TrustRadius Insights
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
Overview
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
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Product Details
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- Competitors
- Tech Details
- FAQs
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends
Quid Competitors
Quid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | 96 languages |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.6.
The most common users of Quid are from Mid-sized Companies (51-1,000 employees).
Quid Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
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(152)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Recommendations
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
Attribute Ratings
Reviews
(1-25 of 97)Companies can't remove reviews or game the system. Here's why
December 14, 2021
A good base but needs some improvement
Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research
March 20, 2021
Supercharge Your Analysis with NLP
Score 10 out of 10
Vetted Review
Verified User
My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied [NetBase] Quid on a variety of tasks, including studying industrial landscapes, gathering solutions to given problems, identifying technology competitors, visualizing investment information, as well as searching for news articles on specific topics.
February 23, 2020
Real-time monitoring benefits your company and your clients
Our firm's insights team primarily uses NetBase for both internal and client-facing projects, monitoring, and deliverables. NetBase allows our insights professionals to be on top of client social media mentions and social media conversations around issues important to our clients in realtime. NetBase allows our insights team to be together with a smart and thoughtful analysis that can not only tell a story but also allows the firm to bring a unique insight perspective to our clients.
November 07, 2019
Great for social listening and brand sentiment
We use Netbase in our social and content department to get a feel for what people are talking about. We also use it to express brand sentiment to show us opportunities to help clients. For example, if they have negative connotations, we can create content to counteract those negative sentiments.
December 23, 2016
A strong passion for NetBase
Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their capabilities, and as a result, it has become indescribably less effortless for us to obtain insights and understand our customers, general consumer opinions and needs. Providing this data to our key stakeholders throughout our company is something that has never done before prior to using NetBase. We support the high level/ top of the organization who have control over how our field locations operate. These individuals are not in the social space from day-to-day, so part of what we set out to accomplish is make them aware of what is taking place in the social space. NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence.
December 15, 2016
Great Insights, Still Improving
Score 8 out of 10
Vetted Review
Verified User
NetBase is housed in our social media office but is used for projects across departments to gain insights into industry landscapes or to track chatter around a campaign. It assists in strategy development, client research, and program reporting.
December 13, 2016
NetBase leads the pack.
Score 9 out of 10
Vetted Review
Verified User
Netbase is a powerful sentiment analysis engine that helps us track, measure and anticipate conversation around our company across digital and social media.
December 13, 2016
Loving NetBase!
Netbase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. Netbase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.
November 28, 2016
Quickly dive into conversation insights!
We utilize NetBase to better understand consumer social media conversation across various clients. We have 4 users within the same department, but the information gets shared to many departments in our organization. It helps us inform social and content strategies, as well as, reporting for social campaigns for our social clients.
November 18, 2016
NetBase is the best most in-depth yet easy to use social listening tool on the market!
Netbase is predominantly used by our research team within the business, however, our content team also has access and uses it on a less regular basis. Within the research team we use it for a variety of projects from audience insights, to brand tracking, campaign tracking, market reports and monitoring of new product launches for clients as well as industry-wide thought leadership pieces and new business pitches.
October 26, 2016
Netbase: social listening that provides actionable data
NetBase is predominantly used within our company for measuring and analysing online mentions and conversations around client brands, industry categories and key events. It is primarily used by the research team, often alongside traditional research methodologies, and also by the content marketing team.
May 18, 2016
Highly likely to recommend NetBase!!
Score 10 out of 10
Vetted Review
Verified User
NetBase is being used for general trend finding, competitive analysis, PR, and HR. It's being used by multiple departments for a variety of initiatives.
May 16, 2016
NetBase is a very powerful platform
NetBase is being used by our insights and measurement team, which supports business units through the entire agency. The platforms addresses our needs for planning and research (for RFPs, ideation, hypothesis validation, etc.) as well as for some measurement practices like campaign tracking and ongoing social listening for social accounts. We address business questions like: what are people saying? why are they saying it? what is driving their behaviors? who are they? what are they interested in? how do they feel about the topic? where are they in the purchase lifecycle? and more.
April 27, 2016
Great tool for Social Listening
Netbase has been a very valuable tool for our clients and potential clients. We use Netbase to see how our clients are performing on social in weekly, monthly, and yearly reports as well as for specific campaigns. We use Netbase for brand analysis, competitor analysis and for looking into current trends for the brand. It allows us to see how people change over time with how they speak socially about the brand. Netbase also provides a dashboard feature which allows for quick and easy client ready reports once the dashboard is created.
