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Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

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Recent Reviews

TrustRadius Insights

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. …
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TrustRadius Insights
TrustRadius Insights

SEO Powerhouse!

8 out of 10
June 12, 2021
Incentivized
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (40)
    9.9
    99%
  • Keyword analysis (40)
    9.9
    99%
  • Page grader (39)
    9.9
    99%
  • Competitive analysis (39)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons
Verified User
Manager in Marketing
Computer Software Company, 501-1000 employees
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Pricing

View all pricing

Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

SEO

Core features related to search engine optimization

8.3
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.9
Avg 8.4
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 9.9.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(370)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.

Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.

Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.

Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.

Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.

Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.

Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.

Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.

Attribute Ratings

Reviews

(51-75 of 77)
Companies can't remove reviews or game the system. Here's why
May 22, 2014

You are not a true SEO unless you use Moz

Steve Medeiros | Lead Search Analytics Expert | TrustRadius Reviewer
Steve Medeiros | Lead Search Analytics Expert
Affiliate Program Manager | Lise Watier Inc. (E-Commerce)
W.illi.am/ Corporate Digital Marketing Consulting Firm (Internet, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I would advise anyone in the digital marketing space to become educated with the basis of SEO and search in general. The website provides some fantastic information for anyone at any level in the game. The community forum is also an excellent addition to network and communicate with other professionals in the industry.
May 19, 2014

Moz is a decent, all around SEO and content marketing tool.

Sergio Mercado ✔ | TrustRadius Reviewer
Sergio Mercado ✔
SEO Manager
Deltak (Education Management, 201-500 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It is a great all-around tool and easy for beginners to understand and learn. It is missing keyword research functionality in my opinion--but this is where the larger, more expensive enterprise tools (SEOClarity, BrightEdge, Conductor, etc) come into play. I feel it is still a solid tool to have at your disposal and very useful for any content marketing, SEO or digital media professional.
May 19, 2014

Moz is Amazing to say the least!

Chris Lesner | TrustRadius Reviewer
Chris Lesner
Founder & CEO
Project World Impact (Internet, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It is well suited in any marketing agency, especially for an agency that deals with lots of different clients. It makes keeping track of clients a breeze. I don't think it's as appropriate for companies that simply are looking for tips and tricks on 'how to market' themselves, because other companies like HubSpot also do a great job of this.
May 16, 2014

Critical Tool for SEO Professionals

Kyle Claypool | TrustRadius Reviewer
Kyle Claypool
Digital Director
Just Like You Films (Marketing and Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I think every company providing web marketing services should be using Moz. It's a great value, entirely self-service, and easy to learn how to use. For businesses not in the marketing space, if driving traffic from search engines is a goal, Moz is probably a worthwhile investment.
May 16, 2014

MOZ - Powerful and User-Friendly SEO Suite

Mackinley Levine | TrustRadius Reviewer
Mackinley Levine
Asst. Editor and SEO Analyst
Education.com (Publishing, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
  • Are you looking for a crawler for a very large content site? Moz may not be your best bet, depending on the size of your site. Remember--their crawler is limited to 10,000 pages.
  • If you're looking to learn SEO or brush up on your knowledge of SEO best practices, Moz's on-page grader is very handy. Because they provide solid explanations for why every issue is in fact an issue, you can address optimization problems and learn SEO best practices simultaneously as you move through the checklist of issues. It's useful software for people who know their stuff, but it's also a really cool service because it doesn't assume a whole lot of prior SEO knowledge on the part of the user, either.
  • If you want to track week-over-week performance for tons of keywords (which can be labeled and organized), Moz is a great product. You will also have access to a ton of historical data if the tracking feature has been enabled long enough, which is really cool.
May 09, 2014

An aMOZing resource for SEO professionals

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Honestly, every SEO professional needs to use Moz in some capacity. It is incredibly well-suited for link analysis and measuring authority metrics--both critical areas of SEO. However, if you are more focused on the "content marketing" side of SEO, I would recommend other resources with more content-related tools.
May 08, 2014

Moz Has Some Great Tools, but Lacks Overall Cohesion

Jeff Bedford | TrustRadius Reviewer
Jeff Bedford
Analytics & Optimization Specialist
The New Group (Marketing and Advertising, 11-50 employees)
Score 4 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Link based research will always garner a recommendation from me to use Open Site Explorer. So in that context I will always recommend Moz. I will also be wary though to recommend Moz as an all-in-one solution for search and other analytical data. There have not been able to prove to me as a user that their tool set provides a cohesive system, everything feels very fragmented with some features being much more useful than others. I am also likely to recommend the keyword difficulty tool and Moz's competitive data has traditionally been a better indicator of the truth than other tools such as the Google Keyword Planner.
April 28, 2014

An Expert Review of Moz Analytics

Verified User
Executive in Professional Services
Internet Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If you want more qualitative data than you are getting from Google Analytics, MOZ is definitely the way to go. If you are running an inbound website, MOZ will only strengthen your business intelligence .
February 04, 2014

Loving Moz, need to invest more time in using the bits and pieces together.

Chel Wolverton | TrustRadius Reviewer
Chel Wolverton
Senior Marketing Analyst
SHIFT Communications (Public Relations and Communications, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
You really want to keep up with the Moz blog or read the Beginner's Guide when starting out with the software. It will help prepare you for the most effective way to use the product.
January 31, 2014

SEOmoz (Moz) should be in your bag of tricks, but probably not the first and only tool

Joe Robison | TrustRadius Reviewer
Joe Robison
SEO Specialist
Active Network (Computer Software, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Key questions:
Is it important for you to have as much backlink data as possible from as many sources as possible? If you are backlink focused, already have Majestic SEO and Ahrefs and want more data, then I would recommend getting Moz for the Open Site Explorer
Do you manage at least 5 sites and want a comprehensive tool that gives you rank monitoring, backlink research, and some more research tools? I would compare Moz to Raven Tools and pick one. (They both have free trials)
Do you love the Moz blog and want access to more of the community features? That's a great reason to get Moz
January 31, 2014

Highly recommend Moz as the first stop for your SEO needs

James Shaw | TrustRadius Reviewer
James Shaw
Director of Engineering
Clear Measure, Inc. (Information Technology and Services, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I believe Moz is a must-have product for anyone competing for customers on the internet. It has many very useful tools, and although some are not as good as competing products, their large number of integrating products make this the first place to go, in my opinion. Then add other products as needed, e.g. LinkResearchTools
January 28, 2014

ROI? Because you empowered your customers to make powerful decisions!

Nick McLawhorn | TrustRadius Reviewer
Nick McLawhorn
Marketing Associate
Best Buy (Marketing and Advertising, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
SEOmoz is extremely vital for small businesses. Without large marketing budgets, these companies need to invest in marketing tools that they will be able to use to take action - that's what SEOmoz allows small business to do. As PII rules and revenue generating tactics change among search engines, social networks, and aggregators shift, it is important to have resources looking for ways to help you succeed in the ever-changing digital landscape.
If you hire an agency to help you with social marketing, SEO, SEM - it is worth reading the resources on SEOmoz. Find out what your agency is telling, if they are smoke screening you (sadly this happens more than we would like to think), and learn the important questions to ask. In my experience, the best questions get the most actionable answers.
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