Intuitive SEO tool that helps inform strategy and deliver results
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view …
Starting at $99 per month
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What is Moz Pro?
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…
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Popular Features
- SERP ranking tracking (40)9.999%
- Keyword analysis (40)9.999%
- Page grader (39)9.999%
- Competitive analysis (39)8.080%
Reviewer Pros & Cons
Pricing
Standard
$99
On Premise
per month
Medium
$179
On Premise
per month
Large
$299
On Premise
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
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- Competitors
- Tech Details
- FAQs
What is Moz Pro?
Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz was acquired by iContact in June 2021. Moz is now an iContact company.
Moz Pro Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Moz Pro Screenshots
Moz Pro Video
Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.
Moz Pro Integrations
Moz Pro Competitors
Moz Pro Technical Details
| Deployment Types | On-premise |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz Pro starts at $99.
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 9.9.
The most common users of Moz Pro are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.
Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.
Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.
Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.
Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.
Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.
Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.
Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.
Attribute Ratings
Reviews
(51-75 of 76)Companies can't remove reviews or game the system. Here's why
May 22, 2014
You are not a true SEO unless you use Moz
Score 10 out of 10
Vetted Review
Verified User
We use Moz to help us keep informed of up to date information going on in the Search industry. Mainly our digital marketing department are the ones who use the tools for competitor analysis, backlinks, SEO tracking etc... The tools are easy to use and we especially enjoy the Whiteboard Friday weekly videos.
Score 8 out of 10
Vetted Review
Verified User
Moz is used in order to do a couple of things for our company. Firstly, we are using it for competitive research purposes. Secondly, we are using it for research into new online marketing initiatives—such as content sharing and acquisition of citations.
May 19, 2014
Moz is Amazing to say the least!
Score 10 out of 10
Vetted Review
Verified User
We use Moz to keep track of everything related to our website, our clients websites, and to keep track of where our brand mentions are across the web. Our leadership team is the department that uses Moz. I personally use Moz to help me manage my keyword rankings, links, and overall website structure for our website and our client's website.
May 16, 2014
Moz: Beneficial Platform
Score 8 out of 10
Vetted Review
Verified User
We use Moz to track SEO traffic to our website of certain organic keywords from Google.
May 16, 2014
Critical Tool for SEO Professionals
Score 10 out of 10
Vetted Review
Verified User
The Digital team uses Moz tools almost daily. We manage SEO, social media and web strategy for our clients. OpenSiteExplorer is one of the best research tools out there for backlink research. FollowerWonk is a new service they acquired which has powerful Twitter analytics. We have also used the Moz API to pull data directly into our own reporting system. Their research tools are very valuable for new business pitches. While not directly related to the Moz platform, they also provide some of the best education in the industry through their blog and MozCon events.
May 16, 2014
MOZ - Powerful and User-Friendly SEO Suite
Score 8 out of 10
Vetted Review
Verified User
Our editorial staff has some experience using Moz, but I'm the primary user of the product.
Part of my role involves determining the SEO health of various sections of the site, and Moz's keyword tracking feature allows me to label keywords accordingly. This is nice, because it doesn't require me to keep any external documentation indicating which keywords are which.
I'm also responsible for addressing is technical issues with certain sections of the site. Moz provides a crawler that takes a peek at our site every week, but it's very basic and cannot receive positive instructions regarding which pages to crawl. You can, however, use robots.txt to tell the crawler which pages you want it to ignore. This wouldn't pose a problem for smaller brands (with smaller sites), but because our site is so big on content, Moz's cap of 10,000 crawled pages severely limits the usefulness of this tool for me.
Part of my role involves determining the SEO health of various sections of the site, and Moz's keyword tracking feature allows me to label keywords accordingly. This is nice, because it doesn't require me to keep any external documentation indicating which keywords are which.
I'm also responsible for addressing is technical issues with certain sections of the site. Moz provides a crawler that takes a peek at our site every week, but it's very basic and cannot receive positive instructions regarding which pages to crawl. You can, however, use robots.txt to tell the crawler which pages you want it to ignore. This wouldn't pose a problem for smaller brands (with smaller sites), but because our site is so big on content, Moz's cap of 10,000 crawled pages severely limits the usefulness of this tool for me.
May 14, 2014
Great Company, Service is Okay
Score 7 out of 10
Vetted Review
Verified User
We use Moz as an SEO analytics tool for managing our clients.
Score 10 out of 10
Vetted Review
Verified User
I used this with every organization I've worked for but it isn't used by the entire department I'm currently working for, which is primarily paid advertising.
The open site explorer is extremely valuable in knowing where our competitors are featured on other websites, as a way to find placements for our products. Their mozinars solve the problem of "what are some new strategies that we can implement?".
The open site explorer is extremely valuable in knowing where our competitors are featured on other websites, as a way to find placements for our products. Their mozinars solve the problem of "what are some new strategies that we can implement?".
Score 9 out of 10
Vetted Review
Verified User
We use Moz for website crawl reports, keyword rankings, and Open Site Explorer. The software is used primarily across the entire department, and is commonly used in organizational decisions.
May 09, 2014
An aMOZing resource for SEO professionals
Score 10 out of 10
Vetted Review
Verified User
Moz is used to evaluate the overall health of our clients' websites. We are able to monitor backlinks, internal linking, social endorsements/shares, authority metrics and so much more! By building an overall profile of a website, we are able to better and more clearly define strengths and weaknesses--if a site isn't performing well, we are able to figure out why.
