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Net-Results

Net-Results

Overview

What is Net-Results?

Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.

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Recent Reviews

TrustRadius Insights

Net-Results is a versatile marketing automation platform that has proven to be valuable for various organizations. Users have found that …
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Net-Results works for us

10 out of 10
September 21, 2015

We are a very small financial services firm that has been utilizing Net-Results to generate targeted communication messages to our clients …

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Popular Features

View all 26 features
  • Email deliverability reporting (23)
    8.0
    80%
  • List management (22)
    7.0
    70%
  • Standard reports (22)
    6.0
    60%
  • Mobile optimization (22)
    5.0
    50%
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Pricing

View all pricing

One Price Full Platform

$800

Cloud
Annual agreement, up to 25,000 Contacts or 60,000 Sends

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.net-results.com/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.1
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.6
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.9
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.5
Avg 7.6
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Product Details

What is Net-Results?

According to the vendor's description, Net-Results is positioned as a marketing automation solution that combines the functionality of an enterprise-level platform with the user-friendliness typically found in consumer applications. The product claims to cater to mid-sized companies and divisions of larger enterprises operating across diverse industries worldwide. Key selling points highlighted by Net-Results include its sleek design, intuitive interface, extensive features, and dedicated customer success team. It should be noted that conducting further research or seeking guidance from a marketing automation specialist would be prudent when determining suitability for specific use cases within different industries.

Net-Results Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Landing pages
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Database Segmentation
  • Supported: Drag-and-Drop Landing Page Creator
  • Supported: Customized Dashboards
  • Supported: Email Marketing

Net-Results Screenshots

Screenshot of Advanced nurturing campaignsScreenshot of Form actionsScreenshot of Salesforce integration/FunnelvisionScreenshot of Deep database segmentationScreenshot of Dashboards and reportsScreenshot of Drag and drop email builder

Net-Results Video

Visit https://net-results.wistia.com/medias/m9tba6rerl to watch Net-Results video.

Net-Results Integrations

Net-Results Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Net-Results.

Reviewers rate Automated sales alerts and tasks and Triggered drip sequences highest, with a score of 8.6.

The most common users of Net-Results are from Small Businesses (1-50 employees).

Net-Results Customer Size Distribution

Consumers5%
Small Businesses (1-50 employees)50%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)5%
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Comparisons

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Reviews and Ratings

(29)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Net-Results is a versatile marketing automation platform that has proven to be valuable for various organizations. Users have found that it effectively targets marketing campaigns and provides insights into user activity on their websites. This allows for targeted marketing and the nurturing of potential buyers, ultimately leading to successful auctions. Net-Results is used by both the marketing and sales teams to send emails, set up alerts, identify new prospects, and gain a deeper understanding of current prospects. The software enables engagement with prospects at every stage of the buying cycle and seamlessly integrates with Salesforce.com, providing a consistent view of every prospect. With its automatic segmentation, qualification, and nurturing campaigns, Net-Results helps convert inbound visits into active sales leads and offers an effective solution for developing cold prospects. Additionally, its lead scoring feature assists in identifying priority contacts for outreach and responding to direct leads. Users have also praised Net-Results for its ability to generate targeted communication messages effortlessly, incorporating corporate branding into emails. The software consolidates inbound and outbound marketing efforts into one platform, making it easier for non-design-savvy marketers to develop content. With its scalability and exceptional value compared to similar solutions on the market, Net-Results is capable of managing all inbound marketing activities when integrated with a CRM system. Furthermore, users have appreciated the option for white-labeled marketing automation software, allowing them to provide branded communication to clients. The form builder, lead scoring capabilities, segment builder, and campaign tools prove especially helpful in managing marketing efforts, syncing data, notifying the sales team, and scoring leads. Integration with websites and campaign pages enables targeted and tracked marketing campaigns while providing valuable insights on leads' online activities. Ultimately, Net-Results serves as a valuable tool for lead generation, content marketing, CRM management, and email activity tracking. Its drag-and-drop email builder and powerful automation functionality are highly regarded features among users. Although some users have reported a learning curve in fully understanding the software, they have praised the helpful support provided by Net-Results. Overall, Net-Results is widely used across organizations and has demonstrated its value in enhancing marketing efforts.

Attribute Ratings

Reviews

(1-18 of 18)
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Todd Last | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is mainly being used by our Marketing department, but Sales is able to see a lead's activity. This solved a big cost problem for us. We were overpaying with our old solution (about $80k per year). This was much more manageable and much simpler to implement/use. We realized that a lot of reasons we had purchased the old solution, in the end didn't matter and we didn't use them the way we thought we would. Finding a solution that was easier to use made work much more enjoyable.
  • Support
  • Implementing features we need
  • Ease of use
  • Smaller company
  • Not everything you expect is built yet
It's well suited if you don't want an overly complex system. We had that previously and realized all those extra features we thought we wanted didn't really work the way we wanted them too. It's also well suited if this is your first marketing automation tool. It's simple to use and their team is there every step of the way to help you through it.

