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Muck Rack

Muck Rack

Overview

What is Muck Rack?

Muck Rack is a public relations offering from Sawhorse Media.

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Recent Reviews

TrustRadius Insights

Muck Rack is a versatile tool that caters to various public relations needs, as highlighted by its users. With features like media …
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TrustRadius Insights
TrustRadius Insights

The standard for PR outreach

10 out of 10
August 09, 2021
We currently rely on Much Rack to identify journalists for outreach as well as potential marketing affiliates. Much Rack's search tools …
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Save time and money

8 out of 10
August 07, 2021
Incentivized
Muck Rack is an all in one software service that serves as a media database, pitching software, and clipping service. So, basically takes …
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Easy and User-Friendly!

10 out of 10
July 07, 2021
We use Muck Rack to connect with journalists, send pitches, organize our media lists, and create coverage reports.
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Pricing

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Muck Rack

5,000

Cloud
per year

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Muck Rack?

Muck Rack Video

http://siteoptimized.com In this Motel Minute, author and marketing strategist Doug Motel shares about one of his favorite Public Relations Tools: http://muckrack.com a great way to connect with the media to help get your story out there.

Muck Rack Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Muck Rack is a public relations offering from Sawhorse Media.

Reviewers rate Support Rating highest, with a score of 9.4.

The most common users of Muck Rack are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(33)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Muck Rack is a versatile tool that caters to various public relations needs, as highlighted by its users. With features like media database, media research, news trend insights, and media list building, Muck Rack is relied upon by professionals for their PR efforts. Users appreciate the efficiency it brings to tasks like pitching, media list development, research, reporting, and recommendations.

One of the key use cases of Muck Rack is building and maintaining relationships with members of the media. Being able to conduct detailed searches for media using keyword searches and other factors makes it easier for users to identify and connect with relevant journalists. Additionally, Muck Rack's media alerts feature allows users to stay updated on target media, client names, and key trends.

Users find value in the credibility verification aspect of Muck Rack as well. They rely on the platform's media database which provides reliable information including social posts of media organizations. By backgrounding inquiries and verifying company credibility, users can ensure they engage with trustworthy sources while avoiding scams or questionable entities.

Overall, Muck Rack is considered cost-effective compared to other media databases, offering an intuitive platform that saves time by automatically providing contact information for outreach purposes. It simplifies tasks such as identifying journalists to pitch on behalf of companies and enables easy communication within teams by allowing sharing of notes about conversations with journalists. The software's ability to update contact information based on relationships with journalists further streamlines PR efforts.

Keeping up-to-date with news trends and influential journalists is made effortless through Muck Rack's daily email feature. It also assists in monitoring news stories and tracking who shares journalism on social media. The advanced search features consistently impress users as they allow for refined searches and exclude certain words, ensuring more targeted and accurate results.

In summary, Muck Rack serves as a valuable tool for public relations professionals by offering a range of functionalities geared towards pitching, media research, news trend insights, and relationship building with journalists. Its cost-effective nature, reliable information sources, and time-saving features make it a preferred choice for managing PR efforts, monitoring news stories, and strengthening media relationships.

Media tracking and reporting: Users have praised the media tracking and reporting features of Muck Rack, which allow them to showcase the ROI for their clients. This feature has been highly valued by reviewers for providing valuable insights and demonstrating the impact of PR efforts.

Pitching functionality: The pitching service's functionality is highly appreciated by users as it helps them maintain consistent formatting and provides valuable feedback on best practices. Reviewers have mentioned how this feature has improved their pitching process and helped them achieve better results in their media outreach.

Easy search and find reports: Users find it easy to search and find reports on Muck Rack, whether by name or outlet, which has been extremely helpful for them. Many reviewers express satisfaction with the platform's search capabilities, making it effortless to access relevant information quickly.

