TrustRadius Insights
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
Overview
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
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- Competitors
- Tech Details
- FAQs
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends
Quid Competitors
Quid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | 96 languages |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.6.
The most common users of Quid are from Mid-sized Companies (51-1,000 employees).
Quid Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
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(152)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Recommendations
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
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Reviews
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November 19, 2013
Netbase - handy tool to understand your brand on social media
Score 7 out of 10
Vetted Review
Verified User
- Brand Analysis - Netbase helps to monitor our brand health by understanding customer opinions and emotions and sentiments on most popular social media platform. It can extract real time full text and even context when needed, so you can always make the extra effort to dig into certain opinion. The data can go back as long as 12 months which also helps build your brand health growth over time.
- Custom Dashboards - Netbase has nice and various visualization and templates to choose from when building dashboards for the head of our operation teams. Since they are not data experts, the various colorful charts are very handy in terms of making the data easily comprehensible.
- Competitor analysis - Netbase enables you to keep an eye on the categories with its brand and category key word capacity. This is extremely useful to our client who wishes to monitor and hence be able to respond ASAP when the competitor makes a new move.
- I'd like to see more personalized word cloud function. When making presentations it's nice to have a cloud shape word cloud for example to meet the taste of some artsy clients.
November 18, 2013
Brand Insight
Score 7 out of 10
Vetted Review
Verified User
- Gives you the opportunity to make your search as specific or broad as you want, which is useful for research.
- Provides detailed sources and quotes in the sound bytes, which is great for reference.
- Refreshing the page with a different brand's information was never smooth and you couldn't just select a different one to see a new word cloud you would have to delete the previous and then create the new one.
November 15, 2013
A perfect tool for accurate sentiment analysis
Score 8 out of 10
Vetted Review
Verified User
- NetBase is the only social analytics tool I've come across that has sentiment analysis capabilities I can trust. Their deep semantic analysis provides sentiment analysis that's actually accurate, and I can't say the same for other conversation research tools.
- NetBase's ability to create a "custom dashboard" look and feel has fulfilled requests that we get on an ongoing basis from clients looking for a one-stop social media dashboard.
- The customer support was top-notch. I was lucky that some NetBase staff actually worked in my same building, but either way, they were approachable and always willing to hop on the phone to assist.
- At the time when I used NetBase, you had to create queries in a different platform than where you actually reviewed the dashboard - one being "Insight Composer" and another being "Workbench". They may have consolidated this, but at the time it was frustrating and updating queries should have been easier.
- It was frustrating when changing the terms/input for one section of the report would affect all of the other sections - sometimes, I wanted to just see how things changed when altering the date range or input for only one section and keep the output for other sections as-is.
- The cost of NetBase was higher than many of our client's budgets would allow, which was a shame.
November 13, 2013
Netbase is a strong tool is used correctly
Score 8 out of 10
Vetted Review
Verified User
- Actual individuals' feedback "From the horses' mouth".
- Mass aggregation of collective viewpoints.
- Quantifiable metrics exportable to Excel on general social media user contributions.
- Since NetBase taps in directly to individuals' feedback, profanity can slip through unless closely monitored.
- There are several social media sites that NetBase does not seem to tap into just yet.
- When putting together a profile search, one has to be broader in your search and then narrow down through trial and error. This may not be a negative but when compared to something more intuitive like Google, it stands out - but this may be nit-picking.
November 12, 2013
NetBase! Getting Social.
Score 10 out of 10
Vetted Review
Verified User
- NetBase allowed me to monitor brands on social media like no other tool has done before. I was able to get rid of terms that did not apply to the brand I was looking at and narrow down my query.
- The way in which NetBase presented the information/analysis was concise, clear, and easy to understand.
- I was able to create several visual aids which I could use in presentations/reports. For example, wordels & graphs.
- For some reason my access has been turned off, I need help getting it back on.
- They send a lot of e-mails, some of which get annoying.
November 12, 2013
Good at providing a basic level of data.
Score 5 out of 10
Vetted Review
Verified User
- Search queries are easy to do for anyone - it allows you to enter the primary term followed by terms to include or exclude, language, sources, etc.
- Focus Wizard is a tool that allows you to filter your existing search query - it's an easy way to filter out spam, noise, or even make sure that you are filtering in the right terms.
- Dashboard widgets - you're able to click into one widget like choosing a date range in a timeline or clicking on a term in a wordcloud and the following widgets below will automatically alter to display the filters applied above.
- Need to be able to monitor owned channels - company Facebook page, Twitter account, YouTube account, Google+ profile, etc.
- Need to be able change or train the sentiment - sentiment in Netbase isn't accurate and would like to be able to manually change the sentiment.
