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Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

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Recent Reviews

TrustRadius Insights

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. …
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SEO Powerhouse!

8 out of 10
June 12, 2021
Incentivized
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (40)
    9.9
    99%
  • Keyword analysis (40)
    9.9
    99%
  • Page grader (39)
    9.8
    98%
  • Competitive analysis (39)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

SEO

Core features related to search engine optimization

8.3
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.9
Avg 8.4
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and SERP ranking tracking and Integration with web analytics tools highest, with a score of 9.9.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(369)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.

Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.

Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.

Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.

Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.

Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.

Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.

Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Rodrigo Stockebrand | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We only use Moz for the day to day activities in the SEO department, but we're slowly beginning to use the data in new ways that is making traction across the company. For example, we export Moz data to create network maps of sites and it's resonating well with other departments like web analytics and strategy. Also, when we do competitive research using Moz Open Site Explorer (OSE), we typically uncover some pretty interesting websites out there that we then share with our global design teams as either what to do, or what not to do.
  • Moz provides lots of data, all processed and sent back to the end-user fairly quickly. Which is critical for my work since most of my clients are large enterprises with hundreds of thousands of data points (links, pages, etc...), and we generally have quick turnaround periods.
  • Moz provides a great user-interface that we often take screenshots of and include in client reports (e.g. keyword difficulty visuals). This saves me a ton of time since I can quickly add them instead of having to reformat (or recreate) them on other tools that have visuals that are less attractive and eye-catching.
  • Moz customer service has always been incredible. I always feel like I'm getting my questions answered from a real person and that they are doing what's in my best interest. One particular time I called with a question on how to use OSE for a particular pitch and the rep saved me a bunch of time by running the reports for me, as well as giving me his thoughts on how to best leverage.
  • I've always felt that I only know about 10% of what I could possibly really do in Moz. So what would be really helpful is knowing how some other enterprise type users are using the tool. I will say however, that the quick videos on Twitter have been really helpful, as well as the blog posts that really dive into the tool capabilities. Perhaps it's just me being lazy and not proactively learning the tool;)
  • I've always been skeptical of the Moz data that is being pulled in from Google Analytics, since it sometimes doesn't match up with what I see in Google Analytics and is also generally very high-level and not very actionable. Also, would be nice to get Site Catalyst integration.
  • I'm a little concerned with the Mozcon. This is the first year I didn't purchase the super early bird ticket on the spot at the event because I'm starting to feel it's not the best conference for an advanced SEO looking for specific strategies and tactics that could be applicable to large enterprise SEO practices.
For the agency and our enterprise clients- I'd highly recommend the tool for anyone doing any type of SEO work.

And for personal freelance projects (generally SMBs) - I'd recommend it for almost all purpose (broader digital/content marketing, SEO, and local optimization).
SEO (6)
66.66666666666667%
6.7
Keyword analysis
100%
10.0
SERP ranking tracking
60%
6.0
Page grader
50%
5.0
Competitive analysis
80%
8.0
Site audit / diagnostics
50%
5.0
Site recommendations
60%
6.0
SEO Channels (2)
N/A
N/A
Local SEO
N/A
N/A
Social SEO
N/A
N/A
SEO Platform & Account Management (2)
55%
5.5
Multi-domain support
70%
7.0
Integration with web analytics tools
40%
4.0
  • There are several SEO accounts we've won solely off of data visualized in an effective manner. And if it wasn't for OSE, there is no way we could've pulled that data. And the Top Pages report in OSE has helped us prioritize efforts in a way that has probably helped our client's save and earn millions.
  • I can't quantify it, but new features in Moz have helped give me a competitive advantage in my freelance business over other freelancers who aren't aware of them.
  • And last but not least, and quite candidly, I wouldn't be where I was at today professionally if it wasn't for the Moz blog (especially the content that was being published back in 2006-2007 when I was starting out).
I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
8
7 SEOs, and 1 Analyst from the performance marketing team that loves the OSE data.
2
We have two analysts that generally dive deep into our toolset and try to become the tool ambassadors around the organization
  • For SEO, it's invaluable
  • For our mobile team, there's probably a lot of insights they could extract
  • For content strategist, the tool is incredibly valuable for competitive research... not sure why they don't use it more often.
February 25, 2015

