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NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
Overview
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
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- Competitors
- Tech Details
- FAQs
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends
Quid Competitors
Quid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | 96 languages |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.6.
The most common users of Quid are from Mid-sized Companies (51-1,000 employees).
Quid Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Recommendations
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
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Reviews
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January 20, 2016
NetBase Goes Above and Beyond to Get the Job Done
- Depth of research - NetBase digs deep into every aspect of chatter around the web. From social sites to online forums, NetBase comes back with a plethora of chatter.
- Organization - NetBase makes it easy to organize the topics you are researching. I can always find the report I am looking for without any trouble.
- Customer Service - NetBase has great employees that are always checking in to keep me up to date on the product!
- Sifting through initial results - Researching a topic returns an overload of information. While it's great to have all this info, it can be tricky to find the most meaningful. It would be great if NetBase could find a way to streamline results.
January 20, 2016
NetBase for listening and reporting
- Listening
- Finding trending conversations relevant to my brand
- Tracking competitors
- Integration with Facebook conversations
- Integration with Instagram conversations
- Ability to more easily drill down on conversations
January 20, 2016
Great Tool!
- Monitor social conversations
- Provide sentiment around conversations
- Monitor social conversations around events and campaigns
- Get better at determining what's good/bad/neutral sentiment
- Easier/Friendlier UX
- Have a person available to chat via IM directly from the site when using it
December 16, 2015
NetBase Review!
- NetBase provides soundbites so you can get an idea of what your search results are.
- NetBase gives suggestions for words to exclude or include within your related terms.
- NetBase gives source data which is good in figuring out what platforms to focus on.
- NetBase does not provide age breakdown.
- NetBase does not inherently use Boolean Queries, which is the standard for these tools.
- NetBase can be more user-friendly.
December 16, 2015
Useful tool with room for improvement
- The new interface is very easy to navigate
- The new interface allows for quick, beautiful reports we can provide our clients
- Great at getting content from Twitter
- Great customer assistance
- Sentiment when analyzing data in Spanish could improve precision.
- During the analysis, excluding words should be a feature added, to get better results without having to go back to the topic area.
- An option of the dashboard templates should be a click-all-and-add, to make it easier to add several topics into one dashboard.
- More platforms need to be included in analysis, as Twitter is not the main platform for all consumers.
- Include analysis feature of the consumer comments on Facebook and YouTube.
December 16, 2015
Third generation Social Listening tool that really works and gets you instant insights!
- The great thing about NetBase is the ease of use, once you have learnt the tool, to gain instant, viable insights for a range of social listening and channel/content performance activities.
- The ability to fully customise and alter the 'widgets' used in dashboards puts NetBase at the front of the social listening tools pack to me. The team at NetBase is also super eager to help and is constantly tweaking and improving the tool, unlike many others in this space
- The dashboards serve as a one-stop shop for the user to gleam real insight into social conversation and what is driving (or not in some cases!) the conversation, be it via a timeline, hashtag cloud, influencer list etc.
- I would say that really the only drawbacks I have found over time are sometimes the slowness of a dashboard to update, however I must stress this is usually due to the number of widgets open and data being processed than the tool being 'slow'.
- Anytime I have had an issue with a topic not updating or making sense the support team is there to help and often come up with a solution very quickly.
December 16, 2015
Netbase's language processing technology makes it a winner for social media intelligence
- Natural Language Processing: If the point of social media analysis is to understand large volumes of text that you can't read yourself, then the automated analysis is key to this. Netbase is the best that we have seen in the market, and this is the cornerstone of the product for us.
- Dashboard design: Past tools we have used have involved pulling data from the tool, analysing and charting in (typically) Excel, then putting together into a Powerpoint presentation to share with clients & colleagues. Netbase's dashboard tools enable reports to be templated and generated as PDFs. Cutting out large chunks of manual administrative work means that more reports can be delivered more frequently with no added time/cost at our and.
- Customer support - although we are UK-based and the Netbase support staff are primarily US-based, we have found their support staff to be fast, responsive and very helpful.
- Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
- The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
- Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
- While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
November 16, 2015
NetBase Makes e-Everything Easier!