- All search queries should automatically have the Twitter fire hose applied for no additional fee.
November 10, 2013
The filters make life easier
Score 6 out of 10
Vetted Review
Verified User
- One of the most useful things about Netbase is its ability to geographically categorize consumers. This provided key insight on consumer preferences based on location, which helped develop/recommend strategies for expansion.
- I was also very useful to have the capability to change the graphical representation of data. Sometimes a pie chart works better than a bar chart, and changes like these are so easy to make in Netbase.
- The filters were also particularly useful. I was able to find some very pointed soundbites by adjusting the key word filters.
- I was hugely impressed by the software's capabilities. I can't remember wanting/needing to change anythihg.
November 09, 2013
My preferred social listening service.
Score 9 out of 10
Vetted Review
Verified User
- Categorize sentiment on a particular subject online. Other products I have used didn't fully understand sentiment (especially when slang terms are used). NetBase was the best program I've seen that does this.
- Personalizing the dashboard. You really can tailor this program to fit whatever need you have. If you want to compare sentiment between two different brands, or two different products within the same brand.
- Visualization. The immense amount of data that Netbase pulls in could be daunting to look at (and make sense of). The different graph options, word cloud fonts
- Data Exportation. It's amazing that you're allowed to export not only the chart/graph/word cloud images, but you can also export the hard data in Excel. And not just a few cell rows... you can export thousands and thousands. Not to mention that the excel exports are all laid out in a digestible format (i.e. it's not just a huge document full of numbers formatted poorly).
- NetBase can be SO helpful in learning more about consumers and uncovering perceptions about a product, but only if you set up your dashboard perfectly. Creators have to take a considerable amount in building the dashboard. And for a beginner user, it can be slightly tricky to figure out certain things. The Q&A/Manual is helpful (and better than others), but it could still be improved. Perhaps there could be more [?] buttons within the dashboard, so that users won't have to refer outside of the browser so often.
- When outsiders want a gist of what's popping up on NetBase, creators still have to export the images/charts and create their own keynote/powerpoint presentation (to add in summary). Perhaps NetBase could add a text box above each section in the dashboard, that creators could add their analysis to. That way, they can just export the document and send to coworkers (without having to cut and paste everything outside of NetBase).
- I wish you could edit certain things (e.g. sentiment and search terms) while you are still looking at the dashboard. Jumping back and forth between pages, you don't see section changes as they happen.
November 08, 2013
Great Social Listening Tool
Score 9 out of 10
Vetted Review
Verified User
- When I used Netbase for our campaigns, I found it a very helpful social listening tool. It is very easy to use and helped to provide cool insights about the audience of the brands.
- The brand analysis was very useful and I especially liked the sentiment part a lot because it was very accurate and very customized for using, I was able to decide what terms to include and what to not include. This is one of the differentiators from other social listening tools that I used.
- I expect to see Netbase integrate more digital behavior other than only social media. For example, what devices are people using and what segments they are in, etc.
November 07, 2013
How NetBase Helps Management
Score 9 out of 10
Vetted Review
Verified User
- Netbase is very easy to work with. Right out of the box, you can find some interesting insights about your brand you might have not been able to capture before.
- Netbase is customizable. If you are someone who likes to get into details, NetBase allows you the flexibility to do so.
- The biggest frustration with NetBase is the speed. Sometime running queries can take much longer than what I would like (30-40 seconds)
November 06, 2013
Student User of NetBase
Score 9 out of 10
Vetted Review
Verified User
- NetBase is very good at catching social media keywords around brands and analyzing them, and classifying them.
- I usually use it to see keyword clouds in Insight Workbench which will include the main reviews from huge customers sets. One example of what I have done is to find attributes associated with the brand Diet Coke. I found that most important words in the cloud are "caffeine", "coke zero", "calories" and "coffee"...
- I really like the "Net Sentiment" timeline, which always gives me information about whether people are discussing specific campaigns over social channels or not. For example, in March 18, 2012, Jean Paul Gaultier designed new Diet Coke’s cans. 16.7% of positive sound bites mentioned Jean Paul. And there was no negative sentiment about this advertisement.
- I like NetBase and really use it a lot. So I think the most important thing is you make sure to define your "key words" and different kinds of filters as accurately as possible.
- The product cannot distinguish brand names from other meanings using the same words. For example, it's very difficult to filter those brands names like Red Bull, Target etc. from regular mentions which have nothing to do with the brand.
- Sometimes I use the data in NetBase to make the "Brand Passion Index" which shows different top brands' "passion" in one specific industry. But each time I have to export the data and analyze it in Excel. I had hoped that NetBase would be able to calculate it and show it to me directly.