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OneSignal

OneSignal

Overview

What is OneSignal?

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

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Learn from top reviewers

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Pricing

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Growth

9+

Cloud
per month

Professional

999+

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://onesignal.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Product Demos

OneSignal Demo

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Product Details

What is OneSignal?

OneSignal is a customer engagement platform that enables developers, marketers, and product teams to engage and retain customers through email, mobile push, web push, SMS, in-app messages, and endless other channels via Webhooks. Designed to empower cross-channel communication via transactional and marketing messages, OneSignal offers tools such as customer journeys, A/B testing, analytics, personalization, and segmentation based on user behavior, demographics, preferences, and more.


OneSignal has integrations for common analytics, data, and publishing platforms, and SDK wrappers for the common iOS and Android programming languages. The platform also has rest API endpoints to support any technical stack integration, making it easy to streamline workflows.



OneSignal Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Third-party software integrations

OneSignal Videos

OneSignal Product Overview
OneSignal Journeys

OneSignal Competitors

OneSignal Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported Languagesenglish

Frequently Asked Questions

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

OneSignal starts at $9.

Braze, MoEngage, and Airship are common alternatives for OneSignal.

The most common users of OneSignal are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 9)

OneSignal Free Push Notification Service

Rating: 8 out of 10
July 18, 2019
MD
Vetted Review
Verified User
OneSignal
2 years of experience
OneSignal is used on many websites we own, it is one of the best and only free push notification services on the market. The problem with other services is that they cost a lot of money and sometimes they are not even good and with many integrations like OneSignal.
  • Push notifications.
  • Segmentation.
  • Integrations.
  • Easy to install.
Cons
  • Better deliver-ability.
  • They should not sell your data to advertisers.
  • Improved mobile app.
OneSignal is perfect if you have a Wordpress site, a blog, or some website not extremely big. The only thing that people don't like about OneSignal is that to keep it free they need to sell some of your data like the traffic on your sites to advertisers.

Future ready and lightning fast push notifications service

Rating: 10 out of 10
December 06, 2021
NP
Vetted Review
Verified User
OneSignal
5 years of experience
We use OneSignal to send push notifications to our subscribers on their devices. It can instantly send push notifications with text and images to more than 30 different platforms including web browsers and smartphones. It offers a plugin for WordPress to quickly collect new subscribers. OneSignal is a SAAS platform that can be easily integrated with Hubspot and Shopify. It can be integrated with Twilio too for SMS and MMS messaging. It can also send notifications to the subscribers on Mailchimp, sendgrid, or Mailgun. Overall it is a very powerful message delivery system that is ready for the future.
  • It can send push notifications to all major browsers and devices.
  • It is lightning fast.
  • Very easy to setup and integrate with 3rd party services.
  • It has a rich API for in app messaging.
  • It offers a free plan for messaging up to 10,000 subscribers.
Cons
  • Expensive pricing of 309 per month for 100,000 subscribers.
  • SAAS platform are not reliable for data privacy.
One signal is best suited for news and media publishing websites. Media agencies can quickly broadcast their news by sending notifications to their subscribers. It is not suitable for the corporate business where the is no frequent news and updates and most of the communications rely on emails.

OneSignal a potent and affordable push notification solution

Rating: 10 out of 10
November 03, 2020
Bussi is a "Mobility as a service" app where you can book and pay for seats in Public Transportation, specifically in Mexico City. We deliver our app in Android and IOS and of course we have to be in touch with our customers through push notifications. Here enters OneSignal. We decided to use OneSignal for push notifications for price and easiness that it represented at the beginning. With time, we were glad that OneSignal has been evolving with us by offering new features like in-app messages, segmentations and many more that are implementing like SMS. At the same time, [we've grown] until the point of having hundreds of thousands of users. OneSignal was free until we reach[ed] the 130,000 users and even [then] the amount charged is really low.
  • Push notifications: they deliver in the moment and give you metrics, push [notifications] are highly configured and you doesn't need to configure extra steps.
  • Segmentation: the way they divide segments is very efficient - you can do it by geographical area, engagement, and transactions that you have defined.
  • In-App Messaging: this new feature is to show a full screen message when users open the app with images and call to action buttons.
Cons
  • Is still in development: we know OneSignal is still in development and sometimes it takes longer to create or fulfill certain features.
  • Payment: payment menu is not at the glance, [and] is just difficult sometimes to find -it is a minor issue.
  • Send to certain custom segments through specific OneSignal IDs; you can do it though API doing a GET call with tools like Postman. If this can be done from OneSignal it would be great.
OneSignal is perfect [for] Push Notification[s], In-App messaging, [and] general communication with your users into your app. If you have a developer team they will need to implement once and after that you get all [that] the platform offers. And its free until you reach a big amount of users.

OneSignal is not suitable if you [don't] have a technology team that can implement it into your app.

Highly Cost Effective and Robost Push Notification Service in The Market

Rating: 10 out of 10
December 09, 2021
1. We needed a robust system to send multiple notifications at a time. We use OneSignal on daily basis to send 40+ push notifications a day (365 days a year) without any issue and cater to all the countries around the globe in all major languages. 2. It is a tough task maintaining the attention of subscribers and bringing them back in a cost-effective way. Onesignal is highly cost-effective for our overall marketing. It is playing a major role to bring users to our websites. 3. It is a feature-loaded tool with user segmentation, A/B testing of push notifications, intelligent delivery, etc. Ultimately it helps us optimize our efforts. 4. We have reduced our cost of customer acquisition and increased our conversion rate using it.
  • Send instant notifications without any delay.
  • Provide all the necessary features for testing.
  • Highly cost effective.
  • Great system to handle huge volume.
  • Great customer support.
Cons
  • They should develop features a bit faster as per user requirements.
  • Old users should get freemium model for new features.
  • Admin can look a bit better.
  • In-built and easy to use segmentation should be there too.
1. It is well-suited for industries that want faster delivery of push notifications without any issues and the timing of push notifications is more important than money spent on it. 2. It is not suited for industries in which money matters more than the delivery time of the push and few errors in the backend are acceptable.

Multi-Platform Notification Solution - OneSignal

Rating: 9 out of 10
April 23, 2021
MZ
Vetted Review
Verified User
OneSignal
3 years of experience
Our company using OneSignal for our Mobile Apps Department, OneSignal is a solution to manage our push notification[s] in our apps. Its developer friendly too, many action provided from API / SDK and its provide a free services too for a reasonable limit. OneSignal can handle multiple platform too including iOs that we know its so complicated to set up APNS, etc.
  • Multi-Platform Support
  • Well-Documented
  • Developer Friendly
Cons
  • Technical Support
  • {Could] Be Easier to Debug
  • More Interactive Dashboard
OneSignal is good when you need a one-stop solution for push notification[s] on your multi-platform apps. If you are developing your apps in Android, iOs, Web / Webview, etc, and your Backend Infrastructure that [have] push notification for each app it will be so complicated. So OneSignal is the best solution, you just need to config your apps and your setting from Firebase / APNS and you are ready to go
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