Intuitive SEO tool that helps inform strategy and deliver results
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view …
Starting at $99 per month
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What is Moz Pro?
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…
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Popular Features
- SERP ranking tracking (40)9.999%
- Keyword analysis (40)9.999%
- Page grader (39)9.999%
- Competitive analysis (39)8.080%
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Pricing
Standard
$99
On Premise
per month
Medium
$179
On Premise
per month
Large
$299
On Premise
per month
Entry-level set up fee?
- No setup fee
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- Free Trial
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- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
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What is Moz Pro?
Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz was acquired by iContact in June 2021. Moz is now an iContact company.
Moz Pro Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Moz Pro Screenshots
Moz Pro Video
Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.
Moz Pro Integrations
Moz Pro Competitors
Moz Pro Technical Details
| Deployment Types | On-premise |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Moz Pro starts at $99.
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 9.9.
The most common users of Moz Pro are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.
Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.
Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.
Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.
Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.
Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.
Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.
Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.
Attribute Ratings
Reviews
(51-75 of 77)Companies can't remove reviews or game the system. Here's why
May 22, 2014
You are not a true SEO unless you use Moz
Score 10 out of 10
Vetted Review
Verified User
- Leaders for information in the industry.
- Tools are easy to use, especially when working on an offsite strategy, we find Open Site Explorer very useful.
- Perfect source for beginners to advanced Search
- Crawl test limit is too low
- More tools to analyze social channel performance
- Would be great to have a tool to analyze G+ perfomance
Score 8 out of 10
Vetted Review
Verified User
- Moz is good for determining site-wide backlink profiles
- Moz is useful for determining the saturation of individual anchor-text terms
- Moz is useful for competitive profiling—targeted keyphrases, earned links and content
- When comparing the backlink data to Ahrefs or Majestic, Moz seems to provide less information
- I would like to see the ability to make API calls from within microsoft power query
- The reports sometimes take too long to process or load
May 19, 2014
Moz is Amazing to say the least!
Score 10 out of 10
Vetted Review
Verified User
- They give you great detail on your website and tell you where there are problems.
- They help you track your brand mentions across the internet.
- Help you get social insights
- They really do a great job with customer service
- You can't talk on the phone with someone there
- I wish the reports would run more frequently than once per week
- Sometimes the crawl reports that say 24 hours take much longer than 1 day.
May 16, 2014
Moz: Beneficial Platform
Score 8 out of 10
Vetted Review
Verified User
- Data is accurate
- Data is real-time
- I would like to be able to compare SEO vs. SEM traffic for the same keywords on the same search engines.
May 16, 2014
Critical Tool for SEO Professionals
Score 10 out of 10
Vetted Review
Verified User
- Tracking keyword rankings over time
- Tracking backlinks
- Educating the community
- Analyzing Twitter profiles via FollowerWonk
- Only tracks keyword rankings within the top 50 results - would like to see top 100.
- The on-page optimization recommendations are spotty because it may grade a page based on the wrong keyword. We don't use this feature much.
May 16, 2014
MOZ - Powerful and User-Friendly SEO Suite
Score 8 out of 10
Vetted Review
Verified User
- Moz allows you to label keywords easily. This makes the data far more meaningful (and easy to organize) when you export week-over-week keyword rankings to Excel.
- Moz's onpage grader is fantastic, because it runs each page through a check list of common sense SEO criteria and "grades" the page accordingly.
- Moz's SERP analysis is really cool. Unlike the tool SEMRush provides, Moz doesn't just give you a breakdown of who's ranking for a given keyword--they show you how these sites stack up against each other in terms of domain authority, back links, linking domains, etc. Sometimes, meaningful patterns jump out of this information, providing us with a strategy to emulate.
- Moz's crawler is very limited, but I consider it an add-on. If the crawler could receive positive instructions regarding which subdirectories to crawl, I wouldn't consider the 10,000 page cap to be a big deal.