Score 7 out of 10
Vetted Review
Verified User
Moz is used exclusively by the marketing department at Blue Link. We use it primarily for SEO related purposes in terms of monitoring keywords and website issues. We also frequently use the forums to find answers to our SEO questions and we follow the blog and community postings to keep up to date on new industry trends. Moz helps us manage our keywords in terms of performance to help us better target content towards keywords that need improvement and to keep us up to date on which keywords our competitors are targeting. It also helps keep up informed of any website crawl issues.
Score 4 out of 10
Vetted Review
Verified User
We use Moz as a supplement to other search tools because we don't feel like it provides a 'complete' tool set and some of the more recent 'Moz Analytics' features seems to have technological issues that send consistent error messages, etc. We use the Open Site Explorer tool regularly to analyze our client and competitor sites. We feel like their inbound link metrics are the best feature and that many others are lagging behind, so we use other tools that we feel do a better job. Moz is also good for its blog content and educational material. The tools to use are just not as good as some others.
May 07, 2014
MOZ Review from Paul Bruce in Raleigh
Score 9 out of 10
Vetted Review
Verified User
We are currently using MOZ to track the effectiveness of our new website launch. We are also tracking our optimization and social efforts as well of those of our competition.
May 02, 2014
Nothing but Love for Moz
Score 10 out of 10
Vetted Review
Verified User
We are using Moz accross our entire organization for all types of online marketing initiatives, especially search engine optimization.
April 28, 2014
An Expert Review of Moz Analytics
Score 10 out of 10
Vetted Review
Verified User
Moz is being used by our Marketing team to better inform the decisions we make with our website content. They use it to monitor our SEO related issues and map our social media campaigns together with Google Analytics data. This informs the types of content we place on the site from CTAs to blog posts. We also use MOZ to monitor our clients' websites for the same types of issues and data points.
February 08, 2014
Colin Hagan Review
Score 10 out of 10
Vetted Review
Verified User
I was using SEOmoz alone at my organization. Being the marketing manager for a 5,000 unit property management company, I used it to see how well my website was performing in terms of driving organic traffic from a really wide & large volume of keywords. It really helped address the problem of answering the questions: where does my traffic come from? What queries are they using to find us?
Score 10 out of 10
Vetted Review
Verified User
We use Moz analytics and other tools to track how our search terms are doing on a weekly basis for SHIFT and for clients of the agency. We also employ all the other research tools attached to our Moz Pro account, including Followerwonk, Open Site Explorer and Fresh Web Explorer.
January 31, 2014
SEOmoz (Moz) should be in your bag of tricks, but probably not the first and only tool
Score 8 out of 10
Vetted Review
Verified User
SEOmoz (it's now just Moz) is mainly used by the SEO team to analyze and make decisions for technical improvements, content strategy, and link building. Mainly only the SEO department uses the product, but it's open to marketing and other areas to use. We communicate with other departments with the findings from using the tool. It addresses problems with our search indexing and ranking.
January 31, 2014
Need better MOZSCAPE API
Score 3 out of 10
Vetted Review
Verified User
It was a personal project where we used MOZ data to analyze links between different sites in various affiliate networks.
January 31, 2014
Cut the Crap - Straight forward review
Score 9 out of 10
Vetted Review
Verified User
It is primarily used by the marketing department, specifically myself. I report some of the main data across the company to key stakeholders, but actual daily use of the product is in my lap for now. I mainly utilize the tool for getting me the "general health" of my websites and campaigns. Keep me up to date with ranking changes and anything else that can be an indication of good or bad.
January 31, 2014
SEOmoz for agencies- makes teams efficient
Score 8 out of 10
Vetted Review
Verified User
SEOmoz is being used by our marketing department to help build and shape SEM strategies for our clients. It helps us to report on success and build cases for our recommendations
January 31, 2014
Highly recommend Moz as the first stop for your SEO needs
Score 8 out of 10
Vetted Review
Verified User
We use Moz to track a number of campaigns on our e-commerce websites. These campaigns tie in with Google Analytics to provide a one-stop dashboard that show us improvements over time in traffic, conversion, inbound links, reputation, social networking and brand mentions. The link analysis tools are critically important to help us discover and track changes in our link profile over time. Another great tool I use is Link Detox from LinkResearchTools.
January 29, 2014
SEOMoz has been a great tool for our purposes/size
Score 9 out of 10
Vetted Review
Verified User
SEOMoz is an extremely affordable tool that provides you nearly all the insights you might receive from an SEO Enterprise Management tool. Having a small online marketing department, we've relied on reporting from SEOMoz, as well as other tools to audit our site, do link research, and track results. I'd recommend this tool for any online marketing managing SEO.
Score 9 out of 10
Vetted Review
Verified User
At Thomson FindLaw, I used multiple SEOmoz tools to build a report that showed our customers the opportunities they had in the effectiveness of their law firms website(s). This report become one of the most powerful and effective tools the company ever used to gain new customers. SEOmoz was vital in helping us gather and present complicated data in a digestible manner to an audience that has little to no experience in marketing.
January 28, 2014
SEOmoz is a Great Tool for Web Marketing Pros
Score 8 out of 10
Vetted Review
Verified User
At Mendix, we use SEOmoz primarily for the SEO rank tracking function, as well as the Link Analysis. SEOMoz is used within just our small marketing department. We're able to track where we rank for a list of our prioritized keywords, as well as where our top competitors rank for those same keywords. Historical data on rankings is stored as well so that we can see trends regarding the improvement or decline in those rankings (the rankings update once a week).