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Quid

Quid
Formerly NetBase Quid

Overview

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…

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Recent Reviews

TrustRadius Insights

NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
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Supercharge Your Analysis with NLP

10 out of 10
March 20, 2021
My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied …
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Great Insights, Still Improving

8 out of 10
December 15, 2016
NetBase is housed in our social media office but is used for projects across departments to gain insights into industry landscapes or to …
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NetBase leads the pack.

9 out of 10
December 13, 2016
Netbase is a powerful sentiment analysis engine that helps us track, measure and anticipate conversation around our company across digital …
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Read all reviews
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Product Details

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.

Quid Features

  • Supported: Real-time Data Updates
  • Supported: Customizable Dashboards
  • Supported: Triggered Alerts
  • Supported: 51 Months of Historical Data
  • Supported: Automatic Email Reports
  • Supported: Non-boolean Topic Builder
  • Supported: Influencer Marketing
  • Supported: News Media Analysis
  • Supported: Competitor Analysis
  • Supported: Sentiment Scoring
  • Supported: News and Media Analysis
  • Supported: Exportable Reports

Quid Videos

Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends

Quid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported Languages96 languages

Frequently Asked Questions

Sprinklr Marketing, Talkwalker, and Infegy Atlas are common alternatives for Quid.

Reviewers rate Implementation Rating highest, with a score of 9.6.

The most common users of Quid are from Mid-sized Companies (51-1,000 employees).

Quid Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%
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Comparisons

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Reviews and Ratings

(152)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.

Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.

For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.

NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.

Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.

NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.

NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.

Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.

User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.

Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.

Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.

Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.

Users have made several recommendations based on their experience with NetBase:

Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.

Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.

Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.

Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.

Attribute Ratings

Reviews

(26-50 of 111)
Companies can't remove reviews or game the system. Here's why
Allan Dunlap | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
NetBase is being used for social listening to discover what a particular market segment is saying about the subject we are researching. It is used by our digital strategy department. It helps us discover what consumer sentiment is to give us a baseline for a project.
  • Depth of research - NetBase digs deep into every aspect of chatter around the web. From social sites to online forums, NetBase comes back with a plethora of chatter.
  • Organization - NetBase makes it easy to organize the topics you are researching. I can always find the report I am looking for without any trouble.
  • Customer Service - NetBase has great employees that are always checking in to keep me up to date on the product!
  • Sifting through initial results - Researching a topic returns an overload of information. While it's great to have all this info, it can be tricky to find the most meaningful. It would be great if NetBase could find a way to streamline results.
NetBase is extremely well suited for social listening, which is what I use it most for.
Laura Murray DePeters | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
NetBase is used by a department of the agency to support various clients. It addresses listening and conversation.
  • Listening
  • Finding trending conversations relevant to my brand
  • Tracking competitors
  • Integration with Facebook conversations
  • Integration with Instagram conversations
  • Ability to more easily drill down on conversations
I think NetBase is better for larger organizations and agencies with visible brands - I would not recommend for small brands.
January 20, 2016

Great Tool!

Alyssa Miron | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
My PR firm uses NetBase to help monitor and track our client's social media presence, sentiment around our clients and trending topics that relate to their industry. It breaks down who is saying what and lets us provide solid metrics to support our key social initiatives moving forward.
  • Monitor social conversations
  • Provide sentiment around conversations
  • Monitor social conversations around events and campaigns
  • Get better at determining what's good/bad/neutral sentiment
  • Easier/Friendlier UX
  • Have a person available to chat via IM directly from the site when using it
Can it track competitors directly in the same dashboard? Can it monitor a given hashtag or campaign event? Can it pick up emojis and determine sentiment? (All are yes!)
December 16, 2015

NetBase Review!

