Optimizely Content Marketing Platform Support Reviews & Ratings 2024

Q: What are Optimizely Content Marketing Platform's top competitors?

Kapost , Adobe Workfront , and Asana are common alternatives for Optimizely Content Marketing Platform.

Overview

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Recent Reviews

Believe it has Potential

8 out of 10

April 17, 2024

Incentivized

Organizing project tasks across the company. Can be used for personal organization as well. Similar to monday and Asana programs.
We use …

Flexible platform for marketing program management and more!

8 out of 10

April 15, 2024

Incentivized

We use Optimizely Content Marking Platform (CMP) across the marketing department for project management. The Demand Gen team uses it to …

Optimizely Content Marketing Platform Experience

8 out of 10

April 01, 2024

Incentivized

I use Optimizely Content Marketing Platform to run A/B testing for my website to understand which aspects users are liking and more …

Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration

9 out of 10

December 04, 2023

Incentivized

We use the Optimizely Content Marketing Platform to manage the content lifecycle. We develop, collaborate, and track content used in …

Optimize your content with Optimizely

10 out of 10

November 10, 2023

Incentivized

It's a great platform that brings employees together from different backgrounds, responsibilities and departments, and allows us to work …

Optimizely Content Marketing Platform Review

7 out of 10

November 03, 2023

Incentivized

We use Optimizely Content Marketing Platform to coordinate with our global colleagues for the editing & approval process for our social …

Optimizely Content Marketing Platform Review

8 out of 10

October 20, 2023

Incentivized

We went through the acquisitions. Some of the problems that it addresses is that we have some front-end web developers. The product allows …

Streamline Content Development and Delivery

9 out of 10

October 12, 2023

Incentivized

Content collaboration/content creation as well as a source-of-truth for content in the Library. We also use to assure consistent processes …

Align multi-disciplinary teams in one single location

10 out of 10

October 12, 2023

Incentivized

Our initial business need was a digital asset management platform. Having compared a few against Optimizely’s CMP, we found that the …

Scale

7 out of 10

October 11, 2023

Incentivized

We utilize Optimizely Content Management System for email marketing to target specific customer segments as well as some web features like …

Removes heavy lifting from dev team, easy to be used by marketers.

9 out of 10

October 11, 2023

Incentivized

We use it as an email marketing platform.

Optimize the way you work

8 out of 10

October 10, 2023

Incentivized

My team uses Optimizely Content Marketing Platform (aka Welcome) to capture every digital marketing request in the US and Canada, which is …

Empowering content teams in collaborative and crafty ways.

9 out of 10

September 21, 2023

Incentivized

My team uses Optimizely to track briefs for content/images, editorial drafts, content strategy reviews, legal reviews, and more. The …

Keeps team’s coordinates

8 out of 10

September 12, 2023

Incentivized

I input stories and then edit them as needed by clients. It’s a great way to work among disparate teams and consolidate all parts of a …

Optimizely Helps Our Marketing Teams Deliver

9 out of 10

September 08, 2023

Incentivized

The J.R. Simplot Company is a diverse Food and Agriculture Company with 7 different Business Units. Most of the Marketing Teams for these …

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How Optimizely Content Marketing Platform Differs From Its Competitors

Content Marketing Campaign Performance

This all works reasonably well as I have said in my previous answers. We are able to organize our ideas, images, and collaborate as a team on different campaigns. Actually launching the campaign we have not been able to do through Optimizely Content Marketing Platform. I was not aware that was a …

Incentivized

Content Marketing Campaign Performance

I don't see how it helps manage or reuse assets but it definitely helps prioritize projects and execute programs to deadlines.

Incentivized

Content Marketing Campaign Performance

With Optimizely Content Marketing Platform, managing and reusing marketing assets has become significantly easier. The platform allows me to upload, store and organize all my assets in one place, which ensures secure and easy access to all team members. This has not only improved the efficiency, …

Incentivized

Content Marketing Campaign Performance

It's allowed the team to get a birds-eye view of content -- past campaigns, what's in the works, upcoming, etc.

Incentivized

Content Marketing Campaign Performance

Optimizely Content Marketing Platform allows our teams to view the macro and micro of ongoing marketing campaigns and other marketing efforts. It allows you easy access to see where you are needed for a certain step of work and allows our global team to work in different time zones more efficiently.

Incentivized

Content Marketing Campaign Performance

We are foundational in the use of repurposing content across different delivery channels. Much of our content is not pure marketing but encompasses high-value content delivered to our organization's membership. Speed to market and review processes are greatly improved via the platform but our …

Incentivized

Content Marketing Campaign Performance

The campaign planning and execution is crucial to something like a product launch that requires multiple different teams creating different content types to all align on direction, product information, timeline and execution. Typically, the assets that come from one task get used in multiple …

Incentivized

Content Marketing Campaign Performance

Helps us plan, execute, test, and report on email campaigns.

