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Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

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Recent Reviews

TrustRadius Insights

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. …
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TrustRadius Insights
TrustRadius Insights

SEO Powerhouse!

8 out of 10
June 12, 2021
Incentivized
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (40)
    9.9
    99%
  • Keyword analysis (40)
    9.9
    99%
  • Page grader (39)
    9.9
    99%
  • Competitive analysis (39)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons
Verified User
Manager in Marketing
Computer Software Company, 501-1000 employees
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Pricing

View all pricing

Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

SEO

Core features related to search engine optimization

8.4
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.9
Avg 8.4
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

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Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 9.9.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(370)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.

Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.

Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.

Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.

Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.

Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.

Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.

Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.

Attribute Ratings

Reviews

(26-50 of 77)
Companies can't remove reviews or game the system. Here's why
December 12, 2018

Moz is a benefit to your marketing arsenal.

Rachel Hensley | TrustRadius Reviewer
Rachel Hensley
E-Commerce Director
Miami County Live (Marketing and Advertising, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Moz is well suited for any company looking to improve their presence online because it's easy to use and I think anyone even a marketing novice would be able to read the metrics and gain insight into how to improve their company's performance online. I think it's so easy to use that even companies without big marketing teams could assign this to a team member to gain more information about their company. I think it brings SEO to a common level and anyone would be able to benefit from the program.
December 12, 2018

MozPro: A better tool for keyword research and on-page search engine optimization

Verified User
Director in Marketing
Wholesale Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I believe Moz Pro is well suited for content marketers and businesses with a strong content plan that need insight and intelligence on keywords, rankings, and on-page optimization recommendations. For these types of businesses and individuals, I would strongly recommend Moz. For hobby bloggers, and businesses without a strong content plan I do not think the ROI would be strong for purchasing a Moz subscription.
December 09, 2018

Moz....Simple, Straightforward and Solid

Verified User
Director in Marketing
Transportation/Trucking/Railroad Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think that Moz provides a great tool. Some of the data seems to be a little off from other platforms, but it's not a big deal for our company, as we are looking at overall trends. I think that Moz is well suited for keyword research and help with page optimization. It helps prioritize keywords for content creation.
April 25, 2018

Love Moz for SEO

Katie Bodell | TrustRadius Reviewer
Katie Bodell
Freelancer
CBS (Writing and Editing, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I have found Moz to be way more beneficial than other services (such as Google's AdWords) both in its user-friendly layout and the depth of analysis the site can provide. Moz has helped us target keywords that we never would have thought of without its "suggested keyword" option helping us to see what users are actually searching for.
April 25, 2018

A Worthy Tool, Worth Your Consideration

Andrew Silverstein | TrustRadius Reviewer
Andrew Silverstein
Marketing Operations Manager
Health Insurance Innovations Inc (HIIQ) (Insurance, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Moz is well-suited for bigger enterprise businesses looking to take more control over their SEO appearance and results on Google's SERP. If you work for a smaller local business, I think your money is better invested elsewhere. There are plenty of free tools out there that can help you up your SEO game on a local level - including many from Google themselves.
April 25, 2018

SEO for everyone w/Moz

Samuel Klepinger | TrustRadius Reviewer
Samuel Klepinger
Business Intelligence Analyst
PQ Systems (Computer Software, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz provides a lot of value for small-medium sized marketing teams in terms of reducing the workload and complexity involved with managing website SEO efforts. The tools are great and the resources/support/community backing the solution are outstanding. Moz does an excellent job of making it easier for both digital marketing newbies and vets to make decisions and drive results.
April 25, 2018

Moz - A good all-in-one SEO tool that has yet to reach its true potential

Dragan Nikolic | TrustRadius Reviewer
Dragan Nikolic
Contributor
WPSerbia (Internet, 1-10 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz is great for tracking your SEO progress for multiple clients. It doesn't always offer the most accurate data, but it shows you the direction your campaigns are heading, which is very important. If you're trying to do link-building or anything that has to do with links, I suggest you look for Ahrefs or SEMrush.
April 19, 2018

Moz Makes SEO Easy

Lindsey Marymont | TrustRadius Reviewer
Lindsey Marymont
Senior Manager, Demand Generation
KeyedIn Solutions, Inc. (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It depends on what they are trying to do, but Moz was really helpful getting started with an SEO strategy and helping us work toward SEO goals. There are various tiers of the product so it might have more functionality in other areas, but in my experience, Moz was very helpful in getting started and for tracking/monitoring performance rather than taking our efforts to the next level with recommendations or developing a strategy.
September 04, 2015

Nothing is Impossible

Louis Swingrover | TrustRadius Reviewer
Louis Swingrover
President
TripleNet Gateway Investment & Exchange Opportunities (Commercial Real Estate, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz is a good value. If a business needs the paid tools, I'd recommend going with Moz. If a business is on a shoestring budget and doesn't have an immediate need for the tools, I'd recommend making use of the free tools, education, and community. If a business needs online marketing work but doesn't have anyone internally who has the time or inclination to perform the work, that business probably does not need their own Moz account. Work with a professional who has their own tools.
September 04, 2015

Moz - An overall gleaming review from an enterprise agency user

Rodrigo Stockebrand | TrustRadius Reviewer
Rodrigo Stockebrand
Associate Search Director
SapientNitro (Marketing and Advertising, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For the agency and our enterprise clients- I'd highly recommend the tool for anyone doing any type of SEO work.

