NetBase Reviews

141 Ratings
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Score 8.1 out of 100

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Reviews (1-25 of 110)

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Marina Grindle | TrustRadius Reviewer
November 06, 2019

Great for social listening and brand sentiment

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

We use NetBase a lot in our sales process to show potential clients their potential opportunities. This is often the first time clients see what people are saying about their industry/product. We then use those conversations to drive our content and social strategies.
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Anonymous | TrustRadius Reviewer
February 22, 2020

Real-time monitoring benefits your company and your clients

Score 9 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

NetBase is excellent for staying on top of the social media conversation around certain clients and for monitoring social media mentions for clients and key executives and other stakeholders within clients. NetBase is especially useful during times of crisis or when issues arise that may involve or have the potential to involve your clients.
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Meghan Xandra Seidner | TrustRadius Reviewer
December 13, 2016

Loving NetBase!

Score 7 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go.
Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem.
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Tara Watkins | TrustRadius Reviewer
October 26, 2016

Netbase: social listening that provides actionable data

Score 9 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

Netbase is best suited to processing large volumes of social media mentions, going beyond what is possible for a human to analyse. The only thing to bear in mind is that whilst Netbase is very intuitive and the output is often very clear, having some level of interpretation skill or experience with social listening is beneficial to ensure that the most is being taken out of the data.
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Becca James | TrustRadius Reviewer
March 07, 2016

A review from the Creator of the Insights & Strategy Department

Score 10 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

It is best used when you need audience insights such as content marketing, social - more creative campaigns. When it comes to paid media or SEO campaigns, I don't think you get the most out of the tool. NetBase is best used to understand what the audience likes/dislikes and what they are talking about.
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Cassidy Wilson | TrustRadius Reviewer
April 27, 2016

Great tool for Social Listening

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Netbase is perfect for getting an idea of what is going on on social for your brand. Using the decahose data for Twitter allows you to get an idea into what the conversation is like for your brand. It is not as affective for when you need to get exact numbers. You can only turn on the firehose feed for the past 30 days so that needs to be kept in mind when a new campaign starts.
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Marisol Pelaez | TrustRadius Reviewer
April 22, 2016

A strong, easy tool to keep your finger on the pulse of your brand's social media efforts!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

NetBase is great for people trying to guage social conversation around a certain topic and comparing that performance to their competitors. On the other hand, NetBase is not appropriate for owned content performance as many times there are inconsistencies between the platform and the native social media platforms. However, it is a powerful tool to accompany any brand report.
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Simon Quinton | TrustRadius Reviewer
December 16, 2015

Third generation Social Listening tool that really works and gets you instant insights!

Score 10 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

NetBase is excellent for almost all social listening, influencer identification and owned content/campaign performance analysis. It has few limitations due to the constant evolving of the platform by the dev team at NetBase.
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Scott Thompson | TrustRadius Reviewer
December 16, 2015

Netbase's language processing technology makes it a winner for social media intelligence

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
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Cameron Sprenger | TrustRadius Reviewer
February 19, 2016

NetBase And Social Listening

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

NetBase is particularly well-suited for scenarios in which users need to analyze specific social topics, hashtags, or compare conversations around specific brands. This is especially great for accurately seeing what people are saying about your brand and for laying the foundation towards developing social strategy. I'd say it is less appropriate for measuring any offline sales impact, unless the value of social equity is well-understood for a user's brand.
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Alyssa Miron | TrustRadius Reviewer
January 20, 2016

Great Tool!

