewer Pros & Cons
Pricing
Standard
$99
On Premise
per month
Medium
$179
On Premise
per month
Large
$299
On Premise
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
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What is Moz Pro?
Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz was acquired by iContact in June 2021. Moz is now an iContact company.
Moz Pro Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Moz Pro Screenshots
Moz Pro Video
Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.
Moz Pro Integrations
Moz Pro Competitors
Moz Pro Technical Details
| Deployment Types | On-premise |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz Pro starts at $99.
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 9.9.
The most common users of Moz Pro are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.
Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.
Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.
Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.
Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.
Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.
Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.
Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.
Attribute Ratings
Reviews
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December 12, 2018
Moz is a benefit to your marketing arsenal.
Moz was used by the organization by the two E-Commerce directors within the company. It gives great insight to your SEO by providing keyword research, position monitoring, and crawling stats. You are able to track certain keywords and their position so you can aim to improve your rank over time. They also make a great Google Chrome extension that gives you SEO feedback as well.
Moz Pro is a suite of SEO tools that helps us optimize our content for higher search engine rankings and quality traffic. The tool is used by our marketing team to audit and improve content and pages, as well as to do keyword research to identify high value topics for new content.
December 12, 2018
Using MOZ - From the perspective of a long time user
We use MOZ for our SEO and digital marketing efforts. As a digital marketing department, our goal is to ensure our SEO efforts are effective and using MOZ is one reason why we have had good success with SEO. As a growing digital based business, we have to keep track of where our customers are coming from in search and trying to improve our overall ranking using good SEO practices. We especially love the keyword explorer tool and Domain Authority assessment tools that help us to constantly monitor keywords and domain metrics to know if our SEO efforts are working and how we can improve them.
December 09, 2018
Moz....Simple, Straightforward and Solid
We use Moz for keyword research so that we know how people are searching for us. This helps us know what words to target and what content to create. We also track our where our keywords are ranking. We also create reports to track our progress and report to management what's working and what's not.
April 25, 2018
Love Moz for SEO
My editorial team uses Moz on a daily basis.
It helps us determine successful key words for articles, landing pages, and social media content. We use it to help us manage SEO.
It helps us determine successful key words for articles, landing pages, and social media content. We use it to help us manage SEO.
April 25, 2018
A Worthy Tool, Worth Your Consideration
We're using Moz in our marketing department to research our website as well as those of our competitors. In addition, we use Moz to analyze traffic to our site via backlinks and various other criteria. At the end of the day, it's one of many tools we use to help manage our online reputation, which isn't the best but certainly improving thanks to the insight Moz provides and the insight-driven action we take.
April 25, 2018
SEO for everyone w/Moz
Our company uses Moz as a tool to save time and simplify a number of tasks related to our website and digital presence. These include keyword research, tracking ranking performance, content optimization, & competitor analysis, among others. We've been Moz users for quite a while and have consistently found the tool suite to be very helpful for our small marketing team!
I work for a small marketing agency and we use it to optimize landing pages for keywords as I found its Page Grading Tool to be immensely helpful in that regard. Moz also features a local search optimization tool called Moz Local. We have clients who also need local SEO, where we configure Moz to monitor Google SERPs for countries and areas of their operation. Moz has given us fairly consistent data and reports, but know that local SEO requires a lot of manual labor and no tool can do it all by itself.
Moz knowledge base is huge and offers a vast amount of useful data. Moz Pro dashboard is sprinkled with tips and they are useful to novice and advanced users, as well. Rand Fishkin explains what every feature does in the videos, so you'll always learn something new while using the platform. When setting the campaign, you'll be asked to input 3 of the competitor websites and also choose which search engines you want to use. I find this feature quite nice, as you'll be able to track the progress nicely.
Moz knowledge base is huge and offers a vast amount of useful data. Moz Pro dashboard is sprinkled with tips and they are useful to novice and advanced users, as well. Rand Fishkin explains what every feature does in the videos, so you'll always learn something new while using the platform. When setting the campaign, you'll be asked to input 3 of the competitor websites and also choose which search engines you want to use. I find this feature quite nice, as you'll be able to track the progress nicely.
April 19, 2018
Moz Makes SEO Easy
Moz is a very powerful tool for analyzing search traffic and measuring performance. We had a bit of a hard time setting up the campaigns within the system, but once we figured out the best way to structure the setup, it was very useful. We used the system regularly, making technical audits a part of our SEO strategy. The reports we subscribed to kept us updated and notified us of any changes we would want to know about and allowed us to monitor our campaigns without doing too much legwork. We could have utilized more of the capabilities considering how much the basic offerings helped us but didn't get far enough into the system.
November 21, 2017
Moz Review By Experienced Digital Marketing Executive
Score 9 out of 10
Vetted Review
Verified User
Analyzing link profile, help with SEO site audits, and content analysis. Open site explorer has been one of the greatest assets in my SEO career and has benefited all campaigns managed and worked on.
September 11, 2015
Moz is a must have tool for any SEO strategy
We use Moz as a key resource for our SEO strategy. The tools in Moz Pro allow us to keep track of duplicate content, broken links, and areas of opportunity in SEO.