If you are looking to prove ROI on all of your marketing activities, it wont really help you do that.
November 13, 2015

Net-Results Review

Anthony Fischer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We currently use it for our Sales Dep. But have big plans for it.
  • Allows you to create emails really easy, you just drag and drop item around.
  • Their tracking method works really nice.
  • I wish I could have a way to put a signature in the footer of the email.
SInce it does everything it says it does, sure
Gregory Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Net-Results to engage with prospects and leads throughout every stage of the buy cycle. From analytics and attribution modeling to landing pages, web forms, and lead nurturing, Net-Results is core to our marketing operations. The application is integrated with our Salesforce.com instance to provide a consistent view of every prospect and ensure the sales team is looped into the nurturing process.
  • Visibility - Net-Results provides an excellent view into the current state of our prospects. We can understand how prospects are engaging with our assets, create detailed segments, and track prospects through the different stages of our nurturing campaigns.
  • Responsive email design - Net-Results has an excellent drag and drop email builder that uses responsive email designs. It is the easiest email builder I've ever used and the emails look great on both desktop and phones.
  • Support - Obviously support is not a product feature, but it is one of the most important aspects to consider when choosing solutions. Net-Results in the front of the pack when it comes to support. Their support team is intelligent, responsive, and is able to provide a resolution often in only one or two emails.
  • Campaign flexibility - There is a great deal of flexibility when it comes to structuring campaigns. Between segmentation and logical branching Net-Results is able to execute campaigns just as you envision them. They've done a nice job making the campaign complexity scalable, allowing simple campaigns to be created with ease.
  • Dashboard customization - Net-Results has quite a few different dashboards to monitor different areas of the application. It would be great if they gave the user the ability to create a single consolidated dashboard that only contained the visualizations they were interested in.
  • Alert email customization - Email alerts follow a standardized format. I would love to be able to use their awesome drag and drop email builder to build alert emails that get sent to our internal team.
In my experience, Net-Results is best suited for marketing organizations that demand complex interactions with their prospects. That's not to say Net-Results wouldn't work well for an organization that just wants to do blast email campaigns, but there are a ton of simplistic solutions out there that can do that. Net-Results manages complexity well.
Christine Magnuson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Net-Results is integrated with our website to allow us to target our marketing campaigns. It is used primarily by our marketing department, but others in the organization use it to view user activity. We sell a very wide variety of machinery and equipment. We are constantly adding new items to our website and we need to know who is looking at them so that we can target market to them. Without Net-Results, we would be unable to identify users interested in certain types of equipment and nurture them through to purchase at auction.
  • Customization: No other marketing automation software company was willing to work with our website developer to build custom APIs that automatically create lists and manage their membership through user website activity.
  • Nurturing campaigns: Automatically follow up with users who click emails, visit certain pages, complete forms, etc.
  • Segmenting: Powerful engine for selecting groups or users based on wide range of criteria.
  • Customer Support: Excellent, responsive immediately, friendly and smart!
  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
If you are looking for the ability to customize a solution, you won't find better support. If you have a need for complex segmenting, it's also perfect. If you send a large volume of email, they are very affordable. If you have very complex forms, you may need to supplement, but that has been an easy workaround for us (Formstack works).
September 21, 2015

Net-Results works for us

Joel Babbitt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

We are a very small financial services firm that has been utilizing Net-Results to generate targeted communication messages to our clients and prospects. I do not have an IT Department and Net-Results has provided us a platform that is easy to use and more importantly it has allowed us to incorporate our corporate branding, including our colors into the emails.

I would recommend Net-Results to anyone for its ease of use and the systems' ability to generate fantastic looking emails that I can complete and track.


  • Ease of Use
  • The professional look and functionality of the email
  • Simple to understand reports
  • I would like to be able to more easily plan with the margins of how much of a page an email takes up
The system is easy to use and you can quickly modify and create many emails.
Samantha Caldwell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Net-Results is an effective marketing automation platform that not only facilitates and manages email marketing campaigns to prospects, but also transforms inbound visits to our website into active sales leads. We are delighted with our “net results” to date and that we discovered the Net-Results toolkit. It’s a great solution and value!
  • The updated platform they offer to send email blasts is easy to use.
  • We really enjoy being able to see details of what pages on our websites were visited.
  • I would like to be able to filter out businesses vs. "regular" people looking at our website more easily.
A good question to ask during the selection process is:

