Intuitive SEO tool that helps inform strategy and deliver results
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view …
Starting at $99 per month
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What is Moz Pro?
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…
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Popular Features
- SERP ranking tracking (40)9.999%
- Keyword analysis (40)9.999%
- Page grader (39)9.999%
- Competitive analysis (39)8.080%
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Pricing
Standard
$99
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per month
Medium
$179
On Premise
per month
Large
$299
On Premise
per month
Entry-level set up fee?
- No setup fee
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What is Moz Pro?
Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz was acquired by iContact in June 2021. Moz is now an iContact company.
Moz Pro Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Moz Pro Screenshots
Moz Pro Video
Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.
Moz Pro Integrations
Moz Pro Competitors
Moz Pro Technical Details
| Deployment Types | On-premise |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz Pro starts at $99.
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 9.9.
The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.
Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.
Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.
Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.
Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.
Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.
Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.
Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.
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December 12, 2018
Moz is a benefit to your marketing arsenal.
- Keyword Research: Before starting SEO you should always start with an audit and by doing your research. You can trust the MOZ brand to bring you real information regarding keyword research.
- Position Monitoring: This was my favorite feature of the program. I love selecting my keywords and watching their position/performance over time. I found many ways to improve and looked forward to checking it each month.
- Crawling: Moz pro gives you crawling information to rival Google Analytics.
- It's not a super intuitive program. It can be clunky in some areas and while not hard to use, it doesn't flow as well as it could.
- It doesn't have a sleek design. The backend and information is upfront but could benefit from a sleeker design to maybe better represent the brand.
- Understanding who is coming to our site, and what they searched for that led to us.
- Monitoring search engine rankings, and how we rank for certain keywords.
- Optimizing our current pages so we can get the best ranking possible.
- Identifying new content that we should target.
- Custom reports are available, but it can be a little confusing to learn how to create them.
- Pricing can be prohibitive for smaller companies, although a 30-day trial is available.
- Branded reports are not available in the entry-level tier.
December 12, 2018
Using MOZ - From the perspective of a long time user
- Open Site Explorer: this tool allows you to monitor your site's backlinks and compare them to competitors. It is an indispensable tool for monitoring site's backlink performance.
- Keyword Research: Moz has had one of the best keyword research tools in the business. The good thing is you can see competition scores and check what other keywords are similar to the one you are searching for.
- Crawl Tool: Moz has one of the largest crawl engines available and can crawl a site and give you a report on things you can improve and enhance for good SEO practice. This tool has helped us when setting up new sites to give us a full report and checklist to follow on what things we need to work on.
- Crawler is not the greatest: Sure MOZ has one of the largest crawlers online but it lags behind other competitors in terms of depth and crawl frequency. If you compare to similarly priced tools, a lot of times MOZ lags behind.
- MOZ is more for beginner SEOs. If you are just getting started out, MOZ' tools are ideal but if you have done SEO for months, you will find more usage and depth in other tools.
December 09, 2018
Moz....Simple, Straightforward and Solid
- Reporting is super easy. Customize reports to suit your specific needs and schedule them to be sent out on the schedule you want.
- Keyword research....not only do we monitor our own target keywords, but we use it for competitor research to learn what our competitors are doing well and where they might be falling short.
- More keyword research....we use it to prioritize keywords based on volume and difficulty.
- It took a while to get the feel of everything. Some items don't seem to be in an intuitive place, in my opinion.
April 25, 2018
Love Moz for SEO
- Keyword selection - helps us choose the best keywords to target
- Recommended keywords - sorting & filtering these results by audience reach is really helpful
- On-page grading of SEO goes way beyond the basics & helps identify problems & solutions for SEO.
- I would love a "click to compare" option for keywords. You can do this with larger campaigns, but often I am searching for a single-use keyword (for a blog post, for example) and want to compare the data for multiple keywords without using the page navigation.
April 25, 2018
A Worthy Tool, Worth Your Consideration
- Backlink analysis - not only can you see every backlink to your site, but the SEO "strength" of the backlinking domain. We realized we had PLENTY of backlinks, but not as many as we'd like from stronger domains. Now, we're targeting stronger domains with relevant content containing links to those domains.
