Believe it has Potential
Organizing project tasks across the company. Can be used for personal organization as well. Similar to monday and Asana programs.
We use …
We use …
Overview
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Recent Reviews
How Optimizely Content Marketing Platform Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content collaboration (19)9.191%
- Content distribution (17)8.787%
- Approval workflows (20)8.787%
- Content calendar (19)7.777%
Reviewer Pros & Cons
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What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.optimizely.com/plans/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Optimizely Content Marketing Platform?
Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively plan, produce, and manage campaigns and content in a single workspace.
Optimizely Content Marketing Platform Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Network for content licensing/production
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Competitive analytics
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Optimizely Content Marketing Platform Screenshots
Optimizely Content Marketing Platform Video
Optimizely Content Marketing Platform Integrations
Optimizely Content Marketing Platform Competitors
Optimizely Content Marketing Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Frequently Asked Questions
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.
Reviewers rate Content collaboration highest, with a score of 9.1.
The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
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Reviews and Ratings
(48)Attribute Ratings
Reviews
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April 17, 2024
Believe it has Potential
- organizing
- work requests
- sharing ideas
- project management
- needs forms
- monday allows outside request forms which we haven't been able to work into Optimizely Content Marketing Platform
- better notifications
- Flexibility
- Support
- Innovation
- Editing the campaign hierarchy is not available
- Editing work requests is not available
- We have not been able to fully integrate with Microsoft Teams/Office
April 01, 2024
Optimizely Content Marketing Platform Experience
- It is intuititve for seasoned professionals as well
- Quick to set up on different use cases
- It is able to perform well in case of heavy traffic on website as well
- User interface could have been more detailed, seems boring a bit
- Test reports sometimes becomes cluttered in case of many data points
- Difficult to get started for new users
December 04, 2023
Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration
- Planning
- Collaboration
- Reporting
- The reporting functionality is robust - I spend a lot of time building / adjusting views and saving them. It would be nice if more reports were available out of the box.
November 10, 2023
Optimize your content with Optimizely
- Allows people to join and collaborate in different touch points
- Timely notifications allows people to collaborate when needed
- Customizable for your specific needs and wants
- If there's a URL on the email headline and I click it, it will take me to the URL as opposed to the Welcome ticket
- I can access the item from the email and I don't have to login, but if I access the website directly, then it asks me to login
November 03, 2023
Optimizely Content Marketing Platform Review
- Approvals Workflow
- Social Media Content Scheduling
- Quick communication with Employees
- User interface
- User experience
October 20, 2023
Optimizely Content Marketing Platform Review
- We're looking toward a headless architecture. We're looking forward to once again being able to be composable, being able to scale our product and our program. Some of the additional features is we're a multi-brand organization, but we all need to fall under one umbrella and that's one of the main components for us that actually allows us to take that next step.
- The current user interface that we have has been a little bit challenging. Coming from one platform to another user interface has been a challenge, but based on the new update and release, that's going to address a lot of our challenges. By being able to have that new user interface, we've also painted ourselves into a corner in some aspects. As we go through and kind of re-architect, we're going to make sure we use the product as it's intended to be used.
October 12, 2023
Streamline Content Development and Delivery
- Enables cross-functional collaboration in a centralized environment
- Assures standards in processes while providing visibility into content development
- Replaces spreadsheets and file server-based asset management
- Provides incremental value with integrated stock image and AI generation tools
- UX needs to be rethought. In my opinion, text is very small and often not intuitively laid out
- In my opinion, better integration with other Optimizely products: expectation is that it should dovetail into ODP, CMS, content recommendations and Delivera. In my opinion the current stack integration is not cohesive
- In my opinion, library needs to be improved with more of a Finder or File-system-like interface. In my opinion, it's very hard to organize assets that have been placed in the top-level folder by default. Better search based on file name and content would also be helpful.
- In my opinion, there's a big gap between a collaborator and a guest.