Are email blasts that are made through Net-Results going to be as professional looking as the ones that were made in Constant Contact?
Lee Germeroth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a marketing agency we use Net-Results as our white labeled marketing automation software that we then use for all of our clients who need that service. We love it because it allows us to use our company branding so the client facing side is still branded with our information. It is a great product that has amazing support if we ever run into a problem.
  • Marketing Automation. You have complete control over your email campaigns and can set users down different paths depending on their behavior.
  • Audience Segmentation. Depending on user behavior you can add users to different lists that tie into your marketing automation.
  • Landing Pages. You can create custom landing pages very easily with their drag and drop interface.
  • I would love to see the ability to add UTM tracking parameters to all links on an email without having to hard code them in there.
  • The new drag and drop builders are great, but I would love to have the ability to drag and drop and still look at the whole email or landing pages code at once.
  • More help documentation would be great. Sometimes I have a question that takes longer and more digging to find out, and sometimes I can't find the answer so I have to submit a help ticket. Which by the way they are so fast at responding, and go above and beyond to help you solve the problem.
If you want intelligent, easy to use marketing automation software then go with Net-Results. If you want to pay way more money for equal or less capabilities then go with someone else. If you just want the ability to send emails then this is probably overkill for you.
Score 10 out of 10
Vetted Review
Verified User
Net-Results is being used for lead nurturing by our marketing and sales department.
  • We love the Drag and Drop email builder.
  • Great integration with our CRM.
  • Looking forward to upcoming enhancements to the social media module.
Net-Results is well suited for a company with a dedicated marketing person/persons.
Grif Blackstone | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
We use Net-Results because it solves problems and provides valuable information to us daily. It gives us insight on what our leads are doing on our online properties and how we can best serve them. It also allows us to easily send and manage contacts in our CRM. The integration is amazing, it just works the way it is suppose to.
  • Send emails and provide info well beyond opens and clicks
  • Captures leads and opportunities for business
  • Provides business intelligence and insight
  • Landing page builder is good but could always be better
  • Ability to throttle sending and release large campaigns over time
The features and price are great for businesses of any size to get started in marketing automation or inbound marketing. We recommend what we successfully use ourselves and for clients.
David Gould | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
At mShopper, we currently use Net-Results for lead generation and content marketing. We also use Net-Results for some CRM. In both capacities we are using Net-Results to manage and score email activity. In this case we are using their contact lists and segmentations, email, and campaign creation tools. We are using Net-Results primarily for two reasons. First, we love their new drag and drop email builder. It's a great feature. It took a little bit getting used to, but once the team got up to speed, the tool became a no-brainer. Great job Net-Results!
We are also using the marketing automation functionality. Specifically, we are automating branched email chains and the concurrent delivery of activity based content distribution. My comments are similar for this module. It took our team a bit of time to get used to and understand how to use their 'nurture' campaign feature, but once we understood, we were blown away by the functionality. Its a great tool.
  • Drag and drop email builder
  • Automated, rules driven 'nurture'; email campaigns
  • Landing page creation
  • Analytics
  • Adding new contacts to our contact list. I would love integrations with Outlook. I am communicating with new people every day and it would be awesome to be able to tag a new contact and automatically add that person to an appropriate contact segment without logging in and manually adding a new contact (which I rarely do)
I can willingly vouch for our business category as a great application. Our company is a B2B provider of SaaS mobile commerce and mobile marketing solutions. Our sales process begins with intense content marketing. In this scenario, Net-Results provides a great solution. It is very cost effective.
Michael Martin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Net-Results is currently being primarily used by our sales team. However, our plans for the future will include account management and support as well. We have found numerous problems the software solves for us, including tracking proposals sent to new prospective customers, and tracking our SEO and email marketing efforts.
  • Sales method - simply put, low key but thorough! We worked with several eMarketing companies during selection process, and the team (in particular Nicki) was easy to do business with.
  • Training - already we have come up with lots of hard questions, and the technical team has worked closely with our team to figure out how to use the system. Unlimited training should not be undervalued.
  • More real world examples of best practices for eMarketing would be helpful.
Score 8 out of 10
Vetted Review
Verified User
Net-Results is the backbone to our lead management, demand generation and overall marketing efforts. It provides an easy to use solution that connects seamlessly with our CRM (Salesforce.com) to pass leads to our sales reps. All employees have been crossed trained to understand and leverage the tool to help publish our different marketing efforts.
  • Continuous innovation that focuses on usability.
  • Their segementation functionality keeps your marketing efforts organized and easy to report on.
  • The support they provide is excellent.
  • They could use a more expansive customer community.
  • Would love to see their new email editor expanded to their landing pages.
  • They need more training videos. Perhaps more webinars to fill the gap.
It does a lot of what other marketing automation systems do. I think the key area of interest for long-term vision is data. What data do you need to use for your marketing segmentation and sales processes? Ask a lot of questions surrounding this as you go through the process. Each platform has a different approach to integrating data, make sure Net-Results fits your need.
Kris Patel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Net-Results serves our entire organization as a marketing automation platform we are using for our own business outreach, prospecting and lead generation and nurturing. We also implement it for clients as a prospecting and lead generation and lead nurturing tool. Net-Results helps us to gain and nurture business prospects as well as offer a cutting edge product for our clients.
  • Net-Results has a very powerful segmentation engine that allows us and our clients to customize outreach and nurture tactics to almost any parameter imaginable. This allows great flexibility depending upon our business, our client's business and products. If you want to send nurture prospects based upon site activity, lead score, specific pages or topic areas and even company data.
  • The open API allows interaction at very granular levels and allows us to create custom reports and implementations for our clients when needed. Another point that shows Net-Results power and flexibilty.
  • Customer service and Tech support are incredible. When our team has issues with the interface or certain functions Net-Results is quick to respond with status, troubleshooting and solutions.
  • The email builder and landing page builder are not as clean as we would like. It can get clunky trying to optimize landing pages and emails for use in mobile.
  • Reporting customization is limited in the out-of-the-box application in terms of date ranges and types of data to look at. Use of the APIs allows us to fill those gaps until Net-Results releases those items.
Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require.

