Nuvi

The users of NUVI are from our Marketing Communications team. These users largely report the earned media & earned social media impressions on behalf of our clients as it relates to specific campaign measurable & deliverables. We work with our client service team to report the findings from NUVI and share them with our clients.

Mostly students in my social media course but two other faculty have access to create monitors.

Digital Marketing, Social Media

Analytics
Campaign set up
Campaign reporting

Nearly all of our Digital Brand Strategy team (the team I'm on at our agency) has a login and logs in at least occasionally. Some people on our Account Strategy team also log in to pull reports, or they have scheduled reports emailed to them on a regular basis. Some people on our paid media team also have access.

I managed the system itself. I also had our designer and traditional marketing team versed in Nuvi. This was beneficial initially for times I was out of the office, but evolved to a sort of digital dashboard to help strategize, plan, and schedule content more than a month in advance. This allowed more planning and cohesiveness for social and traditional as well as other digital avenues

Director of sales and marketing, sales manager, general manager, director of digital presence, social media coordinator, social media champion, reputation champion, marketing coordinator, sales coordinator, restaurant manager, restaurant supervisor, director of food and beverage, front desk manager, front desk agent.

Marketing and Sales

Social Media Manager, Creative Director, Assistant Creative Director

All within the communications team. However the reports from nuvi are distributed across the organisation when reporting on campaigns.

Client service teams

Though I am the primary user, our Communications Director and Marketing Director are also trained in using NUVI and use it in the same ways I do - to monitor mentions and obtain analytics.

Social media management, marketing, PR, event management, community engagement,

Marketing

Marketing

Account Management

marketing.

Marketing and our live events team use NUVI the most. We all love it!

Marketing, social media, PR, SEO, digital marketing.

Our content and social media staff use NUVI the most but the information we collect is used by all facets of our agency. We also use the reporting for clients too.

Marketing. Once we build a large enough demand, we can see adding customer support key holders.

4-10 people that each specialize in a different tactic (PR, social media, web development, graphics).

Media Relations Director and Senior Account Director