Cons:

  1. Outdated Visual Appeal: Some users have expressed a desire for an updated look and feel of the reports, as they find the current visual appeal to be lacking in terms of design and aesthetics.
  2. Incomplete Tracking Coverage: Several reviewers have mentioned that there are occasions when articles are not captured based on their specified keywords, requiring them to manually load the articles themselves. They would like to see improved tracking coverage to ensure comprehensive monitoring.
  3. Manual Media List Management: Many users wish for the ability to upload media lists in bulk for cleaning, vetting, and updating purposes. Currently, they have to add each entry manually one by one, which can be time-consuming and tedious.

Users highly recommend Muck Rack for finding credited journalists and media outlets. They suggest taking advantage of the tutorials and resources offered by Muck Rack. Users also believe that Muck Rack is the best PR tool on the market and recommend being clear on your needs when speaking with a Muck Rack representative.

Additionally, users advise checking out Muck Rack for media tracking, especially for internal PR. They praise the customer service of Muck Rack and recommend requesting a demo and asking questions to understand how Muck Rack can meet your expectations. Users think Muck Rack is great for beginners in the PR industry and suggest visiting the webpage and social media accounts of journalists for more information. They also recommend trying the demo of Muck Rack and reaching out to customer service for assistance.

Despite the learning curve, users find Muck Rack worth using. They love the product and the sales team of Muck Rack but wish for deeper insights into local reporters and media outlets. Lastly, users think Muck Rack is a great tool for compiling research and quantifying reach. They also recommend using this software for media list building and monitoring brand mentions, suggesting it as a cross-reference when using Cision to make media list building easier.

Attribute Ratings

Reviews

(1-16 of 16)
Companies can't remove reviews or game the system. Here's why
September 22, 2022

Muck Rack - basic flaw in their business model. No unsubscribe feature that works.

Gordon Dalgleish | TrustRadius Reviewer
Gordon Dalgleish
President
PerryGolf (Hospitality, 11-50 employees)
Score 1 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Based on our experience to date and their management's responsiveness to resolving issues, I have serious doubts about their seriousness of purpose. Due to their internal shortcomings, we asked for an extension of our annual contract (we are told 2 - 3 weeks), which would have been a value of $400. In my experience, they denied that request and offered a new user seat (valued at $2,500). It makes no sense other than, in my opinion, they are trying to manage client numbers as they seek additional external funding, as was announced the week of Sept 12, 2022.
June 17, 2022

Muck Rack is the team I needed.

Derek D. Ross, MBA | TrustRadius Reviewer
Derek D. Ross, MBA
Founder/Director of Marketing & Public Relations
The D2 Group (Public Relations & Communications, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Muck Rack has been well suited for me when reporting and providing value add and ROI reporting to clients who are investing in publications. Not only has it been great creating media lists, drafting, sending out, and tracking pitches, but the ability to track coverage and export a report that showcases the reach, impact, and media value has been so beneficial for me. So, if you are working with clients in an external communications capacity, then the Muck Rack tools are very flexible and can fit your needs very well.
June 14, 2022

Driving media impact for comms professionals

Marymar Martinez | TrustRadius Reviewer
Marymar Martinez
Communications Manager, Purpose & Inclusion
PwC (Financial Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Out of all of the platforms I have used, Muck Rack is the easiest media platform to use with the most functionality.
  • It makes it easy to identify information for each journalist that is listed on the platform, including previous coverage, beat, contact information and links to social media platforms.
  • If you're interested, you are even able to pitch journalists through the platform.
June 10, 2022

Don't Sleep on Muck Rack!

