Intuitive SEO tool that helps inform strategy and deliver results
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view …
Starting at $99 per month
View PricingOverview
What is Moz Pro?
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- SERP ranking tracking (40)9.999%
- Keyword analysis (40)9.999%
- Page grader (39)9.999%
- Competitive analysis (39)8.080%
Reviewer Pros & Cons
Pricing
Standard
$99
On Premise
per month
Medium
$179
On Premise
per month
Large
$299
On Premise
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Moz Pro?
Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz was acquired by iContact in June 2021. Moz is now an iContact company.
Moz Pro Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Moz Pro Screenshots
Moz Pro Video
Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.
Moz Pro Integrations
Moz Pro Competitors
Moz Pro Technical Details
| Deployment Types | On-premise |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz Pro starts at $99.
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 9.9.
The most common users of Moz Pro are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(370)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.
Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.
Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.
Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.
Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.
Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.
Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.
Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.
Attribute Ratings
Reviews
(1-25 of 76)Companies can't remove reviews or game the system. Here's why
December 30, 2023
Intuitive SEO tool that helps inform strategy and deliver results
- Growth in search visibility
- More focused content strategy
- Higher ranking content
December 03, 2021
Moz Pro - industry leading SEO tools to grow your business
- Very strong ROI (likely 5-10x)
- Increased efficiency
- Better marketing intelligence
- Reducing website mistakes
November 06, 2021
Moz Pro: A great self-serve web presence platform
- Positive: Helped us determine content strategy for maximum impact
- Positive: Explains the "why" behind traffic changes and content trends
- Negative: Can only track 3 competitors
- Improved speed of getting keyword data
- Saved time
- Saved money
July 07, 2021
A great tool for agencies and individual businesses
- It's a small investment for us that benefits all of our clients. Exact ROI figures would be hard to obtain, but it is critical for client retention.
June 12, 2021
SEO Powerhouse!
- Moz Pro did improve the efficiency of our SEO campaigns.
June 11, 2021
Best SEO Software For Beginners
- Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
- The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
June 03, 2021
Best Tool for all the SEO and Keyword research
- We are able to bid on the right keywords. Definitely has reduced the spend.
- Organic results have been better and effective. Thanks to the Audits
June 02, 2021
Great SEO insights and optimization tool!
- Optimized SEO increasing traffic and consequently revenue
- Has helped us rank better for specific keywords
- Has provided us insight into our technical SEO
May 24, 2021
Moz Was a Great Choice for SEO Newbies
- Higher search visibility.
- Faster keyword research.
- Faster, more detailed research on competitors.
February 25, 2021
Easy Setup and Great Price by Industry Giants
Score 10 out of 10
Vetted Review
Verified User
- It's great for clients that can't afford a huge SEO monthly plan. Get them set up quickly and leave it alone.
March 15, 2020
You can't go wrong with using Moz
Score 10 out of 10
Vetted Review
Verified User
- Easily find glaring technical issues with the site
- Determine opportunities to out rank competition
December 18, 2019
A great SEO tool for campaign management
- It's hard to say. It's allowed us to take on some SEO projects that we may not have otherwise? But we probably would have. I wanted Moz for their keyword difficulty assessment and keyword research/search volume features.
- Moz has minimized the labor I need to log for logistical tasks such as tracking keyword rank fluctuation.
- When looking for a quick value-add with interesting optics, Moz is an invaluable place to pop into for a few minutes to find something—whether it's a SERP feature or a list of new linking domains—clients love it!
- Moz features a few valuable intangibles to add color to any wrap-up report, in addition to the root keyword tracking—hard to quantify, of course, but undeniable value.
November 07, 2019
MOZ - Comprehensive SEO tool
- Speed of data or information
- keyword research
- competitive analysis or benchmarking
November 06, 2019
Keyword tracking made easy!
- Moz has streamlined our keyword analysis for multiple clients and has saved time and energy for our employees.
- Moz has helped target our content marketing efforts through keyword research, leading to direct outreach from prospects on those targeted articles.
- Moz' On-Page Grader has become part of our normal web publishing process, reinforcing best practices on our web and content teams and reducing errors.
October 22, 2019
Moz Pro is good, Free version is great
- Huge positive ROI at an agency I worked for. Great tool to show clients where they are, and where they are going with the agencies help.
- Positive ROI at my current company. Useful for outreach and identifying good sites to reach out to.
- Negative ROI. It felt overpriced for what we were getting at a previous company. We opted for the free version after awhile.
October 17, 2019
An SEO that works
- Saves a lot of time.
- Very easy to use and understand for multiple domains.
- High return on investment.
- It provides a large variety of resources.
October 15, 2019
Great product, easy to use and at a great price point.
- Moz has helped us identify ranking issues especially as it relates to competitor fluctuations.
- Through the keyword research tool we have identified opportunities that allowed us to target our audience in a different and winnable way.
- The dashboard allows for a quick glimpse of what is going right and what is going wrong and identifying issues that need be resolved.
May 22, 2019
Moz is an SEO lifesaver
- Moz has given direction to our team in terms of SEO, when we had none before.
- We've been able to focus on keywords and content that will help us rank higher compared to our competitors.
- Moz has been very helpful in helping us identify any major errors on our site that is hurting our ranking, and gives clear direction on what to do to fix them.
February 01, 2019
Good tool for tracking website ranking
- Moz has provided a fast and convenient way to track website performance. It gives us what we need at a glance.
December 17, 2018
Moz is a good SEO tool that is welcoming to beginners
- Moz helped us track what competitors are up to and counter the same. This helped us significantly
- We had over 50,000 pages indexed at most times and often there were broken links or server errors resulting in broken pages that Moz helped us fix.
- The weekly update summary email from Moz was helpful
December 14, 2018
I love-- a paid subscriber to the MOZ community
- It has helped me provide empirical insights to prove that a key term or piece of content is worth having, even if it doesn't come across to the client as polished.
- It has helped me catch technical errors before search console finds them.
- It has helped me monitor new sites' performance days before search console or GA has any real data.