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Quid

Quid
Formerly NetBase Quid

Overview

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…

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Learn from top reviewers

A good base but needs some improvement

Rating: 7 out of 10
December 14, 2021
IncentivizedVetted ReviewVerified User
Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research
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Verified user
Director
Quid1 year of experience

Supercharge Your Analysis with NLP

Rating: 10 out of 10
March 20, 2021
Vetted ReviewVerified User
My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied [NetBase] Quid on a variety of tasks...
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Verified user
Analyst
Quid2 years of experience

Real-time monitoring benefits your company and your clients

Rating: 9 out of 10
February 23, 2020
IncentivizedVetted ReviewVerified User
Our firm's insights team primarily uses NetBase for both internal and client-facing projects, monitoring, and deliverables. NetBase allows our insights professionals to be on ...
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Verified user
Strategist
Quid2 years of experience

Great for social listening and brand sentiment

Rating: 8 out of 10
November 7, 2019
IncentivizedVetted ReviewVerified User
We use Netbase in our social and content department to get a feel for what people are talking about. We also use it to express brand sentiment to show us opportunities to help...
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Marina Grindle
Strategist - Marketing
Content Strategist
REQ
Quid1 year of experience

A strong passion for NetBase

Rating: 9 out of 10
December 23, 2016
IncentivizedVetted ReviewVerified User
Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their cap...
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Becky McKeown
Analyst - Other
Social Media Analyst
Delaware North
Quid3 years of experience
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Pricing

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Quid

Quid

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What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future…

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.

Quid Features

  • Supported: Real-time Data Updates
  • Supported: Customizable Dashboards
  • Supported: Triggered Alerts
  • Supported: 51 Months of Historical Data
  • Supported: Automatic Email Reports
  • Supported: Non-boolean Topic Builder
  • Supported: Influencer Marketing
  • Supported: News Media Analysis
  • Supported: Competitor Analysis
  • Supported: Sentiment Scoring
  • Supported: News and Media Analysis
  • Supported: Exportable Reports

Quid Videos

Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends

Quid Competitors

Quid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported Languages96 languages

Frequently Asked Questions

Sprinklr Marketing, Talkwalker by Hootsuite, and Infegy Atlas are common alternatives for Quid.

Reviewers rate Implementation Rating highest, with a score of 9.6.

The most common users of Quid are from Mid-sized Companies (51-1,000 employees).

Quid Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%
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Comparisons

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Reviews and Ratings

(152)

Reviews

(1-5 of 103)

NetBase Social Media Listening Software

Rating: 9 out of 10
Incentivized
August 10, 2015
CR
Caitlyn Read
Social Media Strategist
James Madison University (Higher Education, 1001-5000 employees)
Vetted Review
Verified User
Quid
3 years of experience
Use Cases and Deployment Scope
We use NetBase to monitor conversation around our brand so we know what our audiences are saying and can take action on it. We also use NetBase to educate ourselves on the broader high education conversation happening across digital media as well as monitor for emergency situations that can often times break first on social media.
Pros
  • Reach: In our experience, NetBase not only pulls content from the most sources across the web, but pulls the most relevant content we're looking for. It's a big plus that they pull from Instragram, Tumblr, etc. in addition to Facebook, Twitter and others.
  • Flexibility: Once topics are built, it is super simple and fast to lay themes over those topics to isolate conversations or sets of keywords. It is wonderful that when someone asks what's going on related to a specific topic or news story, we can pull the data quickly with minimal effort.
  • Customer Service: Our rep is awesome! He gets back to me so quickly with answers to really technical questions and is helping us understand how to get the most out of the software.
Cons
  • Email Reports: You are able to email yourself and others daily reports, and the information contained in the reports is great and very useful, but hard to access. Reports are sent as PDF email attachments, making them difficult/impossible to read on mobile.
  • Text Alerts: Currently the alerts that come to us if there's a spike in volume in our crisis keyword set come to us via email, which can make them easy to miss. Text message alerts in that situation would be ideal.
Likelihood to Recommend
In the past, I have used NetBase on large, national advertising agency clients in the fashion, grocery and education sectors. It was able to scale out to meet the needs of large companies. I currently use the software in a higher education setting, at a mid-size university and it has been nimble enough to scale down and provide value and time savings. I think that flexibility speaks to the program's value.