- The Moz Bar - A must-have for any Chrome user involved in SEO in any capacity like myself. Just click the little Moz Bar icon and it'll bring up the site's title tag, meta tag, domain authority, page authority, and so much more.
- Keyword Explorer - Not unlike many of these SEO sites, Moz has a fairly robust keyword explorer that breaks down the keyword(s) you search into categories like monthly volume, difficulty, similar suggestions and more. What I like is that you can save a set of keywords to your account if you're looking to run a particular campaign.
- This is tough as I'm fairly green when it comes to SEO. But, that's what Moz excels at in my experience. If there's something you don't understand or would like to know more about, they have a massive library of helpful content. I do wish the live chat functionality was actually live. They're somewhat quick to respond (>24 hours), but it's always been a gamble as to when I'll actually receive a response to my question.
April 25, 2018
SEO for everyone w/Moz
- The keyword research tool, 'Keyword Explorer' provides a lot of information in a very consumable format.
- Moz's 'Crawl Test' tool is great for prioritizing issues by impact. While a lot of other competitor tools will identify and report on trouble-making URLs and errors that need attention, the Moz UI and readily available resource articles and tips make it a much more complete solution; we're able to identify technical SEO errors, get assistance with prioritizing them, and find instructions for how to fix issues, all in one place.
- Moz has a developed community of SEO folks, digital marketers, and internal staff that are always quick to answer questions and provide feedback.
- For our keyword research needs, we typically end up using other tools to supplement the data we get with Moz. Consequently, a lot of our research is compiled outside Moz.
- The social media tool, FollowerWonk, was included with a Moz subscription at one point, but is no longer available. We were sad to see it go!
- Tracked competitors are limited to three per campaign.
- Reporting system
- Competition comparison
- On-page grading system
- Moz is great for reporting when you have a lot of campaigns to monitor, even though their database lacks the vastness of other SEO tools
- Not very clean UI
- UI not responsive
- Not very accurate link index
April 19, 2018
Moz Makes SEO Easy
- Technical SEO audit reports
- Keyword tracking and competitive rankings
- Grouping keywords into campaigns to monitor as group
- Automated reporting emailed regularly
- Easier or more structured setup - maybe guided tour to walk through examples
- More recommendations for customers. There is some degree of this, but it is helpful to have various different kinds of recommendations.
- The video tutorials are helpful - I watched a lot of them, but if I had to think of something, I would recommend more of this.
November 21, 2017
Moz Review By Experienced Digital Marketing Executive
Score 9 out of 10
Vetted Review
Verified User
- Understand strength of site and individual pages.
- Bank link profile analysis.
- Competitor analysis
- Rank tracking
- Making site audit features more robust.
- Improve capabilities of keyword explorer.
September 11, 2015
Moz is a must have tool for any SEO strategy
- Wide variety of tools that can solve/answer almost any SEO problem.
- Very user friendly. Anyone can use the tools with little to no training.
- I wish they had better dashboards/summary views. There is so much information that Moz provides, that it would be really helpful when I logged in to see high priority issues and areas of excellence like, "This is what you need to fix right now" and "This is what you're doing great"
September 08, 2015
Moz for Marketers who want to deliver better SEO
- Create complete SEO reports
- Ideal for digital agencies
- Deep keyword research
- Multi language weak
September 04, 2015
Nothing is Impossible
- Automatic, up-to-date rank tracking & analytics
- Extensive, fresh index of backlinks throughout the web
- Helpful built-in usability coaching
- Helpful details and flourishes
- Cutting-edge education
- Community
- Integrity
- Moz needs to integrate their products better across Followerwonk, Local, and Analytics
- Moz needs significant improvement to their tracked keyword "gardening". I need to edit keyword tags in batches.
- I would like to see Labs come back.
September 04, 2015
Moz - An overall gleaming review from an enterprise agency user
- Moz provides lots of data, all processed and sent back to the end-user fairly quickly. Which is critical for my work since most of my clients are large enterprises with hundreds of thousands of data points (links, pages, etc...), and we generally have quick turnaround periods.
- Moz provides a great user-interface that we often take screenshots of and include in client reports (e.g. keyword difficulty visuals). This saves me a ton of time since I can quickly add them instead of having to reformat (or recreate) them on other tools that have visuals that are less attractive and eye-catching.
