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Users have found Oktopost to be a valuable tool for scheduling and managing social media campaigns across multiple platforms. With …
Starting at $49 per month
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What is Oktopost?
Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing.Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $49 per month
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What is Oktopost?
Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing.
Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and prove ROI.
Integrating natively with all major marketing automation and CRM platforms, Oktopost helps leverage social data to improve customer experience and drive revenue growth.
Oktopost Features
- Supported: Social Publishing
- Supported: Social Analytics (Social BI)
- Supported: Employee Advocacy
- Supported: Social Listening
- Supported: Social Engagement
Oktopost Screenshots
Oktopost Video
Oktopost: ACI Worldwide Customer Success Story
Oktopost Integrations
Oktopost Competitors
Oktopost Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Mobile Web |
Frequently Asked Questions
Oktopost starts at $49.
The most common users of Oktopost are from Small Businesses (1-50 employees).
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(37)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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- Recommendations
Users have found Oktopost to be a valuable tool for scheduling and managing social media campaigns across multiple platforms. With Oktopost, users can easily schedule, distribute, and analyze social media posts, making it an essential tool for content management. The integration with Feedly provides a convenient way to access and manage original content in one place, streamlining the content curation process. Additionally, Oktopost's robust analytics and intuitive interface have influenced users' decision to choose this platform as their preferred social media management solution. Its support for multiple social networks and dynamic scheduling capabilities make it a versatile tool that effectively addresses the need for reach and usability in social media management. Users have also praised Oktopost's affordability, making it a cost-effective option for businesses of all sizes. Overall, Oktopost has proven to be an efficient and effective solution for managing social media presence, allowing users to meet their program goals without requiring excessive resources.
User-Friendly Interface: Users have consistently praised Oktopost for its user-friendly interface, with many stating that it is highly intuitive and easy to navigate. Several users have mentioned that they found it simple to select multiple social media profiles and schedule messages across all of them, making it convenient for managing various campaigns.
Automation Tool: The automation tool in Oktopost has received high praise from users, who have found it highly effective and time-efficient. Many users have mentioned that the tool tracks performance and suggests optimal times for scheduling posts based on past performance. This feature allows users to manage complex social media programs with ease.
Integration Capabilities: Users highly appreciate the seamless integration capabilities of Oktopost, specifically with popular marketing CRM platforms such as Act-On, Marketo, Eloqua, and Salesforce. They find it valuable to be able to translate social media metrics into actionable information for shaping their marketing efforts using these integrations.
Interface Navigation: Lack of Explanation Several users have expressed frustration with the interface navigation, stating that it could benefit from better explanation. According to these users, the lack of clear explanations regarding features and functions makes it difficult for them to understand how to effectively use Oktopost.
Social Leads Function: Lack of Intuitiveness Some users have found it challenging to set up the social leads function in Oktopost, indicating a lack of intuitiveness in this aspect of the software. These users have mentioned that they struggled to navigate through the setup process and would appreciate improvements in terms of user-friendliness.
Analytics Dashboard: Not Intuitive or Robust Enough The analytics dashboard in Oktopost has been deemed not intuitive or robust enough by some users. These reviewers have suggested that there is room for improvement in terms of usability and functionality, highlighting a need for enhancements to make data analysis more seamless and comprehensive.
Users highly recommend Oktopost and suggest having a discussion with their team if considering it. They find it super easy and effective, and are happy to use it almost daily. Oktopost is described as a great tool with a user-friendly interface and convenient publishing tools. Users recommend it for companies doing editorials or with a large advertising and content department. They suggest testing out the app to see if it is liked, asking for a trial, and believe once switched, one would never want to go back. Users also think Oktopost is worth the money and blows the competition out of the water for social media management for large organizations. Furthermore, users think Oktopost has fantastic customer service and sets them apart from the competition. They recommend ensuring that all social platforms integrate well with Oktopost and meet the company's social media marketing needs. Users also suggest reaching out to their customer service for assistance during the trial period. Additionally, users recommend evaluating all options for effective management and mention that the tagging functions are not fully fleshed out. Some users began using Oktopost as an agency for its advocacy board feature and now find all the features, from scheduling to monitoring to reporting, important. Users love Oktopost and find it easy to use and understand, especially for smaller businesses with one person managing social media. It is recommended as a great all-around tool for any B2B organization to manage their social media. Others think Oktopost is a great place to get started for those just starting out looking for a social media management system. Although not mentioned specifically, Oktopost is praised for its many benefits. It is suggested for businesses with a small social media team and many pages to manage as it saves time on content curation, performance tracking, and post scheduling compared to other platforms like Hootsuite and Buffer. Users believe Oktopost is worth it and suggest it for those who want to save time and focus on getting leads and results. They also suggest participating in one of Oktopost's weekly training sessions for helpful insights.
Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
February 26, 2022
Very user friendly tool.
I was trying to find a tool to fully manage and optimize social media to drive my business forward in a scalable and measurable way. The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I could manage all my social media across all channels and I can easily track my pieces of content.
- Support is very efficient.
- The tool is user friendly.
- The campaign focus is excellent.
- The set of the functionalities is relatively standard.
August 17, 2018
A Simple, Feature-Rich Social Media Posting Tool
We use Oktopost across all of our media outlets to help schedule and manage different social media campaigns.
It has helped us to keep all of our social media accounts in a single place and allows us to better view and manage different campaigns which allows us to keep better track of how each program is doing and how each outlet is performing overall.
It has helped us to keep all of our social media accounts in a single place and allows us to better view and manage different campaigns which allows us to keep better track of how each program is doing and how each outlet is performing overall.
- Oktopost has a great interface for publishing posts, allowing you to select multiple social media profiles and easily schedule a message across all of them.
- Oktopost tracks your performance and has an automated tool that will schedule posts for you based on when past posts performed best and it works pretty well.
- I like the ability to create multiple campaigns easily and quickly. The whole interface is very simple to use and streamlined.
- I think the interface navigation could use some better explanation of what everything is, but it is still easy to use once you are used to it.
- There aren't a ton of issues I've had with Oktopost. It really does what I needed it to do.
September 14, 2017
It's OK to Post with OKTOPOST
We recently deployed it and rolled it out to a small subset of the company- top influencers. We had another solution previously but wanted a richer gamification experience for the users and also integration to marketo and more thorough analytics.
- Deep analytics to help you know the impact being made in social
- Integrations with marketo to know when a social touch converts to a lead
- Simple way to communicate social pushes to the employees and partners to help get the word out there.
- Not really an issue with Oktopost, but would be nice if linkedIn opened their API to allow us to measure the impact of linkedIn posts via social.
February 28, 2017
Great tool - especially for employee advocacy
We use Oktopost for content curation. It helps us simplify the posting of valuable content for our clients. We also use the Feedly, Startafire, and HubSpot integration. Another important element for us is the employee advocacy board. Now all of our staff members use it, and that has helped drive engagement.
- Content Curation
- Employee advocacy
- Social monitoring
- Stay up to date with social channel changes
- Integrations
August 04, 2016
save yourself a headache !
Oktopost was used by the strategic marketing team - mainly about 5 of us on the digital subteam. We were responsible for social media posting across the company - utilizing mainly Twitter and LinkedIn but occasionally on Facebook.
It was used only by our team but we posted on behalf of the company handle, so the use was widespread. It addressed the business problem of low social engagement and disjointed efforts across multiple handles that had been randomly created and rarely used by certain departments.
It was used only by our team but we posted on behalf of the company handle, so the use was widespread. It addressed the business problem of low social engagement and disjointed efforts across multiple handles that had been randomly created and rarely used by certain departments.
- An all-in-one platform that organizes all content across multiple accounts.
- Provides consistent user experience help, representatives were quick to schedule phone calls or walk-throughs whenever we had issues.
- Easily accessible by the entire team, don't have to rely on one person to do everything or avoid being in the platform simultaneously.
- Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
- They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.
May 26, 2016
If you can afford it, Oktopost is incredible.
We use Oktopost to schedule, distribute and analyze all of our social media posts. I personally set up the account(s) and our profiles. We also use it for event promotion. The integration with Feedly is perfect for us, because we produce so much original content and I can find it all in one place.
- Ability to organize and post across multiple platforms.
- In depth (best) analytics I have ever seen for a social media distribution platform.
