Satmetrix (discontinued)

Satmetrix was implemented as a solution to garner NPS scores across a variety of business metrics, to provide a case management solution for users, to provide BI reporting and dashboards across the surveys, and to provide a "best in class" consultative service in order to attain the best NPS metrics across our business.

We currently use Satmetrix for yearly Voice of the Customer surveys as well as transactional surveys. This includes when a customer ends an implementation, contacts supports, or attends a training class. We use this in order to obtain an NPS score and also gauge loyalty to our product line. We use the Voice of the Customer survey only for clients, but all other surveys are sent to both clients and internal employees where applicable.

We used Satmetrix to support our global customer feedback/Voice of Customer program. We contracted with them to administer our VOC by designing the surveys, implementing them to collect data, and then present them in an easily accessible and usable reporting platform. The relationship evolved from a regional VOC program with different vendors in different regions, to one of a single global vendor in Satmetrix, so part of the solution was to integrate and globalize.

Satmetrix is being used to gather feedback from the consumer in relation to thier experiences with CenturyLink. This tool is used accross the whole organization with various report types and ratings based on department. This program helps the customer to provide information to us that will help address any Quality Assurance issues, technical issues, troubleshooting that was not done with them, customer service issues, billing, etc. etc. The information left by the consumer allows us to probe and investigate before contacting the customer in regards to helping resolve the conflict they are facing. By having this information it allows for us to find out what made them mad, what they liked and where we can improve as a company. Having this information prior to contacting the customer helps with understanding what the focus of the conversation needs to be and try to provide clarification of information or a resolution of the things that they are not happy about. This provides a better customer experience, lets the cusotmer know we are familiar with the issue and are prepared, at the beginning of the call back, to help resolve any issues.

We used Satmetrix in a multi-tiered approach to better understand our customers. First to understand their relationship with our company and second, to understand their experience with us on a transactional level. This approach allowed us to see the impact our customer facing organizations had on the customer base. The organizations spanned across sales, implementation, professional services and finally customer support. This ultimately allowed us to make adjustments in our business that would positively impact customer loyalty and retention.

Satmetrix provided us with Net Promoter Score (NPS() certification. Our company uses NPS as a means of measuring customer satisfaction/loyalty in quarterly client surveys. The main benefit provided by Satmetrix is expertise on the NPS methodology.

We just started using Satmetrix in the past 6 months across 2 different departments for 3 surveys (2 transactional surveys and 1 relationship survey). It addresses our need to understand better how easy our customers find us to deal with as a company and how satisfied they are with the products we sell.