Skip to main content
TrustRadius
OneSignal

OneSignal

Overview

What is OneSignal?

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

Read more

Learn from top reviewers

Return to navigation

Pricing

View all pricing

Growth

9+

Cloud
per month

Professional

999+

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://onesignal.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $9 per month
Return to navigation

Product Demos

OneSignal Demo

Navattic
Return to navigation

Product Details

What is OneSignal?

OneSignal is a customer engagement platform that enables developers, marketers, and product teams to engage and retain customers through email, mobile push, web push, SMS, in-app messages, and endless other channels via Webhooks. Designed to empower cross-channel communication via transactional and marketing messages, OneSignal offers tools such as customer journeys, A/B testing, analytics, personalization, and segmentation based on user behavior, demographics, preferences, and more.


OneSignal has integrations for common analytics, data, and publishing platforms, and SDK wrappers for the common iOS and Android programming languages. The platform also has rest API endpoints to support any technical stack integration, making it easy to streamline workflows.



OneSignal Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Third-party software integrations

OneSignal Videos

OneSignal Product Overview
OneSignal Journeys

OneSignal Competitors

OneSignal Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported Languagesenglish

Frequently Asked Questions

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

OneSignal starts at $9.

Braze, MoEngage, and Airship are common alternatives for OneSignal.

The most common users of OneSignal are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

(1-3 of 3)

OneSignal - Easy to Use, High ROI

Rating: 10 out of 10
October 25, 2018
AC
Vetted Review
Verified User
OneSignal
1 year of experience

I bought another app but I switched to OneSignal.

We use it in our magazine, we send more than 100,000 notifications daily.

-Insanely good notification service

- Can track reach, click and other stats

- Integrates with WordPress (they have a plugin)

- Can segment audience

- Can send a manual push notification

- Can integrate native with popups

- Easy to use

- Can send automatic notifications and schedule

- Integrates with a lot of other services like Mautic or Zapier.

  • Integration with other services.
  • Ease of Use and user-friendly campaign set up
  • Spot on Analytics Tracking
Cons
  • Concerns about data storage
  • Install can be a bit tricky
  • Some issues with pushing to Chrome users.
Great for people who do not want comprehensive setups to send push notifications. Took all of 5 minutes to get everything integrated and up and running.
  • Sales attributed to OneSignal
  • Higher number of monthly visitors
  • Increased customer loyalty/returning customer rate
OneSignal is much more user-friendly, is free to use, and integrates with many more services. After the great redesign of OneSignal, it has become even better: easy localizations of the push, A/B tests and templates work great. Besides, there are a number of parameters you can use for segmentation and all it is free. Really great choice for a company of any size.

OneSignal Free Push Notification Service

Rating: 8 out of 10
July 18, 2019
MD
Vetted Review
Verified User
OneSignal
2 years of experience
OneSignal is used on many websites we own, it is one of the best and only free push notification services on the market. The problem with other services is that they cost a lot of money and sometimes they are not even good and with many integrations like OneSignal.
  • Push notifications.
  • Segmentation.
  • Integrations.
  • Easy to install.
Cons
  • Better deliver-ability.
  • They should not sell your data to advertisers.
  • Improved mobile app.
OneSignal is perfect if you have a Wordpress site, a blog, or some website not extremely big. The only thing that people don't like about OneSignal is that to keep it free they need to sell some of your data like the traffic on your sites to advertisers.
  • It keeps users coming back.
  • Brings us additional traffic.
  • I can promote products to my audience whenever I want.
OneSignal is the one that has more integrations with plugins, external API and that is completely free and easy to install. They have a very good UI with many options and they will never ask for money to use this service. You can have unlimited subscribers and you can send unlimited messages for free.

Future ready and lightning fast push notifications service

Rating: 10 out of 10
December 06, 2021
NP
Vetted Review
Verified User
OneSignal
5 years of experience
We use OneSignal to send push notifications to our subscribers on their devices. It can instantly send push notifications with text and images to more than 30 different platforms including web browsers and smartphones. It offers a plugin for WordPress to quickly collect new subscribers. OneSignal is a SAAS platform that can be easily integrated with Hubspot and Shopify. It can be integrated with Twilio too for SMS and MMS messaging. It can also send notifications to the subscribers on Mailchimp, sendgrid, or Mailgun. Overall it is a very powerful message delivery system that is ready for the future.
  • It can send push notifications to all major browsers and devices.
  • It is lightning fast.
  • Very easy to setup and integrate with 3rd party services.
  • It has a rich API for in app messaging.
  • It offers a free plan for messaging up to 10,000 subscribers.
Cons
  • Expensive pricing of 309 per month for 100,000 subscribers.
  • SAAS platform are not reliable for data privacy.
One signal is best suited for news and media publishing websites. Media agencies can quickly broadcast their news by sending notifications to their subscribers. It is not suitable for the corporate business where the is no frequent news and updates and most of the communications rely on emails.
  • Push notifications.
  • In app messaging.
  • SMS and MMS integration with Twilio.
  • OneSignal has allowed us to grow number of subscribers in a short time.
  • We are able to send our news and offers easily and instantly.
  • We have become able to drive more website traffic and increase in sales.
OneSignal comes with a free plan and easy integration, unlike CleverTap which has a starting price of $200 per month and a difficult integration process. That is why we selected OneSignal instead of CleverTap.
Return to navigation