April 22, 2016
A strong, easy tool to keep your finger on the pulse of your brand's social media efforts!
Score 9 out of 10
Vetted Review
Verified User
NetBase is a very useful tool that we use for a great range of our clients and to many different ends. We commonly use NetBase in business pitches, as it allows us to understand the demographic the brand may be targeting, as well as helps determine whether there is a market for our product. We've used it to assist in the creative ideation process, so as to arrive at a creative solution by means of actionable data. Aside from that, we also use NetBase to provide day to day analysis of our clients' social performance and to detect any issues in real-time. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks.
Netbase is a tremendously useful social listening/monitoring tool that we use for all aspects of modern digital marketing. In new business pitches, Netbase allows us to quickly understand the demographic space a brand might operate, allowing us to being ideating around possible creative ideas that will resonate with that particular audience. When business is won, Netbase is used to monitor social communications allowing for creative decisions to be informed as well as allowing us to monitor the resonant impact of content that we create. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks or other fire drills.
April 08, 2016
NetBase | Feature rich and deep insights
Score 10 out of 10
Vetted Review
Verified User
We use NetBase to assist in solving a variety of business problems. To name a few items, the solution is used for social monitoring and intelligence for clients, new business development insights, and we have used it for advising on crisis management. NetBase provides us with not just a quantitative understanding of a business problem, but a qualitative analysis. The product's NPL engine is excellent in understanding net sentiment as well as themes, competitive brands, and relevant authors. Additionally, the platform not only identifies the geography of a conversation on the macro level, it drills down into the city/DMA level. Automated alerts for client topics ensure that a lifeguard is always on duty to keep an eye (or an ear) on the conversation.
Internet Marketing Inc. has developed an entire department around NetBase called Insights & Strategy, which is now the center of our Discipline Ecosystem. With the support of a few other tools, we have managed to break down silos and connect disciplines across a corporate marketing agency. We have put the guessing game to rest by appropriately gathering and analyzing relevant information about brands, industries and competitors. The social listening tool has allowed our entire organization to be more data-driven by using audience insights to create personalized, actionable, targeted digital campaigns.
February 26, 2016
Review Ready
NetBase is used to analyze sentiment analysis for current running campaigns. We also used the word clouds around certain subjects to see what other things were associated with it. We use it for each campaign as well as campaign research to help increase knowledge surrounding the campaign topics. My whole department of data strategy uses it.
February 19, 2016
NetBase And Social Listening
Currently, NetBase is used to provide analytics for individual clients across the social-space. While NetBase is accessible to various users within our organization, usage is determined by individual client needs. We are able to gain valuable insights into how our clients do in the social space against various topics, and we can gauge this against our competitors.
February 17, 2016
Give NetBase a try!
Netbase is like many of the social media intelligence platforms but it does a LOT of the work for you. While it does tend to be on the slow side and you must work within the constraints of a firehose at times, NetBase is very analyst-friendly. Me and other analysts enjoyed using the tool but I would not recommend this tool for anyone who is not familiar with social media platforms.
February 17, 2016
Netbase - When Only The Best Will Do
My organization uses Netbase to gain insight as to how our clients are viewed across social media. We analyze consumers' mentions of our clients' products and use these insights to make better informed business decisions. Netbase addresses the ever-present business problems of truly understanding consumers' views of clients' products. Netbase enables us to gain a second set of eyes to understand how customers truly feel about our products, whether good or bad.
February 16, 2016
NetBase Aces Campaign Success Tracking
We use NetBase to track our social media impressions and presence for certain brands and activations. We usually use it more heavily around activations so we can see the spike in activity and see if the word bubble contains the key messages that we had used in our messaging. It addresses the gaps in our normal manual social media monitoring my measuring sentiment.
January 25, 2016
Great Service To Interact with Your Clients
The NetBase web-based system is being used across the whole organization to assist in monitoring of campaigns as well as gathering consumer insights.
January 20, 2016
Satisfied Customer!
Netbase is used by the global marketing intelligence and reporting team to provide social listening insights reports to measure buzz volume, sentiment, influencers, competitors, emotions/attributes/behaviors, and trending themes on any given topic relevant to the business.