Alexis Lipnicki, MBA | TrustRadius Reviewer
Alexis Lipnicki, MBA
Director
Next PR (Public Relations & Communications, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Muck Rack is suited for anyone in public relations who is going to conduct media outreach on a consistent basis. It is an excellent fit for finding contacts that cover specific beats and using search keywords to find what you're looking for. If you were only going to do influencer relations, there are probably better platforms for that need.
March 26, 2022

Looks great on the surface, but make sure the results are what you expect before buying

Verified User
Vice-President in Other
Public Relations and Communications Company, 51-200 employees
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Muck Rack has the potential to be a very powerful tool that can improve PR agency efficiency across the board. The death knell for Muck Rack, and the reason why we terminated our contract early, was that they offered a complimentary six-month on-ramp to win our business. In other words, we had six full months to use Muck Rack while we were still using the other two vendors' products. Multiple team members compared results head-to-head for a wide range of our clients and Muck Rack simply did not stack up. That six-month overlap period proved to be very eye-opening and enabled us to reveal what we found to be severe limitations in terms of the quality of the database and the quality of the reporting.
August 17, 2021

A complete solution for public relation management

Lincolin-George Eli | TrustRadius Reviewer
Lincolin-George Eli
Store Manager
LC Waikiki (Retail, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
This tool is very helpful for everyone looking out for good public relations management. With its diverse kind of useful tools, one can manage things easily. It enables one to monitor what others are reporting and helps in contact management too by facilitating the list of most essential contacts. Its few features need more advancement like Scheduling.

August 09, 2021

The standard for PR outreach

Kelly Saux | TrustRadius Reviewer
Kelly Saux
Director Direct Response Marketing
Pimsleur Language Programs / Simon & Schuster Audio (Publishing, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
  1. Much Rack excels at finding writers that covered our competitors or our vertical. You can quickly come up with an outreach list and share it among team members.
  2. Daily monitoring of brand matches. Similar to Google Alerts, Much Rack can be set up to monitor mentions of your brand and deliver daily email notifications to your inbox. Compared to Google Alerts, it does a better job of weeding out spammy mentions of your brand name.
August 07, 2021

Save time and money

Verified User
Consultant in Marketing
Public Relations and Communications Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Best suited for sizable PR teams or agencies. If you have a very small PR budget, or PR is only part of what you do, or you hire freelancers, there are better software/services available.
July 07, 2021

Easy and User-Friendly!

Verified User
Employee in Other
Public Relations & Communications Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It is really great for publicists who need to send a pitch to a large group of people. It is so easy to just choose your media list, and add it into the pitch to be sent to 100's of people without needing to manually do it from an email software.
June 07, 2021

Reaching and Engaging with Social Journalists

Verified User
Executive in Marketing
Public Relations and Communications Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Finding journalists talking about a specific topic such as "tech" in a specific market. You can search what they have tweeted but also their bios, shared articles and profiles. You can find relevant reporters based on beat, location and media type or just search based on location. When you create and download a list, you can see how many followers the reporter has and if they have been active recently on the social channel. Sometimes we'll add a reporter from a national outlet only to find out they have 50 or so followers and are not active on social. It allows us to put together very targeted lists with all of our criteria.

May 20, 2021

Muck Rack - The Way to Go For Media Database Needs

Scott Rosenblum | TrustRadius Reviewer
Scott Rosenblum
President/Founder
LEVEL PR (Public Relations & Communications, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited for:

-Solo PR pros and PR agencies, particularly those who emphasize media relations
- Teams at PR agencies, as the software makes it easy to collaborate with team members on the same account
- PR people who are tired of using Cision

Not well suited for:
- Anyone who does not need to contact the media regularly
August 29, 2018

MuckRack is Better than Any Other Media Database

Jennifer Harrison, APR | TrustRadius Reviewer
Jennifer Harrison, APR
Principal
J Harrison Public Relations (Public Relations and Communications, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
MuckRack is best at getting a good picture of one person's interests and what they like to write about. It helps me build very specific media lists. I don't spray and pray with my outreach. Everything is very targeted and MuckRack lets me find exactly who could be receptive to my story.
January 16, 2018

Muck Rack is a valuable tool for any PR agency or department

Verified User
Employee in Other
Public Relations and Communications Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great for building media lists - though I never use their list building features, just the information that I find. It's also great for identifying influencers in a certain space. I particularly like that while searching, I can see social media posts and coverage written by the targets that I'm finding.
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