Overview
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Optimize your content with Optimizely
Optimizely Content Marketing Platform Review
Optimizely Content Marketing Platform Review
Streamline Content Development and Delivery
Align multi-disciplinary teams in one single location
Scale
Removes heavy lifting from dev team, easy to be used by marketers.
Optimize the way you work
Empowering content teams in collaborative and crafty ways.
Keeps team’s coordinates
Optimizely Helps Our Marketing Teams Deliver
Creates unrivaled efficiencies in my day to day work
Great platform for cross team collaboration
For better communication, efficiency and workflow!
How Optimizely Content Marketing Platform Differs From Its Competitors
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content collaboration (17)9.595%
- Approval workflows (17)8.989%
- Content calendar (16)7.878%
- Ideation (15)7.878%
Reviewer Pros & Cons
Pricing
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Content Creation
Features related to the creation of content for marketing purposes.
- 7.8Ideation(15) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
- 8.9Approval workflows(17) Ratings
Allows users to lay out and track, in some cases automatically, workflows for content approval.
- 9.5Content collaboration(17) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
- 7.8Content calendar(16) Ratings
Allows users to schedule and plan the creation and/or distribution of content.
- 8Network for content licensing/production(11) Ratings
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Content Publishing
Features related to the organization and distribution of marketing content.
- 9Content hub(13) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 3Forms / Gated content(1) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 8.9Embedded CTAs(11) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 8.8Content distribution(15) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 8.6Content promotion(10) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 8.9Content automation(14) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 8.2Audience profiling and targeting(3) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 7.2Closed-loop tracking and reporting(11) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 7.1Content performance analytics(15) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 8.7Campaign optimization dashboard(12) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
- 8.7Competitive analytics(7) Ratings
Provides a view on competitors' content performance and/or strategy for comparison.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Optimizely Content Marketing Platform?
Optimizely Content Marketing Platform Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Network for content licensing/production
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Competitive analytics
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Optimizely Content Marketing Platform Screenshots
Optimizely Content Marketing Platform Video
Optimizely Content Marketing Platform Integrations
Optimizely Content Marketing Platform Competitors
Optimizely Content Marketing Platform Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(44)Attribute Ratings
Reviews
(1-22 of 22)Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration
Optimize your content with Optimizely
Optimizely Content Marketing Platform Review
Optimizely Content Marketing Platform Review
Streamline Content Development and Delivery
Align multi-disciplinary teams in one single location
Scale
Bad - Report building.
Optimize the way you work
Empowering content teams in collaborative and crafty ways.
Keeps team’s coordinates
Optimizely Helps Our Marketing Teams Deliver
Creates unrivaled efficiencies in my day to day work
Great platform for cross team collaboration
For better communication, efficiency and workflow!
For general content orchestration works as well as each user.