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Quid

Quid
Formerly NetBase Quid

Overview

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…

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Learn from top reviewers

A good base but needs some improvement

Rating: 7 out of 10
December 14, 2021
IncentivizedVetted ReviewVerified User
Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research
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Verified user
Director
Quid1 year of experience

Supercharge Your Analysis with NLP

Rating: 10 out of 10
March 20, 2021
Vetted ReviewVerified User
My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied [NetBase] Quid on a variety of tasks...
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Verified user
Analyst
Quid2 years of experience

Real-time monitoring benefits your company and your clients

Rating: 9 out of 10
February 23, 2020
IncentivizedVetted ReviewVerified User
Our firm's insights team primarily uses NetBase for both internal and client-facing projects, monitoring, and deliverables. NetBase allows our insights professionals to be on ...
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Verified user
Strategist
Quid2 years of experience

Great for social listening and brand sentiment

Rating: 8 out of 10
November 7, 2019
IncentivizedVetted ReviewVerified User
We use Netbase in our social and content department to get a feel for what people are talking about. We also use it to express brand sentiment to show us opportunities to help...
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Marina Grindle
Strategist - Marketing
Content Strategist
REQ
Quid1 year of experience

A strong passion for NetBase

Rating: 9 out of 10
December 23, 2016
IncentivizedVetted ReviewVerified User
Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their cap...
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Becky McKeown
Analyst - Other
Social Media Analyst
Delaware North
Quid3 years of experience
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Pricing

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Quid

Quid

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Unavailable

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future…

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.

Quid Features

  • Supported: Real-time Data Updates
  • Supported: Customizable Dashboards
  • Supported: Triggered Alerts
  • Supported: 51 Months of Historical Data
  • Supported: Automatic Email Reports
  • Supported: Non-boolean Topic Builder
  • Supported: Influencer Marketing
  • Supported: News Media Analysis
  • Supported: Competitor Analysis
  • Supported: Sentiment Scoring
  • Supported: News and Media Analysis
  • Supported: Exportable Reports

Quid Videos

Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends

Quid Competitors

Quid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported Languages96 languages

Frequently Asked Questions

Sprinklr Marketing, Talkwalker by Hootsuite, and Infegy Atlas are common alternatives for Quid.

Reviewers rate Implementation Rating highest, with a score of 9.6.

The most common users of Quid are from Mid-sized Companies (51-1,000 employees).

Quid Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%
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Comparisons

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Reviews and Ratings

(151)

Reviews

(1-5 of 111)

NetBase is a great social listening tool.

Rating: 7 out of 10
Incentivized
October 21, 2014
VH
Vivian Huang
Reputations Intern
Socialholic Network Inc. (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Quid
1 year of experience
Use Cases and Deployment Scope
At my company, NetBase was used to gather Twitter data for major client accounts. From the insights we gathered off of NetBase, we would then go on to build detailed monthly social reports and brainstorm strategies for next steps for the upcoming month.
Pros
  • Dashboard widget allows you to filter data based on specific time ranges, which is especially useful for generating reports.
  • NetBase is good at mining data and is able to pull in details that other social media analytic softwares don't offer, like influencers by rank.
  • NetBase offers visual aids, which again, is great for compiling reports for clients.
Cons
  • Need to set your own sentiments. For users just starting out in social media, this could be especially difficult if you're not sure what you're looking for.
  • Depending on the volume of information you're trying to pull in, Netbase has the tendency to lag.
  • NetBase isn't intuitive so when you are building a new profile to track, you have to figure out broad keywords and then add additional sentiments through trial and error process, which may be time consuming.
Likelihood to Recommend
NetBase is good at pulling sentiments and providing insights to a certain extent. If the sentiments you're looking for is something that NetBase captures, it is a great tool for analyzing data. However, NetBase isn't as complete as some would like it to be (then again, which program is?) and may be difficult for beginner users. Even with the tutorials that they provide, it takes a well-trained (NetBase) social strategist to be able to use the tool effectively and provide aid to new users. If companies were to switch to NetBase, I would suggest having it as someone's primary focus before divvying out to other employees.

Netbase is a strong tool is used correctly

Rating: 8 out of 10
November 13, 2013
Verified User
Analyst in Product Management
Market Research Company, 10,001+ employees
Vetted Review
Verified User
Quid
1 year of experience
Pros
  • Actual individuals' feedback "From the horses' mouth".
  • Mass aggregation of collective viewpoints.
  • Quantifiable metrics exportable to Excel on general social media user contributions.
Cons
  • Since NetBase taps in directly to individuals' feedback, profanity can slip through unless closely monitored.
  • There are several social media sites that NetBase does not seem to tap into just yet.
  • When putting together a profile search, one has to be broader in your search and then narrow down through trial and error. This may not be a negative but when compared to something more intuitive like Google, it stands out - but this may be nit-picking.
Likelihood to Recommend
Make sure you know ahead of your NetBase search, what are the insights you are trying to learn more about. Social media is so big and people express themselves in so many disparate and varying ways you can ease get "lost in the cloud" if you turn to NetBase as your first point of research.