October 12, 2023
Align multi-disciplinary teams in one single location
- Content collaboration
- Campaign planning
- Asset versioning
- Mobile experience
- Asset organization
- Notifications — standalone page, customizable email templates…
October 11, 2023
Scale
- Design Platform
- Segment Creation
- Campaign features
- Reporting is hard to use
- Campaign performance exporting
- Customer support
- Segmentation
- Performance at a glance
- Scheduling
- Reporting
- Speed of customer service
- Training for nondev mindsets
October 10, 2023
Optimize the way you work
- easy to customize workflows
- consistent improvements and upgrades
- great customer service
- calendar layout is clunky
- reporting can be difficult
- Library storage could be more functional
September 21, 2023
Empowering content teams in collaborative and crafty ways.
- Easy to edit and adjust workflows if needed.
- Provides reminders in advance and day of deadline.
- Upload images, drafts, or edit directly in the platform.
- The calendar view can be difficult to see everything unless you select specifics.
September 12, 2023
Keeps team’s coordinates
- Ability to tag team members
- Easy formatting
- Easy to highlight and leave comment s
- I wish we could toggle between versions without replacing
- Can be hard to track changes
- Sometimes the notifications don’t show up
September 08, 2023
Optimizely Helps Our Marketing Teams Deliver
- Workflow
- Planning
- Organizing
- Less need to bounce around in the tool
September 05, 2023
Creates unrivaled efficiencies in my day to day work
- Very intuitive and ease to navigate UI
- The search bar in excellent and provides relevant material quickly
- Very ease to download documents quickly with the plug-ins
- Trying to de-duplicate documents with older versions, as to avoid clutter in the main Library
- Easier self guided ways to find certain folders
July 28, 2023
Great platform for cross team collaboration
- content calendar
- collaborating
- publishing schedule
- organizing content
- prioritizing content
- managing content editing process
- customizing content production process to align with internal processes
- setting status
- More intuitive to navigate
July 25, 2023
For better communication, efficiency and workflow!
- Email Content Planning
- Task Review
- Team Communication
- Groupings - it is easy to miss the step that assigns a task to a larger project
- Visibility of project statuses
- Easy to learn basics
- More advanced workflow options
- Search function not great
- Organizing our content
- Staying up to date with corporate requierments
- User interface is great!
- Works fast
- Reliable platform
- Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
- Provide the option to download an entire folder of docs without entering to the folder itself.
- 'Watch' option for specific docs, not just for folders...
January 15, 2020
NewsCred delivers content and more!
- User-friendly experience.
- Organized and customizable platform.
- Making edits for content can be done in different places and should be easier to use.
- Allow for custom permission sets.
- The UI is intuitive and easy for users to navigate, and also easy for me to manage.
- NewsCred constantly rolls out great new features that solve user pain, like Track Changes, Version History and automated suggestions for posts to create and boost based on their performance.
- Support is very helpful when anything goes wrong, and the account reps are very proactive in gathering feedback about needed features.
- The rollout of new features can sometimes be confusing due to the pace at which the dashboard visibly changes, but this is a good problem to have as it means they are making changes based on costumer feedback.
- Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
- Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
- CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
- Cutting and pasting into the CMP can bring in some weird html and spacing issues and sometimes even with the auto-embedded social shares. This is an issue with freelancers, more than with in-house writers, but needing how to read/handcode html means only a few people on our team can prep and "fix" weirdness in the content.
- It'd be great if custom modules had the same WYSIWYG functionality. We had NewsCred create an area where we write an intro, to "personalize" each post to our brand voice. But, it requires the person writing the intro to know html, since the WYSIWYG feature is missing.
September 12, 2016
Great team to work with
Score 9 out of 10
Vetted Review
Verified User
- The publishing platform is extremely easy to use and serves all of our blog publishing needs.
- The analytics function is great and provides us with real-time visibility to performance.
- The team is the best thing about working with Newscred. They are extremely knowledgeable and responsive, and they're proactive about coming to us with suggestions about how to improve the performance of our content. Whenever we have an issue with or a question about the platform, they're responsive to our needs. We find their advice to be spot-on and insightful, and the relationship we have with them delivers a lot of value.
- More sophisticated formatting capability in the publishing tool would be appreciated.
- The analytics functionality seems still to be under development, but it could be more robust.
January 26, 2016
NewsCred Overview
- Easy to use
- Useful functions
- Great customer service
- Too basic
- Limited functionality
- Unorganized