- Social sharing abilities for other members of our organization. The automatic emails it sends to our employees letting them know there is fresh content for them to distribute is fantastic.
- Best customer service I have ever seen.
- It was a bit frustrating connecting with their sales rep who was overseas and had internet problems more than once.
- I think the set up for the way you tell Oktopost when to distribute (for the Queue) is clunky.
- I am struggling to come up with a third. This company is top notch. I absolutely love their platform. Maybe, I would say it takes some getting used to the platform, but that is going to hold true for nearly any company.
August 26, 2015
Engaging Socially? The Best Balance Of Capability, Usability and Affordability for Social Engagement Platforms
Score 10 out of 10
Vetted Review
Verified User
Oktopost is a business-centric social engagement platform that provides organizations with the capability to listen, learn, and share on leading social media networks from a single web-based interface delivered securely via a SaaS model.
At ComplexDiscovery I am using Oktopost as the core social engagement platform for both my organization’s social media engagement (Corporate Communications) AND for client social media programs (Agency Model).
Having utilized multiple social media platforms with capabilities ranging from individual B2C support to agency B2B support, I have found Oktopost to have the best balance of functionality and focus.
Key functionality that influenced my decision to select Oktopost includes:
1) Social Network Support: Currently All Four Primary B2B Networks
2) Multiple Account Management (Across Accounts And Networks)
3) Ease Of Access (Intuitive Interface, Ease of Use)
4) Dynamic Scheduling (Manual and Auto Scheduling Capability)
5) Robust Analytics (General and Specific Analytic and ROI Information).
Oktopost effectively addresses my need for:
1) Reach
2) Usability
3) Metrics
4) Affordability
- Autoposting: Allows users to easily schedule messages to multiple networks and social profiles. This was the capability that led me to Oktopost as its ease of use and comprehensive calendar view allowed me to manage complex social media programs in a time efficient manner.
- Integration: Allows users to integrate social media efforts with key marketing/CRM platforms to include Act-On, Marketo, Eloqua, and SalesForce. Integration allows users to translate metrics into actionable information for shaping all marketing efforts.
- Social Streams: Ability to view and act on all social media networks and individual user profiles allows users to manage all social media activities from within a single web-based browser environment.
- Content Curation: Integration with Feedly coupled with strong search capability allows users to discover and curate top trending topics from across the web.
- Advocacy Board: Unique capability that expands the use of Oktopost across an enterprise by allowing invited colleagues to share trusted content created and shared within Oktopost.
- Advanced Metrics: Detailed metrics provides users the ability to translate activity into understanding. Intuitive reporting function also allows for the creation and sharing of professional reports with clients and users.
- Increased integration with supported social networks and expansion of support beyond current supported networks.
- Streamlined authentication / re-authentication process.
- Ability to add sequencing parameters to autoposting capability.
February 25, 2015
Excellent social media management system
Score 10 out of 10
Vetted Review
Verified User
We're using Oktopost to manage client's social profiles, to tweet, retweet, share updates on LinkedIn groups and client's personal and company accounts and Facebook. It's used by our social media strategist and account managers.
- Create different campaigns.
- Easily schedule across all networks, including LI groups.
- Analyze content by campaign/social network/LI groups.
- Calendar view by campaign or all, which give us a good view of the work we're doing that month.
- "Content" feature helps you find very relevant content and easily share it on any social profile.
- The main campaign overview is downloadable to PDF, but the reports by campaign is only downloadable as an excel file, would love that to change.
November 04, 2014
Oktopost Perfection!
Score 10 out of 10
Vetted Review
Verified User
Oktopost has made our social media program execution possible utilizing the least amount of resources possible and yielding a very high level of returns. It's usage is intuitive and constantly being tweaked (improved) in a common sense approach. Oktopost allows us to use it as a shotgun or with surgical precision. The program allows us to meet the goals of specific programs without the resources "other" competitive programs require. I have found the customer service to be responsive and actually really nice people (I don't get that feeling from most company's customer service people who usually are reading from a script). The program does exactly what I want it to do at a price that I feel is fair.