Great Social Listening Tool

Rating: 9 out of 10
November 08, 2013
JL
Jiafeng Li
Analyst in Other
iAcquire (Market Research, 201-500 employees)
Vetted Review
Verified User
Quid
0.5 years of experience
Pros
  • When I used Netbase for our campaigns, I found it a very helpful social listening tool. It is very easy to use and helped to provide cool insights about the audience of the brands.
  • The brand analysis was very useful and I especially liked the sentiment part a lot because it was very accurate and very customized for using, I was able to decide what terms to include and what to not include. This is one of the differentiators from other social listening tools that I used.
Cons
  • I expect to see Netbase integrate more digital behavior other than only social media. For example, what devices are people using and what segments they are in, etc.
Likelihood to Recommend
I will recommend my colleague to use the trial version and to get a feeling how easy and useful it is. Also, I would suggest him taking considerations of the business objectives and decide if Netbase is the right tool for that. I will also ask him to look at the innovation potential of Netbase.

User friendly and comprehensive

Rating: 8 out of 10
Incentivized
November 04, 2014
Verified User
Analyst in Other
Marketing and Advertising Company, 501-1000 employees
Vetted Review
Verified User
Quid
1 year of experience
Use Cases and Deployment Scope
It is used by a small team of social intelligences specialists to conduct intelligence reporting and ad hoc insights for our media clients. Several members of other teams also have limited access to the tool and are able to access as needed. We also use the tool to support new business, planning, and crisis decision-making internally within the company.
Pros
  • Quick set-up: allows for agility and flexibility among our small team and within the agency setting
  • Easy to use: user friendly and simple structure makes it easy to use as well as explain to internal and external teams
  • Visually pleasing format: easy to understand and display, aids in discoverability
Cons
  • Communication with clients- we do not receive adequate information on product updates, thought leadership, or pricing changes
  • Sentiment cleaning- can be difficult to clean as terms have to appear within insights. Limited amount can be changed
  • Emails- we have had extreme issues receiving an email communication from Netbase and the issue has not been resolved
Likelihood to Recommend
It is most important for teams focused on open web analysis of specific topics or brands. It is not well suited for understanding overall trends within broad based categorial topics i.e. "fitness", "food", "women's health". It is also not well suited for understanding how paid content engages audiences as we cannot determine engagements such as likes, shares, etc. It does not track full content from Facebook or visual platforms such as Instagram or Pinterest so it is also not well suited when those are of particular interest.

NetBase And Social Listening

Rating: 8 out of 10
Incentivized
February 19, 2016
CS
Cameron Sprenger
Digital Marketing Analyst
Publicis (Marketing and Advertising, 1001-5000 employees)
Vetted Review
Verified User
Quid
1 year of experience
View profile
Use Cases and Deployment Scope
Currently, NetBase is used to provide analytics for individual clients across the social-space. While NetBase is accessible to various users within our organization, usage is determined by individual client needs. We are able to gain valuable insights into how our clients do in the social space against various topics, and we can gauge this against our competitors.
Pros
  • Great for in-depth analysis of the Twitter-space, especially as it comes to text analysis.
  • The Firehose scale provides mountains of valuable data that can be manipulated and/or exported for further analysis.
  • Comparing the share-of-voice various brands have compared to each other, especially as it relates to online social presence.
Cons
  • The Decahose sampling is far from pointless, but it isn't as effective if the user's objective is to gather specific data. The obvious workaround is to use the Firehose feed.
  • I would like to see a more intricate listing of sources when analyzing topics.
  • This may not be possible due to restraints with Twitter Data, but when analyzing specific hashtags, it would be absolutely invaluable if we could segment mentions based on Twitter clicks (where users click the hashtag) versus Twitter search (when a hashtag/topic is searched, NOT clicked on).
Likelihood to Recommend
NetBase is particularly well-suited for scenarios in which users need to analyze specific social topics, hashtags, or compare conversations around specific brands. This is especially great for accurately seeing what people are saying about your brand and for laying the foundation towards developing social strategy. I'd say it is less appropriate for measuring any offline sales impact, unless the value of social equity is well-understood for a user's brand.
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