TrustRadius Insights
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
Overview
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
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- Competitors
- Tech Details
- FAQs
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends
Quid Competitors
Quid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | 96 languages |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.6.
The most common users of Quid are from Mid-sized Companies (51-1,000 employees).
Quid Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Recommendations
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
Attribute Ratings
Reviews
(76-100 of 111)Companies can't remove reviews or game the system. Here's why
August 04, 2015
Great tool for global social listening
- Ability to quickly analyze a topic/issue - you can get from 10,000 foot view to granular insights within seconds. This allows analysts the ability to elevate issues timely and get a full picture before decision making.
- Dashboards are great tools to share with leadership and can be easily replicated for different campaigns and events based on market needs - totally customeizable.
- Live Pulses are also good to share with leadership or in visible "command center"/shared spaces. These help build social brand awareness through out levels/departments.
- Sentimented Languages. As a truly global brand, this is extremely important. They have deep sentiment in 9 languages, we just need more!
- Engagement function. This part of the tool can be clunky and difficult to use in the beginning. Very complex to add an account for tracking and response.
August 04, 2015
Social Listening Simplified
- Social Listening
- Influencer identification
- Brand mentions
- Applying filters could be more user friendly
- I'd like Business User licenses to have the ability to save searches
August 04, 2015
New and in Awe of NetBase
- Ability to customize dashboards and topics for each user, and share community dashboards for consistency when tracking.
- Many filter options for researching options, and gaining specific data as needed from applying said filters.
- Measuring monitored activity by social media users by both potential impressions and clout by user.
- When measuring sentiment, NetBase does not always read correctly. Sentiment is also not read on each piece of conversation.
- Facebook is not implemented in the data.
- Previously applied filters automatically apply themselves the next time you log in, instead of clearing themselves from topics. This can be confusing for new users.
August 04, 2015
Netbase- highly recommmended
- Listening capacities: many sources over a long time period
- Dashboards and in-tool systems that easily pull the social views we need
- The tool's assistance in defining search parameters, making it easier to keep unwanted and unrelated conversation out of a subject
- NetBase could still do more work of its own in defining categories: it's an excellent tool for establishing searches, but it is still something of a (well-directed) black box in this way
- Social benchmarks
- Tracking social measures of brands and their competitors
- Allowing tracking of visual media platforms
- Easy to use interface
- Using algorithms to put grouped ideas together
- Simple interface may be too simple - it's hard to see what's the nuts and bolts behind what's going on.
August 04, 2015
NetBase - A Great Platform for Social Listening
- Pulling a lot of data from multiple sources.
- Making the platform user friendly.
- Amazing customer support and help.
- Make comparing across topics more robust.
- Pull in data from mobile app stores.
August 04, 2015
NetBase Stacks Up
- Word Clouds - helps you understand which topics are popping up
- Author section - helps to find influencers within conversation
- Topic Trends - chart and ability to zoom in helps pinpoint spikes in conversation
- Sentiment analysis is weak, we never trust the numbers given to us, not even sound bites are found to 'have sentiment'
- Geography - not accurate enough
- Gender - not accurate enough
August 04, 2015
NetBase does everything we need
- Scan all available information, not just those that are easily available like social.
- Create beautiful reports with charts, graphs, and customizable dashboards that can be re-loaded over time or auto-sent to clients.
- Provide support to existing clients--whenever we need anything, our representative is able to answer at a moments notice.
- Alert you just how much data you're pulling down, or will pull down if you commit to analyzing a topic.
- The user interface can be clunky, and sometimes it's confusing to know what filters you've applied over data.
- There's really no ability to work on a topic with other people. You can share the topic, but the other user is not able to change the search in any way.
July 30, 2015
NetBase Review
- Data quality - once you know how to use it, pretty much every piece of data it surfaces is relevant / useful.
- Depth of analysis - it's super easy to do quantitative AND qualitative analyses on a deeper level than just the brand. NetBase's ability to surface category, brand-neutral insights is unsurpassed.
- Customer support - the NetBase team is extremely attentive.
- Out-of-the-box usage: in order to get the most out of the tool, there's a bit of a learning curve.
- If you don't know the feature exists, you'll probably never find it. The feature set is SO robust that a lot of people are probably missing a ton.