A Review From a Social Media Intern

Rating: 7 out of 10
Incentivized
August 14, 2015
KA
Kelsey Alders
Social Media Intern
Taco Bell (Restaurants, 10,001+ employees)
Vetted Review
Verified User
Quid
1 year of experience
Use Cases and Deployment Scope
NetBase is used within Taco Bell's Marketing department, where I currently work. We use it to track impressions and sentiments on Twitter regarding both Twitter posts about us, as well as Twitter posts about the work that the Social Media team publishes on other platforms. I know that the Public Relations team as well as the Insights team uses NetBase on an almost daily basis.
Pros
  • NetBase does an exemplary job of collecting all mentions on the Twitter platform. It can easily dissect the tags you choose to filter and come up with brilliant results every time.
  • NetBase is also very useful in finding positive and negative sentiment. It gives my team an overall understanding of how well liked our work is.
  • Lastly, NetBase allows other teams to interact and cross-pollinate their search results. It is nice that everyone can have access to searches made public, and that the search preferences can be saved for routine checks.
Cons
  • NetBase can be overwhelming for someone like me who is new to the program. It has so much information and so many tabs that I often get lost and wonder if I am searching the right way.
  • Sometimes the Sentiment Drivers can be misleading because they focus on major sentiments, which can let important news that has just been sent out and has not had a chance to gain popularity fall through the cracks. This can cause certain news that needs to be handled ASAP lose its importance.
  • The only other thing I can think of is that I would love to see the Sentiments search option get better and better. I think right now it is difficult for a program to pick up on such things as sarcasm and wit, however it will be interesting to see it progress.
Likelihood to Recommend
In situations where one is looking for a direct response, the program is very useful! An example would be if, say you wanted to know what the public thought of the GOP Debate in regards to Donald Trump, then you can easily search those key terms and get an overall view of the landscape. An example of when NetBase would be less appropriate is if you wanted to search for Dare Devil Loaded Grillers and Taco Bell. Taco Bell has a strong Millennial consumer market, which means they are more likely to use sarcasm and terms that could seem negative, but are meant to be positive. For example, someone might say, "Those Dare Devil Loaded Grillers are so hot I'm gonna die."

Netbase: Not Just Another Pretty Social Media Tool

Rating: 9 out of 10
Incentivized
August 14, 2015
SF
Sarah Flagg
Senior Account Executive, PR and Social Media
CBD Marketing (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Use Cases and Deployment Scope
Netbase is currently being utilized mainly in the PR and social media teams, but also for strategy, new business and branding. In the PR and SoMe team, we use it to do monthly reporting on the conversation surrounding our clients, and also provide realtime updates if an important post occurs. We also use it to track domains for ad buys and use the non-brand topics to find out what publications we should be pitching that has the most social conversation.

For strategy, we can tell our clients the conversation around to a certain industry, allowing us to easily create personas. We're also using Netbase in new business pitches by creating a customized dashboard and doing a live demo.

Pros
  • Ease of use: it was easy for everyone in the team to analyze a topic with the tools on the left.
  • Customer service: Kelsee is always available if we have a question and has set things up for us when we're on a time crunch
  • The interface is pretty fast: unlike our previous program (Radian 6), we don't have to wait hours until our content loads.
Cons
  • I wish someone would have sat next to us to set up topics. I really struggled learning how they work, and a side-by-side session would have helped
  • I'd love to be able to delete irrelevant posts on the post themselves or in the stream. Instead we have to filter out Exclude terms
  • I'd also love to be able to customize the colors to a client's brand standards.
Likelihood to Recommend
I think it's very well suited for agencies with multiple clients or large brands. It's extremely expensive, so wouldn't be good for small businesses or smaller agencies. We work mainly in the B2B sector, and it's really nice that Netbase captures very in-depth data since not all of our clients have a large social media presence, even though they're major brands in the industry. I love the ability to create themes, and cross-reference those themes with brands. For example, we can analyze Firestone Building Products metal wall panels in terms of price, quality and installation.

Great tool for social media analytics, and easy to learn!

Rating: 9 out of 10
Incentivized
August 10, 2015
MQ
Monica Qiu
Global Leadership Development Program (GLDP) Intern, Customer Centricity
MetLife (Insurance, 10,001+ employees)
Vetted Review
Verified User
Quid
1 year of experience
Use Cases and Deployment Scope
NetBase is used by the digital marketing team. Other teams within the business are able to contact the digital marketing team with requests about questions regarding the social media space. I take those requests and provide an analysis through NetBase, and then send recommendations back to the teams depending on what I find via NetBase.
Pros
  • Great UI
  • Very user friendly
  • Good use of color
Cons
  • Have dashboard templates
  • Make it easier to compare topics
  • Have easy access tutorials
Likelihood to Recommend
If you want to know what is being said about a particular topic in the social media sphere, then this is a great tool. If you want to analyze Facebook, you may need to wait a little longer because NetBase currently doesn't seem to support that. However, with Twitter and blogs it works really well.

Netbase - handy tool to understand your brand on social media

Rating: 7 out of 10
November 19, 2013
Verified User
Strategist in Research & Development
Market Research Company, 51-200 employees
Vetted Review
Verified User
Quid
2 years of experience
Pros
  • Brand Analysis - Netbase helps to monitor our brand health by understanding customer opinions and emotions and sentiments on most popular social media platform. It can extract real time full text and even context when needed, so you can always make the extra effort to dig into certain opinion. The data can go back as long as 12 months which also helps build your brand health growth over time.
  • Custom Dashboards - Netbase has nice and various visualization and templates to choose from when building dashboards for the head of our operation teams. Since they are not data experts, the various colorful charts are very handy in terms of making the data easily comprehensible.
  • Competitor analysis - Netbase enables you to keep an eye on the categories with its brand and category key word capacity. This is extremely useful to our client who wishes to monitor and hence be able to respond ASAP when the competitor makes a new move.
Cons
  • I'd like to see more personalized word cloud function. When making presentations it's nice to have a cloud shape word cloud for example to meet the taste of some artsy clients.
Likelihood to Recommend
How involved are your clients on social media?
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