N.Rich B2B DSP™ is a programmatic ABM advertising platform offered by N.Rich Technologies Inc. According to the vendor, this platform aims to deliver scalable ABM advertising performance, making it suitable for small, medium, and large enterprises. It is designed for marketing and sales professionals in B2B companies, particularly those in the technology and healthcare industries. The platform offers a range of features that can help engage the entire buying committee and potentially achieve better ROI.
Key Features
Scalable ABM Advertising: According to the vendor, N.Rich B2B DSP™ aims to deliver scalable ABM advertising performance. They claim it can potentially provide lower CPC and CPE rates compared to other channels like LinkedIn, leading to more engagement from the buying committees of valuable accounts.
Easy to Use: The vendor states that N.Rich DSP is designed to be user-friendly and easy to navigate. They claim users can get their campaigns up and running in just minutes, without the need for a team of designers and writers. The platform offers an intuitive interface that simplifies campaign setup for quick and efficient execution.
Engage the Entire Buying Committee: N.Rich offers a purpose-built B2B Demand-Side-Platform (DSP) for Account-Based programmatic advertising. According to the vendor, it captures billions of data points weekly to maximize engagement from the target accounts' buying committees across various websites. They claim that the platform's AI-based optimization ensures maximum engagement during long B2B sales cycles.
Goodbye Impressions, Welcome Engagement: According to the vendor, N.Rich B2B DSP™ focuses on engagement as the primary metric, rather than passive impressions. They claim the platform provides real-time measurement of website visits, clicks, video views, and text reads, allowing businesses to focus on active interest from people genuinely interested in the content.
Low Cost Per Engagement. Better ROI: The vendor states that N.Rich offers cost-effective advertising with low CPC and CPE rates, typically less than $2 per click or engagement. They claim the platform leverages B2B optimization capabilities and Google Display Network algorithms to deliver results at a lower cost, potentially improving ROI.
Privacy And Brand Safety First: According to the vendor, N.Rich is a privacy-first solution that is fully compliant with GDPR and CCPA regulations. They state that it adheres to the IAB's Transparency and Consent Framework for GDPR compliance and ensures brand safety with safeguards against non-brand-safe content.
Transparent Analytics And Attribution: N.Rich provides comprehensive analytics throughout the buyer journey, offering a real-time view of advertising performance, engagement, and user behavior. According to the vendor, businesses can attribute their advertising investment to sales opportunities and revenue using the platform's analytics capabilities.
Integration with Favorite Tools: N.Rich integrates seamlessly with various tools, according to the vendor. They claim this integration helps streamline workflows and maximize efficiency by enhancing compatibility with existing marketing and sales technology stack.
