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MutualMind

MutualMind

Overview

What is MutualMind?

MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.

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Recent Reviews
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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,000 per month
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Product Demos

MutualMind Demo HD (Legendado)

YouTube
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Product Details

Frequently Asked Questions

MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.

MutualMind starts at $1000.

Brandwatch and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for MutualMind.

The most common users of MutualMind are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(4)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Brad Lawless | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
  • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
  • By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
Reliability and flexibility (MutualMind's willingness to jointly produce new functionality).
35
Analytics
Client Services
5
Myself - VP of Strategy and Analytics
Analytics Director
Analytics Manager
Jr. Analyts (2)
  • It helps us to tell the value story of our content marketing programs to retail and CPG clients in terms of share of voice changes, user engagement and intent to purchase.
We've used a lot of analytics packages prior to using MutualMind including Radian6 and Sysomos Heartbeat.
As mentioned before, Radian6 and Sysomos Heartbeat.
  • Vendor implemented
  • Implemented in-house
Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
  • In-person training
  • Self-taught
If someone has a basic understanding around social conversation analytics, this tool would not be hard to learn.
We have a very unique focus when it comes to measuring social conversation. MutualMind continues to ensure that our needs are met in this area.
MutualMind has always been quick to address any issues or questions we have.
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
  • Yes. We plan to integrate MutualMind data with our Social Fabric community platform.
They do plan to support this integration.
Very easy to work with.
We negotiated an annual pricing structure for our long term profiles and quarterly discounts based on volume agreements.
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