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Quid

Quid
Formerly NetBase Quid

Overview

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…

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Learn from top reviewers

A good base but needs some improvement

Rating: 7 out of 10
December 14, 2021
IncentivizedVetted ReviewVerified User
Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research
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Verified user
Director
Quid1 year of experience

Supercharge Your Analysis with NLP

Rating: 10 out of 10
March 20, 2021
Vetted ReviewVerified User
My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied [NetBase] Quid on a variety of tasks...
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Verified user
Analyst
Quid2 years of experience

Real-time monitoring benefits your company and your clients

Rating: 9 out of 10
February 23, 2020
IncentivizedVetted ReviewVerified User
Our firm's insights team primarily uses NetBase for both internal and client-facing projects, monitoring, and deliverables. NetBase allows our insights professionals to be on ...
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Verified user
Strategist
Quid2 years of experience

Great for social listening and brand sentiment

Rating: 8 out of 10
November 7, 2019
IncentivizedVetted ReviewVerified User
We use Netbase in our social and content department to get a feel for what people are talking about. We also use it to express brand sentiment to show us opportunities to help...
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Marina Grindle
Strategist - Marketing
Content Strategist
REQ
Quid1 year of experience

A strong passion for NetBase

Rating: 9 out of 10
December 23, 2016
IncentivizedVetted ReviewVerified User
Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their cap...
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Becky McKeown
Analyst - Other
Social Media Analyst
Delaware North
Quid3 years of experience
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Pricing

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Quid

Quid

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What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future…

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.

Quid Features

  • Supported: Real-time Data Updates
  • Supported: Customizable Dashboards
  • Supported: Triggered Alerts
  • Supported: 51 Months of Historical Data
  • Supported: Automatic Email Reports
  • Supported: Non-boolean Topic Builder
  • Supported: Influencer Marketing
  • Supported: News Media Analysis
  • Supported: Competitor Analysis
  • Supported: Sentiment Scoring
  • Supported: News and Media Analysis
  • Supported: Exportable Reports

Quid Videos

Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends

Quid Competitors

Quid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported Languages96 languages

Frequently Asked Questions

Sprinklr Marketing, Talkwalker by Hootsuite, and Infegy Atlas are common alternatives for Quid.

Reviewers rate Implementation Rating highest, with a score of 9.6.

The most common users of Quid are from Mid-sized Companies (51-1,000 employees).

Quid Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%
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Comparisons

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Reviews and Ratings

(151)

Reviews

(1-5 of 70)

Real-time monitoring benefits your company and your clients

Rating: 9 out of 10
Incentivized
February 23, 2020
Verified User
Strategist in Other
Public Relations & Communications Company, 51-200 employees
Vetted Review
Verified User
Quid
2 years of experience
Use Cases and Deployment Scope
Our firm's insights team primarily uses NetBase for both internal and client-facing projects, monitoring, and deliverables. NetBase allows our insights professionals to be on top of client social media mentions and social media conversations around issues important to our clients in realtime. NetBase allows our insights team to be together with a smart and thoughtful analysis that can not only tell a story but also allows the firm to bring a unique insight perspective to our clients.
Pros
  • Real-time monitoring of unique issue insights
  • The comprehensive pull of social media conversations
Cons
  • The product is very traditional and could be more user-friendly.
  • Ease of use for those trying to learn the product would be beneficial.
Likelihood to Recommend
NetBase is excellent for staying on top of the social media conversation around certain clients and for monitoring social media mentions for clients and key executives and other stakeholders within clients. NetBase is especially useful during times of crisis or when issues arise that may involve or have the potential to involve your clients.

Digital Strategy Director

Rating: 9 out of 10
Incentivized
August 07, 2015
AP
Alec Painter
Director of Strategy
IMM - Right Ideas. Real Results. All In. (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Quid
3 years of experience
Use Cases and Deployment Scope
Our organization has deployed NetBase on a myriad of different products to come up with fast, unique solutions to our clients' problems. We currently use it for everything from social monitoring, content strategy, and even media effectiveness.

It allows us to access data in real time that helps provide directional information where more in depth analytical exercises would take much more time to complete. With NetBase, we are able to measure our efforts for our clients in a fast, flexible way that separates us from others in our industry.
Pros
  • Insight generation.
  • Brand development.
  • Media effectiveness research.
Cons
  • Easier user design on new dashboard.
  • Broadening of reference sources.
Likelihood to Recommend
How do I deploy this tool outside of social monitoring? - I've heard that many people arrive at a first conversation with NetBase through some type of social media engagement. While it is one of the best tools on the market for those purposes, it is an incredibly nimble tool with applications well outside of social listening if you are able to expand your understanding of its capabilities outside of its more obvious obvious use cases.

