TrustRadius Insights
The Verizon Media or Oath DSP, formerly known as One by AOL, is utilized by trading desk users to create programmatic media ads for large …
Overview
What is Yahoo DSP?
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech.…
Recent Reviews
Product Details
- About
- Tech Details
What is Yahoo DSP?
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.
Yahoo DSP Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(38)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
The Verizon Media or Oath DSP, formerly known as One by AOL, is utilized by trading desk users to create programmatic media ads for large companies across multiple markets. This platform has proven to be particularly valuable for the Programmatic Department at PlatformGSK, where my team and I use it to buy programmatically for our clients. The pay-per-click service offered by Oath allows our clients to purchase ads on Yahoo spaces and effectively target potential customers, especially those who primarily use mobile devices. With transparent reporting, accurate targeting, and enhanced brand safety, the platform offers a preferred choice over traditional programmatic ad marketplaces. In addition to its benefits in the client acquisition process, Yahoo Search has played a significant role in helping us attract new clients at a low cost.
Another use case for this product is its ability to assist with audience targeting and display advertising monetization. Oath is employed by our programmatic team to accurately target audiences and effectively monetize display advertising for our media company that operates multiple websites. The predictive audience features in Prospecting and the retargeting procedure have proven valuable in our advertising efforts. Additionally, ADTECH serves as a consolidated platform for managing accounts and streamlining work processes within our organization, providing easy access to materials for everyone. Brightroll has also been used as a video buying vehicle, offering efficient pricing and connecting us with skilled contacts who understand the needs of agencies and clients alike.
While One by AOL was initially implemented to address ad-tech needs and assist with remnant ads, it is now being phased out due to various issues. However, the platform's various features continue to be beneficial in meeting the diverse requirements of advertisers and publishers alike.
Reviews
(1-10 of 10)Companies can't remove reviews or game the system. Here's why
October 29, 2022
Happy with platform, but expectant for improvements
We use this for the pay-per-click service we offer to our clients. Most of them utilize this platform in order to purchase ads on spaces run by Yahoo. It allows them to have a better presence on their new potential clients who use their phones and live on mobile versus desktop.
April 26, 2022
An excellent alternative to Google Ads
New client acquisition is only one of several business issues that I'm working on. New clients have come to me at a very low-cost thanks to Yahoo Search, and that's been a huge help. Prospecting can also benefit from predictive audience features. The procedure of retargeting is also basic. Yahoo Gemini allows our company to display advertisements on Yahoo search results, which is essential for gaining new customers and is good for business.
At the trading desk I work at, we use the Verizon tool to create programmatic media ads. We create campaigns for all of Brazil and some countries in Latin America and North America. We approach large companies from all sectors of the market, they send all the necessary material (creative, segmentation, user interests, copy) and from there, the responsible team accesses the tool to implement advertising campaigns.
January 30, 2020
Like being punched in the face every day you go to work? Then ONE by AOL is for you.
The business problem ONE by AOL was meant to address was to fill our ad-tech void to help with remnant ads. It's only being used by our marketing team and will eventually be phased out due to a multitude of problems. Keep reading to find out about our headaches.
TL:DR - Clunky system boosts Advil sales.
TL:DR - Clunky system boosts Advil sales.
January 10, 2020
Whatever name you prefer, One by AOL is worth testing!
The One by AOL platform, now known as the Verizon Media or “Oath” DSP, is currently being used by my team & I to buy programmatically for our clients. My team is part of the larger Programmatic Department at PlatformGSK - a subset of Publicis Health Media servicing the GSK client.
March 09, 2019
Quick & Simple
This is being used by our programmatic team in order to help target for our clients.
March 09, 2019
Oath Review
We use Oath to monetize display advertising. We are a media company with 15+ news, information, and entertainment websites.
October 25, 2017
AdTech: Simple, Streamlined, Fantastic
We use ADTECH to help display our work on several different platforms. It works as a way of consolidating a lot of different material into one format, so that everything is a bit more streamlined. It makes managing all of our accounts a lot easier because everybody in our organization can access the same amount of material. Everyone can be on the same page, everyone knows what everybody else is talking about. It's like having a giant bulletin board for your entire work process. It makes meeting easier because pulling and viewing content is much easier.
October 24, 2017
Brightroll review
The ability to buy video programmatically with the guarantee of low fraud and premium inventory helps us reach the right audiences at the right cost. Reporting is always transparent and targeting is more accurate than traditional programmatic ad market places. Brand safety is also better and more secure than other networks.
October 21, 2015
Brightroll for Efficiency/Reach
Brightroll was used by the organization as a vehicle for video buying. The big draw for Brightroll was efficient pricing which was a priority for the some of the big brands that I worked on. Compared to other vendors that were also on the plan, our contact was very skilled and could speak to the needs of my agency and my client.