TrustRadius Insights
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
Overview
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
Recent Reviews
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends
Quid Competitors
Quid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | 96 languages |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.6.
The most common users of Quid are from Mid-sized Companies (51-1,000 employees).
Quid Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
Comparisons
Compare with
Reviews and Ratings
(152)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
Attribute Ratings
Reviews
(26-50 of 97)Companies can't remove reviews or game the system. Here's why
January 20, 2016
NetBase Goes Above and Beyond to Get the Job Done
NetBase is being used for social listening to discover what a particular market segment is saying about the subject we are researching. It is used by our digital strategy department. It helps us discover what consumer sentiment is to give us a baseline for a project.
January 20, 2016
NetBase for listening and reporting
NetBase is used by a department of the agency to support various clients. It addresses listening and conversation.
January 20, 2016
Great Tool!
My PR firm uses NetBase to help monitor and track our client's social media presence, sentiment around our clients and trending topics that relate to their industry. It breaks down who is saying what and lets us provide solid metrics to support our key social initiatives moving forward.
December 16, 2015
NetBase Review!
NetBase is the go to resource for our strategy department at 72AndSunny. We utilize it as a social listening tool across a facet of clients that require social media offerings. We also use it for new business pitches to get a general idea of what an audience is talking about, what sorts of themes we can pull out, and how positively people are talking about a certain topic or brand. It's a useful tool, but sometimes is hard for beginners to get a grasp of how to use it.
December 16, 2015
Useful tool with room for improvement
We're an advertising agency, and we use NetBase in the strategic planning department as a consumer insight mining tool that helps us understand what the consumers think of a specific topic. That in turn informs the strategic approach we craft as inspiration to our creative department so they can develop meaningful work for our advertising clients.
December 16, 2015
Third generation Social Listening tool that really works and gets you instant insights!
I have used NetBase for approximately 2 years and mainly for social listening purposes. The problems I solve are usually around 'what is being said about our brand/product/campaign on-line'. NetBase has very specific ways in which I have been able to answer this, with detailed reporting and multiple data visualisations available to me to help back up any findings.
The tool allows me to pinpoint specific triggers of conversation and to feed this back to the brand to help in wider strategic research and activation. Having the ability to say for certain what people are saying about you online really does help to mould business strategy and best practice.
The tool also offers owned channel analysis for Facebook and Twitter, something I have found very useful as it is detailed enough to get the right results but does not require in-depth analysis, saving time! Also this is at no extra cost, saving on having to pay for an additional third party platform tool.
December 16, 2015
Netbase's language processing technology makes it a winner for social media intelligence
We use Netbase for measuring and analysing online mentions & conversations around client brands, industry categories and key events, and also to investigate the impact of marketing activities. It is primarily used by the Research team, often alongside traditional research methodologies, and also by the Content marketing team.
November 16, 2015
NetBase Makes e-Everything Easier!
Score 10 out of 10
Vetted Review
Verified User
As a global market research organization and social media intelligence consultant, I place high value on the recall accuracy of NetBase in global markets. The application's ability to seamlessly customize global brand research in various languages to obtain instant comparative global subject matter insights is an incomparable research asset. As our consulting business continues to follow and track the global fashion industry's adoption of tech and social media analysis, we anticipate the potential for growth in this arena of global fashion consulting, both for fashion brands and fashion industry forecasting and consulting
August 18, 2015
Recommendation of NetBase for Global Use
It's being used by the whole department of marketing. And it's used to know what people say about promotion outputs, company behavior against issues, conference events, etc. It helps our company to know the volume of each topic, how positive / negative topics are, and to avoid being screwed by one strong opinion that someone posts. Also it helps to know how big a topic is by comparing size of topic volume with competitors'.
August 17, 2015
Strong Analytics Tool That Told Us What We Needed To Know
We needed a flexible tool capable of providing in-depth analysis in close to real-time that could tell us how well our social and digital campaigns were working. What were people saying? Was our content generating sufficient engagement and earned media credits? It's primarily being used in the digital media group across multiple brands.
August 17, 2015
NetBase is great
We use it to:
We've used NetBase to gather posts on different types of products to understand areas that we should pursue and which do not have a large enough market to pursue.
- gauge consumer sentiment on the business and promotions
- understand consumer opinions on competitors
- understand trends
- understand consumer sentiment and intensity on products
We've used NetBase to gather posts on different types of products to understand areas that we should pursue and which do not have a large enough market to pursue.
August 17, 2015
Senior Manager, Social & Content
We leverage NetBase to track performance for our social clients, and to glean insights on topics and behaviors relevant to all of our clients. We use it specifically in our strategy department and within the social team for these purposes. We find the tool integral to our ability to achieve the right results by identifying conversation drivers, sentiments and high authority influencers to help shape campaigns.