NetBase Review

Rating: 10 out of 10
Incentivized
July 30, 2015
CS
Carrie Stern
Senior Media Analyst
Direct Partners (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Quid
5 years of experience
Use Cases and Deployment Scope
Officially, we use NetBase to provide social media reports to several clients. However, we are in the process of rolling it out to our entire organization to use as a market research tool (audience insights, affinities, etc), as well as a media planning tool. It’s a pretty standard practice to build a target profile using survey response data from Simmons. But when you’re trying to understand a group of PEOPLE, scientific data can only go so far. It’s missing natural, honest opinions expressed in real consumer language, and it’s limited by it’s very definition - if a question wasn’t asked, the data won’t provide the answer. NetBase enables us to humanize our Simmons target (or our media plan, or our measurement strategy, or our creative/content) with real-time, unsolicited conversations between people that express emotion, imply (or directly state) a preference, surface unexpected associations, and reveal new insight into people and culture. When you understand what your customers care about and the reasons behind their actions and attitudes you can translate these insights into hyper relevant strategic opportunities.
Pros
  • Data quality - once you know how to use it, pretty much every piece of data it surfaces is relevant / useful.
  • Depth of analysis - it's super easy to do quantitative AND qualitative analyses on a deeper level than just the brand. NetBase's ability to surface category, brand-neutral insights is unsurpassed.
  • Customer support - the NetBase team is extremely attentive.
Cons
  • Out-of-the-box usage: in order to get the most out of the tool, there's a bit of a learning curve.
  • If you don't know the feature exists, you'll probably never find it. The feature set is SO robust that a lot of people are probably missing a ton.
  • Dashboard building - it's not fun. Granted, you don't need a dashboard because of the wide variety of on-the-fly analysis widgets, but for clients that are still using training wheels, dashboard reports are a must and it takes forever to build great ones.
  • Automated reports cannot be sent to users who do not have NetBase logins.
Likelihood to Recommend
I usually tell people that if you are just one brand with a well defined competitive set, you can probably get away with a less expensive tool. But for agencies with many clients or lots of new business, you're putting yourself at a disadvantage if you use anything else. At least when compared to the other industry-leading tools in the current landscape.

NetBase, worth your time and energy

Rating: 8 out of 10
May 28, 2015
Verified User
Analyst in Marketing
Marketing and Advertising Company, 201-500 employees
Vetted Review
Verified User
Quid
2 years of experience
Use Cases and Deployment Scope
NetBase is used for social conversation monitoring, both brands managed and competitors. Depending the need it can cover campaign launches, product innovation questions, and more.
Pros
  • Social listening
  • Data visualization
  • Customer support
Cons
  • Broader visualization
  • Greater platform support
  • Manual sentiment adjustment
Likelihood to Recommend
If you need a product that is iterating quickly, listening to their users, and provides solid social listening, NetBase is an excellent product.

A perfect tool for accurate sentiment analysis

Rating: 8 out of 10
November 15, 2013
Verified User
Analyst in Social Media
Public Relations and Communications Company, 201-500 employees
Vetted Review
Verified User
Quid
4 years of experience
Pros
  • NetBase is the only social analytics tool I've come across that has sentiment analysis capabilities I can trust. Their deep semantic analysis provides sentiment analysis that's actually accurate, and I can't say the same for other conversation research tools.
  • NetBase's ability to create a "custom dashboard" look and feel has fulfilled requests that we get on an ongoing basis from clients looking for a one-stop social media dashboard.
  • The customer support was top-notch. I was lucky that some NetBase staff actually worked in my same building, but either way, they were approachable and always willing to hop on the phone to assist.
Cons
  • At the time when I used NetBase, you had to create queries in a different platform than where you actually reviewed the dashboard - one being "Insight Composer" and another being "Workbench". They may have consolidated this, but at the time it was frustrating and updating queries should have been easier.
  • It was frustrating when changing the terms/input for one section of the report would affect all of the other sections - sometimes, I wanted to just see how things changed when altering the date range or input for only one section and keep the output for other sections as-is.
  • The cost of NetBase was higher than many of our client's budgets would allow, which was a shame.
Likelihood to Recommend
I think that the question of budget would be key to determining whether NetBase is the best fit for a colleague's client or brand. What I will say is that NetBase allowed me to include 5 different keyword groups, so the cost could be split among various clients or project budgets.
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