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Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

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Recent Reviews

TrustRadius Insights

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. …
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SEO Powerhouse!

8 out of 10
June 12, 2021
Incentivized
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (40)
    9.9
    99%
  • Keyword analysis (40)
    9.9
    99%
  • Page grader (39)
    9.8
    98%
  • Competitive analysis (39)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

SEO

Core features related to search engine optimization

8.3
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.9
Avg 8.4
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

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Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and SERP ranking tracking and Integration with web analytics tools highest, with a score of 9.9.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(369)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.

Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.

Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.

Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.

Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.

Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.

Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.

Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.

Attribute Ratings

Reviews

(76-77 of 77)
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Sean Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • SEOmoz does a great job of integrating social media and search marketing progress in to one easily digestible viewing format. At a glance you can see what channel of marketing is the most effective and by how much.
  • SEOmoz does a great job of acquiring like-minded companies like GetListed, FollowerWonk and gain partnerships with other companies such as Buffer and the like to improve synergy between products and offerings. Basically they wrap together the entire internet marketing funnel so well that they would be impossible to dismiss.
  • SEOmoz has a beautiful focus on community, and their massive database of information on their blog, on their faq, on their Q&A give tremendous insight into any SEO problems or strategies you might need a second opinion on, technical or topical.
  • With the new Moz Analytics product they released in the past year there are definitely lapses in UX efficiency. This meaning that it is far harder to use than it should be, or just downright unpleasing to use sometimes. This could definitely use improvement, as the old tool was exceptionally easy to use.
  • SEOmoz (rebranded Moz) now seems to have a diluted view on their approach as a company towards their product. Now focusing on the entire internet marketing funnel as opposed to the SEO focus they had in the past, it seems that they have lost a bit of their niche – and are looking for a way to dig their newer, more broad niche. While they still have a massive following, this doesn't seem to be working out too well from the outside so far, they essentially need to find a very good technical way to wrap together reporting in a very deep and exciting way with data. Using Mailchimp APIs, Google APIs, Twitter & Facebook APIs etc. would help to essentially create a larger-scale reporting tool, which is essentially what "Moz Analytics" has become.
  • They could do a better job at defining issues in current profiles filled out by their customers and give recommendations towards improvements. Such as, "Twitter profile does not have a site link, this needs to be added" or integration and recommendations on local specific campaigns (should be created to have local focused campaigns), "Twitter profile does not have a location set, this needs to be added" and so forth.
Score 6 out of 10
Vetted Review
Verified User
  • Easy to use.
  • Helpful community and content.
  • Not able to compare your site, in depth nor breath to many competitors.
  • Rank reporting is still focused on position rather than delta. With personalization and localization of search, how a site ranks is irrelevant. The changes and volume of business to a site should be foremost.
  • Not as intuitively organized as competitors.
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