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Olapic

Olapic

Overview

What is Olapic?

Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook,…

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Recent Reviews

TrustRadius Insights

Valuable tool for content marketing: Users have found Olapic to be a valuable tool for content marketing, allowing them to publish content …
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Pricing

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What is Olapic?

Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

Olapic Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(7)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Valuable tool for content marketing: Users have found Olapic to be a valuable tool for content marketing, allowing them to publish content on websites and social platforms. This sentiment was expressed by multiple reviewers who appreciated the platform's ability to enhance their content marketing efforts.

Highly appreciated tracking engagements on social media: Many users highly appreciate the ability of Olapic to track engagements on social media platforms. This functionality has been praised by several reviewers as it allows them to measure the success and impact of their social media campaigns effectively.

Functionality as an alternative image bank: Olapic is praised by users for its functionality as an alternative image bank. Multiple reviewers have mentioned that they find it easy to search for and find relevant images using the platform, making it a convenient resource for visual content creation.

Difficult Integration: Integrating Olapic with Facebook and mobile platforms has proven to be a challenge for users, leading some to remove it from their mobile site. The widget speed also needs improvement as Olapic has worked with their development team to address this issue.

Limited Functionality: Users have mentioned that Olapic is dependent on Instagram APIs, which can be problematic if Instagram cuts off a particular feature. This limitation may not be suitable for smaller businesses relying heavily on certain photos.

Lack of Communication and Support: Since the changes in Instagram's API, GDPR regulations, and internal changes at Olapic, users have experienced a decline in ease of use, efficiency, and customer service. They have expressed frustration over the slow response time - weeks instead of days - poor communication about platform changes, and outdated process for obtaining rights to user-generated content compared to other similar tools. Additionally, account support after signing up for Olapic can be lacking with significant turnover among account managers and long gaps in communication.

Users suggest using the tool for UGC but recommend removing it from the mobile site due to slow load times. They have had a positive experience working with the development team to resolve this issue.

The product is highly recommended for businesses that rely on user-generated content, as it offers ease of use.

To ensure the license fee is worthwhile, users advise building a strong community of contributors and having sufficient content. They also suggest discussing implementation with web, marketing, and legal teams, highlighting the helpfulness of the onboarding team.