Score 6 out of 10
Vetted Review
Verified User
Incentivized
NetBase is the go to resource for our strategy department at 72AndSunny. We utilize it as a social listening tool across a facet of clients that require social media offerings. We also use it for new business pitches to get a general idea of what an audience is talking about, what sorts of themes we can pull out, and how positively people are talking about a certain topic or brand. It's a useful tool, but sometimes is hard for beginners to get a grasp of how to use it.
  • NetBase provides soundbites so you can get an idea of what your search results are.
  • NetBase gives suggestions for words to exclude or include within your related terms.
  • NetBase gives source data which is good in figuring out what platforms to focus on.
  • NetBase does not provide age breakdown.
  • NetBase does not inherently use Boolean Queries, which is the standard for these tools.
  • NetBase can be more user-friendly.
It's great for the department to get a general idea of the landscape for a category. It's also good for social listening if you had just ran a campaign that was captured under a hashtag. It's not as great for finding your specific target audience or looking for trending topics that you have no prior knowledge about.
Monica Rivera | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We're an advertising agency, and we use NetBase in the strategic planning department as a consumer insight mining tool that helps us understand what the consumers think of a specific topic. That in turn informs the strategic approach we craft as inspiration to our creative department so they can develop meaningful work for our advertising clients.
  • The new interface is very easy to navigate
  • The new interface allows for quick, beautiful reports we can provide our clients
  • Great at getting content from Twitter
  • Great customer assistance
  • Sentiment when analyzing data in Spanish could improve precision.
  • During the analysis, excluding words should be a feature added, to get better results without having to go back to the topic area.
  • An option of the dashboard templates should be a click-all-and-add, to make it easier to add several topics into one dashboard.
  • More platforms need to be included in analysis, as Twitter is not the main platform for all consumers.
  • Include analysis feature of the consumer comments on Facebook and YouTube.
NetBase is well suited as a starter social listening tool, where you can get an overall idea of how a topic does in social. Businesses considering NetBase should ask if NetBase works for their specific target, and how can they refine the results better to encompass as many platforms as possible.
Simon Quinton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have used NetBase for approximately 2 years and mainly for social listening purposes. The problems I solve are usually around 'what is being said about our brand/product/campaign on-line'. NetBase has very specific ways in which I have been able to answer this, with detailed reporting and multiple data visualisations available to me to help back up any findings. The tool allows me to pinpoint specific triggers of conversation and to feed this back to the brand to help in wider strategic research and activation. Having the ability to say for certain what people are saying about you online really does help to mould business strategy and best practice. The tool also offers owned channel analysis for Facebook and Twitter, something I have found very useful as it is detailed enough to get the right results but does not require in-depth analysis, saving time! Also this is at no extra cost, saving on having to pay for an additional third party platform tool.
  • The great thing about NetBase is the ease of use, once you have learnt the tool, to gain instant, viable insights for a range of social listening and channel/content performance activities.
  • The ability to fully customise and alter the 'widgets' used in dashboards puts NetBase at the front of the social listening tools pack to me. The team at NetBase is also super eager to help and is constantly tweaking and improving the tool, unlike many others in this space
  • The dashboards serve as a one-stop shop for the user to gleam real insight into social conversation and what is driving (or not in some cases!) the conversation, be it via a timeline, hashtag cloud, influencer list etc.
  • I would say that really the only drawbacks I have found over time are sometimes the slowness of a dashboard to update, however I must stress this is usually due to the number of widgets open and data being processed than the tool being 'slow'.
  • Anytime I have had an issue with a topic not updating or making sense the support team is there to help and often come up with a solution very quickly.
NetBase is excellent for almost all social listening, influencer identification and owned content/campaign performance analysis. It has few limitations due to the constant evolving of the platform by the dev team at NetBase.
Scott Thompson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Netbase for measuring and analysing online mentions & conversations around client brands, industry categories and key events, and also to investigate the impact of marketing activities. It is primarily used by the Research team, often alongside traditional research methodologies, and also by the Content marketing team.
  • Natural Language Processing: If the point of social media analysis is to understand large volumes of text that you can't read yourself, then the automated analysis is key to this. Netbase is the best that we have seen in the market, and this is the cornerstone of the product for us.
  • Dashboard design: Past tools we have used have involved pulling data from the tool, analysing and charting in (typically) Excel, then putting together into a Powerpoint presentation to share with clients & colleagues. Netbase's dashboard tools enable reports to be templated and generated as PDFs. Cutting out large chunks of manual administrative work means that more reports can be delivered more frequently with no added time/cost at our and.
  • Customer support - although we are UK-based and the Netbase support staff are primarily US-based, we have found their support staff to be fast, responsive and very helpful.
  • Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
  • The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
  • Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
  • While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
Candida McCollam | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a global market research organization and social media intelligence consultant, I place high value on the recall accuracy of NetBase in global markets. The application's ability to seamlessly customize global brand research in various languages to obtain instant comparative global subject matter insights is an incomparable research asset. As our consulting business continues to follow and track the global fashion industry's adoption of tech and social media analysis, we anticipate the potential for growth in this arena of global fashion consulting, both for fashion brands and fashion industry forecasting and consulting
  • Solid global market language support
  • High NLP accuracy and recall
  • Intuitive interface
  • Easily customizable research
  • More intuitive dashboard setup
  • Pinterest support
I highly recommend NetBase for it's user friendly and robust competitive analysis functionality across global market topics.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's being used by the whole department of marketing. And it's used to know what people say about promotion outputs, company behavior against issues, conference events, etc. It helps our company to know the volume of each topic, how positive / negative topics are, and to avoid being screwed by one strong opinion that someone posts. Also it helps to know how big a topic is by comparing size of topic volume with competitors'.
  • Speed of showing result
  • Easy understanding graphs on result
  • Wide coverage of websites and languages
  • Memorize previous view settings of result. Currently it resets each time I use it.
It's suited for marketing research to hear what people think and say about products and services. And it's less appropriate for creating new technology or concept of product.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We needed a flexible tool capable of providing in-depth analysis in close to real-time that could tell us how well our social and digital campaigns were working. What were people saying? Was our content generating sufficient engagement and earned media credits? It's primarily being used in the digital media group across multiple brands.
  • Tracks the social conversation very well
  • Powerful analysis tools
  • Allows for cross-comparison between brands
  • I'd like it to be easier to create and duplicate customized dashboards
NetBase is excellent for determining the strength of a given campaign and providing easy to understand charts and graphs that explain performance. It's strong for tracking the long-term engagement for a brand as the tracking goes back over two years. It's also good for comparing share of voice between one brand and their competition.
August 17, 2015

