TrustRadius Insights
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
Overview
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends
Quid Competitors
Quid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | 96 languages |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.6.
The most common users of Quid are from Mid-sized Companies (51-1,000 employees).
Quid Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
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(152)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
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- Recommendations
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
Attribute Ratings
Reviews
(26-50 of 107)Companies can't remove reviews or game the system. Here's why
December 16, 2015
NetBase Review!
- Faster data pulling for new business pitches
- Better access to social listening data vs. free tools
- Better reporting for campaign wrap-ups
December 16, 2015
Useful tool with room for improvement
- Ability to track conversations to inform strategy
- Ability to track conversation results after specific campaigns
December 16, 2015
Third generation Social Listening tool that really works and gets you instant insights!
- NetBase has allowed us to gain real insight at a quick pace, meaning more time can be spent on detailed analysis of topics, themes and content and thus impacting the overall time spent on data crunching.
- We have used NetBase at advanced levels for full strategy pieces and it has proven a great asset when doing so due to the volume of features and ability to customise the tool as required.
- The increase in employee efficiency means more time can be spent on building fully thought out reports and findings, to the benefit of our clients.
December 16, 2015
Netbase's language processing technology makes it a winner for social media intelligence
- Faster turnaround of social media tracking projects
- Reduction in number of hours needed to produce reports (the cost of analysis time usually outweighs the cost of the software when it comes to pricing reports.)
November 16, 2015
NetBase Makes e-Everything Easier!
Score 10 out of 10
Vetted Review
Verified User
- Global competitive Industry research
August 18, 2015
Recommendation of NetBase for Global Use
- Positive for quick counter action toward users' negative reactions
- Positive to know how effective on-going promotion is
August 17, 2015
Strong Analytics Tool That Told Us What We Needed To Know
- Positive impact in helping us to use real data to prepare creative campaigns and new business pitches
- Faster tracking of campaign results allow us to adjust on the fly faster
- Faster response time to consumer comments
August 17, 2015
NetBase is great
- It has helped us to find consumer issues and respond to them far more quickly. We are often able to hear about potential customer issues and put together a response plan before it becomes a big issue
- It has allowed us to gather real time customer feedback on promotions which can be used to make much faster changes to improve
August 17, 2015
Senior Manager, Social & Content
- Helps us sell in new projects.
- Gives us great intel for future clients.
August 17, 2015
Best at what it does, but there is room for growth
Score 7 out of 10
Vetted Review
Verified User
- ROI is not measurable through this. We use it solely for keeping tabs on external perception, and reporting.
August 14, 2015
Netbase is a go-to!
- better data for our client
- deeper insights
August 14, 2015
NetBase- Great social listening tool!
- With NetBase we are able to provide quick reports on our clients' social channels to provide a better customer service experience
August 14, 2015
NetBase: the customizeable experience
- More insightful tactical plans which allows us to appear smarter to clients
- Increased scopes of work as we sell in more tactics
- We can sell in social listening, rather than our clients purchasing it elsewhere
August 14, 2015
A Review From a Social Media Intern
- Increased customer response
August 14, 2015
A good, solid option for the price - especially for agencies
- Consumer relationship building for the agency's clients via our "real-time" engagement efforts.
- Increased generation of real consumer insights.
August 14, 2015
NateBase covers all bases
- It allows us provide better customer service to our internal clients by being able to provide timely reports.
- It has allowed our social media director to respond in real time to conversations happening on socials.
- It has also improved our the efficiency in which our Social Media director has been able to do his job by allowing him to schedule posts.
August 14, 2015
NetBase review
- More efficient consumer service.
- Reach the correct people that we have as our goal.
- Efficiency on doing the listening
August 14, 2015
Agency use of Netbase
- Increased employee efficiency - being able to quickly gage conversation volume, sentiment, passion
- We use it as a selling point - our agency has access to "millions of data sources"
August 14, 2015
No tool does it all, but NetBase does a lot very well.
- Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
- Negative - We have to use other tools to gather news, which affects our budget.
August 14, 2015
Netting out on Netbase
- It cuts down on time it takes for reporting.
- It makes new business pitches more comprehensive
August 14, 2015
Netbase: Not Just Another Pretty Social Media Tool
- Increased efficiency for sure; we used to put in at least 6-8 hours for a social media audit, and that can now be done in 2-3 tops. We also used to spend a large amount of hours on reporting. Netbase makes this process much less cumbersome
- It's also led to an increased understanding of our two core industries: Food ingredients and building products
- It's also contributed to a more integrated environment. Too often, we get segmented into our departments. Netbase allows for everyone in the agency to be involved.
August 13, 2015
NetBase will give you serious results
- Still too new to really tell; but we're starting to incorporate use of analytics in new business pitches as well.
- Client are excited about the ability for consultants to now recommend actions based on analytics for future content generation to maximize influence and impact.
August 12, 2015
Simple Netbase Nugget
- Increased employee efficiency definitely - the simplicity of NetBase means that it is only a couple of minutes of searching for things per morning.
- More conversations found on social, and most importantly more valuable conversations. IE filters have ensured that exactly the right sort of thing is found
August 11, 2015
Review of NetBase
- Better customer service
- Catch and/or "arrest" negative comments
August 10, 2015
Great tool for social media analytics, and easy to learn!
- Business awareness of the consumer