- Dashboard building - it's not fun. Granted, you don't need a dashboard because of the wide variety of on-the-fly analysis widgets, but for clients that are still using training wheels, dashboard reports are a must and it takes forever to build great ones.
- Automated reports cannot be sent to users who do not have NetBase logins.
May 28, 2015
NetBase, worth your time and energy
Score 8 out of 10
Vetted Review
Verified User
- Social listening
- Data visualization
- Customer support
- Broader visualization
- Greater platform support
- Manual sentiment adjustment
Score 8 out of 10
Vetted Review
Verified User
- Trend analysis
- Conversation Volume
- One of the better sentiment analysis tools
- Sentiment analysis could be improved if possible
- Faster updates with firehose
May 11, 2015
Social Intelligence for Multi-National Brands
Score 10 out of 10
Vetted Review
Verified User
- NetBase has a high level of accuracy, which is the building block for analysis of social conversations.
- NetBase is very easy to use and does not require any knowledge of Boolean operators to efficiently use the tool to gain insights.
- The NetBase team is very responsive to product recommendations and is constantly innovating. They are quick to turn around work and always have capable dedicated teams.
- NetBase needs to work on building out a community of users that can access and learn from each other.
- As with all nimble tech companies, NetBase occasionally has issues with focusing on one piece of the product before finishing another.
- NetBase is usually good at not prioritizing clients over others, but can occasionally fall victim to this.
May 05, 2015
NetBase All-Around Favorite
Score 10 out of 10
Vetted Review
Verified User
- Their sentiment analysis is the most accurate as compared to the many other social analytic tools I've used.
- They provide an efficient way to disambiguate the data, which can be very time consuming in other tools.
- They offer unique insights such as passion intensity and how it changes over time.
- They have excellent customer service.
- They are continually improving to better meet their customer needs.
- They recently added a feature to easily reassign sentiment, which was a source of frustration. This was the biggest source of frustration for me and now it is fixed.
- I wish it was less expensive.
- Any other minor frustrations I've expressed, they are in the process of fixing. NetBase is the best.
April 28, 2015
Netbase - Strong Social Tool
Score 8 out of 10
Vetted Review
Verified User
- Great widgets for analysis
- Real time data
- Speed query curating
- Wish the topics would populate a little quicker
- Lapses in data when not using the Firehose is a little frustrating
April 10, 2015
An analyst's dream vs. an organization's search for ROI
Score 9 out of 10
Vetted Review
Verified User
- I think Netbase has the ability to mine data at scale and accuracy that other products in the space don't have. For instance, we were able to identify from general sentiment, down to influencer properties for very specific sales and campaigns. This was crucial in terms of identifying media purchases.
- I think the platform is snazzy and well designed. It is easy to use for the lay person, although I would recommend getting consulting hours if you don't have serious time to devote to setting up the filters/themes. I don't think setting them up is difficult, but you might want someone with a trained eye helping you identify 'ah ha' moments.
- I wish Netbase integrated into existing analytics platforms. Omniture is the preferred.
March 27, 2015
Choose NetBase for speed-to-insight
Score 10 out of 10
Vetted Review
Verified User
- Strong Natural Language Processing (NLP), on par with Crimson Hexagon.
- Dynamic topic/profile creation system that makes it easy to refine queries on-the-fly.
- Pace of updates to the system, and communication of those updates, demonstrates a clear focus on innovation and continuous improvement not seen in most alternatives.
- Dashboard configuration can become a daunting task - add more templates that simplify the process for new users.
February 25, 2015
Netbase review
Score 5 out of 10
Vetted Review
Verified User
- Social listening for media campaigns.
- PR monitoring.
- Consumer insights.
- More demographic information beyond gender.
- Trimming of duplicative mentions.
- More credible numbers that don't shift a few days after pulling them.
December 01, 2014
NetBase is great for insight development from earned conversation
Score 9 out of 10
Vetted Review
Verified User
- Great phrase clouds vs just word clouds.
- Very easy to "dig deeper" into issues. You can see what spiked and quickly evaluate who and what drove that conversation.
- It takes a bit of time to get all the filters and queries set up.
November 18, 2014
NetBase - A Tool to Support Research
- The tool is great at segmenting data into gender, influencers, content sources, etc.