NetBase is great

Tom Thistleton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it to:

  • gauge consumer sentiment on the business and promotions
  • understand consumer opinions on competitors
  • understand trends
  • understand consumer sentiment and intensity on products

We've used NetBase to gather posts on different types of products to understand areas that we should pursue and which do not have a large enough market to pursue.
  • It is really easy to parse the data and look at it in a lot of different ways
  • There are many filters options, making it easy to find the specific data that you want
  • The data is easy to export and generates very user friendly reports
  • It would be great to be able to get Facebook data
NetBase is great for getting directional data to help guide decision making. You can quickly get consumer opinions, and can even filter the data to meet your specific needs. This is a great first step in understanding the consumer.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We leverage NetBase to track performance for our social clients, and to glean insights on topics and behaviors relevant to all of our clients. We use it specifically in our strategy department and within the social team for these purposes. We find the tool integral to our ability to achieve the right results by identifying conversation drivers, sentiments and high authority influencers to help shape campaigns.
  • Helps us track our share of voice, passion index and sentiment compared to our competitors.
  • Helps us monitor campaign traction through mentions count, potential impressions and more.
  • Helps us identify talking points or white space for developing content around certain topics.
  • We need access to Facebook data.
  • We wish the base level included owned social channel performance.
  • Occasionally, training a monitor can be difficult, and inaccurate.
It's great for learning more about topics and overall share of voice, etc.
Score 7 out of 10
Vetted Review
Verified User
NetBase is used to provide an overview of the external perception of our brand(s). We utilize the social listening and export functions for both long-standing, brand key terms, as well as for ad hoc events and activations. Through NetBase, we develop in-depth analyses that highlight trends and uncover insights that are applicable to marketing, product, investor relations, customer relations, etc.
  • Sentiment analysis
  • Key word targeting and collection
  • Trend timelines
  • Sales team is very pushy and will go over your head for their gain
  • Data can be inconsistent at times, when compared to other tools. Sometimes there is missing, public data. But this seems to be the case with every aggregator company.
NetBase is one of the best social listening tools out there, and has the most accurate sentiment software I have ever seen. It does those things well, and sticks to those items. I have avoided purchasing any of their pulse dashboards because it is not very intuitive or easily adjustable.
August 14, 2015

