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Nielsen Marketing Cloud Reviews and Ratings

Rating: 7.6 out of 10
Score
7.6 out of 10

Community insights

TrustRadius Insights for Nielsen Marketing Cloud are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Nielson Marketing Cloud has proven to be a valuable tool for users looking to analyze their marketing efforts and make data-driven decisions. By utilizing the platform, users have been able to calculate the return on investment of their marketing campaigns, enabling them to gauge the effectiveness of their strategies and make informed decisions for future initiatives. The ability to connect all of their marketing products in one dashboard has been highly beneficial, providing users with a comprehensive view of their marketing efforts and allowing them to easily track and monitor performance. This streamlined approach has enabled users to save time and effort, resulting in more efficient and effective marketing campaigns.

Another key use case of Nielson Marketing Cloud is its Exelate feature, which is widely used by media planning and adops teams for niche targeting. By leveraging demographic and behavioral patterns, Exelate enables more effective direct response advertising. Users have found this feature valuable in reaching their desired audience with precision, ultimately leading to higher conversion rates and improved campaign performance.

Additionally, Nielson Marketing Cloud's service and Data Management Platform have been utilized by entire departments and client teams to house data segments, build audiences, and create lookalike models. This has resulted in improved marketing strategies as users are able to better understand their target audience and tailor their campaigns accordingly. By investigating customers and gathering detailed information on their audience through Nielson Marketing Cloud, users have been able to develop better marketing tactics that resonate with their target market.

Furthermore, surveys conducted through the platform have proved beneficial for users as they can gather feedback from customers, helping them identify areas of improvement and make necessary adjustments. This customer-centric approach allows users to improve their products or services based on real-time feedback from the market.

The real-time visibility provided by Nielson Marketing Cloud gives users the capability to evaluate campaign efficacy effectively. With built-in statistics and AI capabilities, users can make real-time modifications to campaigns based on actionable insights gathered from the platform. This enables users to optimize their marketing efforts and improve campaign performance as they can make data-driven adjustments on the fly.

One of the standout features of Nielson Marketing Cloud is its integrated platform that allows users to handle every stage of the marketing process in a single location. From media planning to data management and attribution, this holistic approach streamlines the marketing workflow for users. The convenience and efficiency provided by having all these functionalities in one place have proven to be a significant advantage for marketers who are seeking a comprehensive solution for their marketing needs.

Furthermore, Nielson Marketing Cloud has been appreciated by podcast promoters and advertisers as it aids in the execution of audience-focused campaigns and podcasts. The marketing tool in the cloud caters to their specific needs, helping them achieve their goals and target their desired audience more effectively.

Users have expressed their satisfaction with the features provided by Nielson Marketing Cloud, which allow them to organize their marketing process and gain a deep understanding of customer needs. The comprehensive reports generated by the platform have been instrumental in improving advertising effectiveness by identifying current trends and user habits. These insights enable users to fine-tune their strategies, optimize targeting, and deliver more impactful marketing initiatives.

The forecasting and trending information offered by Nielson Marketing Cloud have also proven to be highly valuable for users. By providing users with data-driven insights into market trends and consumer behavior, the platform assists them in making informed marketing decisions. This empowers users to stay ahead of the curve, adapt their strategies to evolving market conditions, and maximize the impact of their campaigns.

Overall, Nielson Marketing Cloud offers a wide range of use cases that cater to different aspects of the marketing process. From calculating ROI and connecting various marketing platforms to niche targeting, audience analysis, real-time visibility, campaign optimization, and trend forecasting, the platform provides marketers with powerful tools to enhance their marketing efforts and drive better results.

Reviews

7 Reviews

Determine and mobilize your target audience

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Nielsen Marketing Cloud helps us by providing real-time visibility about your audience in a single location. Our cloud continually evaluates the efficacy of your campaign and makes real-time modifications using built-in statistics and Nielsen Artificial Intelligence (AI). A completely integrated platform allows you to handle every stage of the marketing process, from media planning and activation to data management and attribution, in one location. Connect the linkages between data, analytics, media planning, artificial intelligence, activation, and data management to optimize your campaign.

Pros

  • Audience Segmentation
  • Planning
  • Data management

Cons

  • Marketing Channels
  • Adaptive learning technology
  • Third party application

Likelihood to Recommend

It helps you evaluate the success of your marketing initiatives and make real-time changes using built-in analytics and Nielsen Artificial Intelligence. It also helps businesses find, acquire, and create new advertiser client bases, as well as stand out in a dynamic public realm. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner.

VU
Verified User
Analyst in Research & Development (51-200 employees)
Vetted Review
Nielsen Marketing Cloud
3 years of experience

Best Marketing Cloud

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

With Nielson Cloud, we were able to connect all the marketing products in one dashboard which was really useful to calculate the return on investment each platform was generating for us and to make future decisions based on that information. It was also essential to keep all the data in a cloud to which everyone in our company had access.

