Overview
What is Notified PR Platform?
Notified is designed to give users all the PR tools needed to drive earned media results―with just one login. Now part of Intrado since being acquired by West Corporation in 2019. The service provides real-time media monitoring across online news,…
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Product Details
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What is Notified PR Platform?
The Notified PR platform is social listening and media monitoring, a media contacts database, press release distribution, newsroom publishing, and PR measurement. Integrated tools in one place – no disconnected systems and logins.
Real-time data and analytics provide a unified data layer and single source of truth to help measure performance and ROI across social media and earned media.
Listen: Real-time Social Listening and Media Monitoring
Provides an instant view of brand mentions and media exposure across online news, blogs, forums, print, broadcast, and podcasts, and tap into millions of social media sources from 150+ countries. It enables the user to monitor the entire media ecosystem and stay on top of brand reputation, potential crises, competitors, or industry news.
- Monitors owned, social, and earned media
- Describes the impact of campaigns and key messages
- Presents trends and sentiment to better inform content marketing
Connect: Enhanced PR Outreach With a Media Database
Helps discover journalists and editorial opportunities using a media contacts database that is curated using technology and manual research. Its proprietary recommendation engine surfaces relevant media in real time with the help of AI, and users can search global contacts that are updated and verified by an in-house research team.
- Improves ever-changing media contacts with accurate, verified profiles
- Supports the creation of targeted media lists that improve response and open rates
- Contacts can be emailed directly from the platform for more efficient outreach
Distribute: Sharing News and Driving Media Attention With GlobeNewswire Press Releases
Shares news with media, influencers, and consumers worldwide, to generate earned media, boost online discoverability and brand awareness, and helps users to become the trusted source of information about a company. GlobeNewswire is integrated within the Notified PR platform, and users can choose from 1,000+ newslines to target news by geography, industry, and media type.
- Target media in 92 countries and 35 local languages
- Increase visual interest and reader engagement with Media Snippets
- Measure the impact of releases with Newswire Analytics and earned media reports
Newsrooms: Building Media-Friendly Brand Content Hubs
Provides an online content hub that curates owned, earned, and social media, fully customized to match a brand. Designed to never be outdated. The news articles, social media posts, and other content continually tracked in Listen can be published in the newsroom with just a few clicks.
- Showcases media coverage, press releases, blogs, and social media in one place
- Provides a one-stop information destination for the media
- Measures traffic to a newsroom, and content downloads
Amplify: Showcases Dynamic Feeds of Curated Social Media Content
Turns customers, employees, and ambassadors into a marketing force for the brand. Displays their social media posts and user-generated content (UGC) directly on a website, online newsroom, or on-screen as part of a virtual or hybrid event. Activates visual marketing to drive engagement, excitement, and interactivity.
- Enhances an online newsroom with a social media feed
- Boosts brand authenticity by integrating public content with owned and earned media
- Manages and moderates what content is displayed
Measure: Demonstrating Success and Proving ROI
Sends PR performance metrics and insights across earned media, owned social accounts, and PR outreach with the full picture needed to prove business impact. Brand tracking, competitive benchmarking, media coverage – measure all of it in one place.
- Tracks owned, social, and earned media in a single dashboard
- Measures media exposure, competitor activity, sentiment, and more
- Customized coverage books, dashboards and reports
Reports: Sends Media Insights and Real-Time Alerts
Makes knowledge a resource within the company through daily, weekly, or monthly reports. Because different teams have different needs, custom reports can be set up that automatically keep everyone on top of news and social conversations. Powered by the solution's own social listening and media monitoring capabilities, so users never miss a mention.
- Fully branded reports can be created in minutes
- Offers pre-set templates or reports can be customized
- Reports can be shared with teams and executives
Notified PR Platform Features
- Supported: Real-time Social Listening and Media Monitoring
- Supported: Smarter Media Database
- Supported: Provides a Media-Friendly Brand Content Hubs
- Supported: Showcases Dynamic Feeds of Curated Social Media Content
- Supported: Detailed PR Performance Metrics and Insights
- Supported: Media Insights and Real-Time Alerts
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Notified PR Platform Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
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- Cons
Beginner-friendly platform: Many users have found Notified PR Platform to be one of the best options for beginner communications experts and PR gurus. Several reviewers have appreciated its user-friendly interface and intuitive features, making it easy for newcomers to navigate and utilize effectively.
Flexible plans: The availability of different plans offered by Notified PR Platform has been highly praised by users. Numerous customers have mentioned that having a variety of options allows them to choose the plan that best suits their specific needs, providing them with the necessary tools without unnecessary costs.
Exceptional onboarding and support: Users have been impressed with the exceptional onboarding process and support provided by the Notified PR Platform team. Several reviewers have expressed gratitude towards the platform's representatives who guided them with helpful information and fast replies, ensuring a smooth transition onto the platform.
Expensive Pricing: Some users have found the pricing to be expensive, particularly for novices and start-ups who are trying to optimize their costs. They feel that the product does not provide enough value for the price.
Limited Customer Service: Users have expressed concerns about the availability and responsiveness of customer service. They believe that the support team is understaffed and not always readily available to assist, leading to delays in getting help when needed.
Image Positioning Options: There is frustration among users regarding the limited options for positioning images when uploading them to press releases. They hope for more flexibility in order to match the specific requirements of their PR materials.