Skip to main content
TrustRadius
Optimizely Content Marketing Platform

Optimizely Content Marketing Platform
Formerly Welcome

Overview

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Read more
Recent Reviews

Scale

7 out of 10
October 11, 2023
Incentivized
We utilize Optimizely Content Management System for email marketing to target specific customer segments as well as some web features like …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Content collaboration (17)
    9.5
    95%
  • Approval workflows (17)
    8.9
    89%
  • Content calendar (16)
    7.8
    78%
  • Ideation (15)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

3 people also want pricing

Alternatives Pricing

N/A
Unavailable
What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

Return to navigation

Features

Content Creation

Features related to the creation of content for marketing purposes.

8.4
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

7.9
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8
Avg 7.8
Return to navigation

Product Details

What is Optimizely Content Marketing Platform?

Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively plan, produce, and manage campaigns and content in a single workspace.

Optimizely Content Marketing Platform Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar
  • Supported: Network for content licensing/production
  • Supported: Payment/Resource management

Content Publishing Features

  • Supported: Content hub
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Competitive analytics
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars: Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.

Optimizely Content Marketing Platform Video

Optimizely Content Marketing Platform Competitors

Optimizely Content Marketing Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.

Reviewers rate Content collaboration highest, with a score of 9.5.

The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(44)

Attribute Ratings

Reviews

(1-22 of 22)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The Content Marketing Platform has streamlined the creation and publication of our teams content. We use it specifically for managing the development, creation, and approvals of our written customer success stories. We were able to build custom development stages mapped to our process/stages, and we can now easily provide executive summaries (forecast and summary) and detailed status reports.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Well suited for writers - from editing to reviewing to publishing, for content managers, and for comms teams that work on separate campaigns together. It allows everyone to be in the know and make better informed decisions on a content strategy.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It's great for us to set up approvals workflows and communicate with our global employees in a central location that is easier to follow than email chains. It also allows for quick approval processes with clear direction compared to doing so over email.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We believe it's a solid product for us and for our business need. For us to be able to take the next step, I mean it's a product I'd recommend. I definitely recommend to others and if anyone's in the retail industry, this is a product that can definitely be used and meet your business needs.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Companies with distributed workflows and/or approval processes will benefit through a centralized creation and management platform. This system solves the problem of random processes and approvals with increased transparency and speed to market. Even without exploiting all the distribution opportunities (e.g.: Social, blog, CMS), the platform will increase productivity and collaboration.
Dan Beckemeyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform is a great content tool, but love to see it with more of a project management focus. Something integrated would be super. It can be difficult to give a very specific deadline for a particular piece of the overall campaign. For instance, if a task has a deadline of x, a designer might see that and think that have until x to deliver. When in fact...they do not! We had to be very careful in training so the team looks inside a task to understand when their piece is actually due.
Merritt Whitley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think if you have a decent-sized team (15 or more people) with multiple projects needed daily/weekly, you will enjoy using this platform. It really does streamline each workflow and holds everyone accountable for their part in a friendly way. You can be interactive, take notes, leave notes, etc. There are many interactive features, which adds to its collaborative nature.
September 12, 2023

Keeps team’s coordinates

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I work with an agency partner and various clients to create content . We can keep all our communication in one platform and it makes it easy for people to share feedback, eidts and comments. I mostly do relatively short prices—500 to 1000 words. Longer projects would be harder to track
Amy Clark | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our Marketing teams get Digital Content requests daily from the field for Product Sell sheets, table tents, Livestock Store flyers, etc. Using Optimizely we have streamlined our processes and can plan and deliver on time.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's well suited for large organizations that have many products and services, as it's a one stop dashboard to find every type of documentation that is needed. It would be less appropriate for smaller organizations that don't have as many products, but still useful nonetheless. Ultimately it helps my efficiency in finding everything I need quickly.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Marketing Platform is well suited for collaborating between teams on content creation and publishing. Optimizely visually organizes content into customized sections. Optimizely allows you to customize the categorization to effectively project manage that aligns with specific internal workflows.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think it is most appropriate in large companies, where there are many different people touching different aspects of the same project. It makes less sense in smaller companies, when only one or two people are seeing the project the entire way through.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Acknowledge that the way we're using it isn't necessarily the intended purpose. While we are using it to manage workflows for created content like ebooks, reports, or similar we're also trying to use it as a bit of a project management solution on how those assets get deployed. Trying to make that work over purchasing a separate tool. At times it works better than others. Trying to map the content calendar schedule to other schedules isn't really possible with our other activities so we are often left pulling data from here and migrating else where to provide full visibility of project status.

For general content orchestration works as well as each user.
Zvi Levitas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
When any corporation needs to be sure that people are aligned and using the same content, constantly. This isn't just for Legal docs, but can be leveraged for all of the different departments of the Corp you are working at, R&D could keep aligned with their processes and development documentations, Sales for their processes, etc.
Mai Le | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Well-suited to large company blogs, like our company, a global SaaS. We have various blogs, in various languages, that use NewsCred to update to all our respective blogs. It's a great way to silo our different blog content, but also to peep at each other's content to repost to respective blogs. NewsCred is awesome in this context, but wouldn't be as useful to a one-person shop that only publishes original brand content. The platform is also great for organizations that need to supplement content with freelance writers and syndicated posts.
September 12, 2016

Great team to work with

Score 9 out of 10
Vetted Review
Verified User
The best thing about working with Newscred for us has been the ability to bypass our internal web team to instantaneously publish content (vs. dealing with SLAs of days or weeks), and then the ability to track the performance on our own, again without involving any other internal teams. This has greatly improved our efficiency and performance.
January 26, 2016

NewsCred Overview

Score 2 out of 10
Vetted Review
Verified User
Incentivized
The NewsCred content management system is definitely best suited for companies looking for an extremely basic CMS system. If a business has very simple blogs posts with little formatting required, this is the ideal system. However, for businesses looking for something more complex or flexible, I would not recommend this software.
Return to navigation