- LinkedIn group submittal
- Tracking conversations and a dashboard to respond rather than searching and hunting to make responses
- Good customer support
- Make Google (G+) allow personal submitals through Oktopost. Let me make this clear, this is NOT an Oktopost problem, this is a Google problem!! But I put this down here because it is the only missing link to creating a total social media tool kit.
- When I first started there were very few support documents and learning resources. I think I was one of the first to sign up. Since then they have clearly been working on filling the learning center with information. Keep up the good work!
- The emails that start off with "My name is Mark Lerner, Director of Marketing at Oktopost.... ;-) Mike 50 emails later I know who you are. Introduce the wife and kids next please ;-)
August 18, 2014
Great platform, great service!
Score 9 out of 10
Vetted Review
Verified User
Oktopost is the main social distribution platform with which we work on behalf of almost all of our clients. It allows us to promote for our numerous clientele in an automated manner that is user-friendly and has trackable stats and conversion reporting.
- Auto-poster feature that allows scheduling of posts to be made in relatively short time.
- Calendar view has a great UI with easy to use drag and drop and editing features.
- Message assets can be saved per campaign without having to re-draft them for repeated promotions.
- Good reporting via excel export and dashboard overview
- Great customer service and support! Including response rate and implementation of requested features
- Reporting views are sometimes confusing to access, esp when within a campaign
- Navigation between pages can be better improved so that there is more bi-lateral linkage between pages and links
- Campaign Filter view on calendar should have more options: For example, would be nice to view campaigns in either chronological order, alphabetical order, etc...
- Looking forward to a mobile device app
Score 9 out of 10
Vetted Review
Verified User
We use Oktopost to manage the automation of our Twitter and Google+ posting. It is being used by our editorial staff. It allows us to be more efficient and effective in managing our social media presence.
- The Message Asset and Autoposter feature are hugely useful for broadcasting content at different times. This allows us to reach our entire audience on Twitter and Google+, rather than just sending messages once.
- The support is outstanding. Anytime you have a question, it WILL be answered.
- The reporting feature has had a few bugs, but they were quickly fixed once pointed out.
November 20, 2013
Oktopost is a must for B2B social marketers
Score 10 out of 10
Vetted Review
Verified User
- Convenient post scheduling to all platforms, along with batch submissions to LinkedIn Groups.
- Social media lead generation monitoring.
- Lovely user interface with all of the information you need and none that you don't.
- The social inbox gives you a convenient dashboard for managing responses across all platforms — including replies to LinkedIn Group discussions.
- It's a little bit difficult to set up the social leads function.
- I wish the analytics dashboard was a bit more intuitive and robust.
November 18, 2013
Oktopost is Hands down THE Preeminent Leader in B2B Social Media & Content Marketing tools to Get a Positive ROI
Score 10 out of 10
Vetted Review
Verified User
- Great scale for LinkedIn Groups by way of great distribution at once of relevant content you've created to many groups.
- Great insight knowing what LinkedIn groups are performing for you in the way what posts go through to what group, and which groups drive visits and which don't. That way you are not wasting time knowing which groups are effective or not. Oktopost tells you so you can be a smarter marketer!
- Love the inbox as it allows you to easily engage and manage responsed to your LinkedIn discussions.
- Love that it also has multi platform as I can put messages into many different social platforms and can see them on all the calender.
- Love the new bookmarklet! Can't wait to see how this evolves.
- If you are a B2B marketer, Oktopost IS the BEST solution for your content marketing and social media marketing needs HANDS DOWN.
- Managing the linkedin API throttle limits is VERY tough for ANY company. Oktopost will have this issue moving forward, and they have had issues with some posts going through, but they always let you know if there was an error and they work to fix any issues immediately.
- The new bookmarklet, although just new, can use some multi-platform pushing capabilities.
- If they can figure out Google+ communities distribution like they did for LinkedIn groups that would also be awesome! But, Google is pretty strict on APIs, so not sure that is even possible.
August 22, 2013
Great for B2B Social Media Management
Score 10 out of 10
Vetted Review
Verified User
- Publishing and scheduling though Oktopost are very easy, whether it is a one-off post or an entire campaign.
- SFDC and Marketo integration - leads generated from social media are pushed right into our other marketing and sales tools.
- The listening in Oktopost is lacking; we are only able to track conversations that we have initiated.