Score 10 out of 10
Vetted Review
Verified User
- Solid global market language support
- High NLP accuracy and recall
- Intuitive interface
- Easily customizable research
- More intuitive dashboard setup
- Pinterest support
August 18, 2015
Recommendation of NetBase for Global Use
- Speed of showing result
- Easy understanding graphs on result
- Wide coverage of websites and languages
- Memorize previous view settings of result. Currently it resets each time I use it.
August 17, 2015
Strong Analytics Tool That Told Us What We Needed To Know
- Tracks the social conversation very well
- Powerful analysis tools
- Allows for cross-comparison between brands
- I'd like it to be easier to create and duplicate customized dashboards
August 17, 2015
NetBase is great
- It is really easy to parse the data and look at it in a lot of different ways
- There are many filters options, making it easy to find the specific data that you want
- The data is easy to export and generates very user friendly reports
- It would be great to be able to get Facebook data
August 17, 2015
Senior Manager, Social & Content
- Helps us track our share of voice, passion index and sentiment compared to our competitors.
- Helps us monitor campaign traction through mentions count, potential impressions and more.
- Helps us identify talking points or white space for developing content around certain topics.
- We need access to Facebook data.
- We wish the base level included owned social channel performance.
- Occasionally, training a monitor can be difficult, and inaccurate.
August 17, 2015
Best at what it does, but there is room for growth
Score 7 out of 10
Vetted Review
Verified User
- Sentiment analysis
- Key word targeting and collection
- Trend timelines
- Sales team is very pushy and will go over your head for their gain
- Data can be inconsistent at times, when compared to other tools. Sometimes there is missing, public data. But this seems to be the case with every aggregator company.
August 14, 2015
Netbase is a go-to!
- easy to use
- great content
- seems very Twitter heavy
- would like to see more granular data
August 14, 2015
NetBase- Great social listening tool!
- Measures net sentiment
- Measures conversation
- Measures web mentions accurately
- It would be nice to see NetBase take action against suggestions made by its users for its platform
August 14, 2015
NetBase: the customizeable experience
- We love NetBase because it is completely customizeable. In the healthcare space, we need to present data differently than other consumer goods. NetBase allows us to present data how we want to, change the "sentiment" of words, customize the word clouds to our needs, etc.
- We have very different needs in the healthcare space than other consumer products. Sometimes we are looking for patient insights on a very rare disease, sometime it may be brand perceptions, sometimes it may be activity surrounding an "awareness day," etc. This requires us reading many of the actual posts. Unlike other services, NetBase allows us to read many of the posts, and also helps us organize the posts so we can read them easily and efficiently.
- NetBase customer service has always been very responsive and helpful. I can count on them to answer my questions in a thorough and timely manner.
- NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
- I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
- We find a lot of repeats of the same exact posts, which seems odd and skews the data.
August 14, 2015
A Review From a Social Media Intern
- NetBase does an exemplary job of collecting all mentions on the Twitter platform. It can easily dissect the tags you choose to filter and come up with brilliant results every time.
- NetBase is also very useful in finding positive and negative sentiment. It gives my team an overall understanding of how well liked our work is.
- Lastly, NetBase allows other teams to interact and cross-pollinate their search results. It is nice that everyone can have access to searches made public, and that the search preferences can be saved for routine checks.
- NetBase can be overwhelming for someone like me who is new to the program. It has so much information and so many tabs that I often get lost and wonder if I am searching the right way.
- Sometimes the Sentiment Drivers can be misleading because they focus on major sentiments, which can let important news that has just been sent out and has not had a chance to gain popularity fall through the cracks. This can cause certain news that needs to be handled ASAP lose its importance.
- The only other thing I can think of is that I would love to see the Sentiments search option get better and better. I think right now it is difficult for a program to pick up on such things as sarcasm and wit, however it will be interesting to see it progress.
August 14, 2015
A good, solid option for the price - especially for agencies
- Engagement management. We could not have learned the ins and outs of the tool without the ongoing help and guidance of our account rep. Compared to other social tools where users are essentially on their own, NetBase allows us to get to the data we need without being hung up in figuring out HOW to get to the data.
- Innovation. It seems the product team is constantly working to evolve and enhance the tool - often in ways our team hasn't yet thought of.