- Moz customer service has always been incredible. I always feel like I'm getting my questions answered from a real person and that they are doing what's in my best interest. One particular time I called with a question on how to use OSE for a particular pitch and the rep saved me a bunch of time by running the reports for me, as well as giving me his thoughts on how to best leverage.
- I've always felt that I only know about 10% of what I could possibly really do in Moz. So what would be really helpful is knowing how some other enterprise type users are using the tool. I will say however, that the quick videos on Twitter have been really helpful, as well as the blog posts that really dive into the tool capabilities. Perhaps it's just me being lazy and not proactively learning the tool;)
- I've always been skeptical of the Moz data that is being pulled in from Google Analytics, since it sometimes doesn't match up with what I see in Google Analytics and is also generally very high-level and not very actionable. Also, would be nice to get Site Catalyst integration.
- I'm a little concerned with the Mozcon. This is the first year I didn't purchase the super early bird ticket on the spot at the event because I'm starting to feel it's not the best conference for an advanced SEO looking for specific strategies and tactics that could be applicable to large enterprise SEO practices.
September 04, 2015
Moz is the Bozz, er Boss.
- Weekly reporting
- Powerful link research tool
- Keyword difficulty checker
- On-page grader needs some work.
- Keyword ranking, if position dropped would be nice to see who shifted up. Then, allow page analysis of competitor page.
July 08, 2015
Moz - Affordable and Useful SEO Tool
Score 10 out of 10
Vetted Review
Verified User
- Keyword Rankings and how competitors rank alongside you
- Inbound link analysis - Includes domain authority of inbound links and anchor text used. This is helpful when comparing with Google Webmaster Tools as well.
- Research Tools are also very good. On-Page Grader, rank tracker and keyword difficulty are all useful tools for analysis and assessing the competitive environment.
- Be sure to sync up Google Analytics and social media when possible.
- Would like to see the ability to add more competitors for rank tracking
- Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations
March 13, 2015
Great Community, Great Tool
Score 8 out of 10
Vetted Review
Verified User
- The Blog and Community - they're both great daily resources to stay up on top of news and happenings in the SEO world. It's also a great place to continually learn more from each other as well as share insights. It's also an excellent place for people just getting into SEO or inbound marketing to get a lot of good information.
- Open Site Explorer - great for finding good links, finding bad links, and staying up to date with who is linking to you and with what.
- Page Crawler - allows us to make in-depth reviews about which pages need improvement or helps us understand why certain pages are performing better or worse than others.
- Moz Analytics has some nice trend charts and graphs but overall seems a bit cluttered.
- The limits to each package seem to be restricting our sites to getting full views of our data.
- Wish there was the capability to do more specific/detailed filters in OSE so we can get a better view of external links that are not from the root domain nor from our corporate sites. I know we can export and filter but it'd be nice to do it in the tool itself.
February 25, 2015
Moz Love
Score 10 out of 10
Vetted Review
Verified User
- Backlink research
- Keyword rank tracking
- Onsite SEO issue identification
- More tools
- More frequent OSE updates
- More frequent updates
February 04, 2015
Moz and what it means to me
Score 9 out of 10
Vetted Review
Verified User
- Moz has a ton of valuable data with regards to URLs indexed. The Moz tool allows me to gain insights into search engine rankings and how they may view my sites.
- The power of Moz's community and Q&A forums: there is a wealth of information in there, and I love that I have the opportunity to tap into it when I need to!
- Another strength I see is in their customer service. I have had few issues, but when I did, they were resolved quickly and professionally.
- Moz's leadership - Rand is a great leader and industry advocate!
- Moz's Marketing analytic tools, both free and paid, are yet another powerful tool in the tool box!
- I guess I would like to see more training videos on how best to leverage their tools. Or watch video from other community member on how they leverage Moz's pro tools.
February 04, 2015
Moz as a supplemental tool.
Score 8 out of 10
Vetted Review
Verified User
- Competitive analysis, particularly linking.
- Rank tracking for current campaign keywords.
- Analyzing on page elements.
- Their modules don't work well together. For example: You're tracking keywords in rank tracker, and that data doesn't automatically get monitored in the on-page grader.