Netbase is a go-to!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Understanding the world is hard. but by tapping into Netbase and seeing their social insights we are able to identify how our product is being perceived, as well as look at competing brands as well. It is no secret social media is a huge influence on the world, with Netbase we are able to ensure the right message or the right issues are addressed.
  • easy to use
  • great content
  • seems very Twitter heavy
  • would like to see more granular data
I would say Netbase is a fantastic tool to use when the social conversation needs to be examined. It is largely Twitter based which would make using the data a bit skewed but nothing is 100% accurate across the board. this is a perfect tool to use to back up additional evidence you have gathered.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
NetBase is a great social listening tool used by my marketing agency to evaluate what's being said about our brands.
  • Measures net sentiment
  • Measures conversation
  • Measures web mentions accurately
  • It would be nice to see NetBase take action against suggestions made by its users for its platform
I like to use NetBase to evaluate what's being said about a brand before and after a social campaign. It can also be used to evaluate where a brand or its products stand against its competitors.
Melissa Schwartz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My team uses Netbase to conduct social listening research for various healthcare clients. Netbase provides qualitative and quantitative data that was use to gather insights on brands, patients, advocacy groups, influencers, and more. Each report includes actionable recommendations based on these insights, that we use for tactical planning, content strategy, and other aspects of marketing.
  • We love NetBase because it is completely customizeable. In the healthcare space, we need to present data differently than other consumer goods. NetBase allows us to present data how we want to, change the "sentiment" of words, customize the word clouds to our needs, etc.
  • We have very different needs in the healthcare space than other consumer products. Sometimes we are looking for patient insights on a very rare disease, sometime it may be brand perceptions, sometimes it may be activity surrounding an "awareness day," etc. This requires us reading many of the actual posts. Unlike other services, NetBase allows us to read many of the posts, and also helps us organize the posts so we can read them easily and efficiently.
  • NetBase customer service has always been very responsive and helpful. I can count on them to answer my questions in a thorough and timely manner.
  • NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
  • I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
  • We find a lot of repeats of the same exact posts, which seems odd and skews the data.
How customizeable do you need your software to be? If you have very specific needs, NetBase is great. If you prefer a "plug and play" approach, it may not be for you. Because it's so customizeable, it's not as easy to use - you need to tinker with each page.
Kelsey Alders | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
NetBase is used within Taco Bell's Marketing department, where I currently work. We use it to track impressions and sentiments on Twitter regarding both Twitter posts about us, as well as Twitter posts about the work that the Social Media team publishes on other platforms. I know that the Public Relations team as well as the Insights team uses NetBase on an almost daily basis.
  • NetBase does an exemplary job of collecting all mentions on the Twitter platform. It can easily dissect the tags you choose to filter and come up with brilliant results every time.
  • NetBase is also very useful in finding positive and negative sentiment. It gives my team an overall understanding of how well liked our work is.
  • Lastly, NetBase allows other teams to interact and cross-pollinate their search results. It is nice that everyone can have access to searches made public, and that the search preferences can be saved for routine checks.
  • NetBase can be overwhelming for someone like me who is new to the program. It has so much information and so many tabs that I often get lost and wonder if I am searching the right way.
  • Sometimes the Sentiment Drivers can be misleading because they focus on major sentiments, which can let important news that has just been sent out and has not had a chance to gain popularity fall through the cracks. This can cause certain news that needs to be handled ASAP lose its importance.
  • The only other thing I can think of is that I would love to see the Sentiments search option get better and better. I think right now it is difficult for a program to pick up on such things as sarcasm and wit, however it will be interesting to see it progress.
In situations where one is looking for a direct response, the program is very useful! An example would be if, say you wanted to know what the public thought of the GOP Debate in regards to Donald Trump, then you can easily search those key terms and get an overall view of the landscape. An example of when NetBase would be less appropriate is if you wanted to search for Dare Devil Loaded Grillers and Taco Bell. Taco Bell has a strong Millennial consumer market, which means they are more likely to use sarcasm and terms that could seem negative, but are meant to be positive. For example, someone might say, "Those Dare Devil Loaded Grillers are so hot I'm gonna die."
Alisa Abrams | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
NetBase is used primarily by the Insights & Strategy department for general social listening insights research (both for new and existing business) as well as for the identification of real-time engagement opportunities for a handful of the agency's clients. Netbase solves the problem of access to on-demand consumer insights from millions of users and data sources.
  • Engagement management. We could not have learned the ins and outs of the tool without the ongoing help and guidance of our account rep. Compared to other social tools where users are essentially on their own, NetBase allows us to get to the data we need without being hung up in figuring out HOW to get to the data.
  • Innovation. It seems the product team is constantly working to evolve and enhance the tool - often in ways our team hasn't yet thought of.
  • Sentiment. While this is probably the biggest challenge of any social listening tool, I'm often wishing that more of the social conversation I'm analyzing could be assigned a sentiment.
  • Training the tool. I believe some tools in the competitive landscape tout that their algorithms are able to "get smarter" over time as manual sentiment assignments are made. In other words, the tool learns the commonly used phrases and their corresponding sentiment over time so that it becomes more accurate and less manual classification is needed.
It is well suited for industries and brands that are frequently talked about and discussed on social media. The more specific or esoteric the topic, the harder it can be to get enough data to generate strong insights.
Bradley Tomlinson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are currently using to monitor and determine the effectiveness of our social media efforts. We primarily use it in our marketing department. NetBase has been essential in monitoring the sentiment of our fans.
  • Aggregates and converts data into useable social media reports
  • Measures sentiment in effective way
  • Helps to provide a real-time view of our social landscape
  • I think enabling publishing capabilities for Instagram
  • I think the pricing could be more affordable and less piecemeal
It works best when monitoring one organization's socials, because it gets really expensive when you have to monitor multiple social accounts.
August 14, 2015

