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Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

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Recent Reviews

TrustRadius Insights

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. …
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TrustRadius Insights
TrustRadius Insights

SEO Powerhouse!

8 out of 10
June 12, 2021
Incentivized
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (40)
    9.9
    99%
  • Keyword analysis (40)
    9.9
    99%
  • Page grader (39)
    9.9
    99%
  • Competitive analysis (39)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons
Verified User
Manager in Marketing
Computer Software Company, 501-1000 employees
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Pricing

View all pricing

Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

SEO

Core features related to search engine optimization

8.4
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.9
Avg 8.4
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 9.9.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(370)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.

Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.

Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.

Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.

Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.

Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.

Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.

Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.

Attribute Ratings

Reviews

(1-25 of 37)
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February 04, 2015

Moz and what it means to me

Richard Naimy | TrustRadius Reviewer
Richard Naimy
Director of SEO
Realtor.com (Real Estate, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
I have been a subscriber for 7 or 8 years. I love the community, I love the tools, I love the customer service and I love the insights I learn from the Moz community, why would I not renew my subscription? Being a subscriber of Moz is being an active part of the search marketing industry, it's like going to your favorite coffee shop, but even better because everyone is talking about what you are passionate about. What could be better? I don't believe you will find this type of feeling with any other search marketing vendor.
December 09, 2014

Moz is a keeper!

Verified User
Director in Other
Transportation/Trucking/Railroad Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
9
Moz is continually adding new features that tell me they are working hard at what they do to keep our company informed.
June 04, 2014

Moz is a useful tool for most, but less useful for experts.

Alex Fusman | TrustRadius Reviewer
Alex Fusman
Digital Marketing Consultant
Retrofit (Marketing and Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
8
As an individual with SEO-related side projects, it may be hard to justify the annual cost of the Moz PRO membership. However, for a company, it is a relatively low cost, especially if the Moz toolset is being used by multiple individuals within the company.
May 29, 2014

A SEO Staple

Verified User
Analyst in Marketing
Retail Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Renew
8
it's affordable, it's easy to use, and offers usable information that brings us closer to actionable results
May 28, 2014

An Indispensable Tool Set for Content Marketers and SEOs.

Mike Tekula | TrustRadius Reviewer
Mike Tekula
Senior Consultant
Distilled (Internet, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
Out of all of the tools we use in our online marketing consulting work, Moz is probably the single most valuable (outside of Google Analytics). We have also seen great advancement in the Moz tool set, such that we are confident that, for the same investment, what we will have at our disposal in six months will be superior to what we have now, and this trend has not slowed down.
May 19, 2014

Moz is a decent, all around SEO and content marketing tool.

Sergio Mercado ✔ | TrustRadius Reviewer
Sergio Mercado ✔
SEO Manager
Deltak (Education Management, 201-500 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Renew
5
We are currently researching a new enterprise level platform, which will make some of the Moz functionality a little easier to manage. We plan to still have access to Moz in order to verify information but the size of our site and the number of pages we have to track have grown significantly to the point where we are outgrowing tools like Moz.
May 19, 2014

Moz is Amazing to say the least!

Chris Lesner | TrustRadius Reviewer
Chris Lesner
Founder & CEO
Project World Impact (Internet, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
I give it a 10, because I already renew it every month. I use Moz multiple times a week and without it don't think our company would be near as effective. Also, there are no other great tools for managing your social and general web presence like Moz has with their site and their partnerships.
May 16, 2014

Critical Tool for SEO Professionals

Kyle Claypool | TrustRadius Reviewer
Kyle Claypool
Digital Director
Just Like You Films (Marketing and Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
May 16, 2014

MOZ - Powerful and User-Friendly SEO Suite

Mackinley Levine | TrustRadius Reviewer
Mackinley Levine
Asst. Editor and SEO Analyst
Education.com (Publishing, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
It's an essential part of our SEO strategy. We would also not want to lose any of the historical keyword data we've accumulated week-over-week: we've had it set up to track keywords for quite some time, and it can be useful for us to look at this data in order to be mindful of how our strategy is evolving. It also doesn't hurt to take a hard look at they keywords we've lost, and why we've lost them (perhaps even making some guesses as to how Google's algorithm has changed for certain broad keywords that can convey a number of different intents behind the search).
May 13, 2014

An absolute necessity for insight into small business websites

Verified User
Strategist in Professional Services
Marketing and Advertising Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
Moz provides the insight that our department needs for better digital marketing initiatives. If we are looking into a new initiative we rely on Moz to provide us with as much diagnostic and competitor information possible to make the best decision.
May 09, 2014

Moz Review - Keyword Analysis and Website Diagnostics

Samantha Hornby | TrustRadius Reviewer
Samantha Hornby
Marketing Coordinator
Blue Link Associates Limited (Information Technology and Services, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Renew
9
We are using another software system, HubSpot, that at the moment does not provide all the features that Moz offers. More specifically Moz does a better job of keyword analysis and focuses more on website design and SEO. However, if HubSpot developed these features, we would maybe re-consider renewal, as we are not currently using many other features of Moz.
May 08, 2014

Moz Has Some Great Tools, but Lacks Overall Cohesion

Jeff Bedford | TrustRadius Reviewer
Jeff Bedford
Analytics & Optimization Specialist
The New Group (Marketing and Advertising, 11-50 employees)
Score 4 out of 10
Vetted Review
Verified User
Likelihood to Renew
7
Open Site Explorer as of right now is worth the subscription renewal. We also hold out hope that some of the other tools that Moz offers will improve, and we do find ourselves poking around with things like the on-page seo grader and keyword difficulty tool. They have also made nice progress with the Fresh Web Explorer tool that we use to supplement some other mention tracking tools like Cision. Followerwonk is also a valuable tool for identifying influencers, that requires a Moz subscription.
April 28, 2014

An Expert Review of Moz Analytics

Verified User
Executive in Professional Services
Internet Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
Moz has given us insight into areas of our SEO strategy that we never had, for both ourselves and our clients . This has allowed us to offer a high level of confidence when making SEO recommendations both internally and externally. It also reduces the amount of time we spend evaluating and analyzing our data points across the different systems. Moz makes ROI simple. It saves us time and makes us better at what we do.
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