- Moz's on-page grader doesn't account for synonyms or keywords that are considered semantically identical by Google. For instance, a page that's ranking for "1st grade math worksheets" receives an "F" if the
- I still have yet to figure out how to permanently sync Moz with our Google Analytics account. The plugin constantly gets disabled due to an issue I have yet to resolve.
May 14, 2014
Great Company, Service is Okay
Score 7 out of 10
Vetted Review
Verified User
- Overall picture of inbound marketing
- Keyword difficulty tool
- Monitor keywords
- Find more links in Open Site Explorer
Score 10 out of 10
Vetted Review
Verified User
- Open Site Explorer: Their index of websites provides a very detailed view of where your competitors are located on the web. You can use this information to go after similar placements.
- Analytics Dashboard: A great way of measuring your current rankings and how the on-page optimization contributes to these rankings. What do you need to improve upon to increase these rankings? While rankings aren't as important these days, it will always be important to the ego of your superior.
- Mozinars: Hands-down the best way to learn about the latest trends in digital marketing. You always finish with a great new strategy to propose to your superiors/clients.
- They need a lower cost product for those who just want the premium mozinars. It is so valuable for those starting off in the industry who don't have clients yet, but can't justify the price.
Score 9 out of 10
Vetted Review
Verified User
- Ability to view domain authority with the Open Site Explorer feature
- Weekly Ranking Reports
- Detailed crawl features that provide insight on how to fix problems
- Industry link building suggestions based off of competition
- Better universal ranking accuracy
- Less system downtime
May 09, 2014
An aMOZing resource for SEO professionals
Score 10 out of 10
Vetted Review
Verified User
- Open Site Explorer -- an awesome resource for building a better understanding of a site's link profile. This is definitely my most-used Moz feature and the best link analysis tool out there!
- Fresh Web Explorer -- in SEO, we can forget about the importance of brand mentions. This is a recently discovered tool that I have added to my monthly reports to give my clients' a more complete picture.
- I wish there was a better way to sort/filter results from inbound links within Open Site Explorer. For example, I'd love to be able to filter out internal inbound links from main navigation bars.
- While Open Site does provide some social signals, I wish the information was more complete. Currently, there is only a snapshot beneath "Top Pages."
Score 7 out of 10
Vetted Review
Verified User
- Keyword Ranking - ability to consistently track keyword changes across multiple domains. It is also easy to group keywords together and see different types (for example branded vs. non-branded)
- Crawl Diagnostics - allows us to track and manage any website crawl errors. Moz also provides insight into the specific issues and how important they are in terms of affecting our site rank.
- Open Site Explorer - gives us unlimited insight into website rankings. Allows us to determine which sites are worth contacting for possible partnerships and guest posts and how our competitors compare.
- The biggest issue I have with Moz is that I feel like there are several tools and areas of the site that I am not taking advantage of because I don't know what is available. I find there is not a logical flow to moving through all the tools that can help a company assess all their SEO needs in a very step-by-step process.
- Some of the tools in Moz are geared towards much larger companies and unfortunately don't apply to us. They do a lot of work around branding, brand mentions, tracking branded keywords etc. but as a company without a well recognized brand name, these tools don't apply. They need more tools geared towards smaller companies.
Score 4 out of 10
Vetted Review
Verified User
- Moz has been and continues to be a key resource for thought leadership in the marketing industry. There are many blogs, etc. that regurgitate information, but Moz does a good job of being progressive and making sure they have reputable authors/content.
- Open Site Explorer is a world class tool that provides easy navigation and accessible data. This is a strength because its ease of use can make the research process easier than other tools on the market.
- Moz also does a good job of building and encouraging a sense of community, which is huge for the marketing world. Allowing users to create their own blog posts and communicate among each other alongside experts is a very empowering thing.
- Every time I access the new Moz Analytics it tells me my client connection with Google Analytics is broken. This message appears even after I fix it and I've gotten to the point where I don't even try anymore.
