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Quid

Quid
Formerly NetBase Quid

Overview

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…

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Learn from top reviewers

A good base but needs some improvement

Rating: 7 out of 10
December 14, 2021
IncentivizedVetted ReviewVerified User
Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research
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Verified user
Director
Quid1 year of experience

Supercharge Your Analysis with NLP

Rating: 10 out of 10
March 20, 2021
Vetted ReviewVerified User
My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied [NetBase] Quid on a variety of tasks...
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Verified user
Analyst
Quid2 years of experience

Real-time monitoring benefits your company and your clients

Rating: 9 out of 10
February 23, 2020
IncentivizedVetted ReviewVerified User
Our firm's insights team primarily uses NetBase for both internal and client-facing projects, monitoring, and deliverables. NetBase allows our insights professionals to be on ...
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Verified user
Strategist
Quid2 years of experience

Great for social listening and brand sentiment

Rating: 8 out of 10
November 7, 2019
IncentivizedVetted ReviewVerified User
We use Netbase in our social and content department to get a feel for what people are talking about. We also use it to express brand sentiment to show us opportunities to help...
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Marina Grindle
Strategist - Marketing
Content Strategist
REQ
Quid1 year of experience

A strong passion for NetBase

Rating: 9 out of 10
December 23, 2016
IncentivizedVetted ReviewVerified User
Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their cap...
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Becky McKeown
Analyst - Other
Social Media Analyst
Delaware North
Quid3 years of experience
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Pricing

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Quid

Quid

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What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future…

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.

Quid Features

  • Supported: Real-time Data Updates
  • Supported: Customizable Dashboards
  • Supported: Triggered Alerts
  • Supported: 51 Months of Historical Data
  • Supported: Automatic Email Reports
  • Supported: Non-boolean Topic Builder
  • Supported: Influencer Marketing
  • Supported: News Media Analysis
  • Supported: Competitor Analysis
  • Supported: Sentiment Scoring
  • Supported: News and Media Analysis
  • Supported: Exportable Reports

Quid Videos

Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends

Quid Competitors

Quid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported Languages96 languages

Frequently Asked Questions

Sprinklr Marketing, Talkwalker by Hootsuite, and Infegy Atlas are common alternatives for Quid.

Reviewers rate Implementation Rating highest, with a score of 9.6.

The most common users of Quid are from Mid-sized Companies (51-1,000 employees).

Quid Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%
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Comparisons

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Reviews and Ratings

(152)

Reviews

(1-5 of 78)

User-friendly tool that is always being updated.

Rating: 8 out of 10
Incentivized
August 04, 2015
Verified User
Analyst in Research & Development
Higher Education Company, 10,001+ employees
Vetted Review
Verified User
Quid
4 years of experience
Use Cases and Deployment Scope
NetBase is being used for:

  • Social customer service and content performance
  • Competitive intelligence
  • Marketing intelligence
  • Feedback analysis
  • Qualitative insights
Pros
  • Customer service is excellent. Quick response, research support, not just a number!
  • Crawls a large component of the social web compared to other tools.
  • Allows me to build themes against my topics easily for purposes of analyzing filtered conversation.
  • Flexible modules and editing of queries.
Cons
  • Better ability to correct sentiment in larger batches.
  • Need ability to apply tags or codes to sound bites and then gather metrics on them.
  • Need ability to search by example against sound bite stream and take actions on batches of similar sound bites (such as repeated retweets or memes).
Likelihood to Recommend
What is the volume of sources covered by the tool?
How can one correct sentiment or batch select and code or delete examples for reporting purposes?
How easy is it to clean out unrelated content?
Is the terminology used by the application too nebulous, or does it make sense to an everyday user?
What kind of support does a user have?