- Sentiment. While this is probably the biggest challenge of any social listening tool, I'm often wishing that more of the social conversation I'm analyzing could be assigned a sentiment.
- Training the tool. I believe some tools in the competitive landscape tout that their algorithms are able to "get smarter" over time as manual sentiment assignments are made. In other words, the tool learns the commonly used phrases and their corresponding sentiment over time so that it becomes more accurate and less manual classification is needed.
August 14, 2015
NateBase covers all bases
- Aggregates and converts data into useable social media reports
- Measures sentiment in effective way
- Helps to provide a real-time view of our social landscape
- I think enabling publishing capabilities for Instagram
- I think the pricing could be more affordable and less piecemeal
August 14, 2015
NetBase review
- Integration across areas
- Prevent Crisis
- All your bigdata in the same place.
- Bring more results from Instagram.
- Bring comments from unpublished posts.
August 14, 2015
Agency use of Netbase
- Netbase makes it easy to understand, in a relatively short period of time, consumer perception about a brand.
- Netbase helps us to analyze trends over time, tracking reaction to campaigns, news, product innovation, etc.
- The Netbase support team does a great job of keeping us up to date on the latest product updates and training us on how to use the tool efficiently.
- As of now there is no way to truly parse the data by demographics or audience segments.
- Some of the filtering process is still a little "quirky." For instance, having to choose "Unclassified" as a geography in order to pull in historical Facebook data isn't intuitive for the user.
August 14, 2015
No tool does it all, but NetBase does a lot very well.
- Keyword identification. The NLP is very good at pulling out keywords that are relevant to the ones already applied. This is important as it allows the user to easily tune the topic.
- Usability. Once the user is familiar with the product, the dashboard is easily navigable and the analyst can quickly move from section to section.
- Although this is a touchy subject among social analysts, I believe that the NetBase NLP is one of the best sentiment analysis systems available at the moment. While no tool will be completely accurate, against our hand coded tests, the NetBase NLP has shown a very low margin of error.
- Although the dashboard is easy to navigate, sometimes it feels like its too segmented. There is no one view where the user can get a completely customizable view of the reports, unless you build a dashboard. It would be nice to be able to do this for individual topics.
- The news gathering section of the dashboard is probably the greatest place for improvement in my opinion. This section is not very user friendly at all and it's very difficult to pull metrics on quality news stories.
- It would be nice if the charts were more customizable. Sometimes having to completely redo the charts outside of NetBase slows us down. It would be nice if you could edit and formate the charts with say, a company theme and be able to export them directly for use.
August 14, 2015
Netting out on Netbase
- Netbase allows you to tune queries very well, allowing you to make real-time tweaks to get the most out of your search.
- Netbase has decent visualization.
- Netbase compiles comprehensive social data that feels complete.
- I would love to see more visualization options to make client reporting easier and more robust.
- I would like to see adoption of some basic social analytic tools that would allow me to make Netbase my go to for all social analytics.
- More visual platform support.
August 14, 2015
Netbase: Not Just Another Pretty Social Media Tool
- Ease of use: it was easy for everyone in the team to analyze a topic with the tools on the left.
- Customer service: Kelsee is always available if we have a question and has set things up for us when we're on a time crunch
- The interface is pretty fast: unlike our previous program (Radian 6), we don't have to wait hours until our content loads.
- I wish someone would have sat next to us to set up topics. I really struggled learning how they work, and a side-by-side session would have helped
- I'd love to be able to delete irrelevant posts on the post themselves or in the stream. Instead we have to filter out Exclude terms
- I'd also love to be able to customize the colors to a client's brand standards.
August 13, 2015
NetBase will give you serious results
- Comprehensive overview of entire conversation on a topic: Pulls in an amazing amount of content enabling an analyst to pull bits and pieces relevant to the conversation.
- Enables analyst to tweak searches with an easy filter option.
- Dashboards house multiple related searches for efficient monthly reporting.
- NetBase is a serious analytics tool which takes weeks of use to really learn and be comfortable with.
- You will not be able to pull a full report on the first day you use it but once you get the hang of it, the potential searches and data comparisons you can execute are virtually limitless.