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Can it track competitors directly in the same dashboard? Can it monitor a given hashtag or campaign event? Can it pick up emojis and determine sentiment? (All are yes!)
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Monica Rivera | TrustRadius Reviewer
December 16, 2015

Useful tool with room for improvement

Score 7 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

NetBase is well suited as a starter social listening tool, where you can get an overall idea of how a topic does in social. Businesses considering NetBase should ask if NetBase works for their specific target, and how can they refine the results better to encompass as many platforms as possible.
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Melissa Schwartz | TrustRadius Reviewer
August 14, 2015

NetBase: the customizeable experience

Score 8 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

How customizeable do you need your software to be? If you have very specific needs, NetBase is great. If you prefer a "plug and play" approach, it may not be for you. Because it's so customizeable, it's not as easy to use - you need to tinker with each page.
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Alisa Abrams | TrustRadius Reviewer
August 14, 2015

A good, solid option for the price - especially for agencies

Score 8 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

It is well suited for industries and brands that are frequently talked about and discussed on social media. The more specific or esoteric the topic, the harder it can be to get enough data to generate strong insights.
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Scott Reitzel | TrustRadius Reviewer
August 14, 2015

No tool does it all, but NetBase does a lot very well.

Score 8 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

I think that overall NetBase is one of the best tools on the market. There are certainly tools that look a bit better, but the core algorithms behind NetBase are some of the best on the market. Now its time to focus a bit on user experience.
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Sarah Flagg | TrustRadius Reviewer
August 14, 2015

Netbase: Not Just Another Pretty Social Media Tool

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think it's very well suited for agencies with multiple clients or large brands. It's extremely expensive, so wouldn't be good for small businesses or smaller agencies. We work mainly in the B2B sector, and it's really nice that Netbase captures very in-depth data since not all of our clients have a large social media presence, even though they're major brands in the industry. I love the ability to create themes, and cross-reference those themes with brands. For example, we can analyze Firestone Building Products metal wall panels in terms of price, quality and installation.
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Caitlin Bishop | TrustRadius Reviewer
August 10, 2015

NetBase Review from an avid user

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

We have a need for rapid topic creation and NetBase is good for this. We tested Crimson Hexagon and it took too long to set up topics for us to be able to use it. We work on a lot of one off projects and new business and NetBase is able to keep up.

For our regular clients it's especially useful for those that are interested in analytics and consistent monitoring. You can see from week to week how conversation changes around your brand, or how a campaign is being received.
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Brian St. Onge | TrustRadius Reviewer
August 05, 2015

NetBase - Worth The Price Of Admission

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think the analysis we can provide would be a great addition to many primary research reports (providing an extra view of data to help highlight what you found during your primary research project). This is also very helpful to use when prospecting new clients - providing them details about your company along with a showcase of what you have found out for them quickly based on some general social media views.
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Feature Scorecard Summary

Boolean keyword searches (71)
7.0
Filtering out noise/spam (80)
7.0
Sentiment analysis (82)
8.0
Broad channel coverage (82)
9.0
Content planning and scheduling (21)
9.0
Audience targeting (30)
8.0
Content optimization (25)
8.0
Workflow management (23)
9.0
Automated routing and prioritization (18)
8.0
Customer interaction histories (24)
8.0
Bulk actions (24)
9.0
Lead generation (24)
9.0
Content marketing (34)
8.0
Paid media management (20)
9.0
Campaigns and promotions (27)
7.5
Twitter (74)
8.5
Facebook (65)
8.5
LinkedIn (43)
8.5
Google+ (43)
8.5
Instagram (57)
8.5
Pinterest (39)
8.0
YouTube (57)
8.5
Campaign success analytics (62)
9.0
Real-time tracking (75)
9.0
Competitor analysis (76)
8.0
Role-based user permissions & privileges (58)
9.0
Mobile access (25)
7.0

About NetBase

NetBase is a social media analytics platform that analyzes real-time and historical information on the internet. It uses proprietary Natural Language Processing along with machine learning to extract true meaning and sentiment from online conversations. Use cases include brand management, campaign tracking, crisis management, customer care, competitive intelligence, category analysis, and product innovation.

NetBase Features

Has featureReal-time Data Updates
Has featureCustomizable Dashboards
Has featureTriggered Alerts
Has feature27 Months of Historical Data
Has featureReports Automatically Emailed to You
Has featureEasy Non-boolean Topic Builder

NetBase Screenshots

NetBase Competitors

NetBase Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required

NetBase Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
0%
Enterprises (> 500 employees)
100%

NetBase Support Options

 Paid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase

NetBase Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:Global
Supported Languages: 42 languages