Netbase: social listening that provides actionable data

Rating: 9 out of 10
Incentivized
October 26, 2016
TW
Tara Watkins
Associate Research Director
Starcom (Market Research, 5001-10,000 employees)
Vetted Review
Verified User
Quid
2 years of experience
View profile
Use Cases and Deployment Scope
NetBase is predominantly used within our company for measuring and analysing online mentions and conversations around client brands, industry categories and key events. It is primarily used by the research team, often alongside traditional research methodologies, and also by the content marketing team.
Pros
  • The dashboard is incredibly easy to navigate but also the visuals are great for demonstrating the benefit of Netbase and the data it provides.
  • Natural Language Processing is a huge benefit of Netbase because it means that we have faith in the analysis which is being completed on a large volume of text.
  • Being able to easily adapt and modify what you are analyzing or researching, especially when the output often needs to be turned around quickly.
Cons
  • The number of logins is an issue as it would be great to have Netbase used more widely across the agency but with only a couple of logins that is an issue.
  • Related to the above point is that users are logged out when there is no activity or someone else tries to login with the same details.
Likelihood to Recommend
Netbase is best suited to processing large volumes of social media mentions, going beyond what is possible for a human to analyse. The only thing to bear in mind is that whilst Netbase is very intuitive and the output is often very clear, having some level of interpretation skill or experience with social listening is beneficial to ensure that the most is being taken out of the data.

NetBase | Feature rich and deep insights

Rating: 10 out of 10
April 08, 2016
TT
Ted Tagalakis
Marketing Science and Digital/Social Media Strategy
Ames Scullin O'Haire (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Quid
1 year of experience
View profile
Use Cases and Deployment Scope
We use NetBase to assist in solving a variety of business problems. To name a few items, the solution is used for social monitoring and intelligence for clients, new business development insights, and we have used it for advising on crisis management. NetBase provides us with not just a quantitative understanding of a business problem, but a qualitative analysis. The product's NPL engine is excellent in understanding net sentiment as well as themes, competitive brands, and relevant authors. Additionally, the platform not only identifies the geography of a conversation on the macro level, it drills down into the city/DMA level. Automated alerts for client topics ensure that a lifeguard is always on duty to keep an eye (or an ear) on the conversation.
Pros
  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Cons
  • The product is awesome and its really hard to find a weakness as the product development team is kicking out enhancements almost on a monthly basis.
Likelihood to Recommend
When social intelligence is crucial and you want serious insights, then NetBase is the solution.

Review Ready

Rating: 8 out of 10
Incentivized
February 26, 2016
Verified User
Strategist in Other
Marketing and Advertising Company, 201-500 employees
Vetted Review
Verified User
Quid
1 year of experience
Use Cases and Deployment Scope
NetBase is used to analyze sentiment analysis for current running campaigns. We also used the word clouds around certain subjects to see what other things were associated with it. We use it for each campaign as well as campaign research to help increase knowledge surrounding the campaign topics. My whole department of data strategy uses it.
Pros
  • The word clouds are very useful.
  • The fact that data is all in real time.
  • All the graphics help when trying to relay information.
Cons
  • Limited historical data.
  • Tedious process when 'including' and 'excluding' certain words, domains, authors, etc.
Likelihood to Recommend
Best for background research on a topic and best for sentiment analysis I believe. Really nice for social media specifically because it pulls from various social media platforms. Again, love the word clouds and the ability to build out different queries. Nice because you can get granular data such as specific conversations.

Good at providing a basic level of data.

Rating: 5 out of 10
November 12, 2013
Verified User
Employee in Other
Consumer Goods Company, 10,001+ employees
Vetted Review
Verified User
Quid
1 year of experience
Pros
  • Search queries are easy to do for anyone - it allows you to enter the primary term followed by terms to include or exclude, language, sources, etc.
  • Focus Wizard is a tool that allows you to filter your existing search query - it's an easy way to filter out spam, noise, or even make sure that you are filtering in the right terms.
  • Dashboard widgets - you're able to click into one widget like choosing a date range in a timeline or clicking on a term in a wordcloud and the following widgets below will automatically alter to display the filters applied above.
Cons
  • Need to be able to monitor owned channels - company Facebook page, Twitter account, YouTube account, Google+ profile, etc.
  • Need to be able change or train the sentiment - sentiment in Netbase isn't accurate and would like to be able to manually change the sentiment.
  • All search queries should automatically have the Twitter fire hose applied for no additional fee.
Likelihood to Recommend
It depends on what they're looking for in a tool. Netbase has positive qualities to it but overall I think there are better tools out there that provide better data and more comprehensive data.
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