When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc.
Ken Barber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Net-Results is being used by both the Marketing and Sales teams. Marketing uses it more to send emails and set up alerts, while Sales uses it to identify new hot prospects and learn more about current prospects. We need to know where email recipients and site visitors are in their purchase process so we can speak to them more relevantly. This is the main business goal for using marketing automation.
  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
  • Every marketing automation provider can work on their on-screen help and documentation for regular and complex tasks. They could explain how their Include/Exclude logic works for complex scenarios. Luckily Net-Results has free phone and email support, and they respond super quickly.
  • I would like to see an A/B module for both subject lines and body copy. Or maybe I have not found it yet.
  • I would love some built-in engagement tools to add to my site, to get people to fill out.
It's great for a small to medium-sized marketing team. We manage it with just a two person marketing staff. It also works well with the Professional version of Salesforce. It works well for moderately skilled marketers, meaning ones that might not have previous marketing automation experience or lots of digital experience. The other options are much more complex. Hope that helps!
Patrick Fenton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our department sells advanced professional development programs to Fortune 100 companies. We use Net-Results to reach specific targeted clients that are a good fit for each of our programs. It is important that we reach the clients that meet a certain level and have the experience to be a quality participant for our programs. We use Net-Resuts for targeted emails, follow-up emails, and contact management.
  • Custom emails
  • Contact uploads
  • Support
  • Managing lists can be cumbersome at times when creating email campaign
  • Sometimes the site can be slow
The flexibility to customize emails and manage lists is a great feature. The support is also outstanding.
May 14, 2015

Net Results Review

Score 7 out of 10
Vetted Review
Verified User
Net-Results is being used across our organization. This tool has helped us create better marketing automation that we can track easily.
  • Technical support is great! They answer quickly and work with you to resolve any issues.
  • Updating new features, such as the new drag & drop templates.
  • Easy to use, and easy to teach new employees how to use.
  • No fatigue calendar available to exclude people that have already received X emails in a day, week, etc.
  • No A/B testing
  • There is not an option to delete lists after you've used them
Ask about price and functionality.
February 25, 2015

Net-Results Success

Megan Sheehan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Net-Results allows us to manage our marketing efforts, both inbound and outbound. The form builder helps us create forms for our website, sync data into our CRM system, and notify the sales team when they should get involved. By combining web activity and other data, we can score our leads and assign them to sales at the right time. The segment builder makes it easy to divide contacts into meaningful groups for outbound marketing. The Campaign tool allows us to do one-time and ongoing email campaigns, including campaigns which automatically move contacts through a process based on their response level.
  • Segment Building
  • Campaign Automation
  • Responsiveness to Customer Needs
  • Lead Scoring
  • Tracking Website Activity
  • Deeper CRM integration
  • Customizable reporting
Net-Results is ideal for organizations trying to manage both inbound and outbound marketing. In order to take full advantage of all of the functionality, it is ideal to have a committed marketing person who can commit time to setting up, monitoring, and adjusting the Net-Results settings over time.
Score 8 out of 10
Vetted Review
Verified User
Our sales and marketing departments monitor the web page activity provided by Net-Results from current and potential customers. This information is applied to our Drip Marketing program on a continuing basis.
  • The Team Approach has worked well over the years. Any problems, technical, or otherwise, have been acted upon promptly.
  • Their pricing structure has remained consistently fair over the years.
  • Their technical progress has remained current and in many cases, surpassed the capabilities of other vendors we have spoken with. Innovation is alive and well at Net-Results.
  • Email templates would be of help.
  • A listing of industry visitors would also be of help.
  • Responsive landing pages would add value.
International inquiries have grown in the past few years. The Net-Results system makes it simple to respond to these and expand our market potential.
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