Incentivized

Content Marketing Campaign Performance

One thing I'd love to see is how different people are assigned across departments. If i have 6 writers (for instance) how many projects do they have? How much time is needed for each? Spread across what timing? In order to get some of the clarity i need, I have to create a "view" and download to …

Incentivized

Content Marketing Campaign Performance

I haven't used the platform for any campaigns. We have used them for large batches of information and visuals though. For example, editorial articles, state and destination pages, or graphics. Each type of article gets its own brief and workflow so you can easily manage them and nothing gets lost …

Incentivized

Content Marketing Campaign Performance

This isn’t my area but it’s an easy place to corral all comments and needs In One place

Incentivized

Content Marketing Campaign Performance

We have set up our intake request with fields that provide us the ability to quickly understand what the priority of content requests should be. Tracking to delivery is easy to see and understand.

Incentivized

Content Marketing Campaign Performance

Those responsibilities of platform usage do not fall under my responsibilities, so I am unable to comment.

Incentivized

Content Marketing Campaign Performance

Optimizely helped incorporate more teams in the content production process. As an SEO lead, I was able to easily upload content briefs as well as analyze and review the content and provide edits. Optimizely allows you to customize the dashboard to align with internal workflows to efficiently …

Incentivized

Content Marketing Campaign Performance

This platform has significantly improved our ability to manage and re-use assets. Instead of having to ping multiple people to find one datasheet, etc, I can easily search within our "Finished Content" folder for the asset that I need. It also keeps the entire team on time for tasks, allows us to …

Incentivized

Content Marketing Campaign Performance

Visibility our where things stand is huge for us. If it isn't in the platform it isn't real so we can start chasing the parties responsible to hit our milestones. Having this concretely shows when and who started a project, what the requirements so if something is put into the queue late or vague …

Incentivized

Content Marketing Campaign Performance

I think the easiest and most accurate way to describe the impact of Optimizely Content Marketing Platform tools on my ability to manage and reuse assets would be by saying that there's no room for errors when all are leveraging the platform. It's also great that once a change is made to an asset, …

Incentivized

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features

Content collaboration (18)
9.1
91%
Content distribution (16)
8.7
87%
Approval workflows (19)
8.7
87%
Content calendar (18)
7.7
77%

Reviewer Pros & Cons

View all pros & cons

project management
better notifications

Verified User

Manager in Marketing

Retail Company, 11-50 employees

Flexibility
We have not been able to fully integrate with Microsoft Teams/Office

Verified User

Director in Marketing

Computer Software Company, 51-200 employees

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Pricing

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Optimizely Content Marketing Platform

N/A

Unavailable

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Entry-level set up fee?

Setup fee required

For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

3 people also want pricing

Alternatives Pricing

Ion, by Rock Content

N/A

Unavailable

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…

OutboundEngine

$199

per user

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.1

Avg 8.1

7.8
Ideation
(15) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
8.7
Approval workflows
(19) Ratings
Allows users to lay out and track, in some cases automatically, workflows for content approval.
9.1
Content collaboration
(18) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
7.7
Content calendar
(18) Ratings
Allows users to schedule and plan the creation and/or distribution of content.
7.4
Network for content licensing/production
(12) Ratings
Includes access to a database of content that can be licensed or a talent network for licensed content production.

Content Publishing

Features related to the organization and distribution of marketing content.

7.7

Avg 8.1

8.9
Content hub
(14) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
3
Forms / Gated content
(1) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
8.5
Embedded CTAs
(12) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
8.7
Content distribution
(16) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
8.3
Content promotion
(11) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
8.9
Content automation
(15) Ratings
Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

7.9

Avg 7.8

8.2
Audience profiling and targeting
(3) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
7
Closed-loop tracking and reporting
(12) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
7.1
Content performance analytics
(16) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
8.3
Campaign optimization dashboard
(13) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
8.8
Competitive analytics
(8) Ratings
Provides a view on competitors' content performance and/or strategy for comparison.

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Product Details

About
Integrations
Competitors
Tech Details
FAQs

What is Optimizely Content Marketing Platform?

Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively plan, produce, and manage campaigns and content in a single workspace.

Optimizely Content Marketing Platform Features

Show Unsupported Features

Content Creation Features

Supported: Ideation
Supported: Approval workflows
Supported: Content collaboration
Supported: Content calendar
Supported: Network for content licensing/production
Supported: Payment/Resource management

Content Publishing Features

Supported: Content hub
Supported: Embedded CTAs
Supported: Content distribution
Supported: Content promotion
Supported: Content automation

Content Reporting & Analytics Features

Supported: Closed-loop tracking and reporting
Supported: Content performance analytics
Supported: Campaign optimization dashboard
Supported: Competitive analytics
Supported: Content production analytics
Supported: Page-level engagement analytics

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.

Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.

Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.

Screenshot of Visual calendars: Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.

Optimizely Content Marketing Platform Video

Watch Optimizely Content Marketing Platform in 10

Optimizely Content Marketing Platform Integrations

Optimizely Content Marketing Platform Competitors

Optimizely Content Marketing Platform Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No
Supported Languages	English

Frequently Asked Questions

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.

Reviewers rate Content collaboration highest, with a score of 9.1.

The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).

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Comparisons

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Companies can't remove reviews or game the system. Here's why

January 15, 2020

NewsCred delivers content and more!

Verified User

Employee in Other

Information Technology & Services Company, 1001-5000 employees

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

NewsCred is a great tool that we use to align marketing resources to each content request. We are able to track progress, initiate new requests, archive content, and sync to other platforms.