- It seems like their database is often the reason for fluctuation in their data and sometimes this can confuse clients when they see fluctuations.
- Sometimes you get the feeling that Moz is more about monetization of its new products than providing a strong user experience. They make it very difficult to access legacy tools that functioned better than some of the new ones.
May 07, 2014
MOZ Review from Paul Bruce in Raleigh
Score 9 out of 10
Vetted Review
Verified User
- The reports that they provide are very helpful and easy to use.
- The ability to track our competition and what they are (and are NOT) doing well is extremely beneficial.
- The ease of use of all of the tools and the explanations of what the tools does and how to make it work are fantastic!
- The only negative I would have with MOZ would be the once a week reports, could we get them daily? (Once a week is actually fine, but I had to say something!)
May 02, 2014
Nothing but Love for Moz
Score 10 out of 10
Vetted Review
Verified User
- Open site explorer - great for backlink research.
- Keyword and ranking tool - great for keyword research.
- SEO toolbar - great for easily accessing all of my favorite tools right while browsing the web.
- The Moz Blog has great blog posts and is great for keeping up-to-date on the latest online marketing trends and updates.
- I would love it if the on-page grader could give you recommendations for keywords to optimize the page for.
- There is a twitter analytics tool, it would be amazing if there were an analytics tool for all other social media.
- A social media optimization program would be wonderful.
April 28, 2014
An Expert Review of Moz Analytics
Score 10 out of 10
Vetted Review
Verified User
- Website Crawl Diagnostics - finding the issues that aren't readily apparent that hurt your organic SEO results
- They do a great job at graphically representing the vast amount of data that has been compiled about your site
- Keyword and opportunity recommendations
- Competitive Analysis
- The initial results take a while to compile especially if it is a large site. This can take a day to a week to get initial results.
- They could streamline the reporting aspects of the crawl diagnostics report. At current you have to visit several screens to see what the recommended fixes are.
- They could add LinkedIn to the Social Reach features.
February 08, 2014
Colin Hagan Review
Score 10 out of 10
Vetted Review
Verified User
- Interface: it is just so easy to use.
- Clarity: It presents information in an easy to understand manner.
- Robust: I didn't come across an SEO need that it did not meet.
- Masterful: it was an incredible learning resource.
- I'd like the weekly reports to be more intuitive
- I'd like it to recommend actions for specific domains and keywords
- I'd like the setup crawl to be faster.
Score 10 out of 10
Vetted Review
Verified User
- Weekly reports on search engine rankings and keywords.
- Insights into all areas of search, social and other marketing efforts effect on search.
- I love the additional tools included in the pro account. Followerwonk helps us with Twitter reporting. Fresh Web Explorer helps us stay on top of links back to our site.
- More integrated approach with research tools.
- I'd love to see Moz add in Google AdWords keyword and advertising competitive intelligence research.
- The analytics portion of the account feels very unfinished. While it provides a great deal of surface level reporting I want the details and specifics of performance. Looking for it to replace Google Analytics at some point in the future.
- I wish there were a way to separate out press release mentions from our primary domain and Moz web mentions. It's not really beneficial to us, but we're still measured by it. Same for clients.
- I also wish that we could buy more keywords per client vs. having to upgrade or modify down our keywords to make room for others on the account. It's not really within our budget to increased the amount we spend on it, but we're only really lacking in keywords. Pricing structure could use an update.
January 31, 2014
SEOmoz (Moz) should be in your bag of tricks, but probably not the first and only tool
Score 8 out of 10
Vetted Review
Verified User
- The Open Site Explorer function of Moz works really well for analyzing competitor sites and finding opportunities for our own
- The Moz toolbar extension (for Chrome or Firefox) is also a really good way to gauge the quality and usefulness of sites and listings in the search results
- We like their community and Q&A support section for answering any advanced questions we might have
- Their Fresh Web Explorer has some uses for seeing new links, although it's not as robust as others
- The link index isn't as fast updating or as large as competitors Majestic SEO and Ahrefs
- The new Moz Analytics hasn't really lived up to the potential or hype generated before the launch
- The Chrome extension can be laggy and take a few refreshes to get the data for a website
- In general there is a lot of potential for better and speedier integration with all the data and acquired tools they have, but it doesn't feel too zippy or intuitive
January 31, 2014
Need better MOZSCAPE API
Score 3 out of 10
Vetted Review
Verified User
- The quality of the data was good.