NetBase review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Many different areas of Nespresso use it. I use it myself to do the listening of the brand. So I have a few words set in and I read daily what people say involving our brand. People from the Consumer Service area answer posts on Facebook or Twitter through this tool as well. The problem is that it doesn't bring us results from unpublished posts on Facebook (dark posts) and also it brings only few mentions from Instagram. It is good to monitor for crisis prevention, so we have lots of bad words configured on the tool and see a “bad” post as soon as it appears and try to solve the problem as quickly as possible to prevent it from having such a big impact.
  • Integration across areas
  • Prevent Crisis
  • All your bigdata in the same place.
  • Bring more results from Instagram.
  • Bring comments from unpublished posts.
You have to pay attention if need data from the past. For example, would you like to know what people said about your brand last week or last year? Most tools on the market today charge you by number of results and you have limit on keywords to configure. So these are important points to consider.
August 14, 2015

Agency use of Netbase

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Netbase is mainly used by our social media and strategy departments. We use it for social listening (to inform us about the brands we work with...sentiment, passion, themes, etc), for insight into various topics for content production, and to help provide intel for new business pitches.
  • Netbase makes it easy to understand, in a relatively short period of time, consumer perception about a brand.
  • Netbase helps us to analyze trends over time, tracking reaction to campaigns, news, product innovation, etc.
  • The Netbase support team does a great job of keeping us up to date on the latest product updates and training us on how to use the tool efficiently.
  • As of now there is no way to truly parse the data by demographics or audience segments.
  • Some of the filtering process is still a little "quirky." For instance, having to choose "Unclassified" as a geography in order to pull in historical Facebook data isn't intuitive for the user.
Because of the cost, I would say that the tool is most beneficial for an agency setting, as you are able to create unlimited topics. If you are a small or midsize brand, the ROI probably isn't there. However, large scale brands with a global presence could benefit.
Scott Reitzel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use NetBase as part of our social listening process. For us, it helps to address the problem of reasserting and identifying the proper influencers to engage with as well as getting a solid understanding of the conversation around a given product, brand, or issue.
  • Keyword identification. The NLP is very good at pulling out keywords that are relevant to the ones already applied. This is important as it allows the user to easily tune the topic.
  • Usability. Once the user is familiar with the product, the dashboard is easily navigable and the analyst can quickly move from section to section.
  • Although this is a touchy subject among social analysts, I believe that the NetBase NLP is one of the best sentiment analysis systems available at the moment. While no tool will be completely accurate, against our hand coded tests, the NetBase NLP has shown a very low margin of error.
  • Although the dashboard is easy to navigate, sometimes it feels like its too segmented. There is no one view where the user can get a completely customizable view of the reports, unless you build a dashboard. It would be nice to be able to do this for individual topics.
  • The news gathering section of the dashboard is probably the greatest place for improvement in my opinion. This section is not very user friendly at all and it's very difficult to pull metrics on quality news stories.
  • It would be nice if the charts were more customizable. Sometimes having to completely redo the charts outside of NetBase slows us down. It would be nice if you could edit and formate the charts with say, a company theme and be able to export them directly for use.
I think that overall NetBase is one of the best tools on the market. There are certainly tools that look a bit better, but the core algorithms behind NetBase are some of the best on the market. Now its time to focus a bit on user experience.
August 14, 2015