Reviews

(1-4 of 4)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
My social media team uses Olapic to track engagements and mentions on social media, organize and tag content, and ultimately provide recommendations based on trends.
  • Allows you to tag new content.
  • Keeps track of mentions and consent to repurpose content for a brand.
  • Provides insights and trends based on social performance.
  • There sometimes are glitches within the system that disrupt the feeds that we monitor and report on.
Suited for brands that want to repurpose user generated content, capture consent and keep product streams organized.
Content Creation (5)
56%
5.6
Ideation
70%
7.0
Approval workflows
70%
7.0
Content collaboration
70%
7.0
Content calendar
N/A
N/A
Network for content licensing/production
70%
7.0
Content Publishing (6)
66.66666666666667%
6.7
Content hub
60%
6.0
Forms / Gated content
60%
6.0
Embedded CTAs
70%
7.0
Content distribution
70%
7.0
Content promotion
70%
7.0
Content automation
70%
7.0
Content Reporting & Analytics (5)
40%
4.0
Audience profiling and targeting
60%
6.0
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
N/A
N/A
Campaign optimization dashboard
70%
7.0
Competitive analytics
70%
7.0
  • It streamlines the social media process and creates a less manual, and more automated experience.
We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Olapic is currently being used in the Marketing Department and applied to one of our several brand websites. Since we don't sell our products direct to consumers, Olapic would address the need of creating a conversion point on our website to drive interested consumers directly to one of our retail partners. Additionally, Olapic was purchased for the ability to collect and share consumer generated content.
  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
  • Olapic has rather aggressive sales practices, and isn't always respectful of potential customers' time.
  • Once signed up for Olapic, there is a noticeable drop-off in account support, sometimes making it difficult to get timely responses on troubleshooting issues. We experienced a lot of turnover with our Olapic account managers, and a lot of down time in between communications (1-2 weeks in some cases)
  • We purchased Olapic with the understanding that there was an off-the-shelf option for integrating our products into the Olapic widget so consumers could easily click off to our retail partners to shop if they were interested in a product tagged in user-generated content. This was not the case. We experienced a significant delay while the Olapic team experimented with workarounds to enable functionality they had indicated would be turnkey upon sign-up. Because of this, we've now had the tool for nearly a year and have not yet experienced full implementation or any ROI as anticipated.
  • When Facebook and Instagram changed their data security in Spring/Summer 2018, many of Olapic's components essentially "broke" and the team had to create workarounds within the platform that are not intuitive. The main area that was affected by the security updates was the ability to gain usage rights on consumer generated content. The current process for getting a piece of content approved for use is quite time consuming, so we unfortunately have a lot of great user generated content we are not allowed to use. As Olapic was developing workarounds in their platform, their tool experienced many problems, and our team was required to do extensive troubleshooting with the Olapic team to reconnect our accounts and be able to pull in content.
  • The Olapic software is not that intuitive to use, yet the Olapic team does not have adequate teaching resources available for customers.
The concept of Olapic- being able to pull in user-generated content and use it in your marketing and website tools is very exciting; however, the software is not ideal for businesses who do not sell direct to consumers via e-comm.
Content Creation (2)
30%
3.0
Ideation
50%
5.0
Approval workflows
10%
1.0
Content Publishing (2)
60%
6.0
Content hub
60%
6.0
Embedded CTAs
60%
6.0
Content Reporting & Analytics (2)
55%
5.5
Closed-loop tracking and reporting
50%
5.0
Content performance analytics
60%
6.0
  • Olapic has negatively affected our internal workflow due to significant delays with implementation, and troubleshooting requiring internal resources
  • We have not been able to begin tracking ROI as we still do not have the tool fully implemented. Full implementation was proposed to take 2-3 months; however, it's been approx. 8 months and we still do not implementation of the tool.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Olapic is used across the marketing department to power user-generated content on shoppable eCommerce galleries on detailed product pages, app, and email.
  • Very easy and seamless back-end experience to curate and tag photos. I've never used a product that comes close to Olapic in terms of the niche need of curating and displaying photos in eCommerce.
  • Great client success team who takes in feedback to the product team.
  • Flexibility of options to display the photos on various widget styles.
  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
It depends on what colleague you are speaking to. If you are a medium size business, this could be perfect for you, if you can find the right price. For enterprise solutions, you'll need to think about the future of integrating your solutions, or moving towards one customer experience solution.
Content Creation (2)
100%
10.0
Approval workflows
100%
10.0
Network for content licensing/production
100%
10.0
Content Publishing (2)
90%
9.0
Content distribution
80%
8.0
Content automation
100%
10.0
Content Reporting & Analytics (1)
60%
6.0
Content performance analytics
60%
6.0
  • Increased engagement on website and app
  • Attribution to eCommerce revenue
Timothy Lakin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Currently we use Olapic to ingest mentions of our products and influencers on Instagram, attach product to them and host the user-generated social content along with shoppable products on our website. It is also used to render our company's Instagram feed shoppable by creating a 'TapShop' that allows us to leverage UGC to market directly on social media.
  • It allows for quick filtering of social content and an easy process to tag product to the content. This allows you to leverage external and internal Instagram content on the website
  • It ingests our catalog feed an allows for easy searching, which allows relatively easy processes both in tagging Insta content on our website and relating content to product on Instagram.
  • It's easy to create instances customized to content on our website using Olapic's widget builder tool. I've had very little problem generating great content and customizing it for several different brands' use.
  • So far we haven't leveraged their seeding program to generate more content, I'm not sure how well it would work.
  • Moderation can be somewhat tedious since our brand name is similar to words that generate unusable content on Insta, though Olapic does offer moderation services at an additional price to take away the false results.
If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
Content Creation (5)
72%
7.2
Ideation
60%
6.0
Approval workflows
70%
7.0
Content collaboration
80%
8.0
Content calendar
70%
7.0
Network for content licensing/production
80%
8.0
Content Publishing (6)
75%
7.5
Content hub
80%
8.0
Forms / Gated content
70%
7.0
Embedded CTAs
80%
8.0
Content distribution
80%
8.0
Content promotion
70%
7.0
Content automation
70%
7.0
Content Reporting & Analytics (5)
68%
6.8
Audience profiling and targeting
60%
6.0
Closed-loop tracking and reporting
70%
7.0
Content performance analytics
70%
7.0
Campaign optimization dashboard
70%
7.0
Competitive analytics
70%
7.0
  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
We had not implemented Salesforce previously, so we went with Olapic due to cost and ease of use. We are implementing Salesforce shortly, though, so we may need to reassess Olapic if they have conflicts or do not work optimally with Salesforce. We would like easier cooperation with Instagram since TapShop implementation can be rough in EU markets.
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