TrustRadius Insights
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
Overview
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
Recent Reviews
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends
Quid Competitors
Quid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | 96 languages |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.6.
The most common users of Quid are from Mid-sized Companies (51-1,000 employees).
Quid Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
Comparisons
Compare with
Reviews and Ratings
(152)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
Attribute Ratings
Reviews
(76-97 of 97)Companies can't remove reviews or game the system. Here's why
August 04, 2015
Great tool for global social listening
We use NetBase first and foremost for global brand reputation/crisis management, as well as in-country brand campaign monitoring, brand marketing insights and support, and white space research. It is being used by all brands across multiple departments. NetBase is also being used for social awareness, competitor benchmarking and overall brand health.
August 04, 2015
Social Listening Simplified
We use NetBase on the Insights and Social team to provide social listening for our clients. We listen for influencer mentions, to provide a snapshot around particular campaigns and for many other social purposes.
August 04, 2015
New and in Awe of NetBase
NetBase is currently used by a single department within the company, roughly 8-10 employees have access. For our company, it segregates each brand to track social media activity, brand sentiment, conversation, and trend analysis for long and short term issues. We used NetBase to track "viral" brand issues, and use its data to judge when to implement crisis management.
August 04, 2015
Netbase- highly recommmended
NetBase is our agency's primary social listening tool, used to measure brands, campaigns, competitors, and trends. It helps direct us on the current social landscape and where we need to be through its advanced capacities across social media (including blogs and forums) and with its ability to look back over more than two years of conversation.
We use NetBase for a variety of uses here. I personally use it as a tool for *inductive* research - when I am examining a topic and trying to get angles that I hadn't previously thought of and to inspire new directions for ideation.
Others in my company have used it for tracking brand social measures and comparing to competitors. It's been really useful in that respect. However, I feel that as an *inductive* tool, it has some limitations as it doesn't pull out grouped "themes" per se, just highly occurring keywords.
Others in my company have used it for tracking brand social measures and comparing to competitors. It's been really useful in that respect. However, I feel that as an *inductive* tool, it has some limitations as it doesn't pull out grouped "themes" per se, just highly occurring keywords.
August 04, 2015
NetBase - A Great Platform for Social Listening
We use NetBase to provide social listening reports to clients. It is very helpful to get a magnitude of information in one place from multiple sources. Some of my favorite features include the Word Clouds and the Crosstab features. The platform is very easy to navigate and learn. Also, it allows you to drill down with an array of filters.
August 04, 2015
NetBase Stacks Up
NetBase is used by a specific team within a larger department but we service many different areas across the whole organization. It helps us understand guest feedback and make changes based on what we hear online, and we also use it for content optimization, monitoring and crisis management, and understanding our growth segments.
August 04, 2015
NetBase does everything we need
We're an agency with a strong backing in social media and social media analytics. We use NetBase on many client engagements to first decide what issues are relevant to a client, then develop messages that we know will resonate with those they're trying to reach. In some cases, the platform is used as a one-off tool to judge the success of prior campaigns.
July 30, 2015
NetBase Review
Officially, we use NetBase to provide social media reports to several clients. However, we are in the process of rolling it out to our entire organization to use as a market research tool (audience insights, affinities, etc), as well as a media planning tool. It’s a pretty standard practice to build a target profile using survey response data from Simmons. But when you’re trying to understand a group of PEOPLE, scientific data can only go so far. It’s missing natural, honest opinions expressed in real consumer language, and it’s limited by it’s very definition - if a question wasn’t asked, the data won’t provide the answer. NetBase enables us to humanize our Simmons target (or our media plan, or our measurement strategy, or our creative/content) with real-time, unsolicited conversations between people that express emotion, imply (or directly state) a preference, surface unexpected associations, and reveal new insight into people and culture. When you understand what your customers care about and the reasons behind their actions and attitudes you can translate these insights into hyper relevant strategic opportunities.
May 28, 2015
NetBase, worth your time and energy
Score 8 out of 10
Vetted Review
Verified User
NetBase is used for social conversation monitoring, both brands managed and competitors. Depending the need it can cover campaign launches, product innovation questions, and more.
Score 8 out of 10
Vetted Review
Verified User
NetBase is used widely amongst the analysts, and is very resourceful for many day to day, and longer term strategic projects. I use to it both glean insight on a topic to prepare for new business pitches or help shape content strategy, as well as effectively monitor past or current campaign performance.
May 11, 2015
Social Intelligence for Multi-National Brands
Score 10 out of 10
Vetted Review
Verified User
We use NetBase for social intelligence, publishing and reputation management. We have scaled use of the tool to all of our global teams including 700+ users in 42 languages. NetBase is used cross-functionally for various use cases. NetBase gives us vision to unowned social conversations that we were previously blind to. On many occasions, it has saved the bacon by allowing us to see issues bubbling up before going viral.
May 05, 2015
NetBase All-Around Favorite
Score 10 out of 10
Vetted Review
Verified User
I currently use NetBase to get consumer insights for product development and competitive intelligence. It provides a way to gather qualitative insights quickly and inexpensively. It provides another source of information on what competitiors are doing and customer needs, which helps us to anticipate future moves and to inform our product road map.
April 28, 2015
Netbase - Strong Social Tool
Score 8 out of 10
Vetted Review
Verified User
Our analytics department has used NetBase for going on a year now and have found it to be an extremely valuable tool when used properly.
March 27, 2015
Choose NetBase for speed-to-insight
Score 10 out of 10
Vetted Review
Verified User
NetBase has grown into a terrific platform for both brands and their agencies who're focused on speed to insight.
December 01, 2014
NetBase is great for insight development from earned conversation
Score 9 out of 10
Vetted Review
Verified User
NetBase is being used for consumer insight development and crisis monitoring.
November 18, 2014
NetBase - A Tool to Support Research
We used NetBase in our Research and Planning department. We used it as a preliminary research tool when we had to gather information for new business pitches.
November 04, 2014
User friendly and comprehensive
It is used by a small team of social intelligences specialists to conduct intelligence reporting and ad hoc insights for our media clients. Several members of other teams also have limited access to the tool and are able to access as needed. We also use the tool to support new business, planning, and crisis decision-making internally within the company.
October 26, 2014
NetBase Review
NetBase is used as part of a suite of tools to evaluate brand sentiment. It is used by a small group of analysts who are tasked with social media research.
Netbase in used by my department only, not our entire organization. A team of 4 people use it for many reasons. The most important is to gauge the success of an advertising campaign. We can determine the frequency at which people are talking about a campaign and how they feel about it. It also helps our team find new opportunities for our campaigns and new business efforts.
October 21, 2014
NetBase is a great social listening tool.
At my company, NetBase was used to gather Twitter data for major client accounts. From the insights we gathered off of NetBase, we would then go on to build detailed monthly social reports and brainstorm strategies for next steps for the upcoming month.
February 01, 2014
NetBase for Sales = $$$!
As a Sales Executives I use NetBase to learn about prospective buyers, i.e. their social standing, what the industry is reporting, who is communicating about both industry and prospect, and you can visually identify their positive/negative sentiments trends and the buzz that supports the trends. The results can then be used as door opening conversations for prospective clients of NetBase and it applies to all the other solutions SAP sells. With NetBase it is easy to get the data points and the visual represntation of the data also communicates very will in emails. Pictures say a thousand words so I don't have to. This marketing approach has opened conversations with C-Suite executives as well as LOB leaders including HR, Marketing, Finance, and IT. I consider NetBase my most valuable demand generation tool.