September 08, 2015
Moz for Marketers who want to deliver better SEO
We use Moz for our clients, we manage their seo optimization strategy, keyword research, link building and analytics.
September 04, 2015
Nothing is Impossible
We use Moz to automatically track rankings and other metrics, and on this front it is one of the best. It has an expansive index that is kept fresh on a regular basis and the designers think creatively about various use cases. We also mine OSE for links and insights, and make extensive use of the Keyword Difficulty tool for research.
September 04, 2015
Moz - An overall gleaming review from an enterprise agency user
We only use Moz for the day to day activities in the SEO department, but we're slowly beginning to use the data in new ways that is making traction across the company. For example, we export Moz data to create network maps of sites and it's resonating well with other departments like web analytics and strategy. Also, when we do competitive research using Moz Open Site Explorer (OSE), we typically uncover some pretty interesting websites out there that we then share with our global design teams as either what to do, or what not to do.
September 04, 2015
Moz is the Bozz, er Boss.
I use the ranking reports weekly and have attended one of their Moz Cons. The product is very well rounded and helpful in determining organic site search performance as well as possible problem areas. The on-page optimization grader is not perfect, but gives you some insight. I find the Open Site Explorer link explorer to be one of the most powerful tools available in finding broken internal and external links. I have been using this product since 2007 and have seen it grow into a strong SEO analytics platform. I would highly recommend it to anyone looking for weekly SEO performance snapshots and some on-page site issues.
July 08, 2015
Moz - Affordable and Useful SEO Tool
Score 10 out of 10
Vetted Review
Verified User
We use Moz across our marketing department for various clients. It's an important part of our SEO process. I find it most useful for competitive research, keyword tracking and for inbound link analysis.
March 13, 2015
Great Community, Great Tool
Score 8 out of 10
Vetted Review
Verified User
SEOmoz is strictly used by the SEO team at our organization. We manage many different websites so we mostly use it to it to garner data to help us drive and prioritize optimization decisions. Being data driven, we like to gather insights about how a site as a whole is doing by looking at the page crawler and also use details of pages and keywords (not so much anymore) to gather trends and find new opportunities.
February 25, 2015
Moz Love
Score 10 out of 10
Vetted Review
Verified User
Used by the marketing department for SEO and inbound marketing analytics. Keyword prefomance tracking, onsite SEO issues, and organic traffic indicators all features used within.
February 04, 2015
Moz and what it means to me
Score 9 out of 10
Vetted Review
Verified User
I use Moz professional tools for SEO research purposes and insights. Moz Pro Tools are currently only used by me. Moz Pro Tools allow me to gain insight into how one domain is performing against its competitors when looking at Moz ranking factors. I also read the blog on a daily basis to keep up on the latest SEO/SEM trends and debates. Moz has a wonderful community of highly engaged professional search marketers who span the search marketing spectrum and love to share their insights and findings. I personally find a tremendous value from being apart of this Pro community!
February 04, 2015
Moz as a supplemental tool.
Score 8 out of 10
Vetted Review
Verified User
We use Moz in conjunction with other Internet marketing tools for tracking, auditing, and optimizing organic and social search marketing campaigns.
December 09, 2014
Moz is a keeper!
Score 9 out of 10
Vetted Review
Verified User
Moz is being used by the online marketing department only. It's used as our primary SEO tool to gather informative date on the competitive landscape and form the right KPI's.
December 04, 2014
Moz: Serious Search Software & Tools for the SEO
Score 10 out of 10
Vetted Review
Verified User
The Search Engine Marketing Team at Analog Devices uses Moz software tools. We use it for keyword and link research. We also use the On Page Grader to help our internal marketing customers better understand on page optimization best practices.
Moz is being used by one individual who handles SEO/SEM efforts at the company. The toolbar is used for site stats, OSE is used for backlink research. We don't currently use the PRO version, though I have used that in the past with other companies and clients. The primary business problem it addresses is that it aids in decisions related to competitive data.
May 29, 2014
A SEO Staple
Score 8 out of 10
Vetted Review
Verified User
We use Moz for research and analysis of our main business websites. The SEO mainly uses it. Moz Analytics allows us to track SERP positions for a highly targeted set of keywords. We use the suite of Moz tools and analytics helps us to build a fuller picture of the current organic landscape of search and how sites fit into that picture. The data is reliable so we're able to make more actionable conclusions from reports on real results. The Moz community and blogs is a great way to stay in conversation with other SEOS and keep abreast on current industry trends and updates.
Score 9 out of 10
Vetted Review
Verified User
We use Moz to monitor traffic and search/social visibility for our clients' brands, as well as for competitive analysis to help our clients identify opportunities and prioritize online marketing activities. Particularly, Moz's Open Site Explorer link data set and reporting tool is highly valuable to our work - I use this tool daily. Moz's traffic analytics are intuitive, but I do not frequently use this piece of their tool set. Other highly valuable components of the Moz suite of tools are the Keyword Analysis tool, which is great for analyzing the level of competition for a given target keyword, the Rank Tracker tool and the Fresh Web Explorer, which is useful for tracking mentions for client and competitor brand and product names recently discovered across the web.