Netting out on Netbase

Andrew Dolby | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Netbase for:

  • Researching sentiment of potential clients
  • Researching sentiment for current clients
  • Researching usage and awareness that may fuel future campaigns
  • Social listening for potential positive/negative brand effects
  • Active hashtag or social campaign tracking

  • Netbase allows you to tune queries very well, allowing you to make real-time tweaks to get the most out of your search.
  • Netbase has decent visualization.
  • Netbase compiles comprehensive social data that feels complete.
  • I would love to see more visualization options to make client reporting easier and more robust.
  • I would like to see adoption of some basic social analytic tools that would allow me to make Netbase my go to for all social analytics.
  • More visual platform support.
I think if a client wants to measure effect of owned social, then it doesn't really make sense, but social listening, well that is where it excels.
Sarah Flagg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Netbase is currently being utilized mainly in the PR and social media teams, but also for strategy, new business and branding. In the PR and SoMe team, we use it to do monthly reporting on the conversation surrounding our clients, and also provide realtime updates if an important post occurs. We also use it to track domains for ad buys and use the non-brand topics to find out what publications we should be pitching that has the most social conversation.

For strategy, we can tell our clients the conversation around to a certain industry, allowing us to easily create personas. We're also using Netbase in new business pitches by creating a customized dashboard and doing a live demo.

  • Ease of use: it was easy for everyone in the team to analyze a topic with the tools on the left.
  • Customer service: Kelsee is always available if we have a question and has set things up for us when we're on a time crunch
  • The interface is pretty fast: unlike our previous program (Radian 6), we don't have to wait hours until our content loads.
  • I wish someone would have sat next to us to set up topics. I really struggled learning how they work, and a side-by-side session would have helped
  • I'd love to be able to delete irrelevant posts on the post themselves or in the stream. Instead we have to filter out Exclude terms
  • I'd also love to be able to customize the colors to a client's brand standards.
I think it's very well suited for agencies with multiple clients or large brands. It's extremely expensive, so wouldn't be good for small businesses or smaller agencies. We work mainly in the B2B sector, and it's really nice that Netbase captures very in-depth data since not all of our clients have a large social media presence, even though they're major brands in the industry. I love the ability to create themes, and cross-reference those themes with brands. For example, we can analyze Firestone Building Products metal wall panels in terms of price, quality and installation.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses NetBase to complement social media content generation for clients. This is a fairly new endeavor for our team and NetBase support is critical to ensuring that we are delivering the most relevant information. In a world full of analytics tools, NetBase offers a comprehensive solution for many of our analytics needs pertaining to conversations about specific issues important to the client. We're better informed to make recommendations to the client on content generation and can provide an improved story of influencer impact.
  • Comprehensive overview of entire conversation on a topic: Pulls in an amazing amount of content enabling an analyst to pull bits and pieces relevant to the conversation.
  • Enables analyst to tweak searches with an easy filter option.
  • Dashboards house multiple related searches for efficient monthly reporting.
  • NetBase is a serious analytics tool which takes weeks of use to really learn and be comfortable with.
  • You will not be able to pull a full report on the first day you use it but once you get the hang of it, the potential searches and data comparisons you can execute are virtually limitless.
Super well suited for brand analysis but of all of the other analytics platforms out there, NetBase does a great job of pulling in conversations around a specific subject matter and entire issue areas as well.
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