Pros

  • Data sharing
  • Dashboard building
  • CRM tool

Cons

  • User interface
  • Data visualization capabilities
  • Connect all marketing olatforms seamlessly

Likelihood to Recommend

Nielson marketing cloud is well suited for a marketing agency that deals with large datasets as well as use multiple marketing and customer relationship management tools. But it has some limitations when it comes to connecting with a few marketing advertising platforms. So, a full-time digital marketing agency may face some issues.

OK
Ojas Korde
Digital Paid Media Strategist in Marketing at The Channel Company (201-500 employees)
Vetted Review
Nielsen Marketing Cloud
1 year of experience
View profile

Nielsen Marketing Cloud_Review

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Nielsen marketing tool in the cloud

aids in the execution of audience-focused campaigns and podcasts by our podcast

promoters and advertisers. Different combinations of media come together to

achieve certain goals that are essential to our clients' businesses. It helps me and my team to understand

the needs of the customers and offers advice on how to meet those needs.

This marketing cloud provides a lot of characteristics. And it gives me the

chance to organise the marketing process and comprehend customer needs.

We can improve our marketing by making our advertising more

effective thanks to their reports, which allow us to see current trends and

user habits. It provides forecasting and trending information.

Pros

  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.

Cons

  • This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
  • It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
  • Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.

Likelihood to Recommend

3 years since I began the usage of Nielsen Marketing

Cloud it has made my process lots easier. I endorse every person who now no longer uses this platform to apply it with the aid of using all means. It does first-rate process offering facts and making it clean to recognize purchaser desires. The aid crew is amazing, they have got the maximum correct information inside the international and they're capable of providing estimates

immediately. In terms of less appropriate, I can say it has limited support on mobile. And It

needs to have better customization options.

VU
Verified User
Analyst in Professional Services (5001-10,000 employees)
Vetted Review
Nielsen Marketing Cloud
3 years of experience

A great tool for customer analysis and improving your marketing techniques

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

This product is used at my organization in order to investigate our customers and develop much better forms of marketing based on the data we receive from this product. It helps us get very detailed information on our audience and improve our tactics based on this new and improved information.

Pros

  • Audience data
  • Customer analytics
  • Detailed overviews of customers

Cons

  • User interface
  • Tutorial
  • Collaboration

Likelihood to Recommend

Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

VU
Verified User
Consultant in Finance and Accounting (11-50 employees)
Vetted Review
Nielsen Marketing Cloud
1 year of experience

Good for the beginning

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from our customers. It was a good way to gauge what were are doing right with our clients versus where or what we can improve upon. This allows us to adjust moving forward.

Pros

  • Surveys.
  • Marketing email.

Cons

  • Adding features.
  • Expanding options.
  • Allowing further customization.

Likelihood to Recommend

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.

VU
Verified User
Administrator in Marketing (1-10 employees)
Vetted Review
Nielsen Marketing Cloud
2 years of experience

Nielsen Marketing Cloud Overview

Rating: 5 out of 10
Incentivized

Use Cases and Deployment Scope

My entire department and client team use Nielsen Marketing Cloud's service and Data Management Platform. It helps us house NCS data segments, allowed us to build and de-duplicate audiences, as well as house our 1st party data to create LAL models.

Pros

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand

Cons

  • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
  • Downloading reports becomes difficult, especially for household level overlap reports.
  • Develops for integration are incredibly time-consuming!

Likelihood to Recommend

If you have a robust audience strategy and a ton of CRM data from a client, I'd recommend using NMC. Their integration and easy access to NCS segments makes my job 10X easier.

NP
Nikita Patel
Manager, FAST in Marketing at Mindshare (1001-5000 employees)
Vetted Review
Nielsen Marketing Cloud
1 year of experience
View profile

STY's Review on Exelate

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Exelate is currently being used by my media planning team and the adops team. We basically use it for more niche targeting - for example: demographics and behavioral patterns. It helps give us the option for mainly direct response advertisers who are looking to reach a specific target.

Pros

  • As stated before able to target a specific demo or behavior pattern
  • Has higher click through rate than regular rotational placements - which in returns leads me to believe exelate has more user interaction
  • Data used from exleate reports can help our ad solutions team with marketing decisions as well as my team with which segments perform the best for certain demographics and behavior patterns.

Cons

  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.

Likelihood to Recommend

I would highly recommend exelate for small geo-targeted campaigns and direct response campaigns looking to reach a very narrow audience.

ST
Sharisse T. Yarde
Digital Operations Specialist in Sales at Townsquare Media (501-1000 employees)
Vetted Review
Nielsen Marketing Cloud
3 years of experience
View profile