December 09, 2014
Moz is a keeper!
Score 9 out of 10
Vetted Review
Verified User
- Provide other resources to SEO tools on their site.
- Absolutely love White Board Fridays and following their blog!
- Great Error reports
- Show an Opportunities tab, that helps SEO's gain better leverage over competition
- They do not have the ability to have multiple logins for an account!
December 04, 2014
Moz: Serious Search Software & Tools for the SEO
Score 10 out of 10
Vetted Review
Verified User
- In this Engineering-based environment, where all decisions need to be data driven and where everyone is an expert, ("A prophet is not without honor except in his own town, among his relatives and in his own home, "), any outside research source is extremely valuable in convincing the critics of your informed opinion. Moz tools and especially the On page grader are useful in convincing the nay-sayers about just how poorly optimized their pages are.
- Whiteboard Friday is without equal in keeping me informed with the latest SEO industry trends. Rand Fishkin provides succinct and timely advice on search engine algorithms and the tactics and strategies to help SEOs to stay ahead of these changes.
- The Moz Blog is a resource which can be used to get advice and answers to questions from experts and SEOs from similar industries or agencies.
- The link finding tool could be more robust in finding deeper linking opportunities than the ones which are on the surface.
- The toolbar is a great way to see site stats directly in the SERPs
- The ability to create campaigns within PRO is a good way to monitor competitors and keep things organized
- The page grader tool helps to create a checklist for basic on-site SEO factors that need to be addressed
- I believe that the Open Site Explorer (OSE) tool is not as complete or up to date as it could be. Competing tools, such as Ahrefs.com, do a better job of showing all the backlinks for a site, along with more historical data.
- In the past, I've had issues with the Moz toolbar staying logged in to my account. It would always get logged out in between browsing sessions and was difficult to stay logged in consistently. This seems to have been resolved in the current version.
May 29, 2014
A SEO Staple
Score 8 out of 10
Vetted Review
Verified User
- Moz Community Q&A. It's has the trust and quality that other online forums just do not have. People ask real questions and it's easy to get answers and discussions going. Because Moz moderates the discussions, there's an governance that helps to ensure that the information shared is indeed accurate, safe, and correct.
- Moz's Open Site Explorer is still one of my favorite tried and true ways to research a site's backlink profile. Intuitive filter options allow me to sift through 1000s of link data with ease, spending less time data collecting and more time analyzing.
- I like the On-Page grader. I use it as a go-to to review keyword optimization for Bing. It helps me evaluate keyword optimization for a given page. It's a nice to know rather than an KPI for Google optimization. However for people (smart SEOs) who optimize for both Bing and Google, it's a useful in helping identifying issues that occur on Bing and that may or may not on Google.
- White Board Fridays. Blogs are great, but having someone casually present topics helps in the learning. And of course, as a SEO, I always appreciate varied and engaging content.
- The number of campaigns (tracked sites) you're allowed to create in Moz Analytics is rather low
- Be nice to have a larger limit on the number keywords one is able to track
Score 9 out of 10
Vetted Review
Verified User
- Intuitive user interfaces - Moz has invested heavily into making their tools/reports beautiful and easy to use, and the interfaces get better all the time
- Focus on actionable data - Moz started as a SEO consultancy, and this is apparent in the functionality of their tools. Most data can be exported in various formats, and overall their interfaces are kept simple with a focus on highlighting clear, actionable data (many competing tools provide overwhelming amounts of data in their reports).
- Constant updates - the team at Moz constantly monitors usage of their various tools and surveys users for feedback. This data is used to prioritize enhancements. They reinvest in making the tool set better every day, and it shows.
- Traffic reporting - their overall traffic reporting isn't as customizable as I'd like, and I find the interface less-than-intuitive next to Google Analytics or similar analytics tools.
- Too many tools - Moz has a lot of great functionality, but they've built/acquired so many tools over the years that I believe they need to reevaluate which of these tools they should continue to support. The On-Page Grader, for example, strikes me as a low-value tool that they should consider removing.
- Missing rel=canonical tag support in Open Site Explorer - this tag essentially changes the link graph and passes link equity away from the page in question, and currently Open Site Explorer does not account for this (which can be misleading for marketers who aren't aware of the function/existence of this tag).