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Quid

Quid
Formerly NetBase Quid

Overview

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…

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Recent Reviews

TrustRadius Insights

NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
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Supercharge Your Analysis with NLP

10 out of 10
March 20, 2021
My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied …
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Great Insights, Still Improving

8 out of 10
December 15, 2016
NetBase is housed in our social media office but is used for projects across departments to gain insights into industry landscapes or to …
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NetBase leads the pack.

9 out of 10
December 13, 2016
Netbase is a powerful sentiment analysis engine that helps us track, measure and anticipate conversation around our company across digital …
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Read all reviews
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Product Details

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.

Quid Features

  • Supported: Real-time Data Updates
  • Supported: Customizable Dashboards
  • Supported: Triggered Alerts
  • Supported: 51 Months of Historical Data
  • Supported: Automatic Email Reports
  • Supported: Non-boolean Topic Builder
  • Supported: Influencer Marketing
  • Supported: News Media Analysis
  • Supported: Competitor Analysis
  • Supported: Sentiment Scoring
  • Supported: News and Media Analysis
  • Supported: Exportable Reports

Quid Videos

Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends

Quid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported Languages96 languages

Frequently Asked Questions

Sprinklr Marketing, Talkwalker, and Infegy Atlas are common alternatives for Quid.

Reviewers rate Implementation Rating highest, with a score of 9.6.

The most common users of Quid are from Mid-sized Companies (51-1,000 employees).

Quid Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%
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Comparisons

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Reviews and Ratings

(152)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.

Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.

For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.

NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.

Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.

NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.

NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.

Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.

User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.

Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.

Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.

Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.

Users have made several recommendations based on their experience with NetBase:

Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.

Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.

Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.

Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.

Attribute Ratings

Reviews

(1-25 of 111)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
The way the queries can be set up can be improved. The back end is very outdated and at times is not user-friendly. The categorization of publishers also needs to be revised to reduce noise and there must be an easier way to filter and remove certain criteria right away. Too many new services are sold separately from the main social media listening unit. Those are services like topic modeling/AI that are commonly included in other tools (within the same price). Image recognition is ok, but not the top compared to other companies like YouScan and Synthesio.
Score 10 out of 10
Vetted Review
Verified User
In my use of [NetBase] Quid, I found the tool particularly suitable for curating pertinent content. It allowed me to develop more comprehensive analysis at a larger scale, all while substantially reducing the amount of research time needed. It is also a plus that [NetBase] Quid is delivered as a web app. I did some of my [NetBase] Quid work on a low-end Chromebook without issues.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
NetBase is excellent for staying on top of the social media conversation around certain clients and for monitoring social media mentions for clients and key executives and other stakeholders within clients. NetBase is especially useful during times of crisis or when issues arise that may involve or have the potential to involve your clients.
Marina Grindle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use NetBase a lot in our sales process to show potential clients their potential opportunities. This is often the first time clients see what people are saying about their industry/product. We then use those conversations to drive our content and social strategies.
Score 8 out of 10
Vetted Review
Verified User
Well suited for firms that want to be able to gain a greater understanding of the landscape and environment a brand is working in. However, largely due to privacy and Facebook's API, if you need to monitor what is happening on Facebook, NetBase has limited to access to real time data. I would say that there are better tools for firms focused mainly on engagement but on the research side, NetBase works well.
December 13, 2016

Loving NetBase!

Meghan Xandra Seidner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go.
Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Netbase is great if you want to track usage and uptake of a particular campaign/hashtag. You can view historical data up to 27 months and view the peaks over time. Also very useful if you want to gauge opinions about a certain brand or product, you can view volume of conversation, which platform, sentiment analysis and take comments from the live stream. In this respect it's a great alternative if clients don't have big budgets to conduct bespoke surveys.
Tara Watkins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Netbase is best suited to processing large volumes of social media mentions, going beyond what is possible for a human to analyse. The only thing to bear in mind is that whilst Netbase is very intuitive and the output is often very clear, having some level of interpretation skill or experience with social listening is beneficial to ensure that the most is being taken out of the data.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
NetBase is well suited for research, new business, and diving into broad topics and finding subtrends.It also does a great job of getting to a deeper level of sentiment and behaviors/attitudes that some other platforms through NLP and the use of themes (with more accuracy). The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly. For research projects where historical data is important, NetBase can go back 2 years without additional fees (competitors often charge a fee for more than 30 days historical). Social queries that return a smaller number of mention may not be as well suited for the platform since some of the analyses won't return significant results if the sample is too small.
Cassidy Wilson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Netbase is perfect for getting an idea of what is going on on social for your brand. Using the decahose data for Twitter allows you to get an idea into what the conversation is like for your brand. It is not as affective for when you need to get exact numbers. You can only turn on the firehose feed for the past 30 days so that needs to be kept in mind when a new campaign starts.
Marisol Pelaez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
NetBase is great for people trying to guage social conversation around a certain topic and comparing that performance to their competitors. On the other hand, NetBase is not appropriate for owned content performance as many times there are inconsistencies between the platform and the native social media platforms. However, it is a powerful tool to accompany any brand report.
Becca James | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is best used when you need audience insights such as content marketing, social - more creative campaigns. When it comes to paid media or SEO campaigns, I don't think you get the most out of the tool. NetBase is best used to understand what the audience likes/dislikes and what they are talking about.
February 26, 2016

Review Ready

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Best for background research on a topic and best for sentiment analysis I believe. Really nice for social media specifically because it pulls from various social media platforms. Again, love the word clouds and the ability to build out different queries. Nice because you can get granular data such as specific conversations.
Cameron Sprenger | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
NetBase is particularly well-suited for scenarios in which users need to analyze specific social topics, hashtags, or compare conversations around specific brands. This is especially great for accurately seeing what people are saying about your brand and for laying the foundation towards developing social strategy. I'd say it is less appropriate for measuring any offline sales impact, unless the value of social equity is well-understood for a user's brand.
February 17, 2016

Give NetBase a try!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Agencies with advanced research needs or with clients with competitors would enjoy using NetBase. I would not recommend this tool for those that only check social media data once in a while or do not care about the nitty gritty data. A trained analyst is necessary to understand what is coming out of the data.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is well suited for campaign launches and it easily allows you to see the spike in your activity as it compares to the normal status of your brand. It's also useful to locate the key messages that you selected for your launch and if they are being used by social users as you monitori the activation.
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