August 17, 2015
Best at what it does, but there is room for growth
Score 7 out of 10
Vetted Review
Verified User
NetBase is used to provide an overview of the external perception of our brand(s). We utilize the social listening and export functions for both long-standing, brand key terms, as well as for ad hoc events and activations. Through NetBase, we develop in-depth analyses that highlight trends and uncover insights that are applicable to marketing, product, investor relations, customer relations, etc.
August 14, 2015
Netbase is a go-to!
Understanding the world is hard. but by tapping into Netbase and seeing their social insights we are able to identify how our product is being perceived, as well as look at competing brands as well. It is no secret social media is a huge influence on the world, with Netbase we are able to ensure the right message or the right issues are addressed.
August 14, 2015
NetBase- Great social listening tool!
NetBase is a great social listening tool used by my marketing agency to evaluate what's being said about our brands.
August 14, 2015
NetBase: the customizeable experience
My team uses Netbase to conduct social listening research for various healthcare clients. Netbase provides qualitative and quantitative data that was use to gather insights on brands, patients, advocacy groups, influencers, and more. Each report includes actionable recommendations based on these insights, that we use for tactical planning, content strategy, and other aspects of marketing.
August 14, 2015
A Review From a Social Media Intern
NetBase is used within Taco Bell's Marketing department, where I currently work. We use it to track impressions and sentiments on Twitter regarding both Twitter posts about us, as well as Twitter posts about the work that the Social Media team publishes on other platforms. I know that the Public Relations team as well as the Insights team uses NetBase on an almost daily basis.
August 14, 2015
A good, solid option for the price - especially for agencies
NetBase is used primarily by the Insights & Strategy department for general social listening insights research (both for new and existing business) as well as for the identification of real-time engagement opportunities for a handful of the agency's clients. Netbase solves the problem of access to on-demand consumer insights from millions of users and data sources.
August 14, 2015
NateBase covers all bases
We are currently using to monitor and determine the effectiveness of our social media efforts. We primarily use it in our marketing department. NetBase has been essential in monitoring the sentiment of our fans.
August 14, 2015
NetBase review
Many different areas of Nespresso use it. I use it myself to do the listening of the brand. So I have a few words set in and I read daily what people say involving our brand. People from the Consumer Service area answer posts on Facebook or Twitter through this tool as well. The problem is that it doesn't bring us results from unpublished posts on Facebook (dark posts) and also it brings only few mentions from Instagram. It is good to monitor for crisis prevention, so we have lots of bad words configured on the tool and see a “bad” post as soon as it appears and try to solve the problem as quickly as possible to prevent it from having such a big impact.
August 14, 2015
Agency use of Netbase
Netbase is mainly used by our social media and strategy departments. We use it for social listening (to inform us about the brands we work with...sentiment, passion, themes, etc), for insight into various topics for content production, and to help provide intel for new business pitches.
August 14, 2015
No tool does it all, but NetBase does a lot very well.
We use NetBase as part of our social listening process. For us, it helps to address the problem of reasserting and identifying the proper influencers to engage with as well as getting a solid understanding of the conversation around a given product, brand, or issue.
August 14, 2015
Netting out on Netbase
We use Netbase for:
- Researching sentiment of potential clients
- Researching sentiment for current clients
- Researching usage and awareness that may fuel future campaigns
- Social listening for potential positive/negative brand effects
- Active hashtag or social campaign tracking
August 14, 2015
Netbase: Not Just Another Pretty Social Media Tool
Netbase is currently being utilized mainly in the PR and social media teams, but also for strategy, new business and branding. In the PR and SoMe team, we use it to do monthly reporting on the conversation surrounding our clients, and also provide realtime updates if an important post occurs. We also use it to track domains for ad buys and use the non-brand topics to find out what publications we should be pitching that has the most social conversation.
For strategy, we can tell our clients the conversation around to a certain industry, allowing us to easily create personas. We're also using Netbase in new business pitches by creating a customized dashboard and doing a live demo.
For strategy, we can tell our clients the conversation around to a certain industry, allowing us to easily create personas. We're also using Netbase in new business pitches by creating a customized dashboard and doing a live demo.
August 13, 2015
NetBase will give you serious results
Our organization uses NetBase to complement social media content generation for clients. This is a fairly new endeavor for our team and NetBase support is critical to ensuring that we are delivering the most relevant information. In a world full of analytics tools, NetBase offers a comprehensive solution for many of our analytics needs pertaining to conversations about specific issues important to the client. We're better informed to make recommendations to the client on content generation and can provide an improved story of influencer impact.