- The API documentation was misleading. It was difficult to get through to their support people to actually answer my questions. At the end I was not able to get enough data out of their API and chose to use Majestic SEO data instead.
January 31, 2014
Cut the Crap - Straight forward review
Score 9 out of 10
Vetted Review
Verified User
- Ranking reports w/ local indicators
- community forums
- competitive research tools
- email recaps of
- being able to have multiple user profiles in a single account with possible different access levels
- specify certain email data to be sent to different people automatically
January 31, 2014
SEOmoz for agencies- makes teams efficient
Score 8 out of 10
Vetted Review
Verified User
- Actionable items
- Providing keyword rankings
- Giving a holistic view on how SEM effects your website and domain authority
- Giving best practices, learning materials, providing information
- Site can sometimes be slow
- It can take a while for the system to crawl a website and provide keyword ranking output
January 31, 2014
Highly recommend Moz as the first stop for your SEO needs
Score 8 out of 10
Vetted Review
Verified User
- One stop dashboard - integrates data from Google Analytics and social networks. Highlights good/bad changes since last period.
- Keyword rankings over time - you can very quickly see if your keywords are improving or falling in the SERPs. Worth the price of submission on its own!
- Pages to optimize - gives you a detailed list of which pages need your attention, grading them A-F
- Crawl diagnostics - quickly see a list of errors that crawlers are finding on your site, shows total pages in indexes, etc
- Competitive metrics - compare your data with your top competitors so you can see how to beat them!
- There is always the worry that the link profile is giving "spammy links" more credibility than they deserve in the domain trust algorithm. There's really no way to compare mozrank with google's pagerank.. but it would be nice to be able to mark links as spam a la LinkResearchTools
January 29, 2014
SEOMoz has been a great tool for our purposes/size
Score 9 out of 10
Vetted Review
Verified User
- Simple, Clean Interface
- Discounts on products and sister products (such as followerwonk or optimizely)
- Great reporting
- No need to push everyone to Moz Analytics
- Conversion tracking from campaigns
Score 9 out of 10
Vetted Review
Verified User
- The individual tools are extremely easy to use and understand - by breaking them out individually, it allows users to find very specific data points to use to make decisions. This allows for a deeper and more precise view into the performance of your online marketing vehicles.
- The development of the APIs was a huge step in scaling SEOmoz's expertise - this allowed us to build a set of data tools around KPIs that were important to our customers, and allowed the sales team and customers to quickly identify strengths and weaknesses in their digital marketing efforts.
- Visual keys - along with the simplicity of use of the tools, the visuals built in allow the story to unfold for an audience that normally would get confused and turn off due to a lack of clarity and understanding of the online behaviors.
- After detailing how I like the individuals tools, there are times when I would like to have the option to bundle 2-4 tools and run a single request for a digital property to get that 30,000ft quickly.
January 28, 2014
SEOmoz is a Great Tool for Web Marketing Pros
Score 8 out of 10
Vetted Review
Verified User
- Tracking rankings for targeted keywords, and comparing those rankings against competitors
- Tracking inbound links
- Active web forum where you can get answers for a broad range of web marketing questions
- There tends to be a significant lag in time for their spider to pick up new inbound links
- I'd like to be able to add additional competitors to track in addition to the 3 that are allowed
- Rankings are tracked down to the top 50. It would be great if rankings were tracked down to the top 100 (I subscribe to a separate service which tracks down to this level).