- Breaks sentiment up into a unique format. Understands that the change in volume over time, mentions, and intensity is all important for a true sentiment analysis.
- Sections search queries into categories that can easily be included or excluded for comparison.
- Topic versus Theme set up should have a bit more clarification on how the two can be used together.
- Queries should be less keyword based and fit more of a boolean format. This makes including and excluding keywords much easier, removing the process of having to separate these in two different boxes and selecting the keyword to remove it, if necessary.
- Load time takes too long, depending on the volume of information.
November 04, 2014
User friendly and comprehensive
- Quick set-up: allows for agility and flexibility among our small team and within the agency setting
- Easy to use: user friendly and simple structure makes it easy to use as well as explain to internal and external teams
- Visually pleasing format: easy to understand and display, aids in discoverability
- Communication with clients- we do not receive adequate information on product updates, thought leadership, or pricing changes
- Sentiment cleaning- can be difficult to clean as terms have to appear within insights. Limited amount can be changed
- Emails- we have had extreme issues receiving an email communication from Netbase and the issue has not been resolved
October 26, 2014
NetBase Review
- Visual display
- Sentiment calculations
- Ease of use
- Limited calculations
- Accuracy suffers
- Limited pickup
- The user experience is easy to navigate. It does not require a lot of assistance from Netbase. The program is very intuitive and easy to learn. This program is the one that my team picks up the quickest.
- My favorite aspect of Netbase is the way it allows you to manipulate data. You can easily dive deeper into a topic to figure out the explanation for something that stands out in the data.
- The topic setup is simple. You don't have to worry about creating the correct query string, the program does that for you. The topic setup also allows you to see a sample of your topic, which is extremely helpful in making sure that your topic is pulling in the correct type of information.
- I think that the sentiment measurements are arbitrary and too many times my team is found diving into sentiment questions because what is provided is too broad. I don't think that enough mentions are graded for sentiment and sometimes they are graded incorrectly.
- I'd like for Netbase to allow a themes to apply to every widget on the dashboard rather than just the top numbers (mentions, impressions, net sentiment, etc.). I feel like this could apply a lot of insights quickly.
- Allow firehose topics all the time. I understand why decahose is initially used, but I will use other programs over Netbase because I know that I am getting all the mentions, not just a guess.
October 21, 2014
NetBase is a great social listening tool.
- Dashboard widget allows you to filter data based on specific time ranges, which is especially useful for generating reports.
- NetBase is good at mining data and is able to pull in details that other social media analytic softwares don't offer, like influencers by rank.
- NetBase offers visual aids, which again, is great for compiling reports for clients.
- Need to set your own sentiments. For users just starting out in social media, this could be especially difficult if you're not sure what you're looking for.
- Depending on the volume of information you're trying to pull in, Netbase has the tendency to lag.
- NetBase isn't intuitive so when you are building a new profile to track, you have to figure out broad keywords and then add additional sentiments through trial and error process, which may be time consuming.
February 01, 2014
NetBase for Sales = $$$!
- The NetBase user interface is very easy and promotes fast user adoption. The online tutorials helped me understand what to modify in my search criteria to quickly and accurately pinpoint relevant information. The web is huge and with good filtering you can get relevant content much faster when you understand how to filter in/out content.
- The graphical representation of the data is outstanding and I like that I can self-maintain how the content is displayed. This includes timelines, colors, fonts, geographies, graph options and more.
- The ability to identify a trend or an anomaly is valuable. For example if I am following an industry and a piece of legislation, or an event (be it natural or human created) impacts that industry the media will start reporting and the social world will start posting and NetBase displays the buzz as it is happening. As a result I can immediately use the information to further a conversation to further a sales opportunity. Who knows, I may have a solution that address a business problem which occurred as a result of the event.
- The ability to save multiple searches/topics is a great way to monitor multiple areas of interest.
- The out-of-the-box templates are great way to fast start your user experience!
- How about an App for that. :-)
November 20, 2013
A Great tool leads you to great insights
Score 7 out of 10
Vetted Review
Verified User
- The interface is easy to navigate.
- Guide you to create your own themes and topics intuitively.
- Many analysis templates to choose from.
- More functions......such as sentiment breakdown by different media platforms.
- Improve the way it handles duplicate data.
- Provide more metrics.