And for personal freelance projects (generally SMBs) - I'd recommend it for almost all purpose (broader digital/content marketing, SEO, and local optimization).
September 04, 2015

Moz is the Bozz, er Boss.

Verified User
Professional in Information Technology
Marketing and Advertising Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Are you looking for weekly keyword rank tracking? Are you in the process of a site migration? Do you know if you have broken external or internal links on your website? Are you looking for basic on-page optimization? Would you like to know how difficult it is to rank for a specific keyword or keyword phrase?
July 08, 2015

Moz - Affordable and Useful SEO Tool

Ingo Grammel | TrustRadius Reviewer
Ingo Grammel
Sr. Digital Marketing Manager
Primacy (Marketing and Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It's just a great tool for the money. It's ideally suited for tracking keyword performance over time against competitors. Crawls are done weekly so they don't put a strain on internal resources or artificially inflate your keyword queries. Try to link GA and any social media to your campaign(s) whenever possible.
March 13, 2015

Great Community, Great Tool

Sylvia Huang | TrustRadius Reviewer
Sylvia Huang
Sr. SEO Specialist
The Active Network (Computer Software, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
There are a lot of tools out there. I would try them all out to see what suits your team best based on your team's skill and the goals and focus for you and your company. Some tools have more strength in offering data and actionable insights, others do the same but are difficult to navigate, some are more focused on links, while others just on analytics. Often times, it also depends on the size of your campaigns and the data you're looking for. It really varies and also depends on your budget. I would say Moz could be a good starting point, then again so can Raven Tools.
February 04, 2015

Moz and what it means to me

Richard Naimy | TrustRadius Reviewer
Richard Naimy
Director of SEO
Realtor.com (Real Estate, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Laymen in the industry might be overwhelmed or may only engage with the Q&A forum in the beginning. Understanding search marketing and SEO takes time, learning to leverage all the tools and understand what it all means take time and energy. Even I, a professional with 16 years of experience, need more training on how to better utilize the Pro tools.
December 09, 2014

Moz is a keeper!

Verified User
Director in Other
Transportation/Trucking/Railroad Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Are you going to manage the tool internally? This is important, because unless you have someone on your team who is going to work diligently at setting up the appropriate and necessary campaigns, it's not an out of the box solution. Our team worked on created specific campaign to measure and we are still trying to configure the campaigns in the most optimal way to help our business. It would be great to have some support from Moz, other than the online resource, to get another set of profession eyes looking in to give some guidance and let Pro members know they are headed in the right direction for better success.
December 04, 2014

Moz: Serious Search Software & Tools for the SEO

David Gray | TrustRadius Reviewer
David Gray
Worldwide Search Engine Marketing Manager
Analog Devices, Inc. (Semiconductors, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Overall the Moz software, tools, blog, and Whiteboard Friday are a must have for SEOs who want to stay abreast of the latest Search algorithms and trends. Moz has traditionally attracted more small business memberships, however all the research and tools are extremely useful for enterprise level companies too.
June 04, 2014

Moz is a useful tool for most, but less useful for experts.

Alex Fusman | TrustRadius Reviewer
Alex Fusman
Digital Marketing Consultant
Retrofit (Marketing and Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think that the Moz toolset is better suited for individuals and organizations that are not conducting SEO efforts at an expert level. A full-time SEO expert doesn't need tips on fundamental on-site SEO, uses a more extensive backlink analysis tool, and doesn't use the Q&A credits. The toolset does provide some time-saving features, so it may still be worth the monthly subscription fee, but the total feature set is much better suited for those who need help with understanding how to implement SEO rather than those who are already doing it at an expert level.
May 28, 2014

An Indispensable Tool Set for Content Marketers and SEOs.

Mike Tekula | TrustRadius Reviewer
Mike Tekula
Senior Consultant
Distilled (Internet, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
There are three tools in the Moz suite that I think are most valuable, for particular uses/situations:

1) Open Site Explorer is a phenomenal tool for evaluating the inbound link profile of any website. It is also a great way to uncover the most linked-to pages on any site, which can quickly highly content strategies that the site in question has used to drive its SEO authority.
2) Fresh Web Explorer is a valuable tool for tracking mentions in the short term, which is a great leading indicator of brand visibility and authority useful for any marketer conducting online content creation / promotion.
3) Followerwonk is an excellent tool for evaluating Twitter followers or searching for influencers who use given word(s) in their profiles. This is a great tool for finding influencers in a given space/topic for content outreach and other promotional efforts.
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