TrustRadius Insights
Users have found ObservePoint to be a valuable tool for tag auditing, quality assurance, and data integrity. It has been particularly …
Starting at $598 per month
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What is ObservePoint?
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back…
Recent Reviews
Pricing
Essentials
$599
Cloud
per month up to 4,000 page scans /month
Professional
$2,400
Cloud
per month up to 20,000 page scans /month
Enterprise
Custom ($0.0325 - $0.11 / page)
Cloud
Starting at 20,000+ page scans /month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.observepoint.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $598 per month
Product Details
- About
- Tech Details
- FAQs
What is ObservePoint?
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.
ObservePoint Video
Web Journey Manager - ObservePoint
ObservePoint Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.
ObservePoint starts at $598.
The most common users of ObservePoint are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(15)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found ObservePoint to be a valuable tool for tag auditing, quality assurance, and data integrity. It has been particularly helpful in protecting their data and ensuring the accuracy of their data collection efforts. The website audit feature of ObservePoint provides valuable insights for website businesses, allowing them to identify any issues or errors that may be impacting their online performance. With ObservePoint, users are able to audit multiple pages at once, saving them time and resources. The automatic scanning feature is especially beneficial as it helps in QA data collection and alerts users about any irregularities that may require attention.
In addition to its data monitoring capabilities, ObservePoint is also widely used across various departments to ensure that websites are loading correctly and online processes are functioning properly. Users rely on ObservePoint to validate their analytics codes and collect accurate data, minimizing the risk of tagging errors that could negatively impact their business. One of the key advantages of using ObservePoint is its combination of technical review and user engagement review features, which proves to be highly beneficial when used alongside other analytics tools. Clients have successfully implemented ObservePoint to verify tag functionality after site updates, ensuring seamless transitions and preventing any disruptions in data collection. Furthermore, organizations rely on ObservePoint for daily tag validation, maintaining data accuracy and compliance on an ongoing basis.
Intuitive and Robust User Interface: Users have consistently praised ObservePoint for its intuitive and robust user interface. Multiple reviewers have mentioned that the interface is easy to navigate, making it simple for new engineers to learn the software quickly. The robustness of the UI also ensures a productive experience, allowing users to efficiently perform their tasks.
Comprehensive Tag Vendor List: Many reviewers appreciate the comprehensive list of tag vendors available in ObservePoint. This feature makes it easy for users to interrogate most any tagging implementation they come across. With a wide range of tag vendors covered, users can easily validate deployments and accuracy of analytics and marketing technologies.
Robust Standard Reporting: Reviewers have found the standard reporting within ObservePoint's user interface to be both robust and easy to consume. This feature allows users to quickly access important data insights without needing additional tools or complicated analysis. The straightforward presentation of information helps streamline decision-making processes.
Limited capabilities for journey simulation: Some users have mentioned that the software's journey simulation feature is somewhat limited and could be improved to meet their specific requirements. They feel that more customization and configuration options are needed.
Over-reporting of problems: Several reviewers have expressed that the software tends to over-report problems, leading to the need for manually creating a list for development. This can result in developers spending unnecessary time on issues that may not be critical.
Web audit feature can be improved: Users suggest that the web audit feature could be enhanced as it takes considerable time to recognize errors. This delay in error recognition can slow down the auditing process and hinder timely issue resolution.
Users have provided the following recommendations for ObservePoint:
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It is recommended to do a careful assessment of how ObservePoint scripts work on your site, as initial setup can take time.
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Users suggest that an iOS mobile version of the app would be helpful for easier use of ObservePoint.
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Until all the glaring issues are fixed, it's hard to recommend the product.
These recommendations highlight the importance of evaluating the implementation process, considering the need for an iOS mobile version, and addressing any outstanding issues to improve user satisfaction with ObservePoint.
Attribute Ratings
Reviews
(1-9 of 9)Companies can't remove reviews or game the system. Here's why
April 22, 2022
Useful tools for data validation and protection
Score 8 out of 10
Vetted Review
Verified User
- Optimize customer experience
- Data protection
- Data Tracking
- Website Audit
- API Configuration
- Easy Navigation
- Data Loading Time
- It Validates the deployment and accuracy of analytics and marketing technologies and data.
- Technology Governance feature ensures your data collection tools and processes are executing as planned.
- Privacy Compliance feature performs automated audits to identify all the tech collecting data on our site and ensures compliance to digital standards and government regulations for customer data
- The web audit feature can be made better, as the errors which it recognises, takes time
- Jouneys feature can also be worked on, they need to allow us to configure items as per our requirement
- The rules feature, only shows limited failures, I would appreciate if the developers can work on that too
December 10, 2021
Great tool for tag validation
- Validates the presence of relevant tags/pixels.
- Validates the presence and correct value of variables.
- Discovers bugs.
- Ability to customize email report/alerts.
- Minimizing appearance of 429 calls.
December 06, 2021
Great Audits for better implementations.
- Analytics Audit
- Tag Audit
- Specific Variable Audits
- Organized Output of the datasets for actionable next steps.
- Some output could be better organized or given more ways to slice and dice the output.
January 17, 2020
ObservePoint Review
- Custom tagging is very important when you need specific tags tailored to your website needs.
- The dashboards are great, user friendly and you can share them with coworkers easily.
- Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
- Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
October 02, 2019
ObservePoint is critical to your MarTech stack
- Tag presence validation - ensuring all tags are where they should be
- Journey mapping - ensuring that critical user paths are up and running, and alerting you if they ever break
- Report organization - reports can be difficult to find
Score 2 out of 10
Vetted Review
Verified User
- Covers a wide range of tags.
- Can easily audit site to locate pages missing tags or have obvious tag issues.
- Can create custom simulations for more detailed tag validation.
- UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
- Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
- Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.
September 02, 2015
Puts web analytics team on front foot!
Score 9 out of 10
Vetted Review
Verified User
- Tag discovery
- Tag auditing
- Testing and automated scanning of lower environments prior to release
- Watching competitors
- It can't scan past server side password boxes which is really problematic
- Its capabilities for journey simulation are somewhat limited
- It tends to over-report problems leaving you to manually create a laundry list for dev
July 18, 2014
ObservePoint is a business critical solution for identifying actionable insight with web site tagging.
Score 10 out of 10
Vetted Review
Verified User
- The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
- All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
- The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
- Standard reporting within the UI is robust and easy to consume.
- I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
- Auditing highly secure site content can be problematic depending on the method of authentication.