Moz Love

Jesse Landry | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Used by the marketing department for SEO and inbound marketing analytics. Keyword prefomance tracking, onsite SEO issues, and organic traffic indicators all features used within.
  • Backlink research
  • Keyword rank tracking
  • Onsite SEO issue identification
  • More tools
  • More frequent OSE updates
  • More frequent updates
Well suited for anyone doing inbound marketing!
  • Higher conversion rate
  • Improved organic traffic
  • Improved lead generation
Not as detailed backlink tracking but far more tools for SEOs and inbound marketers.
1
Can't live without it! Also the community is fantastic.
Richard Naimy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Moz professional tools for SEO research purposes and insights. Moz Pro Tools are currently only used by me. Moz Pro Tools allow me to gain insight into how one domain is performing against its competitors when looking at Moz ranking factors. I also read the blog on a daily basis to keep up on the latest SEO/SEM trends and debates. Moz has a wonderful community of highly engaged professional search marketers who span the search marketing spectrum and love to share their insights and findings. I personally find a tremendous value from being apart of this Pro community!
  • Moz has a ton of valuable data with regards to URLs indexed. The Moz tool allows me to gain insights into search engine rankings and how they may view my sites.
  • The power of Moz's community and Q&A forums: there is a wealth of information in there, and I love that I have the opportunity to tap into it when I need to!
  • Another strength I see is in their customer service. I have had few issues, but when I did, they were resolved quickly and professionally.
  • Moz's leadership - Rand is a great leader and industry advocate!
  • Moz's Marketing analytic tools, both free and paid, are yet another powerful tool in the tool box!
  • I guess I would like to see more training videos on how best to leverage their tools. Or watch video from other community member on how they leverage Moz's pro tools.
Laymen in the industry might be overwhelmed or may only engage with the Q&A forum in the beginning. Understanding search marketing and SEO takes time, learning to leverage all the tools and understand what it all means take time and energy. Even I, a professional with 16 years of experience, need more training on how to better utilize the Pro tools.
  • Increase my research efficiency
  • Increase my ability to execute against meaningful strategies and tactics
I have been with Moz since the beginning. I have personal witnessed all of the wonderful changes that company has made over the years. Rands transparency through it all has been amazing. I am a loyal customer and plan on being a loyal member of the Moz family for the foreseeable future. LONG LIVE MOZ!
1
Monitors and build recommendations when needed.
I have been a subscriber for 7 or 8 years. I love the community, I love the tools, I love the customer service and I love the insights I learn from the Moz community, why would I not renew my subscription? Being a subscriber of Moz is being an active part of the search marketing industry, it's like going to your favorite coffee shop, but even better because everyone is talking about what you are passionate about. What could be better? I don't believe you will find this type of feeling with any other search marketing vendor.
Jeremy Estes | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Moz in conjunction with other Internet marketing tools for tracking, auditing, and optimizing organic and social search marketing campaigns.
  • Competitive analysis, particularly linking.
  • Rank tracking for current campaign keywords.
  • Analyzing on page elements.
  • Their modules don't work well together. For example: You're tracking keywords in rank tracker, and that data doesn't automatically get monitored in the on-page grader.
If you run organic search campaigns, Moz is a helpful tool for gathering complete picture data. It is definitely not a tool I would run by itself though.
  • Helps with troubleshooting SEO problems.
  • Helps locating link/traffic opportunities.
I use them all, but use Moz to add to the data I'm collecting.
1
I will likely use Moz for any SEO heavy project because it's affordable and does offer insight.
Score 6 out of 10
Vetted Review
Verified User
  • Easy to use.
  • Helpful community and content.
  • Not able to compare your site, in depth nor breath to many competitors.
  • Rank reporting is still focused on position rather than delta. With personalization and localization of search, how a site ranks is irrelevant. The changes and volume of business to a site should be foremost.
  • Not as intuitively organized as competitors.
  • Too great an expense for search intelligence available through competitors.
Search tools are constantly playing catch up; with one another and with Google. While today, I prefer a competitor to SEOmoz, Raven, that may well change tomorrow.
Shop around and focus on price, depth of features, and quantity of keywords tracked. Fully appreciate what SEO means today, content and keyword rank are increasingly irrelevant to optimization and social validation, technical architecture, and site performance are weighted more heavily. Is SEOmoz providing that insight or the SEO basics that you might still think matter?
4
Content marketing, social marketing, business strategy, web development, web design, and Sales.
1
Analytical with an extensive marketing background and a fundamental understanding how how search engines work, web development, content marketing, PR, and social marketing.
  • Content marketing optimization
  • PR
  • Competitive analysis
  • Market research
  • Uncovering competitor trends and pivots
  • Real-time marketing if/when SEOmoz starts to favor impact metrics over rank
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